Drugs

The drug war gravy train

How the White House rewarded U.S. News, Seventeen and other magazines for publishing anti-drug articles.

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The drug war gravy train

At least six major U.S. magazines have
submitted anti-drug articles they have
published over the past year to the
government’s Office of National Drug
Control Policy (ONDCP) in an attempt to
qualify for thousands of dollars of
financial credits under the same federal
advertising program that has benefited
the television networks, Salon has
learned.

Those magazines whose articles have been
deemed by the drug czar’s office as
“on-message” have qualified for the
credits, which are awarded in lieu of
advertising obligations. Those that
failed the test have not.

The drug-control office has made some of
the most lucrative ad buys from
magazines that maintain an anti-drug
editorial environment that it considers
hospitable to its messages.

The ONDCP, which is overseen by
Gen.
Barry R. McCaffrey, an officer in President Clinton’s Cabinet, did not review the
articles before they were published. But
the office did allow the six magazines
– U.S. News & World Report, Sporting
News, Family Circle, Seventeen, Parade
and USA Weekend — to submit their
editorial content to qualify as a
substitute for advertising pages owed
the government under single-year
advertising contracts. Executives at all
six magazines have confirmed the
relationship with the drug office in
interviews with Salon. The ONDCP refused
to comment on this and all other
matters. (The office demanded that
questions be faxed to it, which Salon
refused to do.)

The editors of the six publications
denied that their content or editorial decisions were affected by the
relationship with the White House drug
office — although some of the articles
were apparently planned and assigned out
of a desire to help spread the ONDCP’s
anti-drug message. Several of the
editors denied any knowledge of the
relationship, while others claimed to
have only a partial awareness of it.

Given their ignorance and the fact that
the articles weren’t vetted before
publication, several editors said, there
was nothing unseemly about trading them
for the ad credits. It was unclear
whether, now that they knew about it,
the editors would continue to engage in
the practice.

Some industry insiders defended their
colleagues’ decisions to take part in
the program. Jacqueline Leo, president
of the American Society of Magazine
Editors and former editor of
Family Circle, said, “Given all
the things editors can be pressured
about, this doesn’t ring my chimes. This
one is at least not completely toxic. If
U.S. News is trying to get credit to
meet their numbers, I can’t fault them
for that. To say you don’t owe [ONDCP] a
half a page, I’d do that.” Retroactive
valuation is especially not a problem,
says Leo, because “it means nothing if
you take preexisting features and say,
‘Here, give me credit.’”

Other commentators, however, were less
sanguine.

Tom Goldstein, dean of the Columbia
University School of
Journalism, said, “It strikes me as
highly dubious. Editors should edit and
the sales side should sell. Sure, I’m
concerned. The way you describe it, it
seems the editorial function has been
compromised.” He added, “There shouldn’t
be arrangements that are
hidden from readers.”

Lewis Lapham, the editor of Harper’s,
expressed no great shock:
“The only surprise here is it hasn’t
happened sooner. Most
consumer magazines a long time ago
turned themselves into
delivery systems for advertisers.”

One of the writers whose story was
submitted to the White House drug office
for
valuation stated, “This is a clear
violation of journalistic
ethics. It’s really egregious.”

“This shapes the type of reporting
you’re doing and what editors are asking
for,” continued the journalist, who
requested anonymity. “If we ever did
something like this as a writer –
showed a story to a source
ahead of publication, say — our career
would be finished.”

What is indisputable is that the U.S.
government is using taxpayer money to,
in effect, reward publications whose
editorial content matches the
government’s views on drug control.

Besides the six magazines listed above,
20 others captured $11,935,000 of the
drug-control office’s ad budget in 1999.
These included Essence ($124,000);
Ladies’ Home Journal ($148,000);
Newsweek ($207,000); Reader’s Digest
($1,392,000); Teen ($199,000); TV Guide
($232,000); and Vibe ($106,000).

A number of Time Warner publications
also participated, including Sports
Illustrated ($1,385,000); Time
($1,344,000); People ($743,000); People
En Espaqol ($160,000); Life
($111,000); and Family Life ($74,000).
To date, Salon has obtained no evidence
that any of these publications sought to
swap editorial content for drug-czar
financial credits.

Overall, the drug office’s five-year,
roughly billion-dollar ad buy enriched a
wide range of media. Television, both
local and
network, got well over
$80 million in fiscal year 1999; radio
got more than $10 million;
billboards, transit and the like got
over $5 million, and
in-school efforts got a similar amount.
Print, both newspapers and
magazines, received some $17 million,
with about $10 million of that
going to magazines, as detailed above.

The manner in which the ONDCP works with
magazines is similar to its relationship
with the major television networks,
which was revealed in Salon earlier
this year. When Congress appropriated
nearly $1 billion for the anti-drug
program in late 1997, it added the
stipulation that the drug-control office
get all of its advertising at a 50
percent discount.

Specifically, Congress required any
media outlet selling advertising to the
drug-control office to either give the
office one free (that is, “bonus” ad)
for each paid ad or trade some other
form of ONDCP-approved content for its
obligation.

Salon’s earlier investigation detailed
how the five major TV networks, which
rushed to get a piece of the ad buy but
then resisted having to sell their
increasingly valuable airtime at
half-price, were eventually able to cut
deals with the drug-control office to
substitute programming for some of the
extra ads. In certain cases, the drug
czar’s office was allowed to review
scripts and suggest changes before a
show was broadcast. In some cases, the
networks inserted government-approved
anti-drug messages into TV sitcoms and
dramas in order to satisfy their
obligations to their government
“client.”

By following the guidelines set by
the ONDCP, which is primarily a
law-enforcement agency, the networks
freed up nearly $22 million worth of
advertising time that they could then
sell for even more money, given the
current red-hot TV ad market.

As for magazines, the drug-control
office sent formal instructions called
“Strategy Platforms” to publishers
detailing its wishes for editorial
content. It distributed formal, printed
instructions on what sort of articles to
run in which months. In at least one
case, that of USA Weekend, the ONDCP
made it clear to a magazine that it
wanted a certain type of anti-drug story
to be published. In another case, it
actually picked the writer for a story
that appeared in the Sporting News.

Magazine executives interviewed by Salon
explained how the arrangement worked.
The drug-control office would buy a
specific amount of advertising
in individual magazines. Under Congress’
mandate, each publisher then owed the
drug-control office advertising of an
equal value. But magazines were
allowed, if they chose, to submit
editorial features to be “valued” in
lieu of the extra ads owed the White
House.

The drug office has employed two
well-known ad agencies, Bates USA and
subsequently Ogilvy & Mather Worldwide,
for the print-media campaign. Rich
Vietri, currently a senior partner at
O&M, has helped manage the magazine
component for both agencies. He stated
last year that editorial content is one
way to meet the drug-control
office’s stipulation for a second ad.
“With magazines, we get a one-for-one
dollar match,” he said, adding,
“Straight news wouldn’t be the match,
but features would be — stories that
they might run already as a matter of
course.”

Vietri noted that an article in the May
24, 1999, issue of the Sporting News
“counted as a match.” In addition,
according to Vietri, two articles in
Parade counted, as did at least one in
Family Circle. Last year, Vietri said he
was anticipating a meeting with Gregory
G. Coleman — Reader’s
Digest’s president of U.S. magazines,
but in this instance
representing the Magazine Publishers
Association — to discuss
“not just running [ad] space, but
featuring editorial material
across a variety of titles. It’s an
industrywide initiative …
over a broad dispersion of magazines.”

Salon’s investigation has documented six
magazines that have cooperated with the
drug czar under this matching program.

At U.S. News & World Report, which is
owned by real-estate magnate Mortimer
Zuckerman and has a weekly circulation
of 2,205,000, the drug office bought a
total of $652,000 in ads last year. (All
ONDCP ad-buy figures are from
Competitive Media Reporting, an
ad-tracking service.) Under the rules
established by Congress, therefore, the
drug-control office was “owed” an equal
amount of free ad inventory by the
magazine. Rather than incur the costs
for this much valuable real estate,
however, the magazine submitted several
of its feature stories with anti-drug
themes to the drug czar.

U.S. News publisher Bill Holiber
explained his reasoning for this
relationship to Salon: “If we luck out
over the course of a year, our editorial
fulfills [the obligation]. If not, we
offset with ad pages.” Holiber said that
Ogilvy makes the evaluation on behalf of
the drug czar’s office.

The editor in chief of U.S. News,
Stephen G. Smith, told Salon he was
completely ignorant of the magazine’s
relationship with the drug czar’s
office. “You have my ironclad assurance
we never do a story in an effort to win
ad pages,” said Smith. “It seems to me
[publisher] Holiber acted appropriately
in not making me privy. I guess the ad
sales department has all sorts of
arrangements I’m not privy to.” Given
his ignorance about the situation and
the fact that his editorial content was
not shaped to suit the drug czar, Smith
stated: “I can’t make any great moral
pronouncements.”

Holiber noted that a feature article
earlier this year on prescription drugs
for children might conceivably count as
a match (though probably not, given the
drug-control office’s focus on illegal
drugs). Holiber added, “I don’t know how
many stories counted.” He said about
half the stories submitted have been
rejected by the drug czar’s office and
that “the editor does not know, he has
no clue.”

USA Weekend, the nation’s second-largest
magazine in circulation with 22
million copies distributed inside Sunday
newspapers, received a $418,000
drug-office ad buy in 1999, according to
CMR. USA Weekend’s match to make up
$418,000 in free ad inventory was
“primarily made in editorial,” according
to ad director Jim Hackett, although it
also gave the ONDCP a bonus ad page. “We
show [the drug-control office] that we
cover drugs and alcohol — stories that
we would do regardless — and we provide
issues [of USA Weekend] that have
editorial that supports an anti-drug
message.”

The CEO and editor of USA Weekend,
Marcia Bullard, said she had the final
word on whether to cooperate with the
drug czar. “I didn’t stand in the way,”
Bullard said. “I had a rudimentary
understanding of it.” But Bullard added
that “in retrospect, I don’t think it
should be done. It treads too closely to
a conflict of interest … If that
[ONDCP] contract exists, it can raise
questions in readers’ minds if editorial
is creditable or produced by
advertising. It all gets to be very
murky.” Bullard said that “very few
things in life are black and white,” but
added, “There should be a clear
separation between what’s being paid for
and what’s not. It’s a publisher’s duty
to keep things separate for the readers.
This muddies the waters.”

In perhaps the most unusual example of
the quid pro quo arrangement between
publications and the ONDCP, the sales
staff at USA Weekend (which is owned by
Gannett Co.) submitted paragraphs
culled from four different articles in
an attempt to cobble together enough
government-endorsed column inches to
physically add up to one full page, said
Gannett account executive Lisa Helbraun.
Helbraun told Salon, “We’re waiting
for approval. We haven’t gotten a
valuation as of yet. But their initial
reaction is we’ll probably have to
submit more.”

Helbraun said that the drug-control
office wanted editorial content on
parents talking to their kids about
drugs. “We’ve done alcohol and tobacco
[articles], but that doesn’t count. It
has to be strictly drugs.”

USA Weekend’s anti-drug material could
be acceptably embedded, though, in a
story with a different focus. Helbraun
said a paragraph on drugs could be
snipped from a story on the dangers of
drunken driving, for example. “Different
paragraphs from different stories –
they measure the paragraphs just as long
as somehow, some way they’re hitting
home on this topic” of parents talking
to their kids about drugs.

Negotiations apparently continue on how
Gannett will fulfill the government’s
requirement for a match — in addition
to the bonus advertising it has already
provided. Helbraun said, “If they want
more, we’ll have to talk to editorial
and see if they’re planning more
[anti-drug] stories.” Then, “see if they
[the articles] work.”

Helbraun believes the arrangement does
not interfere with the magazine’s
editorial independence, saying that
editors maintain their prerogative to
run whatever they want. But, speaking
generally, she acknowledged that it’s
not unheard of for editorial material to
be indirectly influenced by big clients,
such as food companies that buy large
blocks of space. In a similar vein, the
editors might decide that another
anti-drug article “could be a
possibility,” Helbraun stated.

The Sporting News, the 114-year-old,
550,000-circulation newsprint weekly
owned by Times Mirror (though Microsoft
co-founder Paul G. Allen recently
announced his intention to buy it),
received $414,000 from the drug office
in 1999. Its editor, John D. Rawlings,
said he “was told that Gen. McCaffrey
was going to use the magazine” to
disseminate an anti-drug message.
Referring to publisher Francis X.
Farrell, Rawlings added, “Fran and I
talked about doing anti-drug columns.”

Farrell said, “I send John [Rawlings]
notes saying I admire what the
drug-control office has done” and
suggesting more features of an
appropriate nature. The magazine
published about half a dozen
“appropriate” features, all one-pagers,
in 1999, Rawlings said.

In fact, ONDCP even
helped pick the writer for two of the
anti-drug articles.
According to Richard Lapchick, director
of the Northeastern
University Center for the Study of Sport
in Society, he had
already severed a longstanding
relationship with the Sporting
News in favor of writing for another
sports publication. But then
he heard from Rawlings that ONDCP had
“asked for me specifically.”

When asked whether he was aware that a
financial value was being placed on
anti-drug articles, Rawlings said that
it was “not a factor in my [editorial]
decisions,” and “I know only what I’ve
read about television” (i.e., Salon’s
earlier report). He added that he and
publisher Farrell “didn’t talk
details” about the matter.

Farrell said the deal did not represent
a financial quid pro quo. Told of Ogilvy
executive Vietri’s quote that an article
in his magazine “counted as a match,”
Farrell says, “I never viewed it that
way.”

Times Mirror Magazines Chairman and CEO
Efrem Zimbalist III, in a
written statement, said, “We stand by
the integrity of the
editorial product of the Sporting News
and the decisions of the
editor, John Rawlings.” He declined to
be interviewed.

Seventeen, the leading magazine for
young women, with a circulation of
2,384,000, received $144,000 in
drug-office ad money in 1999. The
magazine, which is published by Primedia
Magazine Group, ran a sobering feature
in its January issue about a teenage
drug dealer locked up in jail. She
describes herself as “a pretty
17-year-old girl, scared, alone and
sitting in prison. Sitting with killers,
rapists and lunatics … Just left with
the reality that drugs put her here, and
now she’s stuck.”

The article reported that after failing
in a court-ordered rehabilitation
program, the young woman landed a
10-year sentence for possession,
distribution and auto theft. Though the
article left it unclear, it didn’t
appear that she was a major dealer: The
only amount of drugs mentioned was a
quarter-gram of methamphetamine found at
her home. Getting caught in a
“drug-free” school zone apparently
boosted her jail time, however.
Regarding her fellow inmates, the
article warned, “A lot are mean and want
to fight, and some are big. Many of them
are gay, and I was like fresh meat. That
scared me, it still scares me, because
sometimes they still mess with me.”

Asked how this article was valued under
the ad sales arrangement with the
drug-control office, Seventeen ad
salesperson Jackie O’Hare said, “It
was huge.” She noted that the
drug-control office “wanted to make
sure” there was anti-drug content in the
magazine. She says, “There’s another
anti-drug feature in May or June;
I’m sure they’ll be happy about that.”

Seventeen’s Web site normally runs
independently generated material that
hasn’t appeared in print. But an
exception was made to feature the
teenage-dealer article on the Seventeen
site the entire time the January issue
was on
newsstands. That alone was valued at
more than $70,000 toward the magazine’s
obligation to ONDCP, O’Hare explained.

Editor in Chief Patrice G. Adcroft
denied having any knowledge of the
arrangement with the drug czar’s office,
but added that discouraging drug use is
“part of the daily menu” at Seventeen,
and that, therefore, no unusual
editorial steps would be necessary to
create an editorial environment that the
ONDCP would view as favorable. Adcroft
noted that such a relationship “may be a
dilemma for magazines [unlike Seventeen]
that don’t cover this issue, if the
government says you have to have a match
component.” Adcroft points out that her
personal commitment to maintaining the
church-state line in publishing led her
to quit Omni magazine in 1990 rather
than subject herself to what she says
was sales-side interference.

Discussing how her magazine achieved its
required “match,” Seventeen spokeswoman
Jennifer McGuire explained, “We do
exactly what Congress asks us to do. We
totally comply with the drug-control
office requirements.”

The fifth known publication to submit
anti-drug articles to the ONDCP for
matching was Parade, the
largest-circulation magazine in the
country, with a whopping 37,340,000
copies distributed through Sunday
newspapers every week. Parade is owned
by the same privately held firm as Condi
Nast and Fairchild Publications Inc.
Given its huge circulation and the
attendant high cost per ad page, Parade
captured more drug-office ad money in
1999 — $1.85 million — than any other
publication.

John J. Beni, the president of Parade
Publications Inc., acknowledges that
Parade has submitted editorial features
to the drug czar’s office for valuation
under the ad-buy program. And Ogilvy’s
Vietri confirms that Parade’s editorial
content was allowed to make a “match”
under the arrangement.

Beni says that the “anti-drug content is
a normal” part of Parade’s editorial
mix. “They [the anti-drug office] can do
that — why not?” he says of the
valuation program. “Any client can look
at the editorial environment and see
this type of environment.” (But no other
client benefits from a congressional
mandate for a two-for-one deal.)

Indeed, in January, the magazine
featured McCaffrey himself in a highly
favorable cover story about the drug
czar. The cover features a beaming
McCaffrey flanked by flags and encircled
by a diverse group of children. The
cover headline promises: “The nation’s
drug czar has a clear message and a
battle plan: Keep Our Kids Drug
Free For Life.”

The glowing feature inside includes the
recommendation that readers visit target="new"
href="http://www.whitehousedrugpolicy.gov/index.html"> ONDCP’s Web site.

Beni refused to say whether the
McCaffrey profile was assigned a
valuation by the ONDCP.

The final publication was 5 million-plus
circulation Family Circle, published by
Gruner & Jahr USA Publishing, and the
third of three magazines (along with
Parade and the Sporting News) identified
by Ogilvy as making a “match” with its
editorial content in lieu of ad space.
Family Circle snared the drug-control
office’s second-highest magazine buy:
$1,425,000 last year.

Susan Kelliher Ungaro, Family Circle’s
editor in chief, notes that her
publication does “two anti-drug special
reports a year.” Family Circle’s
publisher, Jim McEwan, refused to be
interviewed, but relayed his thoughts
through Ungaro. She says McEwan told her
the drug-control office did demand a
second ad page for every one purchased,
but that McEwan refused. Ungaro believes
the sales staff told the drug-control
office that the magazine covers the drug
issue, since “the sales people know our
editorial calendar.”

Given Family Circle’s refusal — as
stated by its publisher — to supply two
ad pages for the price of one, either
the drug-control office violated
Congress’ mandate on that two-for-one
buy or editorial material was valued as
a match.

The drug czar’s involvement with
magazines began at the October 1998
annual joint meeting of the Magazine
Publishers of America (MPA) and the
Society of Magazine Editors, where
McCaffrey asked for publishers’ and
editors’ support for his war on drugs.

The headline on a subsequent MPA press
release announced its response: “MPA
Accepts Anti-Drug Ad Challenge. MPA
Board to Encourage and Coordinate Member
Participation.” The release went on to
say the magazine industry “urged members
to” actively promote the national
anti-drug program “by running compelling
anti-drug ads in their magazines and
providing editorial support appropriate
for their audiences.” The MPA Board also
approved a resolution to that effect.

One aspect that differentiates the drug
czar’s deal with the magazines from that
with the TV networks is the government
agency’s decision to work only with
those magazines that provide a congruent
editorial environment. The government
grants vastly different amounts of
taxpayer money to different magazines,
depending on how effective their content
is deemed at building support for the
war on drugs.

As one insider explained, “There were
very specific, individual aspects” to
picking which magazines got drug-office
ad buys. It was a complicated process:
“Everyone received the Request for
Proposal [RFP] to submit their best
shot,” which could then be further
refined, presumably after the
drug-control office feedback. The final
decision was based on “who gave the best
value” regarding eyeballs delivered per
dollar spent, says this source. Just as
important were certain qualitative
issues: “Anyone without the right
editorial environment wouldn’t even have
gotten approached.”

A sales executive then at a publication
that had profited from a large ONDCP
advertising buy said, “At the beginning,
when [the ONDCP's ad agency] Bates had
the business,
I’d say to them, ‘Look at this good
[anti-drug] article.’ Each
magazine would go over there [to Bates]
and show them editorially how great
[i.e., on-message] the magazine was.
There at the beginning, we thought we’d
get credit if it happened that there
were articles twice a year.”

And indeed, the ONDCP rewarded
publications that ran the “appropriate”
anti-drug editorial content. Take the
case of two magazines: Family Circle and
Woman’s Day, the latter published by
Hachette Filipacchi Magazines Inc.
To the average reader, these books
probably appear about as different as
Tweedledum and Tweedledee. But
appearances can be deceptive.
According to Hall’s Magazine Reports
Inc., an industry research group, Family
Circle ran a hefty eight-and-a-half
pages of
anti-drug editorial matter in 1999.
Woman’s Day, on the other hand, ran
none, states Hall’s research director,
Sandy Santora.
Family Circle was the recipient of a
$1.4 million drug-office ad buy, second
only to Parade. The Woman’s Day buy?
Zero.

The differing ad-buy fates of the
Sporting News, a weekly, and the monthly
Sport are equally instructive. As noted
above, the Sporting News’
editor, Rawlings, said that he “was told
that Gen. McCaffrey
was going to use the magazine” to
disseminate anti-drug messages,
conferred with his publisher about
running anti-drug stories and ran about
half a
dozen anti-drug features in 1999.

Sport magazine, published by EMAP
Petersen Inc., a glossy monthly with
roughly twice the circulation of the
Sporting News, had a different editorial
calendar. Editor John Roach
said there was “nothing in 1999 that can
even remotely be
construed as an anti-drug feature.”

The Sporting News received a fat 15-page
ad buy from the government;
among the other 23 magazines, the next
highest page total was
nine. In contrast, Sport captured just a
single-page, $50,000 ad buy from ONDCP
last year — $364,000 less than the
Sporting News got. For the Sporting
News, a publication that according to
the New York Times loses about
$2 million a year, the revenue was
significant.

The ONDCP “Strategy Platforms” guidelines specified that
magazine articles should “target …
marijuana, inhalants
and other drugs (cocaine, heroin)” and
should focus equally on “Tweens” (kids
ages 11 to 13), their parents and
teenagers ages 14 to 18.

The main body of the document featured a
platform called “Parenting Skills,”
which the drug office suggested should
run in April and either October
or November (editors got to choose
between the latter two
months). Among the skill sets that
editors were to
inculcate was: “Monitor: always know
where [children]
are, who they’re with.” Another was:
“Set clear rules and
enforce consistently with appropriate
consequences.”

In December and May, the “Your Child at
Risk” months, editors were
to inform readers: “All kids are
potential targets for
experimental drug use, regardless of
where they live or how young
they are.”

Apparently, whether coincidentally or
not, some editors took the
“Platforms” literally. An article in
the June 1 Family Circle instructs,
“Monitor your child’s activities.” It
then quotes an expert saying:
“‘Establish clear rules and expectations
about what’s
OK and what’s not, and consistently
enforce them.’”

Daniel Forbes is a New York freelancer who writes on social policy and the media.

Pick of the week: An early-’60s hipster time capsule

Pick of the week: Shirley Clarke's once-banned "The Connection" is a lean, mean saga of jazz, junk and rebellion

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Pick of the week: An early-'60s hipster time capsule

A time capsule loaded with smack from the bohemian underbelly of JFK-era America, Shirley Clarke’s 1961 film “The Connection” is an illustration of how much things change, and how much they stay the same. I’d be stretching to call “The Connection” a great film — it’s mannered and edgy, in a way that’s partly deliberate but also distinctive to its period — but it’s an important one in cultural and historic terms, despite being largely unknown. Watching this ensemble drama about a multiracial group of New York jazz musicians and beat philosophers in a run-down apartment, waiting for their drug dealer to show up, is like traveling back 50 years in time, only to encounter the same people you might meet on the street today (at least, in certain neighborhoods of Brooklyn, San Francisco, Austin and so on). At one point, the characters even debate the illusory distinctions between “hipsters” and “squares.”

A Park Avenue society girl turned Greenwich Village beatnik, Clarke was the pioneering female director in the early history of American independent film, good friends with John Cassavetes, Frederick Wiseman, Jonas Mekas and other downtown legends of the period. If her name and her films have virtually disappeared from history, that’s partly due to institutional sexism, no doubt, and partly to bad luck and bad timing. Milestone Films, which is releasing this version of “The Connection” restored by the UCLA Film & Television Archive, will go on to release Clarke’s 1960s documentaries “Robert Frost: A Quarrel With the World” and “Portrait of Jason,” an interview with a black gay street hustler, along with her 1985 comeback film “Ornette: Made in America,” about jazz legend Ornette Coleman. (Clarke died in 1997.)

“The Connection,” Clarke’s first feature, was a high-profile project, the screen adaptation of a 1959 Living Theater play by Jack Gelber that had become a cause célèbre despite scathing reviews, attracting uptown artistic types like Leonard Bernstein, Salvador Dalì and Lillian Hellman to take a walk on the wild side. Clarke and her producer, Lewis Allen, funded the film’s $177,000 budget — not so meager, at the time — through the then-unknown tactic of collecting small sums from a large number of investors, establishing a model that endures in micro-budget and mid-budget filmmaking to this day. (Weirdly enough, as Manohla Dargis has reported in the New York Times, former Republican presidential candidate Rick Santorum’s parents were among the investors, along with Norman Mailer and architect Philip Johnson.)

But once completed, “The Connection” only screened twice at a single theater on Manhattan’s 45th Street before being closed by New York State’s censorship board. I’m not sure which is more amazing: the fact that New York had a censorship board in the early ’60s that could control what movies the public saw, or the reason for the seizure of “The Connection,” which was two or three uses of the word “shit” (as a synonym for drugs). By the time some edits were made and the ban lifted, public interest had faded, largely because of a swath of unrebutted hostile reviews. Bosley Crowther of the Times, a noted get-off-my-lawn crank of the time, wrote an especially peculiar one in which he praised the actors, the live jazz soundtrack and Clarke’s “bold direction,” but described the film overall as “deadly monotonous, in addition to being sordid and disagreeable.”

I won’t pretend not to understand what Crowther was talking about. “The Connection” remains much better known among jazz fans for its soundtrack album featuring pianist Freddie Redd and saxophonist Jackie McLean (who play live in the film, as they did onstage), than it is among movie buffs as, you know, a film. Clarke should certainly get credit for exploring the faux-documentary format decades before it became a film-school gimmick (the story-within-a-story premise was already present in Gelber’s play), but the first 10 minutes or so of “The Connection” are decidedly awkward. Squaresville white filmmaker Jim Dunn (William Redfield) wanders around in his high-waisted chinos, trying to convince the group of crashed-out junkie hipsters to “act natural” and “be themselves,” and assuring them that he’s studied the documentaries of Robert Flaherty and knows what he’s doing. (A dig at the old-school variety of documentary film, before cinéma-vérité, I guess.) It’s clear that the addicts would rather relate to Dunn’s hipper African-American cameraman, J.J. Burden (an early role for future Hollywood character actor Roscoe Lee Browne), who is rarely seen but makes occasional oracular pronouncements.

In the interests of art, Dunn has apparently agreed to finance a major purchase from a smack dealer named Cowboy, but for most of the movie we are obviously encouraged to ponder the similarities between drug culture and Beckett’s “Waiting for Godot,” and to wonder whether Cowboy will ever show up at all. Prowling the dingy, open flat restlessly — it looks disconcertingly like a group household I actually lived in, 20-odd years ago — Clarke’s camera introduces us to the all-male assemblage, in fragmentary interviews. Leach (Warren Finnerty), a wiry, whiny fellow who looks and acts alarmingly like the young Steve Buscemi, is the official tenant. He is troubled by a painful boil on his neck, which may symbolize the fact that the other denizens suspect him of being gay. As his black friend Sam (Jim Anderson) will tell him later, he’d be more relaxed if he could “get with the whole homosexual scene.”

There’s also Ernie (Garry Goodrow), an embittered-genius West Coast white jazzman who has hocked his horn to buy junk, and Solly (Jerome Raphael), an educated, middle-class Jewish guy who has thrown it all away for philosophical reasons, or none at all. McLean, Redd, bass player Michael Mattos and drummer Larry Richie get fewer lines, but every so often pick up their instruments to deliver angled, edgy blasts of early-’60s hard bop. Today these characters would presumably be obsessed by some other cultural form — hip-hop or Scandinavian black metal or YouTube clips or hockey fights or something else I’ve never even heard of — and they’d be able to badger Cowboy with illiterate texts every few minutes. But they’d basically be the same guys; Gelber’s characters are drawn so sharply that many 21st-century viewers will identify people they know or used to know (perhaps even people they used to be).

When Cowboy finally arrives (played by Carl Lee, who would become Clarke’s longtime partner), he turns out to be the archetypal “hip Negro” in Ray-Ban shades, sporting a blazing white outfit and a messianic mien, and bringing with him an old-lady evangelist, as comic relief and cover story. He brings other kinds of blessings too, the kind that allow this cast of semi-lovable, self-destructive losers to get through another day. The central conflict faced by the characters in “The Connection” doesn’t have much to do with heroin, though — that too is a symbol or synecdoche. It goes way back before Clarke’s time, not to mention ours. If this film has something to say to us now — and I emphatically think it does — it’s about the costs and opportunities that come with “dropping out” of mainstream society, in the name of political-cultural-aesthetic rebellion. It asks a question that has no answer, one that every disgruntled young dreamer — every potential Shirley Clarke, of every generation — must face on her own.

“The Connection” is now playing at the IFC Center in New York, with other cities and DVD release to follow.

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Drug-personality misconceptions

Alcoholic writers? Coke-head stockbrokers? The links between personality type and addiction are largely overblown

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Drug-personality misconceptionsErnest Hemingway (Credit: John F. Kennedy Presidential Library & Museum)
This article originally on The Fix.

Here’s Ernest Hemingway, dead drunk on a stool in Cuba with his face on his hand and his hand on an ever-present mojito. He’s the tormented writer, hard at work at the daily scrubbing of his sins. Like the Hard-Drinking Writer, we’ve come to expect certain personality types to have certain habits: The Morose Musician with Keith Richards’ appetite for heroin; the Insecure Starlet with Marilyn’s taste for pills; the Monomaniacal Money Manager with a nose for cocaine. They are generalizations that have been imprinted by generations of popular culture. But the types don’t necessarily line up.

the fixThe logic of associating personalities with specific drugs seems natural. A German-British psychologist named Hans Eysenck spent the mid-20th century turning the eye of the scientific community from Freud’s behavior-based theories to individualized psychology—pioneering the science of personality. He considered this pursuit of matching personalities with drugs a pet project.

Eynsenck believed the ways people are inclined to think aren’t always the ways that make us feel best. And because drugs are the easiest way to modify temperament, it’s only natural for us to seek out those substances that keep us on an even keel. For instance, he thought that introverts, whose brains are always chewing at problems, should crave depressants to quiet the incessant mental chatter. Extroverts, easily bored, should chase the rush of stimulants.

His theory condensed individualized drug cravings into an easy, logical framework—but he was wrong. Or at least, he vastly oversimplified the concepts of both “personality” and “drugs.” Worse, his theory wasn’t borne out by research. Study after study showed both introverts and extroverts drinking alcohol (a depressant) to excess. And extroverts didn’t limit themselves to uppers; it seemed they would reach for all kinds of substances.

So where does that leave us? Well, scientists kept trying to tie the two nebulous concepts together. Over the years, as new methods of personality screening emerged, researchers continued to distribute questionnaires to groups of drug addicts. One major breakthrough came when four sets of psychologists independently realized in the 1980s and 1990s that a person’s personality traits—tendencies that are partially genetic and tend to last throughout life—can be pretty reliably described using five factors.

Introversion and extroversion weren’t enough, they thought. We should also consider openness to new experiences (think Bear Grylls), conscientiousness (Haruki Marukami), agreeableness (Mother Theresa) and neuroticism (Woody Allen) when trying to understand why people act the way they do. Thus armed, personality psychologists began fitting the various personality traits they had come up with over the years into what came to be called the “Big Five.” And lo, with a more accurate representation of traits, a connection between personality and drug use began to emerge.

People who tested high on neuroticism (indicating that they tend to be impulsive, emotionally unstable and anxious), low on conscientiousness (tending to be disorganized, unambitious and lazy), and low on agreeableness (tending to be uncooperative, unhelpful or misanthropic), were more likely to have problems with alcohol or drugs than people whose scores were closer to the middle, or reversed. Perhaps more interestingly to the question of whether personality traits led their owners to cocaine over alcohol, or marijuana over mushrooms, higher scores for each risky trait were linked to higher likelihood of using “hard” drugs like heroin, amphetamines or crack.

“There is some evidence that the more ‘bad’ traits you have, the harder the drugs you’re going to use,” says Michigan State Department of Psychology professor Chris Hopwood. “So super, super-impulsive, sensation-seeking, neurotic people might be inclined to use something like heroin, for example, whereas if you’re a little bit less impulsive or have more anxiety about things maybe you wouldn’t. Maybe you would use other drugs but you would be too afraid to use heroin.”

Not all the personality factors that appear in people with drug problems are negative, however:

Sensation-seeking—a facet of openness to experience that’s common among extreme sports athletes, explorers, philanderers and roller coaster-enthusiasts—is almost always associated with drug abuse, but doesn’t necessarily scale with using harder drugs. Marijuana users, for instance, have been shown to be high in sensation-seeking, with closer-to-average levels of neuroticism.

Sensation-seeking seems to be about 60 percent heritable—meaning about 60 percent of the trait comes from your genes—and appears to be related to the brain’s dopamine reward system, the same system that makes most drugs of abuse pleasurable. Sensation-seeking may even be related to where you live, through interactions with neighbors—or, in the case of, say, New York City, through self-selection. A study by Jason Rentfrow, Sam Gosling and Jeff Potter that was analyzed by Richard Florida on the Atlantic’s Atlantic Cities blog showed that Openness to Experience scaled with drug use when compared within states. And which states had the highest levels of both illicit drug use and openness? Colorado, Vermont, Oregon, Washington, Nevada, Massachusetts, New York and California.

Given the personality characteristics that seemed to split “hard” versus “soft” drugs, scientists began to wonder if—even if they couldn’t predict who would take uppers over downers—there was a way to predict who would become an alcoholic and who would abuse illegal drugs. The studies showed some remarkable similarities: One study conducted among veterans suggested that all addicts share interpersonal styles that tend toward loner, rebel and pessimist stereotypes, for example, which surprised no one who has ever seen “Leaving Las Vegas.” But there did appear to be a little something extra that could push a person into hard drug addiction.

People who use illicit drugs often have been shown to have higher rates of both extroversion and susceptibility to boredom, which may drive them into more situations where drugs appear, or simply make them more likely to crave new subjective experiences. And those who are particularly susceptible to boredom have been shown to use opiates more often.

But this is where the studies break down. Most research on the topic of how personality relates to drugs of choice is conducted among people who already have drugs of choice—addicts. And as any addict knows, once you’ve taken a shine to a drug, it can be exceedingly difficult to disentangle the personality factors that came before from the ones that came after. By the time the personality questionnaires are administered, who’s to say what caused the drug use and what the drug use caused?

“It could go either way,” says Hopson. “A person who uses heroin might end up having problems in their life. Perhaps he loses his job, perhaps then he starts stealing things. You could easily tell a story that goes, the heroin started first and then the person started doing all kinds of mean antisocial things. Or you could tell a story that says that the person was sort of a ‘bad’ person, if you’ll forgive the language, and one of the bad things they did was use heroin.”

There are also direct effects of drugs that scientists have to consider. Crack and cocaine abusers, for example, have shown personality traits related to the symptom of paranoia in certain studies, as well as depression and impulsivity and a trait terrifyingly called “psychoticism.” Because long-term crack or cocaine use can cause many of these effects, however, it’s unlikely that those traits cause people to take up stimulants. Rather, it appears that long-term crack or cocaine use might be able to alter the expression of certain traits to create a “stimulant user profile.”

Regardless of the qualms of scientists, however, quiz websites and message boards hoping to connect personality to a particular drug have popped up all over the Internet. Many focus on Myers-Briggs personality types (ENFP, ISTJ, etc.), which are commonly used by career counselors to assess how people prefer to perceive and organize information. Others skip the science altogether, selecting a drug you’re likely to use based on the clothes you wear, the events you attend, where you live, and your perceived flaws.

Will science ever reach that degree of accuracy—explaining just what it is that seems to make neurotic writers more likely to drink than use heroin? It’s certainly possible, says Hopson. “One way to think about personality is in terms of traits, which are stable and heritable. But you can also think about personality dynamics, like how do I react if you insult me, for example. That’s sort of my guess is that which drugs you use depend on the more complicated personality dynamics.”

Assuming you’ve got the traits that push you toward drug use in the first place, what else might lead you to one substance over another? Hopson says factors that play a role include what your parents use, what your friends use, and even simply what’s available where you live. Which perhaps explains Hemingway’s situation better than we could have expected: there sure was a lot of rum in Cuba.

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Former neuroscientist Jacqueline Detwiler edits a travel magazine by day, but moonlights as a science writer. Her work has appeared in Wired, Men's Health, Fitness and Forbes.

My suburban pot secret

I thought starting my own medical marijuana operation would be easy and safe. Then the DEA crackdown started VIDEO

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My suburban pot secret (Credit: Yellowj via Shutterstock)

It was sometime around 2 a.m. when I heard the car doors slam. I live on a very quiet street in Fort Collins, Colo., surrounded by working families who are usually falling asleep under the blue glow of their TVs by 10 p.m., and any noise in the night usually means that something is about to happen. And on that night I was certain it was about to happen to me.

Six marijuana plants were growing in my basement and because of shortsighted planning on my part, their odor had gotten completely out of control. Having never grown pot before, I foolishly overlooked the prominent admonitions printed in every growing guide I relied upon to help me with my harvest, that odor control was of the utmost importance. But equipment designed to mask the smell (ozone generators, activated carbon filters) is expensive. How much stench could six little plants really produce? I remember thinking. Well, a lot.

As I lay there in bed night after night praying that sealed doors and windows would at least contain the eau de cannabis indoors and not alert the neighbors to what I was up to, I inevitably questioned my wisdom. I’m not a drug dealer or suffering from some crippling illness. I don’t even smoke marijuana for fun; if I did, I’d at least have a better excuse for subjecting not only myself but my wife and son to the stress of running a clandestine suburban marijuana farm.

I’m just an author whose idea to research and write about medical marijuana laws and the legalization debate through hands-on experience seemed damned near genius when I concocted it in late 2009, while watching an episode of “Weeds.” That looks subversively fun, I thought. And profitable. And hey, I live in Colorado, one of what was at the time 13 states to approve medical marijuana use. Writing about this law and all of its attendant controversies — is it just a ploy by clever potheads to give legal cover to perfectly healthy stoners, or was there something to the whole medical benefits argument? — through complete immersion was a no-brainer. I’d be the A.J. Jacobs of pot and have far more fun than he had: Would you rather try to abide by the dictates of the Bible for a year or grow some weed and try to abide by your state’s medical marijuana laws?

Diving into the deep end of a subject is nothing new for me, even if it means breaking the law. I once tried to smuggle a diamond out of West Africa while researching diamond smuggling for “Blood Diamonds” (the rough diamond I bought on the black market in Freetown, it turned out, was a fake, but I didn’t know that until I got to the United States). I learned how to pick locks for “Flawless,” a book about a diamond heist, and I even snuck myself into the vault that was robbed so I could see what it was like. Compared to those minor crimes committed in my dedication to research, what was growing a little pot?

A lot more than I’d bargained for, as it turned out. First of all, it’s no minor crime. It’s a federal felony to grow even a single marijuana plant, with a minimum fine of $250,000 and a minimum five-year prison sentence. This is true whether you’re growing to alleviate the symptoms of chemotherapy, to get stoned watching “South Park” or for journalistic research. I knew this going in, of course, and figured that with so many people growing marijuana in Colorado at the time — in late 2009, in the wake of the Ogden memo, which signaled that the feds were going to leave state-sanctioned medical marijuana users and their suppliers alone, you were hard-pressed to find someone who wasn’t at least considering the idea — there would be safety in numbers.

While this turned out to be generally true, there were a number of worrisome developments once my plans were too far along to stop, primarily a steady stream of arrests and DEA raids on people using the medical marijuana law. The most high-profile was the case of Chris Bartkowicz, a suburban grower in nearby Denver, who was raided by the DEA and busted for growing more than 200 plants. He came to the attention of the DEA by going on the nightly news — using his real name and not bothering to obscure his face — to boast about his grow operation, an unfortunate decision compounded by the fact that his house was located within 1,000 feet of an elementary school, an automatic sentence enhancement.

I had no plans to even remotely follow his example. Once I qualified as a medical marijuana patient (with the help of a doctor whose definition of “severe pain” helpfully included my complaints about a sore back) I would only be growing six plants, the maximum allowed under state law for individual patients. My home is half a mile from the nearest school. And I obviously didn’t intend to issue a press release to the TV stations about my little project

But still. Bartkowicz faced 40 years in prison (he took a plea bargain and will serve five). I was fairly certain that the DEA wouldn’t waste its time taking down such a small-timer like me, but once the pot began to bloom in the basement and become fragrant, even I started to wonder if they’d somehow multiplied from six into 600. A Catch-22 of the state medical marijuana law is that the only way you can prove you’re in compliance with it is after you’ve been busted. If it’s the DEA that does the busting, whether you’re toeing the line or not is immaterial — federal law trumps state law.

The slamming doors in the night turned out to be nothing, of course. Just some neighbors coming home from a late dinner. Is this really worth it? I asked myself, crouched in my underwear and peering through the curtains.

The answer was yes, and for a most unexpected reason. Before this experiment, I was perfectly ambiguous about whether marijuana was legal or not. I wasn’t opposed to recreational smoking but because I don’t use it myself, I haven’t felt much enthusiasm to agitate for its legalization. If you’d pressed me, I would agree that the expense of enforcing its total prohibition — an expense borne not just by taxpayers, to the tune of some $13 billion annually, but also by those who are busted and face personal and financial ruin — makes little sense, but also that there are more pressing issues to deal with. And like many who haven’t given the matter much thought, I had some skepticism about its purported medical benefits. Without a pressing medical need prompting me to find out for myself, I was happy to let more interested parties hash it out.

What propelled me into the debate was the outrage medical marijuana laws had generated, not just in Colorado but across the country. The often ill-considered over-reaching by marijuana proponents — for many reasonable people who are undecided about pot, garish dispensaries blazing neon pot leaves from their local strip malls feel like being given the finger — was nothing compared to the militaristic hysteria unleashed by the federal government. Cops were busting into homes and blowing away the family pets looking for reefer and in many cases, turning up next to nothing. Perfectly sober businesses (to speak in relative terms) that followed the letter of their state laws were being pulverized under the heels of DEA agents. Although my personal experiences with marijuana are limited (and well in the past), I knew enough about the effects of pot to realize that the governmental reaction was far out of proportion to the actual threat.

That perception became sharply focused the more I learned about marijuana’s potential as a valid therapeutic tool in treating everything from cancer to nausea. The government’s rabid insistence that medical marijuana is as real as the tooth fairy is simply wrong. The National Institute of Cancer sees promise in its ability to attack tumors. It’s been known for decades to battle chemo-induced nausea better than oral drugs that have the obvious drawback of being vomited up before they can take effect. MS patients have used it to ease the spasticity in their muscles. Cannabinoids — marijuana’s unique ingredients that interact with specific receptors in the brain — have anti-inflammatory effects and can relieve pain. Importantly, cannabinoid receptors aren’t found in the parts of the brain that regulate breathing, which could be one of the reasons no one has ever died of an overdose, making marijuana safer than many foods we eat.

Delving further, I found that one of my own relatives, a cousin who had lost a battle with mesothelioma, had used marijuana to cope with chemotherapy. She lived in New York, where her caring friends and family members had no choice but to deal in the criminal underground to get it, while in nearly a third of the states (most of them in the West) patients could shop with dignity at their choice of dispensaries. That perfectly healthy people who’ve faked their way into the system can do so too is — to me, at least — a small price to pay for those patients to safely obtain the relief they need. It’s certainly not an abomination worthy of the crackdown that has resulted.

Medical marijuana laws are not perfect. They can indeed be easy for healthy people to abuse. Without the involvement of regulators early in the process of developing systems for sale and distribution, which requires a state government more willing to address the issue than simply by plugging its ears and covering its eyes, hoping it will go away, chaos can result. Cops and politicians are going gray overnight with impotence and confusion, usually causing them to overreact and unleash the hounds. Chronically strait-laced citizens who will never believe anyone but the government on this issue see them as evidence of moral meltdown.

But one of the unintended consequences of these laws is that it forces more reasonable folks who might never have given much thought to the issue of medical marijuana — people like me, in other words — to take the effort to sort through the hype. It sounds trite to herald my enlightenment as something newsworthy when so many have figured out long ago what an indefensible failure the war on marijuana has been and that it’s morally repugnant to continue it in the face of mounting evidence of its credibility as a medical substance. But the truth is, without medical marijuana laws and all of their attendant upheaval, I never would have been interested enough to grow my own and embark on my own process of discovery. I may never have seen the light.

In that regard, federal drug cultivation laws were the best ones I’ve ever broken.

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Greg Campbell's new book is called "Pot, Inc.: Inside Medical Marijuana, America's Most Outlaw Industry." He is the author of "Flawless: Inside the Largest Diamond Heist in History," "Blood Diamonds: Tracing the Deadly Path of the World's Most Precious Stones" (the source material for the Leonardo DiCaprio movie of the same name) and "The Road to Kosovo: A Balkan Diary." Campbell is also an award-winning journalist whose his writing has appeared in The Wall Street Journal Magazine, The Economist, The San Francisco Times, Paris Match, and The Christian Science Monitor, among others. He lives in Fort Collins, CO.

America’s pill-popping capital

Welcome to Kermit, W.Va. -- ground zero of the prescription drug epidemic

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America's pill-popping capital (Credit: iStockphoto/Salon)
We're proud to announce that we've teamed with AlterNet to pursue the most important under-covered stories in the country. This story is the first product of our Salon-AlterNet Investigative Fund.

KERMIT, W.Va. — It takes less than a minute to drive past Kermit, five to tour the place entirely. An old coal mining town with barely 300 residents and one blinking light between the train tracks, Kermit has no supermarket, no clothing store, no main drag. Main Street is really a side street with rows of cottages, its biggest building, the Kermit community center, empty and boarded.

Yet in this tiny town, the Kermit Sav-Rite Pharmacy used to be as busy as a New York deli. Six employees worked the counter, lines at the drive-through window snaked around the square cinder-block building, and the parking lot was full day and night.

Of course, everyone in Kermit — just about everyone in the wooded hollows of Mingo County — knew the Sav-Rite was a pill mill. It handed out Xanax, Lortabs, Vicodin — all manner of the prescription painkillers and anti-anxiety drugs that are crippling Appalachia like a rogue disease — to anyone with an excuse. Kermit, which sits in the poorest, most remote corner of southwest West Virginia at the Kentucky border, was drawing pill addicts from all over the Eastern seaboard. People were throwing pill parties in the parking lot. Trading pills, buying, selling, injecting, snorting, the works.

This went on for years before the law could stop it. In February, more than two years after the DEA and FBI stormed the Sav-Rite, seizing cases of files, its owner, John T. Wooley, pleaded guilty to selling prescription pills by fraudulent means. Wooley, in cahoots with a pill mill “pain management” clinic that existed to sell scripts, was filling prescriptions as if the fate of mankind depended on it.  The Kermit Sav-Rite, along with another one Wooley owned in a tiny hamlet about 10 miles from Kermit, together doled out enough hydrocodone, the main ingredient in Vicodin and Lortabs, for every man, woman and child in West Virginia (population: 1. 8 million). The Sav-Rites moved almost 3.2 million dosage units of hydrocodone in 2006, the year the U.S. attorney used to make a case, compared with the national average of 97,000. Wooley, who sold the Kermit store a few months ago (he lost the other to the feds’ raid), faces four years in prison and a $250,000 fine at his sentencing in May. At 76 years old, he could probably better afford the fine than the time. Agents who raided the Kermit store said cash drawers were so stuffed they couldn’t close.

But shutting down pill mills in these parts is like playing Whac-A-Mole: As soon as a lawless “pain management” clinic or pharmacy is smacked down, others spring up. Investigations take years before prosecutions can be secured.  And pill mills are only part of the problem. Most often, pill addicts get their drugs from friends or on the street. Drug gangs from cities like Detroit, Atlanta and Columbus, Ohio, have also moved in on the action, setting up drug “stores” in residences and other fronts. Almost fondly, people here recall when Oxycontin was jokingly called “hillbilly heroin ”and pill addicts were “pillbillies.” No one is joking now. What is happening in Appalachia, about 10 years into an explosion of prescription drug abuse, is so pervasive a problem that law enforcement officials say they cannot solve it alone.

The West Virginia newspapers offer daily examples of what the Mingo County sheriff, Lonnie Hannah, calls the “spinoffs of drug abuse”: Murders, assaults, robberies, burglaries, domestic violence, child abuse, child neglect, elder abuse, DUIs, overdose deaths. West Virginia, the ninth smallest state, has the highest rate of prescription drug overdose deaths in the nation.

Hannah estimates that two-thirds of the crimes and incidents his department handles are related to pill abuse. Chasing down pill dealing is more than enough work by itself. “It’s all over the county,” Hannah said, at his headquarters in the city of Williamson (nickname: Pill-iamson), the Mingo County seat. Authorities keep busting pill mills and dealers in the city of 3,000 residents, only to see them start up again. “Whenever we move in,” Hannah said, “they move around to someplace else.”

People in these parts have a word for pill abuse: “pilling.”  So much of it goes on that everyone has a story. They know someone who has abused or is abusing pills. They know parents who have lost custody of their children or neighbors who have lost good jobs or friends who have died because of them. They are shocked to hear that in some places in the country, say, San Francisco, pilling is neither a word nor a fact of life.

But that could be changing.  As the Centers for Disease Control and Prevention keeps warning, prescription drug abuse is spreading. Pills, especially Xanax, the anti-anxiety drug manufactured by Pfizer, and Vicodin, Loracet and Lortabs, highly addictive opioid painkillers familiar to anyone who has had a wisdom tooth removed, are being abused more and more, all over. What started out as a situation in poor isolated areas of the country left to their own devices has taken root and spread, across Appalachia and beyond.

You can find pockets of pill abuse from Orange County, Calif., to Staten Island, NY (sometimes now called Pill Island). Nationally, the abuse of prescription pain relievers, as evidenced by treatment submissions, has gone up 430 percent in the last decade, according to a new report by the Substance Abuse and Mental Health Services Administration in Washington, D.C. The report says states with the highest rise in prescription painkiller abuse include Maine, Vermont, Delaware, Kentucky, Maryland, Arkansas, Rhode Island and West Virginia.

Last June, pill addiction on Long Island raged into the headlines when a 33-year-old Army veteran, David Laffer, shot and killed four people in a Medford pharmacy while he robbed the store for hydrocodone. A Vicodin addict, he had been getting the drug through doctor shopping — going from one doctor to another to sidestep the monthly limit for scripts — until he lost his job and his insurance.

“If there is a discussion of doctor shopping and prescription pill abuse,” Laffer said upon his sentencing to life without parole, “then perhaps some good can come from this.”

Laffer’s story lingered for barely more than a news cycle. But the spread of pilling may be the saving grace for Appalachia and the other mostly poor, mostly rural parts of the country where little white pills are leveling entire communities.

They offer the cautionary tale: Political leaders, health professionals and community groups in these parts who have been crying for help can show the rest of the country what can happen when pilling runs rampant.

- – - – - – - – - – - -

Once, maybe just a few years ago, domestic mayhem like the kind described in the March 28 Williamson Daily News would have been the talk of Mingo County for days on end.

A 911 call brought sheriff’s deputies to unincorporated Dingess, a cluster of houses off a gutted path that can only generously be called a road. A couple had been fighting over pills.

Officers found 32-year-old Charles Earnest Chapman bleeding from stab wounds over his left eye and his abdomen, blood all over the house, a small white pill and pill residue by a children’s play area, and two kids, barely toddlers, hanging out of wide-open windows. In the yard lay an empty bottle of Lortabs, 90 mg. April Dawn Vance, 24 years old, had stabbed Chapman and fled the house, she told officers, after Chapman had knocked her to the ground, beat her and choked her. The children became wards of the state, the couple wards of the county jail.

The story did not prompt a single comment in the local news. Nor did this home invasion, reported the same week: In Williamson, Mingo County’s big city, with 3,000 residents, a man arrested for robbing a house admitted to another robbery where he and a cohort stalked an 85-year-old man, busted into his house, beat him to the floor and stole $340 from his wallet. Police said the man admitted he used the money he stole from the elderly man to buy pills. The Williamson police chief advised residents to lock their doors and windows and be vigilant.

Shootings have become news briefs. On April 2, a 33-year-old Mingo County woman, an admitted pill addict, was sentenced to 40 years in prison for shooting her husband to death during an argument.

Too many pill stories have knocked the shock out of the populace. Southwest West Virginia in the age of pilling is like a country that has been living with war for so long, people could barely remember peace.

Ask people how pilling started and most blame coal mining and Oxycontin. Miners spend much of their time in backbreaking positions, crouched, bent and folded over, and men anxious to keep their jobs have long relied on strong painkillers to keep going. Oxycontin began making the rounds here in the late 1990s. Its maker, Purdue Pharma, touted it aggressively to doctors as a safer alternative to hydrocodone-based pills like Percocet or Vicodin because of its time-release formulation.

That proved a boon to Purdue Pharma, which sold over $1 billion worth of Oxycontin a year. It also proved a lie: In 2007, Purdue Pharma pleaded guilty in federal court in Virginia to misleading doctors and patients by making false claims about Oxycontin’s safety. It paid a $600 million fine, the only time that Big Pharma has been publicly implicated in the pill abuse epidemic.

These days, the coal mining industry in West Virginia is rife with pilling.  In March, a lobbyist for the West Virginia Coal Association told state lawmakers that the association suspects that miners from Kentucky and Virginia who were suspended after failing mandatory drug tests are now working in West Virginia. West Virginia is considering mandatory drug testing as well, especially after several incidents. In one recent accident, the lobbyist said, a miner high on prescription drugs crashed a locomotive into a mine car, killing a co-worker.

Oxycontin, public health experts and addicts themselves will tell you, is not the most-abused prescription drug in West Virginia. In 2010, the drug was reformulated to make it harder for addicts to crush, snort and inject it.  But public health experts say that even before then, by the mid-2000s, hydrocodone-based pills like Vicodin and Lortabs, and Xanax (generically, alprazolam), a benzodiazepine used to treat anxiety and panic disorder, were the drugs of choice in the dirt-poor areas of Appalachia, along with methadone and Percocet. Research on why points to “social determinants” such as poverty, lack of education and lack of opportunities, said Robert Pack, a public health expert at the East Tennessee University College of Public Health who has been studying pill abuse since 2002.

Mingo County (population.: 27,000), which became famous for the Hatfield-McCoy feud of the late 19th  century and the Matewan union-busting massacre of 1920, is second only to its neighboring county, McDowell, for the highest rate of overdose deaths from pills in West Virginia.  Both counties are poor, McDowell the poorest in the state.

But the women at Crossroads, a kind of halfway house for recovering addicts in the town of Gilbert, at the southern end of Mingo County, come from very mixed backgrounds. Some come from broken homes and awful childhoods, others from loving parents. Some never finished high school, others are college graduates.

They consider themselves lucky. They landed in jail or committed to mental wards and were forced to go clean.

Crossroads, run by the Mingo County STOP  (the Strong Through Our Plan Coalition, a nonprofit community organization focused on drug prevention and treatment), requires a 90-day commitment. But many of the women end up staying longer, some longer than a year, as they earn high school equivalency diplomas and, often, try to regain custody of children they lost to the state.

Crossroads is a white single-wide trailer with a big sign on it; the whole town knows what it is and why its residents are there. But that has not hurt their job prospects. Every woman at Crossroads has a job. Local employers like hiring them, they say, since they know the women are clean and routinely drug-tested.

On a recent visit, the women were buzzing over the break-in, the night before, of one of Gilbert’s four pharmacies. The thieves had sawed through concrete dividing the building’s cinder blocks, the same break-in technique used at the Kermit Sav-Rite some months ago.

Long discussions with six of the eight women, who ranged in age from 21 to 37, found few patterns. Several had started using pills after doing other drugs. Others were given a pill by a friend. One had become hooked after receiving a legitimate prescription.

Most ended up on the Oxy Express, driving 15 hours with others, every two weeks, to central Florida to obtain scripts from pill mills there. Until recent crackdowns in Florida, it was the go-to place for pill heads from Appalachia to get their drugs. They’d buy cheap prescriptions and come up and sell them for five times what they paid. The general price on the street for pills is $1 per milligram, so that a 30 mg. Lortab costs $30. But in rural southern West Virginia, because of the demand, the pills cost more: 30 milligrams for $40, 90 milligrams for $100.

Now, the women said, more pill users are heading to Georgia and other states.

Several of the women became criminals: thieves, armed robbers.  One of them had just found out that her best friend and pill partner, 21 years old, had been sentenced to 30 years in prison for armed robbery.

Christine, a 35-year-old recovering opioid addict from Charleston — she did heroin, pills, “anything I could shoot up” — works as a bookkeeper at a local company.  She had done drugs all through college and for years on end afterward, supporting her habit by selling pills and manufacturing methamphetamine. She was saved, after two overdoses in a month, when her mother and brother had her committed to a hospital. Now, a year and a half after entering Crossroads, she is a sponsor to other women and to inmates at the county jail.

Gilbert, with 450 residents, is not exactly a haven from pilling. Its nickname is Pillbert. The former executive director of Crossroads was forced to quit when she confessed that she herself was in active addiction.  Her husband, a church pastor, was fired from the church after he was spotted at a methadone clinic, receiving treatment for his pill addiction.

But the women at Crossroads tend to come from other parts of the county, or outside it altogether. For them, Gilbert is safer than returning to their own towns.

Christine said she thinks Gilbert will be a great place to raise her son, now 3 years old. She is hoping to get him back from her sister in Columbus within a year.  “Of course,” she said, “nowhere is completely safe.”

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Evelyn Nieves, former staff writer and columnist for the New York Times, is working on a book.

Recovery’s new poster boy

Bill Clegg's first addiction memoir shocked readers. We talk to him about his follow-up -- and his newfound fame

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Recovery's new poster boyBill Clegg (Credit: Brigitte Lacombe/Little, Brown & Co.)

Two years ago, Bill Clegg’s first memoir dropped like a bombshell on the New York media world. “Portrait of an Addict as a Young Man” chronicled the handsome and hugely successful book agent’s descent into a harrowing crack addiction that cost him his career, his boyfriend and his savings — and left him broke and in rehab. In one harrowing part of the book (excerpted in New York magazine) Clegg decides to blow off a first-class flight to Berlin after a week without sleep for a crack binge and sex with the cabbie driving him to his airport hotel. Staring at his pile of drugs, he wrote, “I wonder if somewhere in that pile is the crumb that will bring on a heart attack or stroke or seizure. The cardiac event that will deliver all this to an abrupt and welcome halt.”

In the years since the events of the first book, Clegg has rebuilt his career as an agent and become one of the best-known faces of addiction recovery. (He is also the rumored muse for “Left-handed,” a recent book of poetry by Jonathan Galassi, and the supposed inspiration for one of the lead characters in “Keep the Lights On,” Ira Sachs’ well-reviewed new film about a troubled gay relationship).

Now Clegg has written a follow-up, “Ninety Days,” a tumultuous chronicle of his early sobriety. The book begins with Clegg’s release from rehab and follows him as he struggles to keep clean for 90 days, a milestone for those in recovery. Over the following weeks, he tries to rebuild his shattered life — befriending other recovering addicts, searching for a new apartment and shuttling from meeting to meeting — but before long, he is once again drinking, smoking crack and having anonymous drug-fueled sex. Thus begins a dramatic series of relapses.

The book, which is written in straightforward, readable prose, is an often-vivid testament to the difficulties of overcoming addiction and the value of companionship. Despite occasional moments of cattiness (Clegg can be ungenerous in his description of other meeting attendees), Clegg comes across as a deeply troubled but a perceptive and sympathetic man, learning lessons about addiction in some very difficult ways.

Salon spoke to Clegg over the phone from Manhattan about the fallout from his first book, the unique appeal of recovery memoirs and why he won’t be writing another book.

It’s been a long time since the events of this book happened, and now you’re doing interviews and publicity about them. Does it feel strange to be rehashing all this stuff?

I wouldn’t say it’s strange, because one of the ways I’ve stayed sober is to stay very close to the things that happened, both when I was using and also in early recovery. I can’t talk enough about those early days of getting sober, because it’s the things I did and the lessons I learned — and the things suggested to me in those early days — that keep me sober today. The more comfortable I get and the more I forget it, the more vulnerable I am to relapse. And it’s pretty simple. Those experiences in those first 90 days are ones I never want to get away from and never want to forget.

Your first book was about your descent into drug addiction and alcoholism. This book is about your recovery. Why did you write it?

It came from a sense of not being finished when I completed the writing of “Portrait of an Addict.” During the three years it took to write that, I felt tethered to this live thing that needed my care and attention. I had this expectation that when I was done I would feel severed from that and I didn’t. So I just kind of didn’t stop writing. But I don’t feel connected to it, or any writing, at this point. I feel completely done.

In what sense?

Finishing this book, the process definitely stopped. I was reading the audio book a couple weeks ago and I hadn’t seen the text in a while. Reading from beginning to end, I almost couldn’t identify with the person who wrote the book. I identified with the person who lived the experiences, but I couldn’t really identify with somebody who would sit for six hours at a time and see that [book] to completion. I just don’t have it in me right now; it’s beyond my imagination that I’d be able to write anything longer than an email. Which is a relief, let me tell you. These books just sort of bullied their way into existence. I have a pretty busy day job as an agent, so I’m kind of amazed that they exist, these things.

What do you think is the overall message of this book?

I thought that once I got out of rehab that if I just stayed away from drugs and alcohol and followed a few simple suggestions there would be a clean narrative of getting sober, that there’d be a before and after that would be clearly defined. And that process for me was a lot messier than that. So if there’s a message in there, it’s that the only way that, in my experience, I’ve gotten sober and seen other people get sober is by asking for help and getting involved deeply in a community of addicts and alcoholics in recovery.

The first book was such a huge success. How did you deal with the sudden fame that came with it? The book included some pretty shocking scenes.

I guess I dealt with that in the same way I dealt with every difficult or wonderful thing, which is one day at a time. If I step back and regard any aspect of my life, whether that be my relationship with my family, or my job, or that publication, or this one, I will probably get overwhelmed and driven to my knees in exhaustion and despair. I was busy at that time doing my job so I just did everything that I always do but maybe with a little bit more desperation. I didn’t stop and look around and try and make meaning of any of it. I just kind of showed up to what I needed to show up to — whether it was an interview or working on the copy-edited manuscripts or whatever — and then moved on to the things that crowd my life.

Do you think your disclosures from “Portrait of an Addict” have changed the way people interact with you?

Because my collapse and the revelations of my alcoholism and drug addiction were so known to people in the book publishing world, it sort of mediated or affected every interaction I had professionally when I came back to work, whether that was with prospective new clients or colleagues. I think because that history was informing so many of my interactions and relationships, I got used to it as a kind of third person in the room. In terms of people outside the sphere of book publishing, it was challenging. I’m a self-conscious person by nature, and there were certainly uncomfortable moments.

Is there one big moment is “Ninety Days” that stands out to you as being particularly meaningful?

When I look back and try and locate some moment where a great shift occurred, it was the feeling [at one point during the recovery period covered in the book] when I was walking toward a place where I did drugs all the time. I was walking towards the door and thought of Polly (this woman I got sober with who is still very close to me) who was not sober at the time. She was, at that point in her recovery, pretty dire — like life or death. I felt like if I went in and got high and went down that rabbit hole, she might show up to a meeting and find out that I had relapsed and that that would keep her out of there.

My involvement in her recovery and connection to her was the thing that stopped me from walking through that door. Somehow the pull of my feeling of usefulness and responsibility to Polly was greater than my desire to use. That was the first time anything stood between me and a drink or a drug. And I turned around and walked away. Very soon after that, the obsession to use and to drink lifted, which was something that hadn’t happened in all of the time that I had tried to get sober.

To me that reminds me how important it is to stay connected to other people in recovery. To me recovery is sort of moving from the first-person singular to the first-person plural. For me as an addict, I can get very consumed with my own anxieties and worries and struggles and ambitions. And if I get too wrapped up in those thing and lift away from my usefulness to other addicts, I’m most vulnerable to relapsing.

In the book, you enter a lot of spaces in which people are meant to be anonymous. There must have been tension between describing the people and wanting to preserve their privacy.

I felt very comfortable talking about my experience getting sober without naming the program of recovery that I’m involved in. And in the instances where there are people in the program that I got sober with and who are still in my life, I spoke to them about the fact that I was going to describe our experience and went to lengths to protect their anonymity and their privacy and followed their lead in terms of what they were comfortable with and what they weren’t. The main point is to transcribe my struggle to get a toehold in sobriety and maintain it. I didn’t feel that the focus of the book is on anyone else’s recovery necessarily, outside a handful of relationships that I had and still have.

One person in the book about whom this question arises is the character of Asa, whom you describe extensively as he helps you during your early sobriety. I’m assuming you weren’t able to get his permission to write about him.

I didn’t think so. He was, he made it clear at a certain point that he didn’t want to have any contact with me because he was no longer sober. But I’m very happy to report that he’s come back into recovery and is sober. He knows that he is in the book, and that he is well masked. I went to great lengths to protect his privacy.

You’ve been the rumored “muse” of a few projects that have gotten coverage in the media in the last few months. How does it feel to be the subject of that kind of attention?

I don’t really have anything to say about that.

One of those projects, the film “Keep the Lights On,” recently got a distribution deal. Did you have any participation in that?

I guess I can’t really speak to any books or films that any other people wrote that I may or may not be connected to by speculation in magazines and elsewhere. It’s not my place.

Fair enough. Going back to your book, the most famous recovery memoir in recent years is the controversial “A Million Little Pieces,” by James Frey, which you allude to in the book. Did other recovery memoirs affect your way of thinking about this book?

You know I haven’t read, probably very consciously, other books of addicts and recovery — but particularly in the last seven years, when I’ve been involved in working on these two books. People I got sober with would use this phrase, “compare and despair.” I probably internalized that while getting sober and set out not to read other books about addiction and recovery when I was writing these. I would probably think they were better writers than me, or be affected by it so I just felt like in the writing of these books, I just had to follow my own instincts.

What do you think is the appeal of the addiction and recovery memoir for readers?

I think there are a lot of alcoholics and addicts in this world. And they touch a lot of people. It’s a disease that cuts through all class and age and race, and affects many, many people. I certainly myself felt very lost when I was first trying to get sober, and other people in my life felt incredibly lost. Both experiences are very isolating, so when reading an account of somebody getting sober — or in the case of David Sheff’s book “Beautiful Boy,” reading an account of a parent whose kid is an addict — I think identification is a powerful thing. It makes the struggle feel less singular, and it shows at least one particular path which one may choose to take or not take in any of those circumstances, whether you’re an addict yourself, or the father of an addict, or the daughter or son. I think people look to books to find answers, separate from addiction and alcoholism, they look to stories to illuminate their lives more clearly, to more clearly find their way.

I think there’s also the appeal of witnessing someone’s downfall and redemption.

Perhaps. People tend to make mistakes, and the reading of how someone may prevail against those mistakes may be encouraging to some people. If it is, that’s one use of those books.

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Thomas Rogers

Thomas Rogers is Salon's Arts Editor.

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