Campaign Finance
A new way to spend money
Political campaigns know who you are, where you're registered to vote, what party you're affiliated with -- and which Web sites you use.
What e-commerce was to Christmas 1999, Internet advertising will be to Campaign 2000 — the supposed be-all and end-all that will make some folks rich, bankrupt others and probably not live up to its hype. Now the two leading Republican presidential candidates are using Internet advertising to target likely supporters in early key primary states like Iowa, New Hampshire and Virginia.
According to Aristotle Co. spokesman Jay MacAniff, both Arizona Sen. John McCain and Texas Gov. George W. Bush have placed banner ads through the company, which describes itself as “essentially a consultant on this new technology.” While Aristotle is very hush-hush about the fine points of what it does, the company claims to have mastered a way to target — by location and party affiliation — Internet users who are registered voters.
The list is a potential gold mine for political candidates trying to refine their message to a specific group of voters at a fraction of the cost of a direct mailing. But the ads do not appear in the targeted voters’ e-mail boxes, like e-Spam; instead, they appear, seemingly at random, as they peruse the Web.
To make its targeting work, Aristotle is depending partly upon so-called permission-based marketing, which uses lists of people who have agreed to let companies solicit them in return for gifts such as free computers. It also works with Internet service providers, which can identify individual users and allow companies like Aristotle to cross-check identifying information against voter-registration lists to determine who should see the ad.
The McCain campaign gives Aristotle partial credit for helping enlist volunteers to get the candidate’s name on the ballot in Virginia. The company cross-referenced state voter-registration records with user lists on a series of Web sites, so that only voters in Virginia would see McCain’s ad.
“We’re very pleased with the success of the ad for the petition drive,” said McCain spokeswoman Nancy Ives. “From what I understand, 50 percent of the people who clicked on the banner signed up.” Ives said it was the campaign’s first experiment with paid, online advertising, but that McCain is considering using more online ads in the future.
The McCain campaign said the ads appeared on roughly 1,500 sites, but did not identify which ones. MacAniff wouldn’t reveal where the ads ran, either. He said the placement buys for the ads are done by another company, but refused to identify which company.
A recent story by ZDNet revealed that the McCain ads were spotted on Excite.com. Other Web portals and news sites were believed to be among the sites where the ads have appeared.
Why all the trench-coat secrecy? MacAniff says it’s just par for the course in the fast-developing world of Internet technology. He said his company has served “nine current or former presidential campaigns in this cycle as clients; 49 percent of incumbent senators have used us and 40 percent of incumbent congressmen.”
The Bush ad, recently previewed for the press and set to run in Iowa and New Hampshire, is also interactive. In one of the banner ads, you can enter your family’s income and number of dependents; it will automatically calculate how much money you can save under Bush’s tax-cut proposal.
“This is the first time that presidential campaigns have targeted voters on the Internet,” MacAniff said. “In the case of the Bush ad, it’s something that’s highly interactive. It’s more than just a bumper sticker or billboard in cyberspace. It’s informational and customizable for and by the viewer.” He insists the company won’t keep the information it gathers on income — which of course would be gold to other clients.
There might seem something a little Big Brotherish in political candidates tracking down Web-surfing Republican voters and communicating with them via pop-up ads. But the practice hasn’t raised a hue and cry about privacy, at least not yet.
“This is simply the online equivalent of something that’s already being done through direct mail,” said Terry Francke, president of the California First Amendment Coalition. “If this is an invasion of privacy, I guess direct mail is too. I guess the real question is not a legal one, but really how effective this is going to be.”
On that point, many are skeptical. Lots of companies have tried to contrive ways for advertisers to target certain groups — by geography, for example — with limited success. Kam Kuwata, campaign manager for Sen. Dianne Feinstein, D-Calif., says he is not convinced that companies like Aristotle are actually capable of delivering everything they promise.
“The reality is that we don’t know yet what the impact of Internet advertising is going to be and how you’re going to reach voters in the future,” he said. “Anybody who makes these open promises is trying to sell you something that they don’t know is for sure.”
But Kuwata has been wrong before. “In 1994, our consultant suggested we look into [having a campaign Web site]. I was a naysayer. Now, it’s just essential. You have to have an Internet presence and an e-mail presence to communicate with voters. Hell, I even communicate with Dianne via e-mail. It’s just easier.”
For now, Kuwata remains skeptical about the future of paid political advertising online. “I have talked to people who say they’ve found the cure. One thing I know is that nothing is that easy in politics.”
Anthony York is Salon's Washington correspondent. More Anthony York.
John Roberts’ Gilded Age SCOTUS
Jeffrey Toobin shows how the Citizens United ruling challenged a century of efforts to rein in corporate power
John Roberts (Credit: AP/Pablo Martinez Monsivais) The most important revelation in Jeffrey Toobin’s 10,000-word New Yorker piece on Chief Justice John Roberts’ takedown of campaign finance laws in the Citizens United case is the extent to which modern conservatism is trying to restore the Gilded Age. That was a time when corporations had more rights than individuals, when a conservative Supreme Court did its best to protect those corporate rights, and wealth and corruption ran unchecked. Of course, we live in a neo-Gilded Age, when income inequality is more pronounced than at any time since the Great Depression, and the Roberts court’s decisions in the Citizens United case helps bring us all the way back to those bad old days.
Continue Reading CloseJoan Walsh is Salon's editor at large. More Joan Walsh.
ALEC attacks shareholders
Documents reveal that the shady group is helping corporations block new efforts to limit their political spending
President George W. Bush, left, is introduced by Rep. Kenny Marchant prior to speaking at the American Legislative Exchange Council in 2007. (Credit: AP/Pablo Martinez Montsivais) Should shareholders have a say in how much money corporations give to candidates, super PACs and dark money groups? The American Legislative Exchange Committee, or ALEC, doesn’t think so.
ALEC is best known for giving moneyed special interests a hand in crafting “model legislation,” including the NRA-backed “stand your ground” laws that have touched off a furor in the wake of the Trayvon Martin shooting. But a trove of internal documents obtained by the advocacy group Common Cause shows that the group’s activities are far more varied than was previously known; it does everything from issuing boilerplate press releases to flagging how lawmakers should vote on given pieces of legislation.
Continue Reading CloseMariah Blake is a writer based in Washington, DC. Her work has appeared in Mother Jones, the Nation, the New Republic, Foreign Policy, the Washington Monthly and the Columbia Journalism Review, among other publications. More Mariah Blake.
The super PAC small donors
Forget the "mega-donor." Meet the Americans who are cutting Mitt Romney's super PAC tiny checks
(Credit: Salon/AP) The political operatives running Restore Our Future, presidential candidate Mitt Romney’s deep-pocketed super PAC, probably didn’t know it, but Aug. 10, 2011, was something of a historic date for their organization. On that day, eight months after receiving its first recorded donation, and well on its way to raising $20 million, Restore Our Future received a gift of $25 from a Reno-based investor — what appears to be the first time that Mitt Romney’s super PAC had ever received a donation of less than $1,000.
Continue Reading CloseMolly Redden is a reporter-researcher at The New Republic. More Molly Redden.
The GOP’s nuke-dump donor
Harold Simmons has given the most money to Republicans this election. Could his nuclear-waste dump be the reason?
Harold Simmons (Credit: Tom Fox/The Dallas Morning News) In the fall of 2004, Dallas-based Waste Control Specialists applied for a license to build a low-level nuclear waste dump in Andrews County, Texas, a dusty oil patch along the New Mexico border. In its filings and press releases, the company argued that the site was ideal because it sat atop “500 feet of impermeable red-bed clay,” meaning there was virtually no chance of radiation leaking out and tainting the water supply.
Still, there were reasons to be wary. Maps from the Texas Water Development Board showed the site sitting directly above the Ogallala Aquifer, a massive but shallow underground reservoir, which sprawls beneath eight Great Plains states and supplies roughly a third of the nation’s irrigation water. If large quantities of radiation were to seep into this water table, the effects could be devastating. After WCS’s application came up for review, however, something curious happened: The board shifted the official boundaries of the Ogallala, a move WCS claims in its official correspondence was based partly on data the company provided, though Water Board spokeswoman Samantha Pollard argues this isn’t true. “The reevaluation stemmed from work done for the development of groundwater availability models and related projects,” she says. As it turns out, five of the board’s six members had been appointed by Gov. Rick Perry, who’s taken more than $1.2 million in campaign contributions from WCS’s owner, Harold Simmons.
Continue Reading CloseMariah Blake is a writer based in Washington, DC. Her work has appeared in Mother Jones, the Nation, the New Republic, Foreign Policy, the Washington Monthly and the Columbia Journalism Review, among other publications. More Mariah Blake.
Mitt Romney’s Southern strategy
He spent almost nothing in the South as his super PAC doled out millions. How outside money transformed the race
(Credit: Reuters/Frank Polich/Salon) In the days before Super Tuesday, Eric Fehrnstrom, a senior aide to Mitt Romney, made an optimistic prediction about the Southern states where the former Massachusetts governor had been short on supporters.
“I don’t know if we have any realistic expectation of beating Newt Gingrich in his own state,” he told reporters traveling with the campaign. “I don’t know if we can win Georgia or Tennessee. But I know we can take delegates out of there.”
Continue Reading CloseMolly Redden is a reporter-researcher at The New Republic. More Molly Redden.
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