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Lawrence H. Diller

Thursday, Oct 18, 2001 7:30 PM UTC2001-10-18T19:30:00Zl, M j, Y g:i A T

An end run to marketing victory

Drug makers find ways to circumvent an advertising ban and promote psychiatric drugs for children

An end run to marketing victory

In a step that represents an escalation in the influence of the pharmaceutical industry over parents and children, Alza Corp. has announced that it will use television commercials in its campaign to promote Concerta, a drug for the treatment of attention deficit/hyperactivity disorder (ADHD). Alza, which pioneered direct-to-consumer print ads to address ADHD last year, becomes the first drug company to promote — on TV — the use of a medication for a children’s psychiatric disorder.

The groundbreaking TV ads for Concerta will not directly mention the drug — that would be illegal. Concerta, like most of the medications used to treat ADHD in children, is a stimulant, which makes it a candidate for potential abuse. For this reason, its production, like that of Ritalin, is tightly controlled by the Drug Enforcement Administration (DEA), and its promotion is subject to controls set by the 1971 United Nations Convention on Psychotropic substances. According to these rules, monitored by the U.N. Narcotics Control Division, drug companies are not allowed to market controlled substances directly to consumers.

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Thursday, May 23, 2002 7:19 PM UTC2002-05-23T19:19:00Zl, M j, Y g:i A T

A prescription for disaster

The failure to test the effects in children of routinely prescribed drugs has resulted in at least one death. How many kids will die before drug companies take steps to ensure their safety?

A prescription for disaster

Ten-year-old Shaina Dunkle had been taking the psychiatric drug desipramine (trade name, Norpramin) for her attention-deficit/hyperactivity disorder (ADHD) last year, when she suddenly fell and had a grand mal seizure. She died within minutes in the arms of her mother, who watched helplessly as her daughter’s life ended. Shaina’s autopsy revealed no other cause for her death than the desipramine. Her parents, in the small central Pennsylvania town of Smithtown, struggled privately with tremendous guilt and anger until they began to learn more about their daughter’s treatment. Now, the outrage they feel about the circumstances of Shaina’s death has prompted them to go public with their concerns.

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Wednesday, Jul 18, 2001 7:10 PM UTC2001-07-18T19:10:00Zl, M j, Y g:i A T

Defusing the explosive child

Prescribing drugs, not discipline, will only escalate conflict, lead to more difficult kids and weaken our already-lax culture of parenting.

Defusing the explosive child
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In my 23 years practicing behavioral pediatrics, I’ve seen dozens of parenting manuals come and go, their titles the checkpoints of popular thinking about child rearing in America. In the ’80s, “The Difficult Child” by Stanley Turecki popularized the workings of childhood “temperament and fit” in a sensible and practical manner. In the early ’90s, Mary Kurcinka’s euphemistically titled “The Spirited Child” anticipated the boom in the attention-deficit hyperactivity disorder (ADHD) diagnosis and reflected the ethos of the now waning self-esteem movement in child psychology.

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Monday, Sep 25, 2000 7:30 PM UTC2000-09-25T19:30:00Zl, M j, Y g:i A T

Just say yes to Ritalin!

Parents are being pressured by schools to medicate their kids -- or else.

Just say yes to Ritalin!
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Public school administrators, long the enthusiastic adherents of a “Just Say No!” policy on drug use, appear to have a new motto for the parents of certain tiny soldiers in the war on drugs: “Medicate or Else!” It is a new and troubling twist in the psychiatric drugs saga, in which public schools have begun to issue ultimatums to parents of hard-to-handle kids, saying they will not allow students to attend conventional classes unless they are medicated. In the most extreme cases, parents unwilling to give their kids drugs are being reported by their schools to local offices of Child Protective Services, the implication being that by withholding drugs, the parents are guilty of neglect.

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Thursday, Apr 27, 2000 4:00 PM UTC2000-04-27T16:00:00Zl, M j, Y g:i A T

Dying on Ritalin

A teenager's fatal heart attack raises troubling questions about the safety of a drug whose popularity is exploding.

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Ritalin is once more in the news. In just the past two months, a survey found large increases in the use of the stimulant drug — prescribed most commonly to treat hyperactivity and depression — for toddler misbehavior. What’s more, newspapers reported the widespread recreational use of Ritalin on college campuses and by adults. And now, a medical examiner in Pontiac, Mich., has released findings strongly linking long-term use of Ritalin to the death of a 14-year-old boy.

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Friday, Mar 31, 2000 5:00 PM UTC2000-03-31T17:00:00Zl, M j, Y g:i A T

Extreme Ritalin

The drug should not become the moral equivalent of, or substitute for, better parenting and schools.

Extreme Ritalin

Ritalin was very busy last week. Twice, the controversial drug for the treatment of attention deficit-hyperactivity disorder (ADHD) made it to TV network news shows and the front pages of newspapers across the country. First Hillary Clinton, in her capacity as children’s advocate, announced that the National Institutes of Health would fund a multimillion dollar study of ADHD and Ritalin use in very young children. This followed publication in JAMA of a survey that found toddlers in increasing numbers were being given Ritalin and other psychiatric drugs. Later in the week, a story on the death of a college student from illegal use of psychiatric drugs also reported on the widespread availability of prescription stimulants on campuses throughout the country.

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