During an already strange exchange on "The Five" -- the panelists were complaining that Kim Kardashian was already "rich enough," and they didn't understand why she needed to make even more money endorsing pharmaceutical products of dubious quality -- Eric Bolling crossed a line when he made a reference to Donald Trump's recent remarks about Megyn Kelly.
"Celebrity is powerful," Dana Perino said, "and I think the FDA has every right to stick their nose and ask, 'What's going on?'" After advocating for Big Government to slap down the almighty market's Invisible Hand, the former George W. Bush press secretary made an even more startlingly communist argument, asking "at what point do you have enough money? She doesn't need the money. She doesn't need to do this."
"What about Dana's point," Geraldo Rivera said, "'greed is good,' but here you have a situation where greed is so mindless and blind to real substance."
Bolling replied that "this isn't greed, she probably didn't even know what was going on. She was probably told, 'Here's a picture, hold this up,' and then someone wrote those words [featured in the ad]."
"I think she's a savvy enough businesswoman to say, 'What am I holding?'" Perino interjected. "What is this for?"
"But if you look at any ad [for a medication] that you need a prescription for, there's always a long list," Bolling replied. "Migraines may ensue or you'll bleed from your eyes and your nose."
At that point, the camera panned back to show Perino holding her head in her hands, then cut to Kimberly Guilfoyle doing the same. Rivera cut in to chastise Bolling, saying "No bodily fluids, no bodily fluids."
Not to be outdone, Greg Gutfeld added that the Kardashians don't have a proper media empire, because "Kim's enormous following is her butt. It's true -- the thing casts a shadow. It's beautiful, it's a work of art."
Watch the entire exchange below via Fox News.