Silicon Valley

Technical Sutra

That Silicon Valley is awash in Indian technical geniuses surprises no one who knows where they went to college.

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Technical Sutra

One warm day in May 1984, Venky Harinarayan sat down to take the entrance exam to the school of his dreams. Although he had ranked first in his high school class and had studied for nearly a year to prepare for this test, as soon as he opened his exam book, he began to sweat. All the years as a curve-busting computer whiz kid seemed to lead up to this moment.

He only needed to score 50 out of 100 points to guarantee his admission. But suddenly this seemingly lax criterion appeared all but impossible. His eyes sifted through a litany of seemingly impregnable questions — about Bernoulli’s principle, Doppler’s effect, Lorentz’s forces, ionic equilibria and combinatronics — things that would never appear on an SAT in a million years. Nothing in his life had prepared him for this.

“It was extremely stressful. You just looked at the thing and not a single question made sense to me. I thought, ‘Boy, I’m going to flunk this thing,’” recalls Harinarayan.

But like every other fear-wracked student taking the exam across India, Venky knew his future rested on this grueling 3-part mental torture course. He knew he had to beat out tens of thousands of other eager high school students — a regiment of valedictorians, salutatorians and district math champions in a country of nearly 1 billion souls. And he knew this examination was his best chance to escape India — in all its poverty and stratified caste system.

Despite feeling at a complete loss, he managed to navigate his way through the arcana. And six hours later, he had nailed a spot in arguably the most competitive, influential undergraduate school in the world, the Indian Institute of Technology. Not only did Venky pass the exam, he placed an astounding 40th in the country. With this ranking, he got a coveted spot as a computer science major at the IIT campus in Madras.

Flash forward to the summer of 1998 when Amazon.com purchased an e-commerce software company named Junglee for $180 million. That day, Venky Harinarayan, along with four other Junglee co-founders (also IIT graduates), became an overnight multi-millionaire.

The trajectory of Harinarayan’s career has certainly been dramatic, but not exactly unheard of. Like so many expatriate Indians educated at IIT, Harinarayan has ridden his sheepskin to high-tech fame and fortune. In fact, per capita, IIT has probably produced more millionaires than any other undergraduate institution. A glimpse at how Harinarayan’s classmates have fared shows just what his diploma means in the high-tech world.

“Out of 25 people (in the computer science major), I think 13 of them are in Microsoft right now. Four of them went in 1988 when Microsoft came to IIT to recruit. Three of them are at Qualcomm [a telecommunications firm whose stock has risen 1200 percent this year alone],” says Harinarayan, currently an executive at Amazon.com. He then adds modestly, “I have done reasonably well.”

AnnaLee Saxenian is a University of California at Berkeley professor in the department of city and regional planning who studies Silicon Valley. She says Indians, most of whom graduated from IIT, founded about 10 percent of the start-ups in Silicon Valley between 1995 and 1998. IIT grads also make up a surprising proportion of the world’s best programmers, as well as some of the most sought-after executives. In his book “The New New Thing,” Michael Lewis tracked the dominant role of IIT graduates in Healtheon, a high-powered start-up venture run by Netscape founder and Silicon Valley legend Jim Clark. IIT graduates turn up in boardrooms of companies like CitiGroup, U.S. Airways, Novell and in managing director positions at top Wall Street investment banks.

“You find IIT graduates all over the place. Sometimes you get a feeling that it’s someone from IIT by default and that all you have to do is ask what IIT they are from. Their success rate, if you chart it, looks like a hockey stick,” says Yogesh Sharma, the editor of siliconvalleyindia magazine.

Pavan Nigam, IIT graduate and chief technology officer of Healtheon, agrees: “Anybody who makes it into an IIT, you are now set for life. You might end up in the bottom five percent of your class but you are still set for life.”

How have IIT graduates come to represent such an economic and entrepreneurial juggernaut? Educated in English and ready to travel at the drop of a hat, IIT grads embody all the ideals of the new economy: They are flexible and brilliant technological knowledge workers who easily cross borders and cultures to pursue their entrepreneurial and employment dreams.

Founded in the 1940s, IIT was the brainchild of India’s first prime minister, Jawaharlal Nehru, who sought to create a techno-elite to build dams, highways and bridges for the freshly minted nation. Modeled as a bigger, publicly-funded Massachusetts Institute of Technology, the IIT system consists of six campuses located in Kharagpur, Kanpur, Delhi, Bombay (renamed Mumbai), Madras (renamed Chennai) and Guwahati.

About 2,000 undergraduates enroll each year, as well as a handful of graduate students. The Indian government subsidizes 75 percent of the approximately $3,000 expended on each student’s tuition, room and board. Before 1993, IIT students paid less than $200 per year for room, board and tuition. Declining subsidies since then have translated into steadily rising tuition. But an IIT degree remains a world-class educational bargain.

Yet the very success of IIT’s educational system has bred controversy. As more and more IIT grads leave their homeland for the United States, the brain drain out of India has turned to a virtual hemorrhage. Radicals in India have suggested the government should privatize the IIT system rather than continue to subsidize the education of fair-weather patriots. Other critics claim the IIT system does little to engender a sense of responsibility that might sway wealthy grads to do more than send fat checks back to India.

“The IIT education makes you a very technically literate person,” says Supratik Chakraborty, an IIT Kharagpur graduate. “But there is this other part of education — how you contribute to your society. It’s not always in terms of money but in terms of services or participation in the community at large.”

But the IIT system churns out engineers and not priests or social workers. And most IIT grads revel in their quest for cash. “To me, creating wealth is a noble activity. I don’t consider this to be a trivial or cheap thing to do,” says Kanwal Rekhi, an IIT Bombay graduate who sold his company ExceLan to software giant Novell for $200 million and now often backs companies started by younger IIT graduates. Rekhi’s refrain represents a kind of mantra among IIT grads who have begun to give India the economic power (and, by extension, political power) that eluded decades of carefully planned development.

Yet only the top 1 percent of applicants have the chance to experience an IIT education. Such odds make the most prestigious U.S. school pale in comparison. Harvard, for instance, has a 13-percent acceptance rate. And unlike American colleges, admission to IIT almost solely depends on three brutal exams covering physics, chemistry and mathematics. Most questions on those exams would thoroughly flummox the vast majority of U.S. college students, let alone top-notch U.S. high school students. “I still have a copy of the mathematics exam. But I couldn’t explain the math questions in English,” says Ramesh Parameswaran, a graduate of IIT Bombay who went on to work at Microsoft and then co-founded an Internet business called XpertSite.com.

To prepare for this braincrusher, some applicants start studying two years in advance when they are 14 or 15 years old. They may log three, four, five or even 10 hours per day, seven days a week, to hone their skills. Some wait to take the exam until after they have graduated from high school and have time to study. But the majority study for high school graduation and the IIT exam simultaneously, giving new meaning to the term sleep deprivation. “I spent a year doing that, studying, for both end of high school and IIT. I don’t much remember doing anything else that year,” says Parameswaran.

Behind this insanity lie justifiable hopes and fears. No other school in India can hold a candle to the IITs. And for many smart young Indians — both low and high caste — who lack the influence often required to gain acceptance to other campuses in the nepotism-ridden public university system, the IITs represent their best shot at an affordable college education. “I am a Brahmin. In the state where I lived there was reverse discrimination,” explains V. “Seenu” Srinavasan, a professor at Stanford University’s graduate school of business and a 1966 IIT Madras graduate. “Even though I was No. 1 in my college, as a Brahmin I could not get into any of the engineering schools in my state.”

Of course, the IIT admission exam favors middle-class and affluent city dwellers, who have access to good high schools and time to study. To address these inequalities, the government reserves just over 20 percent of the IIT places for “scheduled castes” and “scheduled tribes.” But this does nothing to help women, who make up less than 5 percent of the IIT students.

Still, such government meddling irks many IIT graduates, who sweated blood to get in and view affirmative action as more harmful than helpful. Others feel that IIT has successfully undermined an inherently unjust social system. “With women in India, it is a general problem but I think the IITs should make it their own,” says Harinarayan. “But IITs are not completely dominated by people from the cities. The system really does work incredibly well in many cases. There are people from remote villages that will show up and they blow your mind with how smart they are.”

IIT freshmen arrive to find campuses sparse by Western standards but plush for India. The campuses boast green hills, ponds and open spaces — an archipelago of privileged semi-rural redoubts on highly prized real estate in one of the world’s most crowded nations. Big American computer companies, their logos displayed prominently on campus buildings, endow professorships, allowing the well-funded faculty to concentrate their attentions on small groups of students. Recently, affluent IIT alumni have begun to send generous donations to their alma mater, allowing for facilities far superior to those of most Indian universities. Famous musicians and celebrities often perform for free at IIT campuses, giving students a sense that they have become members of a privileged class. “Apart from the opportunities one gets at the IIT, the very feeling of belonging to an exclusive club is exciting,” says Avneesh Sud, 21, a final year engineering student at IIT Delhi. “You work hard for two years and when you finally make it, you are the king of the world!” he says, borrowing a line from the popular movie “Titanic.”

But the cozy environs can only provide so much comfort to incoming students who have always sailed along confident in their brilliance. “You walk into an IIT and you expect to be No. 1 or No. 2,” says Raj Mashruwala, a 1975 IIT Bombay graduate and current vice president of TIBCO Software. “But everyone else there was also No. 1 or 2 in their region. And very soon you realize that you are no longer the smartest person in the world.”

IIT’s curriculum also creates a humbling effect. Along with general engineering courses and a smattering of social sciences, the first two years include mandatory courses in carpentry and metal shop, in which students are subjected to lessons in rigor and frustration. Harinarayan remembers one particularly onerous project in which he had to file down two centimeters off a piece of metal by hand over a period of weeks. “It took a long time and was hard work,” he says. “But that was great for discipline.”

Yet despite the concentration of so many hyper-competitive scholars, the culture never descends to the cutthroat paranoia of, say, American pre-meds. The dorms themselves function like miniature high-tech companies. Team problem-solving and study sessions are interspersed between all night bridge binges, drinking outings and midnight firecracker raids. At times, this teamwork and camaraderie emerges out of necessity. On one unusual occasion, Harinarayan and his 24 computer science classmates had to share a single textbook for a class. “We used to have a system where everyone would have two hours with the book. If you got the 3 a.m.-to-5 a.m. slot, you would have to get up then,” he recalls.

IIT students carry approximately 50 percent more courses than the typical U.S. undergrad, gaining a mastery over their subject matter that often makes graduate school in the United States a breeze. “My first year at Berkeley when I was doing my master’s, that was the easiest year I had ever had in my life,” recalls Mashruwala. “I either knew it or I could sit at home and do the whole subject in one-quarter the time of everyone else.”

Such rigorous training also makes IIT grads especially appealing to high-tech companies like Microsoft, Intel and Cisco, who send recruiters across the Pacific on yearly trips. Between American companies and American grad schools, IIT grads have become a major force of immigration. In recent years, 40 percent to 50 percent of IIT grads have elected to come to the United States to pursue graduate degrees, according to Mashruwala. About 20,000 IITans live in the United States right now, almost 20 percent of the total IIT grad population since the system’s inception. Most never return to India.

IIT grads had begun filtering into U.S. industry and academia by the early 1970s, but they didn’t crack the executive ceiling until 1982 when IIT graduate Vinod Khosla helped bootstrap Sun Microsystems — making Khosla an entrepreneurial poster boy for IIT grads. Since then, more than 1,000 Indian entrepreneurs have started companies in Silicon Valley, creating hundreds, if not thousands, of multi-millionaire IITan entrepreneurs with companies worth more than $40 billion. Mashruwala estimates the average net worth of the 60 classmates he keeps in touch with in this country at between $6 million and $7 million.

Not surprisingly, the money men have noticed the green hue of the IIT imprimatur. “People are writing blank checks” says Mashruwala. “I have a guy who runs what used to be a conservative investment fund who is weekly calling me and asking me, ‘Could you find me a deal or a place to invest my money through your networks?’” Several Silicon Valley venture capitalists who preferred to remain unnamed say any startup involving an IIT graduate has an advantage in attracting funding.

Where does this leave India, a still-impoverished nation that continues to subsidize these new American entrepreneurs? The brain drain troubles many Indians who see the government-subsidized education at IIT building U.S. companies and the U.S. economy but not contributing to India. IIT graduates tell of some Indians who have expressed feelings of betrayal at their brethren who used the system to escape and didn’t look back.

“It has mostly been a one-way street. I don’t think the return to India was commensurate with the investment,” says Chakraborty, who has made a rare decision to return to IIT Bombay as a professor this year.

Despite money donated by IIT graduates to charities in India or to their alumni associations, the ultimate payoff to India may come circuitously from the West itself in the form of rising salaries at computer companies in India and in the border-less business world engendered by the Internet. A rash of start-ups in India has given IIT grads the option of staying home and still striking it Internet-rich. Several Indian companies already trade publicly on the NASDAQ exchange. As more and more Western companies establish Indian subsidiaries, the flood of IIT graduates to the West may begin to ebb.

What cannot be overstated is the historical influence that IIT and its expatriate alumni will exert on India. A group of IIT graduates is spearheading a drive to establish a world-class business school in India, on par with anything in the West. And IIT grads who live in the United States now get audiences with top politicians in India who a decade ago would have spurned them as capitalist colonial tools. “They are building major trade relationships which will help India more than if they had stayed in India,” says Mashruwala. “Twenty years from now, the IITs will be recognized as the one single entity that generated the single most amount of wealth in India. They will be recognized as the wisest decision.”

Beyond India, the IIT clan now looks to cast an even wider web. Alumni organizations in the United States and abroad have begun to double as networking units for getting IIT business ventures staffed and funded. In the United States, many influential graduates talk of fulfilling their civic obligations by getting involved in politics to help shape a society they have claimed for their own. In the distant future, historians of Silicon Valley will undoubtedly dedicate significant ink to the exploits of IIT grads — who grabbed the intellectual brass ring, got filthy rich and created their own legacy of can-do capitalism.

IBM’s Watson wins practice round of “Jeopardy!”

Computer, which tech giant calls "profound advance" in artificial intelligence, beats two former game show champs

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IBM's Watson wins practice round of "Jeopardy!" champions Ken Jennings, left, and Brad Rutter, right, look on as an IBM computer called "Watson" beats them to the buzzer to answer a question during a practice round of the "Jeopardy!" quiz show in Yorktown Heights, N.Y., Thursday, Jan. 13, 2011. It's the size of 10 refrigerators, and it swallows encyclopedias whole, but an IBM computer was lacking one thing it needed to battle the greatest champions from the "Jeopardy!" quiz TV show - it couldn't hit a buzzer. But that's been fixed, and on Thursday the hardware and software system named Watson played a competitive practice round against two champions. A "Jeopardy!" show featuring the computer will air in mid-February, 2011. (AP Photo/Seth Wenig)(Credit: AP)

The clue: It’s the size of 10 refrigerators, has access to the equivalent of 200 million pages of information and knows how to answer in the form of a question.

The correct response: “What is the computer IBM developed to become a ‘Jeopardy!’ whiz?”

Watson, which IBM claims as a profound advance in artificial intelligence, edged out game-show champions Ken Jennings and Brad Rutter on Thursday in its first public test, a short practice round ahead of a million-dollar tournament that will be televised next month.

Later, the human contestants made jokes about the “Terminator” movies and robots from the future. Indeed, four questions into the round you had to wonder if the rise of the machines was already upon us — in a trivial sense at least.

Watson tore through a category about female archaeologists, repeatedly activating a mechanical button before either Ken Jennings or Brad Rutter could buzz in, then nailing the questions: “What is Jericho?” “What is Crete?”

Its gentle male voice even scored a laugh when it said, “Let’s finish ‘Chicks Dig Me.’”

Jennings, who won a record 74 consecutive “Jeopardy!” games in 2004-05, then salvaged the category, winning $1,000 by identifying the prehistoric human skeleton Dorothy Garrod found in Israel: “What is Neanderthal?”

He and Rutter, who won a record of nearly $3.3 million in prize money, had more success on questions about children’s books and the initials “M.C.,” though Watson knew about “Harold and the Purple Crayon” and that it was Maurice Chevalier who sang “Thank Heaven for Little Girls” in the film “Gigi.” The computer pulled in $4,400 in the practice round, compared with $3,400 for Jennings and $1,200 for Rutter.

Watson is powered by 10 racks of IBM servers running the Linux operating system. It’s not connected to the Internet but has digested encyclopedias, dictionaries, books, news, movie scripts and more.

The system is the result of four years of work by IBM researchers around the globe, and although it was designed to compete on “Jeopardy!” the technology has applications well beyond the game, said John Kelly III, IBM director of research. He said the technology could help doctors sift through massive amounts of information to draw conclusions for patient care, and could aid professionals in a wide array of other fields.

“What Watson does and has demonstrated is the ability to advance the field of artificial intelligence by miles,” he said.

Watson, named for IBM founder Thomas J. Watson, is reminiscent of IBM’s famous Deep Blue computer, which defeated chess champion Garry Kasparov in 1997. But while chess is well-defined and mathematical, “Jeopardy!” presents a more open-ended challenge involving troves of information and complexities of human language that would confound a normal computer.

“Language is ambiguous; it’s contextual; it’s implicit,” said IBM scientist David Ferrucci, a leader of the Watson team. Sorting out the context — especially in a game show filled with hints and jokes — is an enormous job for the computer, which also must analyze how certain it is of an answer and whether it should risk a guess, he said.

The massive computer was not behind its podium between Jennings and Rutter; instead it was represented by an IBM Smart Planet icon on an LCD screen.

The practice round was played on a stage at an IBM research center in Yorktown Heights, 38 miles north of Manhattan and across the country from the game show’s home in Culver City, Calif. A real contest among the three, to be televised Feb. 14-16, will be played at IBM on Friday.

The winner of the televised match will be awarded $1 million. Second place gets $300,000, third place $200,000. IBM, which has headquarters in Armonk, said it would give its winnings to charity while Jennings and Rutter said they would give away half theirs.

In a question-and-answer session with reporters after the practice round, Rutter and Jennings made joking reference to the jump in technology Watson represents.

“When Watson’s progeny comes back to kill me from the future,” Rutter said, “I have my escape route planned just in case.”

Jennings said someone suggested his challenge was like the legend of John Henry, the 19th-century laborer who beat a steam drill in a contest but died in the effort. Jennings prefers a comparison to “Terminator,” where the hero was a little more resilient.

“I had a friend tell me, ‘Remember John Henry, the steel-drivin’ man.’ And I was like … ‘Remember John Connor!’” Jennings said. “We’re gonna take this guy out!”

——

Associated Press writer Leon Drouin-Keith in New York City contributed to this report.

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Goldman Sachs’ Facebook ploy

The investment bank buys, big, into the social network -- and expands a shadow stock market

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The “great vampire squid” of finance, Goldman Sachs, has invested $450 million in the emerging great vampire squid of cyberspace, Facebook. As the New York Times’ DealBook reported, the deal is gives Goldman a leg up on the huge fees investment banks will get when the social-networking company eventually sells shares to the public. And as the Times and Wall Street Journal also report, Goldman will also haul in huge fees from those clients who want to invest themselves.

Meanwhile, Facebook gets the capital to keep buying talent and startups, and to fuel its expansion in all kinds of other ways — and it gets to sell stock in what amounts to a shadow stock market that’s growing faster than regulators seem willing or able to understand, much less deal with.

This looks like a better deal for Facebook than its investor, putting Facebook’s value at $50 billion, which makes sense in today’s increasingly bubble-like market. Silicon Valley is going a bit wild again– not as crazy as the late 1990s, mind you, but there’s a froth element to the local economy.

An interesting question now is whether Facebook will do a a real public offering anytime soon. Federal rules require significant data disclosures when a company has 500 or more shareholders, and surely Facebook is at that point or nearing it. The Goldman deal may be an end-run around the rule, with Goldman not selling Facebook shares to its clients, but rather selling shares in something it (Goldman) owns. If this is the game, and if the SEC lets it happen, the 500-shareholder rule has become meaningless — and markets are all the more opaque at a time when transparency is more needed than ever.

Opacity is a growing issue. A thriving shadow marketplace has emerged for big startups that haven’t done IPOs, so big that the Securities and Exchange Commission is, at least in that space, looking into the wheeling and dealing. For good reason: Many if not most of the investors in these markets have no idea what the true financial picture may be of the shares they’re buying.

Facebook seems like a no-brainer right now. It reportedly has passed Google as the most visited website, and it’s growing in power and people. And Goldman, for all its sleazy ways, has smart people making investment decisions.

But Goldman was also a big investor in the financial bubble that nearly toppled the global economy. It escaped ruin only because we, the taxpayers (actually our children and grandchildren) rescued it and the rest of the banking industry. That was and remains Goldman’s real genius: making giant bets with other people’s money.

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A longtime participant in the tech and media worlds, Dan Gillmor is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism & Mass Communication. Follow Dan on Twitter: @dangillmor. More about Dan here.

Another big Web company erodes user trust

Yahoo says it'll sell bookmarking service, a reminder that we exist online at other people's whims

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Another big Web company erodes user trust

UPDATED

(Please see the note at the bottom of this piece.)

Yahoo says it will try to sell its Web bookmarking service, Delicious. This news, posted on the Delicious blog, comes a day after widespread reports — unchallenged until now by Yahoo — that the company was shuttering the service.

One result of the earlier reports was a frenzied search for a new social bookmarking service to replace what many people, including me, have used over the years to stockpile and organize links to online material we’ve found interesting. A second result was a further hit to Yahoo’s declining reputation.

But the most important result may ultimately be what this move, among others. does for public understanding of the role of Internet service providers of all kinds. As Amazon.com’s recent takedown of the Wikileaks site it was hosting demonstrates, we are at the whims of the companies that provide the services, and they are increasingly demonstrating that we should be highly skeptical about their commitment to our data’s longevity.

We put our data — our websites, photos, bookmarks, email and more — on their sites. But they can, and do, change their terms of service at will, doing what they please with what we’ve put on their servers. And sometimes they just shut down the services they’ve been providing. They may do it for good reasons, or absurd ones. It doesn’t matter. The point is, they can.

As noted here some months ago, we all need a Plan B for just about everything we do online these days. If we give others a choke point over our communications, we are inviting them to throttle us.

Note: The original version of this piece said Yahoo was closing Delicious. That was based on a variety of credible — and, as noted, unrefuted — news stories that started appearing more than 24 hours ago. They were based, initially, on a Twitter posting that linked to a screenshot taken at an internal Yahoo meeting. The screenshot, which has now been taken down, had Delicious among a group of Yahoo services that were being “sunsetted,” which is corporatese for end of life.

Whatever Yahoo’s intentions with Delicious, my points here stand. Even if the service is sold, a new owner might radically change the terms of service (as Yahoo itself could do at any time). The users’ insecurity remains, whatever the ownership may be.

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A longtime participant in the tech and media worlds, Dan Gillmor is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism & Mass Communication. Follow Dan on Twitter: @dangillmor. More about Dan here.

Netflix’s streaming push: Charging more for less

The DVD-rental company moves hard onto the Net, and raises prices for early customers despite slimmer inventory

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Netflix's streaming push: Charging more for less

I just downgraded my Netflix account, and will be sending the company $7 less each month than I’ve been sending for several years now. Why? Because Netflix is moving fast to live up to its name — to become an online video-streaming operation instead of the DVD-rental outfit it’s been — but in the process it’s raising prices while making its service worse, in key ways, for longtime customers.

These changes appear to make plenty of sense for Netflix, because the company will avoid the cost of buying and then mailing the millions of DVDs customers like me have been receiving. And, indeed, on Monday Netflix announced it was going to offer customers an all-online streaming plan for $8 a month.

I suspect there’s been a misstep, however, if I’m any example of the Netflix customer base. I’d been paying $17 per month for a plan that allowed us to have three DVDs out at a time, plus being able to view streaming content anytime. But Neflix has raised our rate by $3 a month, or about 18 percent.

There are way too many problems with the streaming-only plan to even consider it at this point. At the top of the list is the fact that the Netflix catalog of DVDs is vastly, vastly greater than what you can watch online. If the company really wants to be a streaming-only outfit, it needs to persuade the robber barons of Hollywood to digitize everything sooner rather than later.

And while the quality of the streaming is generally OK if you have a fast enough broadband connection — though it doesn’t look as good on my computer as a DVD — network congestion (in my experience) can cause the video to degrade in quality or, in some circumstances, pause altogether. I tried it on a hotel Wi-Fi recently, and finally gave up as the film kept stopping while the stream caught up.

So when the e-mail arrived announcing the price hike, my reaction was: Sorry, no sale. We’ve moved to a lower-cost plan that allows one DVD out at a time, for $10 (also more expensive than that plan used to be), plus streaming. The various plans Netflix offers now range up to $56 a month, and slightly more if you’re renting Blu-ray discs.

Netflix has leveraged the broadband Internet structure like no other company. It now accounts for a significant amount of evening data traffic, by all accounts. I’m guessing that heavy Netflix users are going to pay for the money they save in other ways when they start running into data caps that some carriers have put on their basic Internet service.

Wall Street was thrilled with the latest Netflix maneuver, pushing the stock price way up on Monday (though it eased off slightly this morning). The share price has roughly quadrupled in the past year — evidence of investors’ love for the company, an infatuation I believe has been mostly justified.

But I’m convinced that this move by Netflix is too little, too soon. And I’m betting I’m not the only one who feels that way.

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A longtime participant in the tech and media worlds, Dan Gillmor is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism & Mass Communication. Follow Dan on Twitter: @dangillmor. More about Dan here.

Google gives Gmail users more control over inboxes

Now users can choose chronological stacking over threaded messages

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Google Inc. is addressing one of the biggest complaints about its free e-mail service by giving people more control over how their inboxes are organized.

The new option announced Wednesday will allow Gmail users to choose whether they prefer their incoming messages stacked in chronological order, instead of having them threaded together as part of the same electronic conversation.

Gmail has been automatically grouping messages by topic or senders since Google rolled out the service six years ago.

But this so-called “conversation view” confused or frustrated many Gmail users who had grown accustomed to seeing all their newest messages at the top of the inbox followed by the older correspondence. After all, that’s how most other e-mail programs work.

The complaints grew loud enough to persuade Google to revise the Gmail settings so users can turn off conversation view and unravel their messages.

“We really hoped everyone would learn to love conversation view, but we came to realize that it’s just not right for some people,” Google software engineer Doug Chen wrote in a Wednesday blog post.

The aversion to conversation view doesn’t seem to be widespread. Gmail ended July with nearly 186 million worldwide users, a 22 percent increase from the same time a year ago, according to the research firm comScore Inc. Both Microsoft’s Windows Live Hotmail (nearly 346 million users) and Yahoo’s e-mail (303 million users) are larger, but aren’t growing nearly as rapidly as Gmail.

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