If you're familiar with the world of marketing, you know that developing and delivering pithy copy that captures the reader and sells them on the product/service is an art form. Convincing your audience to take the action you want is a skill — and this Modern Copywriting: Writing Copy That Sells In 2019 course shows you how to create the content you need to meet your goals.
Whether you need more people to subscribe to your email list, need more clicks and engagement on your website, this course shows you how to create captivating headlines that keep your audience's attention, and develop strategic content that's actionable. You'll also learn classic copywriting formulas that help shake you out of the writer’s block that plagues pretty much everyone — all while honing the research skills that help you better understand your audience, products, competition and more.
The course also dives into persuasion tactics, techniques to stir up emotion in your reader and different ways you can establish the right tone and messaging when targeting other businesses. You'll also get category-specific advice, whether you're writing for landing pages, email, CTAs, social media, content marketing and more.
Gain a wider audience with your writing skills: usually this Modern Copywriting: Writing Copy That Sells In 2019 course is $199, but you can get it here for $10.99.