Consumerism
The malling of America
Old Navy and Starbucks and Jamba Juice! Oh my! Plus: Feed looks at the latest trend in computer interfaces.
During a recent visit to Phoenix, I found myself perusing the stores at Arizona Mills, an outlet mall the size of a small town plopped down in the middle of the desert. It had been a long time since I’d been to a covered mall, and I marveled at how things had changed while staying the same. Suburban sluts still sucked face with their boy toys in front of the “imports store,” but the stores themselves had different names. Whither Chess King? I wondered as I weaved my way through the supersize food court and past the gazillion-screen cineplex. The arcade charged for admission and was filled with virtual-reality experiences, laser tag and all sorts of peace-dividend technology put to use entertaining youngsters. But it wasn’t until I passed the Rainforest Cafe, in the ominously named Neighborhood Two (or was it Three?), that I realized the po-mo brilliance of it all: a rainforest-themed restaurant/store plopped in the middle of an air-conditioned megamall built on the desert.
Continue Reading CloseJenn Shreve writes about media, technology and culture for Salon, Wired, the Industry Standard, the San Francisco Examiner and elsewhere. She lives in Oakland, Calif. More Jenn Shreve.
Is it ethical to drive stick?
More drivers are buying manual transmissions -- a boon for auto sentimentalists but bad news for the environment
(Credit: cristapper via Shutterstock) Ever since I first watched my dad drive his chocolate brown Datsun 280 ZX back in the early 1980s, I’ve been inculcated to believe that driving — true driving — can only be performed with a stick shift. From that childhood experience, I came to see the manual transmission as a birthright passed down from my grandfather, to my father, and eventually to me via a series of tense, stall-filled lessons when I turned 16. In my case, after ripping apart the transmission one too many times, my dad went barking drill sergeant on me, eventually teaching me that a stick requires a special kind of focus, and that I needed to ease up more slowly on the clutch in order to get into first gear on those damn inclines. Through the experience, I learned to consider my stick-shifting skill a special talent with transcendent value.
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David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
Can beer save America?
The redemption of the economy may start with the type of brew you keep in your fridge
(Credit: iStockphoto/Stratol) The grand unifying theory of the American consumer has been that we are, first and foremost, low price fetishists. There’s ample evidence supporting this view: From Wal-Mart’s prominence to the fast food industry’s ongoing success, vast swaths of the economy are indeed built on the premise that buyers will prioritize discounts and quantity over premium prices and quality.
But ever so quietly, we are starting to see the rise and success of a competing vision, one that turns the old assumption on its head. In the technology arena, for instance, Apple is successfully challenging the PC world with a business model that convinces consumers to pay higher prices in exchange for better reliability, durability, efficiency and customer service. Likewise in the transportation world, more and more consumers are willing to pay higher prices upfront for hybrid and electric vehicles in exchange for the promise of lower long-term energy costs. This has encouraged companies like Philips to introduce more expensive light bulbs, in hopes that consumers will pay more for illumination that promises to use less electricity and last 20 years.
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David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
Are all mega-chains the same?
Why an ethical consumer can trust Trader Joe's over Target
(Credit: AP/Damian Dovarganes) Two bursts of recent headlines here in Colorado had me feeling more than a wee bit conflicted. First came the news that the much-celebrated Trader Joe’s is coming to our state. Then came word that the Denver City Council had been threatened into ponying up $5 million in public funds to bring yet another Target to the Front Range.
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David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
Lego tries to get less sexist
The toy maker's female-centric "Lego Friends" send a bad message for girls. But now there's hope for change VIDEO
When I was a kid, you know what we called Legos for girls? Legos. When my own young daughters were small, you know what they called them? Legos. They came in blue and red and green and yellow. But lately Legos, like damn near every other object in the toy aisle, have felt the need to assert their gender.
It started when the company began aggressively marketing to boys back in 2005, offering up what BusinessWeek recently described as “spaceships and laser cannons … martial arts and supernatural powers,” a world in which “80 percent of the characters are boys.” But the extreme genderfication of Legos put the company in a self-imposed bind. How to respond to the demands of consumers who want a more daughter-friendly Lego? There was only one thing to do next – make some girly Legos!
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Ellen stands up to One Million Moms
A conservative group calls for her removal from a JC Penney campaign, but the host responds with humor and heart VIDEO
Ellen DeGeneres The conservative Christian group One Million Moms is angry. Angry like just-missed-an-awesome-sale angry. Sure, the down-home-sounding offshoot of the reliably right-wing American Family Association exists in a perpetual state of twisted knickers. It’s whipped itself into a frenzy of indignation at the not-quite-exclusionary-enough tactics of Macy’s, Levi’s, Jenny Craig and Oreos in just the past few months. But its outrage at JC Penney, the jeans supplier to at least 800,000 of those million moms, is especially intense of late.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
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