2014's fast food atrocities
Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.
Topics: Entertainment News
The fashion retail site Boo.com was laid to rest Wednesday, after reportedly burning through $120 million in a mere six months. The Web’s first immersive retail environment had its own online guide (Miss Boo), its own online magazine (Boom) and some of the hippest clothing brands. But it was wildy overdesigned, difficult to navigate and completely out of touch with most Web retailers’ vision of quick shopping and ease of use.
Shoppers and analysts alike found Boo overly ambitious and few were surprised by staff cuts announced in January. Still, the death of this short-lived, high-profile venture marks Europe’s first major dot-com failure. With big-name backers like Benetton and Bernard Arnault, the famed chairman of Louis Vuitton Moet Hennessy, Boo.com was one of the most publicized e-commerce efforts.
According to a BBC report, a last-ditch effort to secure another $30 million failed, and while the site was growing, it wasn’t getting enough orders to make up the vast sums already spent starting the company. So, some 300 people were reportedly clearing out their desks Wednesday.
Still, it’s hard to imagine many users crying over the loss of the site itself. Boo.com had a troubled beginning. Its initial launch was delayed for six months, and when it finally opened its virtual doors, shoppers found themselves confused, even driven away by the cartoon salespeople and cumbersome design of the oh-so-hip online shop.
Online retailing doomsayers should note that Boo.com’s demise doesn’t make it an e-commerce casualty — it’s merely the death of style over substance.
Lydia Lee is a San Francisco writerMore Lydia Lee.
Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.
KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.
Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.
Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.
Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.