Hannibal Buress kicks off Shark Week early with a hilarious low-budget promo

The comedian has this thing all mapped out

By Colin Gorenstein

Published July 2, 2015 2:26PM (EDT)

 Hannibal Buress    (Conan)
Hannibal Buress (Conan)

Comedian and fearless heckler-slayer Hannibal Buress dropped by "Conan" Wednesday night to share his foolproof plan for promoting his Comedy Central show during Shark Week (staring July 5!). Here's the plan: airing a super low-budget promo of himself wearing a shark costume superimposed against an ocean backdrop. Everything, down to the thrifty Party City-chic costume, Buress says was calculated: "I want people to be able to relate to me!"

Watch the clip courtesy of Team Coco below:

Colin Gorenstein

Colin Gorenstein is Salon's assistant editor of internet and viral content. Follow @colingorenstein or email cgorenstein@salon.com.

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Hannibal Buress Shark Week Video