Andrew Leonard

Let my software go!

Let my software go!: By Andrew Leonard. Netscape was desperate for a new strategy against Microsoft. Eric Raymond, hacker guru, had one. An interview with the author of 'The New Hacker's Dictionary.'

The first time I met Eric Raymond, the co-author of “The New Hacker’s Dictionary,” he flamed me hairless after I sent him e-mail seeking clarification of a point of research for a project I was working on.

“It sounds to me like you’re way out of your technical depth here,” his message concluded. “Any real hacker would have known the answer to your question without having to think. Get expert help, or you are likely to produce a book full of breathless nonsense.”

Ouch. Stung, I flamed back, and for several days we traded e-mail invective before getting down to serious business. As Raymond told me later, I had run head on into his “idiot filter” — a technique he used to keep the clueless at arm’s length. Eric Raymond’s idiot filter is usually set pretty high.

My next encounter with Raymond came last fall, while I was reporting a story about the Apache Web server project and the free software movement. Raymond is an influential advocate of the principle of free software — which declares that the best way to produce quality software is to give the world free access to the underlying source code. Raymond’s essay “The Cathedral and the Bazaar” is one of the most eloquent explications of the theory that software design is best served by having a community of independent hackers work together in an atmosphere of complete openness. This time around, my exchange with Raymond was completely civil — I was inquiring about something he loved, something he passionately believed in. No flaming necessary.

Finally, I met him face to face, and discovered a man positively brimming with energy and ebullience. On April 1, Netscape — swayed, company officials say, by many of Raymond’s arguments in “The Cathedral and the Bazaar” — officially joined the free software movement by releasing the source code to Navigator 5.0. To mark the occasion, Raymond left his home in Malvern, Pa., and journeyed out to Silicon Valley — both to attend the release party and to participate in a “free software summit” that included nearly all of the most significant players in the free software game.

I took the opportunity to drive down to Mountain View and take him out to lunch. When I picked him up at the office he was temporarily working out of, I commented that right now must be an exciting time for him. Without a trace of irony, the 40-year-old hacker icon replied, “Oh yes — for my culture and my people, this is the moment we’ve been waiting for for 20 years.”

My culture and my people. The words are grandiose, but the extravagance is not unjustified. Raymond isn’t Moses — the free software movement doesn’t have any one leader — but the Netscape announcement has indeed given the hard-core geeks of the world a glimpse at the Promised Land. And no one defines the parameters “hard-core” and “geek” more efficiently than Eric Raymond.

A self-described neo-pagan libertarian who enjoys shooting semi-automatic weapons, Raymond fits the classic stereotype of the hacker almost too well. Hackers tend to think they know better; free software libertarian hackers tend to think they know best of all. As Raymond told me with pride: “I’m an arrogant son of a bitch.”

The world of hackerdom is full of arrogant sons of bitches, to be sure, but computers are more to Raymond than just a playground to flaunt his ego. In jokingly referring to his “Napoleon complex,” Raymond also told me he suffers from congenital cerebral palsy. That condition encouraged him to look upon computers as a realm in which he could exercise the kind of control denied him in the physical world.

How did you find out that Netscape had embraced the ideas in your essay?

On January 23rd, 1998, I was sitting at my machine, hacking away, fat, dumb and happy, and somebody sent me e-mail that said, gee Eric, I think you better go take a look at this Web page. I think somebody has been reading your paper. So I fired up my browser and sent it to the Netscape press release announcing [the release of the Navigator 5.0 source code]. And I looked at it and I thought, how interesting! Because not only did I immediately see that this was the break my culture had been waiting for for 20 years — but I also saw that a lot of the phrasing looked strangely familiar, as though someone had taken my paper and run it through the marketing meat grinder. An hour later, I got a phone call from Netscape’s chief of PR, and she gave me a 20-minute spiel which broke down to, yup, you have something to do with this, all of our top people read your paper and they loved it and [Netscape CEO] Jim Barksdale is out giving your name to reporters right now.

How did that make you feel?

Well, I hung up the phone, stumbled around in a daze for a while and then sat down, re-engaged my brain and started thinking. Several things were immediately clear to me. Thing No. 1: This is a colossal opportunity. For a very long time, for 20 years, as long as I’ve been involved with Unix and with GNU software and all that stuff — since back when the Internet was 500 techies in a sandbox and the rest of the world didn’t know or care who we were or what we were doing — we knew we had a better way to do things in our software designs and operating systems and the way that we shared work with each other. But we couldn’t get anybody to listen.

Netscape doing this creates a window of opportunity for us to get our message into corporate boardrooms. The flip side of that is that if Netscape tanks, no one is going to listen to us for another decade.

In some respects, Netscape’s move seems to represent the resurgence of the old “gift economy” ideals of the Internet — the idea that the Internet could best move forward if everybody gave according to their ability, without necessarily expecting financial return. Has the gift economy influenced your own desire to play a role in the free software movement?

It’s what I always wanted to do. The reason is really simple. Like most hackers, I don’t really care about money very much. I do what I do primarily for artistic satisfaction, and what I want is to know that other people consider it good art. I mean, it’s nice if I consider it good art, I generally know the difference and I can usually tell whether what I have done is beautiful or ugly. But you don’t really know that you are evolving in the right direction unless reality and other people confirm that. So, like most other hackers, my most fundamental motivation is that I want other hackers to think that I’m doing good work. And I want them to believe I’m effective and fruitful and a good designer and so forth.

I have no problem with markets and exchange cultures but I don’t really want to live there. And from 1977 on it was clear that there was a flourishing, growing gift culture out there on the Internet that was doing interesting things with software and I always wanted to be part of that. That’s where I always wanted to live.

I notice that you no longer prefer to use the term “free software.” Instead, you say “open source.” Can you explain?

Sure. [After meeting with Netscape] I got together with a bunch of free software hackers and we had our own strategy conference. The issue on the table was how to exploit the Netscape breakthrough. We worked out some strategies and tactics. First conclusion: The name “free software” has to go. The problem is nobody knows what “free” means, and to the extent that they do think they know, it’s tied in with a whole bunch of ideology and that crazy guy from Boston, Richard Stallman.

That’s somewhat incendiary. [Richard Stallman, lionized in Stephen Levy's "Hackers: Heroes of the Computer Revolution" as the epitome of the true hacker, is the creator of one of the best-known examples of free software, GNU.]

I love Richard dearly, and we’ve been friends since the ’70s and he’s done valuable service to our community, but in the battle we are fighting now, ideology is just a handicap. We need to be making arguments based on economics and development processes and expected return. We do not need to behave like Communards pumping our fists on the barricades. This is a losing strategy. So in order to execute that, we needed a new label, and we brainstormed a bunch of them and the one that we finally came up with is “open source.”

Why is it so important to have the source code available?

The central problem in software engineering has always been reliability. Our reliability, in general, sucks. In other branches of engineering, what do you do to get high reliability? The answer is massive, independent peer review. You wouldn’t trust a scientific journal paper that hadn’t been peer reviewed, you wouldn’t trust a major civil engineering design that hadn’t been independently peer reviewed, and you can’t trust software that hasn’t been peer reviewed, either. But that can’t happen unless the source code is open. The four most critical pieces of infrastructure that make the Internet work — Bind, Perl, sendmail and Apache — every one of these is open source, every one of these is super reliable. The Internet would not function if they weren’t super reliable, and they’re super reliable precisely because throughout their entire history people have been constantly banging on the code, looking at the source, seeing what breaks and fixing it.

But what about intellectual property rights?

This is 180 degrees removed from any ideology about whether intellectual property rights are good or not. I don’t care about that. I’m not interested in having that argument anymore. If your source is open, you get peer review, you get reliability. If your source is not open, you don’t get peer review and you don’t get reliability, end of story.

On the open source Web pages, you set forth the reasons why programmers won’t starve in a world where software is free. But is that really the issue? Does Netscape or Microsoft care if programmers starve or not? What does Netscape have to gain from going open source?

I have identified several business models for open source. The one that Netscape is working is called market position or loss leader. This is where you have some open source software out there, which you use to create market position for closed source. Since I’m not a fanatic, this is fine with me.

So there is a model in which closed source is appropriate?

I’m not a fanatic. I’m not a Richard Stallman. I’m not against closed source in absolute principle, I just think it’s an inferior, shoddy way to do things most of the time. But I’ve sat down and thought about under what circumstances it makes sense to be closed vs. open. And I’ve identified a spectrum with two extremes of software that you might want.

On the one hand you have research intensive software. A real good example of that is something everyone is talking about right now — iris scanning for biometrics. It’s a research intensive technology that depends on algorithms nobody else has, and it’s only being prototyped in relatively small systems where reliability is not a huge concern. On the other end of the spectrum you have what I call implementational kinds of software. The paramount case of that is something like an office mailing list. All the techniques for running mailing lists are very well known. There is no knowledge in particular, there is no special algorithm — the big problems are robustness, reliability and scalabilty, and that situation is where the open source model really, really shines, because what you want at that point is massive peer review, to get your reliability.

The interesting thing to notice is that individual software technology is always moving from one end to the other of the spectrum. A perfect example is real-time 3-D animation. Five years ago, when [the computer
game] “Doom” came out, that was a research intensive technology. Few people knew how to do it well and you could capture a lot of value by adding a new trade secret — it made sense to be closed. Come 1998 and lots of people know how to do it. There are several alternative packages out there, some of them are free, it’s being implemented in larger and larger systems where again your problems are scalability, reliability and robustness, rather than just getting the details of the animation right.

Well, the implication of this is at that some point during the last five years the payoff curves crossed over — there came a point when the gain from peer review exceeded the gain from holding the software captive and having it be a trade secret. The interesting question is where is that crossover point? How do you identify that? My thinking now is that every software technology goes through the same evolution. I am beginning to think that this may be the fundamental software management question of the 21st century: Where is the crossover point? And I love to say these things to business people, because this is exactly the kind of optimization problem that gives them enormous erections. And if I can get them thinking in those terms, we’ve won.

You have some harsh words to say about the way business people have traditionally looked at the software marketplace.

The thing I realized when I sat down and thought about business models is that nobody thinks about the economics of software. Nobody thinks real hard.

Not even those Microsoft guys up in Redmond?

Not even them. Anybody who has studied software engineering knows that programmers do not actually spend most of their time originating software. They spend most of their time on service updates and maintenance. Nobody thinks about the implications of this: that the software industry is actually a service industry operating under the delusion that it is a manufacturing industry. Software producers are operating under a manufacturing and cost model, under which the way you make money is building a product and getting it out the door. Because they have this model of themselves as a manufacturing industry, all the bright people go to production and the dumb people go to the support desk. That’s why when you call a vendor support line you have to fight your way through three layers of idiots to get down to anyone who knows anything.

As long as the software industry continues to misperceive itself as a manufacturing industry, instead of a service industry, reliability is going to be awful. But that shift is not going to happen until source is open. That’s the difference between closed and open source.

In the closed source world, your short-term profit incentive is to try and keep everything you do a trade secret and extract the absolute maximum rent from that trade secret in terms of initial cost of the software. And then your economic incentive is to put as little money as you can get away with into supporting the fiction that you support your software. OK? Now as a consumer do you want to live in that world, or do you want to live in a world where source is primarily open and the people competing for your dollars are service bureaus? This is why I think that ultimately the closed software model and the whole Microsoft paradigm is doomed, because eventually software consumers are going to wake up and realize that they are being scammed — that the cost and pricing model of the software industry fundamentally does not fit the economics of the situation or the needs of consumers.

At the party Netscape threw for the release of their source code, Marc Andreessen was talking about getting companies like Sun and Oracle to join the free software crusade. Wouldn’t this be just another case of Silicon Valley lining up its wagons against Microsoft?

Oh sure. One of the things that I tell corporate types is, “Hi there, Mr. CEO — tell me, do you have any strategic problem right now that is bigger than whether Microsoft is going to either crush you or own your soul in a few years? No? You don’t? OK, well, listen carefully then. You cannot survive against Bill Gates playing Bill Gates’ game. To thrive, or even survive, you’re going to have to change the rules. I’m here to show you how.”

Wall St. ruins Facebook

The social network's debacle of a public offering exposes, once again, the rotten heart of finance

Mark Zuckerberg (Credit: Reuters/Brian Snyder)

Could there be a bigger public relations debacle for an aspiring technology colossus than the Facebook IPO? It’s bad enough when the stock price doesn’t “pop” at all on the first day of trading, but it gets a lot worse when the financial press spends the following week debating whether the machinations behind the scenes leading up to the botched public offering constitute outright evidence of securities fraud or merely a toxic mixture of greed and incompetence.

Here’s what we know: Sometime in the run-up to the IPO, Facebook realized that it needed to downgrade its revenue projections for the second quarter because of difficulties selling ads on mobile phones — which are increasingly the access point of choice for Facebook browsing. This news was buried deep in an SEC regulatory filing, but it also may have been communicated directly to Facebook’s underwriters who, in turn, may have told their big clients — the institutional investors who usually make out like bandits on IPO day by buying stock at the offering price and then selling on the pop. The big investors accordingly decided that the price was a little too high and dumped their stock as quickly as they could. Thus: no pop. The closing price was essentially the same as the opening price, and that wasn’t supposed to happen.

There’s a lot that’s hazy here. But it smells to high heaven, and lawsuits have already been filed. As Heidi Moore writes in The Guardian:

U.S. securities laws are very strict about what a company can say while it prepares to go public – which is to say, almost nothing. Executives maintain a “quiet period” for months. If the company has to disclose anything, it has to do so to all investors, at once. The fact that sophisticated investors knew the company was warning them about its prospects could have been enough to account for the determined selling of the stock from almost its first minute. Wall Street investors are far less patient with changing the goalposts than are the 900 million users of Facebook who accede to every whim of the company’s changing user agreements.

Whatever happened, one thing is indisputable. The little guy (by which I mean the retail investor, who probably isn’t really a “little guy” as compared to someone who’s on unemployment or facing foreclosure) got screwed. And along with Facebook, the key parties involved in the screwing included Facebook’s three biggest underwriting banks, Morgan Stanley, Goldman Sachs and JP Morgan.

Why do those names sound familiar? Oh that’s right — they were key players in wrecking the economy of the United States by screwing around with mortgage-backed securities. And if you want to go even further back, they were all hip-deep in the IPO scandals that made the dot-com boom such a minefield of fraud and get-rich-quick scams. (Indeed, one of the weirder ironic twists to the Facebook story is the sight of Business Insider founder Henry Blodget, who was himself banned for life from the securities industry for fraudulently hyping dot-com stocks, waxing aggrieved at the improprieties involved in the IPO.)

Never mind the stock price. Never mind the fact that Facebook itself made out like a bandit. The real scandal here is that Wall Street investment banks never change their stripes. Their insatiable greed inflated both the dot-com bubble and the housing bubble, and the closer you look at either episode, the more evidence you find, not just of reckless irresponsibility, but of clear criminal misbehavior. And yet their punishments — if they even get punished, which is rarer and rarer — never fit the crime and never dissuade further misbehavior. The Facebook IPO might seem like a weird flashback to the days of dot-com excess, but what it really demonstrates is business-as-usual in the financial sector.

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Welcoming Wall Street’s anger

Obama should pick a fight with reckless bankers by beefing up the Volcker rule

Paul Volcker and President Obama (Credit: Reuters/Kevin Lamarque)

Jamie Dimon’s Wall Street peers have good reason to be annoyed with him. Over the past several years, the financial sector spent hundreds of millions of dollars lobbying to weaken bank reform. Then came JPMorgan’s multiple-billion-dollar-losing credit default swap blunder. And suddenly, Washington hit the pause button on regulatory rollback. All it took was one reminder of how stupid even the best-run banks can be for everyone to recall that trusting these jokers to act responsibly is a losing game, and, wham, bank regulation was back in the news. Efforts to repeal various parts of the Dodd-Frank bank reform act halted, but more important, pundits and politicians are focusing a brand-new round of attention on the ongoing process of writing the “Volcker rule” into law.

The Volcker rule is supposed to prohibit  banks from making speculative bets with their own money on such a scale that they can endanger both the financial viability of the financial institution and the larger economy. The basic principle is simple: Government can’t allow banks of the size of JPMorgan to fail because the consequences for the general economy would be too disastrous — and that gives government the right to shackle the irresponsible tendencies of those banks. Unfortunately, the above-mentioned lobbying campaign had weakened the rule-writing process to the point where JPMorgan’s bet would probably have been permissible even after the Volcker rule came into effect.

As of last week, there’s suddenly a pretty widespread consensus among people not employed on or bankrolled by Wall Street that we need to tighten up the Volcker rule. But according to a report by Talking Points Memo’s Brian Beutler, this has put the Obama administration in a sticky situation:

The administration hasn’t specified any particular steps it would like regulators to take to shore up the so-called Volcker Rule — a bid perhaps to avoid an ugly public fight with powerful interests in an election year. But inaction — or a too-tepid response to JP Morgan’s losses — will hurt President Obama with key allies, who want to use the debacle to further rein in Wall Street.

Say what? Why on earth would the Obama administration want to “avoid an ugly public fight with powerful interests in an election year”? Shouldn’t the opposite be true? Shouldn’t the Obama administration be going out of its way to pick a fight with Wall Street? Could there be any better opportunity to tap enduring popular anger at the financial sector and draw a clear line demarcating Obama from his challenger, Mitt Romney?

On Saturday, in Obama’s weekly radio address, the president delivered a restrained call to action:

That’s why it’s so important that Members of Congress stand on the side of reform, not against it; because we can’t afford to go back to an era of weak regulation and little oversight; where excessive risk-taking on Wall Street and a lack of basic oversight in Washington nearly destroyed our economy … We’ve got to finish the job of implementing this reform and putting these rules in place.

But that’s nowhere near enough. President Obama needs to go back and remind himself how a previous crusader for financial sector regulation made his case when running for his second term as president. Just a few days before Election Day in 1936, Franklin Roosevelt appeared at a rally in Madison Square Garden and delivered a passionate tirade that still jumps right off the page (and YouTube).

We had to struggle with the old enemies of peace — business and financial monopoly, speculation, reckless banking, class antagonism, sectionalism, war profiteering. They had begun to consider the Government of the United States as a mere appendage to their own affairs. We know now that Government by organized money is just as dangerous as Government by organized mob.

Never before in all our history have these forces been so united against one candidate as they stand today. They are unanimous in their hate for me — and I welcome their hatred.

I should like to have it said of my first Administration that in it the forces of selfishness and of lust for power met their match. I should like to have it said of my second Administration that in it these forces met their master.

That’s how you run for reelection, Mr. President, when the “moneyed interests” are backing your opponent. You don’t shy away from an “ugly” fight. You embrace it.

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GOP to modernity: Stop

For House Republicans, the less we know about our country and our planet, the better

House of Representatives Republican leadership (Credit: AP)

Watching the antics of the House GOP, you get the very strong sense that if the class of Republicans elected in 2010 were offered a chance to repeal the Enlightenment, they would leap at the opportunity. The great flowering of science and philosophy that reached critical mass in the 17th century employed human reason to batter away at the dogmas of blind faith. But as far as the Tea Party seems to be concerned, that was just one big wrong turn.

The most recent evidence that the current incarnation of the Republican Party just can’t handle the truth arrived this month when House Republicans voted to get rid of the American Community Survey. The ACS is an annual information-gathering effort that’s part of the U.S. Census. Every year, a randomized sample of 3 million Americans is surveyed for data on “demographic, housing, social and economic characteristics.” In one form or another, the U.S. government has been carrying out similar surveys since 1850 — the current version is the fourth major iteration.

Most sensible people consider the ACS to be extremely useful, the kind of thing that government is really well equipped to carry out. That is not, or at least did not used to be, a partisan statement. Both private and public sector policymakers use ACS data to make important decisions. The federal government allocates $450 billion annually according, in part, to information derived from the ACS. Businesses also consider the ACS vital, which explains why the U.S. Chamber of Commerce, rarely a fan of government spending, is opposed to the House action.

Even conservative economists are leery: The clearest evidence that the House GOP has gone completely beyond the pale can be seen in a Businessweek article reporting that representatives of the American Enterprise Institute, Heritage Foundation and Cato Institute all declared their support for government data gathering. If you don’t understand what’s going on in the U.S. economy on a granular level, you’re flying blind. This should not be a controversial statement.

Even the Wall Street Journal is appalled — although the lead sentence of its editorial criticizing the funding cuts required some remarkable calisthenics before reaching the point of disapproval.

With the contempt of the Washington establishment raining down on House Republicans for voting on principle, every now and then the GOP does something that feeds the otherwise false narrative of political extremism.

Marvelous! In one sentence, the Journal’s editorial writer manages to deny, not once, but twice, the self-evident fact that the current crop of House Republicans occupies the nethermost regions of right-wing extremism, while at the same time admitting that, yeah, well, in this one case they are indeed bonkers.

There’s been no end of media chatter focusing on the importance of the data gathered by the ACS. We’ve also heard how the Constitution specifically enjoins Congress to gather demographic information “in such a manner as they shall by law direct.” And, in fact, the current form of the ACS follows the mandate set forth by a Republican Congress in 2005.

The sponsor of the House measure, the freshman Florida Republican Daniel Webster, claims that ACS questions are too “intrusive” and “the very picture of what’s wrong in D.C.” He seems to be projecting. The very picture of what’s wrong with D.C. is exquisitely captured by daily demonstration that one of our leading political parties is dedicated to the proposition that the less we know about what is going on in our economy or on our planet, the better. If science tells us that one of the consequences of human activity is an overheated planet, then the answer is to defund climate research. If data gathered by the ACS gives us a better understanding of where poverty may be growing as a result of economic policies put into place over the past few decades, best to just to close our eyes and ignore it.

Which brings us back to the 17th century. It’s no stretch to argue that both representative democracy and the Industrial Revolution flourished in large part through the application of Enlightenment principles. The founders of the United States were very much a product of Enlightenment ideals. Looking for an Enlightenment avatar? Think Ben Franklin. Progress is built on the accumulation of knowledge, and ideological rigidity shouldn’t be able to compete against the truth that derives from a better understanding of our universe. And yet that’s where we are today — watching as one of the two major political parties in our country becomes not just more and more distrustful of science, but also opposed to the very notion of information-gathering — and governs accordingly.

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How John Roberts sold us out

Jeffrey Toobin's Citzen's United blow-by-blow leaves no room for doubt: The "moneyed interests" have won

(Credit: Reuters/Larry Downing)

Jeffrey Toobin’s New Yorker masterpiece “Money Unlimited: How Chief Justice John Roberts Orchestrated the Citizens United Decision” is required reading for anyone concerned with one of the central problems plaguing the functioning of American democracy: the influence of corporate spending on the political process.

If you’re impatient, you can skip ahead to the last, chilling line: “The Roberts Court, it appears, will guarantee moneyed interests the freedom to raise and spend any amount, from any source, at any time, in order to win elections.” And from there, you can make your own decision about whom to vote for this November, based on the direction that the Supreme Court is currently headed.

But a full reading of Toobin’s article is essential for understanding the larger context. The fight over whether and how to limit corporate spending on elections in the United States goes back more than a century. The battle lines are well-drawn, the sides well-established: “progressives (or liberals) vs. conservatives, Democrats vs. Republicans, regulators vs. libertarians.” The libertarian/Republican/moneyed interest side is currently in ascendence, but this is a long, long struggle, and the pendulum must one day swing back.

What’s so amazing, however, coming at this particular point in American history, right after Wall Street blew up the global economy, is the justification given by Justice Anthony Kennedy in his opinion announcing the decision.

“The censorship we now confront is vast in its reach,” Kennedy wrote. “The Government has muffled the voices that best represent the most significant segments of the economy. And the electorate has been deprived of information, knowledge and opinion vital to its function. By suppressing the speech of manifold corporations, both for-profit and nonprofit, the Government prevents their voices and viewpoints from reaching the public and advising voters on which persons or entities are hostile to their interests.

The implications of this passage are breathtaking. In his rush to protect free speech, on the grounds that there is a public benefit in protecting the right of corporations to spend freely to advise voters “on which persons or entities are hostile to their interests,” Kennedy and four other justices ensured that “moneyed interests” would essentially be able to buy government support for an agenda defined by corporate priorities. How any intelligent person could believe that skewing political messaging toward the sector of American society with the most cash to spend could be in line what the founders of the United States would have believed prudent is simply mind-boggling. We’ll end up paying the price for this sellout for generations to come, but unlike Wall Street, we can’t afford it.

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Whitman’s lesson for Romney

Layoffs at Hewlett-Packard show why business leaders aren't automatically a good fit for the White House

Mitt Romney and Meg Whitman (Credit: AP/Chris Carlson)

When Meg Whitman ran for governor of California in 2010, the former eBay CEO told voters that her business background made her the right choice to boost job creation in a state troubled by high unemployment. Sound familiar? It’s the same spiel we hear from Mitt Romney every single day.

As a consolation prize for getting clobbered by Jerry Brown in the gubernatorial election, Whitman landed a plum job of her own — CEO of Hewlett-Packard, a company that, like California, has been going through some tough times. But this week Whitman made clear that as a business leader, her approach to job creation doesn’t quite mesh with her political promises. Multiple media outlets are reporting that HP is planning to cut its workforce by around 30,000 jobs — a number that accounts for 7-8 percent of HP’s total workforce.

Whitman’s decision will probably result in some layoffs in California, but it wouldn’t be fair to label her an outright hypocrite on the basis of this strategy alone. Downsizing may well be the right course for Hewlett-Packard, which is having a hard time adjusting to an era where computing is moving to the smartphone and leaving the PC far behind. But there’s a data point in the New York Times’ report on the layoffs that deserves close attention: “China, which is one of H.P.’s highest growth areas, will probably be spared.”

Again, this makes strict bottom-line sense. Hewlett Packard, by its own admission, now derives around 60 percent of its revenues from overseas. China is the world’s fastest-growing market for computer gizmos. Cutting staff in China would be suicidal. And HP’s behavior is in no way extraordinary. In April, the Wall Street Journal reported that between 2009 and 2011, fully three-quarters of the new jobs created at the 35 largest U.S. multinationals were overseas. And this isn’t just about offshoring to cheaper labor. Overseas is where the demand is.

The job creation plan outlined by Whitman when she ran for governor included cutting red tape, lowering various government fees, and tax breaks. Again, it’s an agenda that maps quite closely to Romney’s — and that’s no accident: Whitman was Romney’s finance chair during his 2008 campaign, and hosted a California fundraiser for him in March. But while cutting regulations may boost corporate profits,  it doesn’t do a darn thing for boosting demand. HP is probably more likely to take the money saved via a tax break and spend it on a new R&D center in Shanghai than it is to staff up in Silicon Valley.

All of this explains why having an illustrious business resume doesn’t mean that one is automatically qualified to occupy the White House in a time of economic stress. Business executives have a mandate to act in their own self-interest — to seek profit by any means, including  downsizing in the U.S. and pouring resources into China. That’s why HP’s “Government Affairs” page stresses its support for ” free trade and the reduction of barriers across borders,” even in the face of growing evidence that outsourcing to China has a negative impact on U.S. job creation.

A political leader is supposed to think in terms of the larger public interest — which means things like figuring out how to fund education or pay for the social welfare net that protects the unemployed and feeds the hungry. California’s voters figured that out when they rejected Whitman. Once again, it will be interesting to see where the general public at large comes down in the case of Romney.

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