Thomas Kinkade

Ticky-tacky houses from “The Painter of Light™”

Hiddenbrooke, a development "inspired" by Thomas Kinkade, ain't exactly ye olde quainte village it bills itself.

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To reach The Village at Hiddenbrooke, A Thomas Kinkade Painter of Light™ Community, you must first cross the San Francisco Bay Bridge and drive 30 minutes northeast of the city. You pass the cozy liberal bastion of Berkeley, the smoke-belching oil refineries of Richmond, and cross the girdered Carquinas Bridge before entering the tract-housing grid of suburban Vallejo. Just beyond the Marine World Africa USA theme park — next to a Smorga Bob’s restaurant and a Rite Aid — there is a freeway signboard with the slogan “Get Away, Every Day. The Village at Hiddenbrooke,” which features photographs of green grass, placid golfers and the steak dinners they presumably eat for dinner.

The Village at Hiddenbrooke lies just over the hill from Vallejo, where the city peters out into cow-dotted farmland. Hiddenbrooke is a 2-year-old development of 10 planned communities clustered together on 1,300 acres, with a golf course at the center. Thomas Kinkade’s village is its most recent, and most high-profile, addition. Its opening in September drew a crowd of more than 2,000.

The village is, according to its marketing material, a “vision of simpler times,” a “neighborhood of extraordinary design and detail” with “cottage-style homes that are filled with warmth and personality” and “garden-style landscaping with meandering pathways, benches, water features and secret places.” The covers of the promotional pamphlets feature a Thomas Kinkade painting of a charming, rain-dappled village — complete with church steeple, families out walking the pet Dalmatian and thickets of flowers.

All of this — the golfing and steak dinners, the rain-dappled Dalmatian doggies and the happy-go-lucky hollyhocks — sounds so absolutely charming and idyllic that it isn’t surprising that the village doesn’t quite live up to its billing. What is surprising, though, is just how far short of the mark it falls. I arrived at Kinkade’s Village expecting to be appalled by a horror show of treacly Cotswold kitsch; I was even more horrified by its absence.

To understand the Village, you must first understand who Thomas Kinkade is. Thomas Kinkade, Painter of Light™, bills himself as “the nation’s most collected living artist.” His paintings are typically luminous landscapes of romantic rustic villages, serene rivers, cozy churches, darling stone cottages and flower-strewn cobblestone streets — or, as he categorizes them on his Web site, “Bridges,” “Gazebos,” “Seascapes,” “Holidays,” “Gates,” “Inspirational,” “Lighthouses” and “Memories.”

For every setting, Kinkade chooses a dramatic lighting scenario: neon purple sunsets, glowing cottage windows, tumescent clouds, bright springtime sunshine. His work is sentimental, patriotic, quaint and spiritual, offering the kind of images you might find in turn-of-the-century children’s storybooks. Many of his works refer directly to God, prayer and the Scriptures. (Paintings might be titled “The Hour of Prayer” or include a brass plate engraved with a Psalm).

Thomas Kinkade has sold some 10 million works — “paintings” isn’t exactly the right term, since most of the items are merely prints that have been “highlighted” with a few daubs of paint by the “master highlighters” who sit in Kinkade’s 350 galleries and do their magic right in front of the customers. These works, much like Beanie Babies, are sold in limited editions, which spurs Kinkade’s fans to pay outrageous prices — thousands of dollars, typically — for them. (Regardless, his company, Media Arts, is currently in serious financial straits, and has posted losses for four straight quarters).

Kinkade has parlayed his fame into an entire country-cottage industry of Kinkade-licensed products, as seen on QVC — home furnishings, La-Z-Boy chairs and sofas, wallpaper, linens, china, stationery sets, Hallmark greeting cards and so on. Kinkade has also recently co-authored a novel. The Village at Hiddenbrooke bills itself as the culmination of Kinkade’s vision: an actual manifestation of the quaint cottages, charming gazebos and inspiring landscapes in his artwork.

Except that it isn’t. What you find in the rolling hills behind Vallejo is the exact opposite of the Kinkadeian ideal. Instead of quaint cottages, there’s generic tract housing; instead of lush landscapes, concrete patios; instead of a cozy village, there’s a bland collection of homes with nothing — not a church, not a cafe, not even a town square — to draw them together.

Your first glimpse of Hiddenbrooke features four enormous satellite dishes and a radio tower, nestled in a green valley next to an oblivious troop of grazing cows from the adjacent farm. The second thing you see upon arrival in Hiddenbrooke is an endless stretch of the community’s semi-identical greige tract homes, squeezed in close. “The Village” is a cluster of 101 homes behind a small stone gate, wedged between the similarly gated communities of St. Andrews, The Heights and The Masters. From a distance, these communities look mostly the same.

Only 31 of the Village homes have been built so far (with 30 sold, and seven actually occupied), and the area is still busy with tractors and bulldozers. But four model homes are open to entice the public: the Everett, the Winsor, the Chandler, and the Merritt, each named after one of Kinkade’s children. Although each features a vague architectural “style” (i.e. Tudor, Victorian, etc.), none of the homes bear much resemblance to the stone-and-thatch-roof cottages of Kinkade’s paintings; rather, they bear a striking resemblance to houses in the planned communities up the road, with the same cookie-cutter, Superglued feel. Perhaps this is because Kinkade did not actually design the homes himself — instead, he licensed his name and artistic sensibilities to a development firm called Taylor Woodrow, which designed the homes but submitted all plans to Kinkade for approval. (Kinkade has declined to comment on Hiddenbrooke, and referred calls about the homes to the developer.)

There are, for example, none of the flowering bushes or graceful trees that are characteristic of Kinkade’s paintings — according to the planners, abundant landscaping is just too expensive to maintain. None of the homes in the village have gardens at all, though they do have tiny patios. In fact, the entire village is devoid of any foliage, save for a few tired-looking pansies planted in front of the model homes (planners promise a small amount of similar landscaping for each home). And although those lucky enough to live adjacent to the golf course can gaze out their windows upon Hiddenbrooke’s grassy hills and miniature lake, there isn’t a tree visible for miles, let alone a hollyhock or a daffodil, and there are no plans to plant any significant number of them.

The Hiddenbrooke resident must also forgo another mainstay of Kinkade’s works — the woodsy winter fireplace smoke oozing from the chimney. Fireplaces here are gas only. There’s no quaint neighborhood church in the village, either; nor is there a grocery store, a community square, or a restaurant — heck, there isn’t even a corner store. If you want to shop or pray or eat, you’ll need to get on the freeway and head into Vallejo, since Hiddenbrooke is a residential-only zone.

As for the houses themselves, while they are perfectly serviceable and attractive enough, they aren’t particularly charming or quaint. The only Kinkade-like architectural details in the village are the stone entry gates and turret (which houses a Thomas Kinkade gallery), and the decorating in the model homes — decorating which, of course, will not be included in the home one might purchase. These walk-in dioramas of Kinkade merchandise exude a certain Kinkadeian atmosphere — a multiculti, artsy-fartsy, touchy-feely kind of family vibe. The libraries of the model homes included such volumes as “Soup: A Way of Life”; biographies of Maria Callas and the Dalai Lama; assorted coffee table books featuring impressionist painters (no modern art here, mister!); self-help books like “Real Life, Real Answers” and “The Retreat to Commitment”; Danielle Steel and John Grisham novels; and, probably since Northern California has a large Hispanic population, a tome called “Mexican-Americans: The Ambivalent Minority.” (The Bible is conspicuously absent, which is noteworthy considering Kinkade’s religious fervor; apparently, the developers didn’t want to scare off any potential Hindus or Zoroastrians.)

Fake family photos of happy, wholesome, all-American families frolicking at beaches, golf courses and weddings adorn the walls. Floral and chintz fabrics abound, and the “children’s rooms” are done up in golf themes and horse themes and, for one poor mythical college student, an entire University of California at Davis theme (including UC-Davis wallpaper, pillows, pennants, and framed campus photographs.) And while the homes all boast computers — this is high-tech country, after all — the fictional “matriarch” of one model home still pens her thank-you notes the old-fashioned way: in ink, on Thomas Kinkade stationery. (“Fran — Our new home is beautiful! We love the small town feel and the community is wonderful. It is a joy to live in our new home.”)

And, of course, enormous Kinkade prints hang on every wall — one model home boasted no less than 14 Kinkade originals. This is some consolation: even if the village homes don’t actually have views or thatched roofs or mossy masonry or gardens bursting with flowers or sparkling waterfalls descending down purple cliffs, you can look at those things on your walls.

It may be unfair to expect a $400,000-per-home planned community to meticulously replicate the Kinkade vision, what with all that stonework and lush landscaping. And despite the heavy “building the vision of Kinkade!” emphasis in marketing material, the public relations team is certainly aware that “vision,” in this case, is a loose term. To the press, Hiddenbrooke flacks describe the community as being merely “inspired” by Kinkade. Says Fran Leach, marketing director for Taylor Woodrow: “We couldn’t build a Thomas Kinkade home because it’d be priced prohibitively; when we had to pick and choose [Kinkade-like details] we chose gabled roofs, dormers, white picket fences. We really tried to incorporate a 1920s look; an older feel, a slower time, those types of things.”

Perhaps the greatest losses in the translation of the Kinkade fantasy to real life are the church with its familiar steeple, and the ever-present village square. No matter what you might think of Kinkade’s artistic merits, his celebrity suggests that he’s tapped into a collective longing among Americans for real community. Some would argue that Kinkade’s idealized vision of America is a Frank Capra/ Norman Rockwell fantasy. But no matter how gauzy Kinkade’s vision, there is no question that the current suburban aesthetic makes us want it — bad.

For decades, planners and sociologists, following Jane Jacobs’ 1961 classic “The Death and Life of Great American Cities,” have been decrying the devastation wrought by the loss of vital urban living centers to suburban sprawl. “The suburban build-out of the last 50 years has been a fiasco for our culture, because it destroyed our most important civic communities — it impoverished the public realm, and in so doing, it impoverished our public life,” says James Howard Kunstler, author of “The City in Mind.”

“The idea of ‘country life’ as embodied in suburbia becomes more and more of a cartoon,” he says. “That’s part of the great unexpressed agony of our time — that almost nowhere does suburbia deliver what it promised. You’re living on top of people and stuck in traffic all the time, but there is no cultural or civic amenity that goes with it.”

In the 55 years since Levittown, America’s first standardized community, was built, countless planned communities, housing subdivisions and tract homes have sprouted, creating new visions — bigger, cheaper, fancier, cheesier — of the American dream. Sprawling infinitely, the communities banish the old concept of neighborhood with zoning that allows homes, the occasional country club and nothing more. With names like “Tranquility,” “Inspiration” and “Aura,” the newest tracts attempt to make the best of increasingly cramped locations on disappearing open space far from town by touting peace and privacy.

In the last two decades, the new urbanist movement has spawned an alternative, the planned town — designed to reduce suburban sprawl and create community centers. These experiments, such as the Florida settlements of Celebration (the infamous Disney village) and Seaside (as seen in “The Truman Show”), consist of clustered neighborhoods in which central shopping areas are within walking distance and cars are unnecessary. The planned town is, in its way, perfectly Kinkadeian: A community of distinct architectural design in which residents might actually walk a picturesque Dalmatian to the little grocery store to pick up some fertilizer for a colorful garden.

The planned town has been a slow starter — only a few hundred communities have applied its principles — largely due to laws that discourage the mixed-use zoning of new-urbanist developments. Meanwhile, plans for conventional developments tend to sail through planning commissions eager to increase tax revenues, despite some distant, but growing, grumbling about sprawl.

“Thomas Kinkade and new urbanism are parallel universes,” says Kunstler dismissively. “This development in Vallejo is an exercise in conventional suburban development with a sentimental marketing gimmick. Kinkade represents the gift shop solution to the problem; the new urbanists are serious people. ”

Yet the Village at Hiddenbrooke is, in a way, a lesson in lost opportunities. Imagine if the enormously famous Kinkade had brought his “artistic sensibilities” to a new-urbanist architect and an enlightened group of town planners instead of an enormous profit-seeking development conglomerate, and matched his cutesy aesthetics with their concepts of a new American suburb: He could have built something responsible and meaningful, and helped promote a community-building movement that is still struggling for widespread recognition.

Even if you loathe Cotswold kitsch, there’s something to be said for building tree-filled towns with hidden gazebos and public meeting places. But the vision needs to go deeper that the paint on a Thomas Kinkade “original.”

Janelle Brown is a contributing writer for Salon.

Kinkade’s world of parody

The Painter of Light's work is quaint, nostalgic and trite -- and an inspiration for satirists everywhere SLIDE SHOW

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Kinkade's world of parody

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Thomas Kinkade, the self-anointed Painter of Light™, and artist behind the once-profitable later-fraudulent Thomas Kinkade Signature Galleries enterprise, died unexpectedly on Friday of natural causes.  Kinkade’s appeal to his fans, as Laura Miller wrote on Salon today, is in its “aura of harmless coziness, of modest domestic beauty and comfort” – the same things that make his work a giant, glaring bull’s-eye for parody. On dozens of websites, artists and Photoshop dabblers have taken Kinkade’s images of glowing, pastoral peace and added … we’ll call them contradictory splashes. We’ve put together a slide show of some of the most memorable.

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Katie Ryder is an editorial fellow at Salon.

Thomas Kinkade, the George W. Bush of art

The rise and fall of Thomas Kinkade, the Painter of Light™ in a decade of bad faith

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Thomas Kinkade, the George W. Bush of art

News of Thomas Kinkade’s death arrived on the same day I received in the mail a vintage teacup on which I had spent a ridiculous amount of money. It has a cottage painted on it. Kinkade, whose work has long exerted a morbid fascination for me (to the concern of all my friends), specialized in cottages. So some part of me understands the appeal, I guess, but, damn: Those paintings make my corneas hurt. And yet, I could barely stop looking at them.

Kinkade was only 54, and his family told the media that he died of “natural causes.” This comes after years of reports of drunken public misbehavior: cursing at people who tried to save him from falling off bar stools, heckling Siegfried & Roy, grabbing a woman’s breasts at a publicity event and, most memorably, urinating on a Winnie the Pooh statue at the Disneyland Hotel while proclaiming, “This one’s for you, Walt!” There were DUI arrests. Also, his manufacturing company declared bankruptcy two years ago, and former franchisees of the once-ubiquitous Thomas Kinkade Signature Galleries won settlements against him for fraud.

That’s quite a fall for a man who frequently spoke of his Christian faith and family values when asked to comment on the mammoth success of his brand in the early 2000s. “When I got saved, God became my art agent,” Kinkade explained in a 2004 video. He went from a childhood in Placerville, Calif. (invariably characterized as “hard-scrabble”) to an apprenticeship selling his work in supermarket parking lots to his apotheosis as the nation’s “most profitable” artist, the Painter of Light™, and multimillionaire. He was profiled in the New Yorker by Susan Orlean.

I first learned about the dark side of the Painter of Light™ — sorry, couldn’t resist that one — when I reviewed “his” novel, “Cape Light,” in 2002. The novel, first in a series, was produced much as his paintings are: by a semi-industrial process in which low-level apprentices embellish a prefab base provided by Kinkade. He wasn’t the only artist to work in this way; he wasn’t even the only novelist. To the best of my knowledge, his novels — heartwarming, fuzzily pious tales of small-town life — have been coming out ever since, one more facet of a lifestyle brand that, at its most ambitious, included an entire Thomas Kinkade-themed housing development.

My review was just a goof intended to amuse Salon’s readers, but after it appeared, I began to receive emails from people who had sunk their life savings in Thomas Kinkade Signature Galleries (essentially, mall and shopping-district outlets for his prints) and been fleeced. I didn’t really understand how the financial architecture of Kinkade’s gallery empire worked, and I sure didn’t share their taste in wall art, but these people struck me as decent and sincere. They’d believed in Thomas Kinkade — not just in the man or the company, but in the ethos supposedly represented by his work, one in which (to quote Kinkade’s introduction to “Cape Light”) “people have the time to savor life’s simple pleasures” and lead “deep, satisfying lives.”

My conversations with these victims made me uneasy. Was there some relationship between the franchisees’ naivete, perhaps even their willful self-delusion, and their terrible taste? Was it hopelessly snobby to wonder that? What about Kinkade himself? He seemed to be at best a hypocrite and at worst a crook. Was there a meaningful connection between his bad conscience and his bad art? German thinkers of the 1930s would have said so, and they had plenty of opportunity to observe bad fascist art up close. Hermann Broch maintained that someone who chooses to make kitsch is “ethically depraved, a criminal willing radical evil.” The novelist Milan Kundera believes kitsch to be the natural expression of totalitarianism. That’s a lot of moral weight to place on a bunch of garish cottage paintings, but Kinkade was always the first to present his work as a form of ideology.

I felt compassion for the ripped-off gallery operators, and at the same time I was aware that quite a few of them had probably also fallen for the similarly sanctimonious, bogus folksiness of George W. Bush, thereby subjecting our nation to one of the worst presidents in its history. Kinkade and Bush struck me as of a piece, probably because they had both borrowed from Ronald Reagan in promising that we could get back to a better way of life that never existed in the first place. In nearly every encounter with the press, Kinkade delivered a diatribe against the art-world “establishment” that had shut him out. They were “elites” touting unfathomable, downer junk to hardworking people who needed uplift instead. Art snobs were the aesthetic counterparts of the so-called liberal elites, a group that surely included me.

At the same time, I must admit that I, too, like a cottage. Granted, I like the stylized, art-deco kind painted on bone china, rather than the insanely detailed and phosphorescently lit specimens in Kinkade’s pictures. And I’m in little danger of equating my new teacup with a Brancusi just because it’s cheerier. Nevertheless, I suspect that my idea of what’s pleasing about a cottage isn’t too different from that of Kinkade’s fans: an aura of harmless coziness, of modest domestic beauty and comfort not too cut off from the past. It’s as if we’re speaking the same word, but in different languages.

I suspect this is why Kinkade’s paintings have exerted their weird, hypnotic effect on me. They are so preposterous (especially the stream-side ones; he really needed to sit down with an architect and go over the basics of drainage), so awful. And yet I can still detect — beneath that cacophony of hollyhocks and cobblestones and snapdragons — the whisper of something intelligible. I’m pretty sure I know why the hordes of Kinkade collectors love his work, even if I don’t like it myself. Kinkade’s paintings are irredeemably false, like all kitsch, but through them you can just barely glimpse the honest desires they seek to exploit, sinking under the dreck.

Kundera defined kitsch as “the absolute denial of shit,” meaning it offers an airbrushed, sterilized, sentimentalized view of the world. From that, it doesn’t necessarily follow that art wallows in shit, but art doesn’t exist for the primary purpose of denying it, either. Kitsch is, first and foremost, a lie; its very existence is founded on bad faith.

Kinkade, like Bush, peddled a falsely simplified image of the world — one without mildew or flooded basements, for one thing — which, no surprise, turned out to be plastered over a whole lot of stinky stuff. The true believers, the ones who bought into these men the most during the 2000s, ended up paying some of the highest prices, from the Kinkade acolytes who invested in his gallery Ponzi scheme to the working-class red-staters who sent off their kids to die in a pointless war. Bad taste, harmless as it may seem, can end up costing you a lot.

Further reading

Los Angeles Times obituary for Thomas Kinkade

Susan Orlean’s 2001 profile of Thomas Kinkade for the New Yorker

A 2006 Los Angeles Times story documenting Kinkade’s business problems

Salon’s Janelle Brown visits Hiddenbrooke, a Kinkade-theme housing development in Northern California

Laura Miller reviews “Cape Light,” a novel by Thomas Kinkade and Katherine Spencer

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Laura Miller

Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com.

This Week in Crazy: Thomas Kinkade

His pastel dream world has become a lurid place of failed sobriety tests, bankruptcy and Winnie the Pooh abuse

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This Week in Crazy: Thomas Kinkade

The Christmas cottages have dimmed their lights while millions of little azaleas droop their Pepto-pink heads. Thomas Kinkade, king of landscape kitsch and self-billed Painter of Light™, has fallen upon dark times.

When news broke this week that Kinkade, 52, was arrested on suspicion of drunk driving, it was only the latest stumble for this icon of saccharine religious sentiment. It’s as if one of his wondrous Christmas sleighs zoomed right past the town gazebo and plowed into a crowd of cherub-cheeked carolers. (Which, were it a Kinkade painting, might be titled, “God’s Littlest Martyrs.”)

Just a few weeks ago, Kinkade’s manufacturing arm filed for bankruptcy, claiming to owe creditors more than $6 million. This follows several years of bad news for Kinkade and his business, including million-dollar court rulings against him in favor of ex-Kinkade gallery owners, and reports of an FBI investigation into whether Kinkade’s business systematically defrauded franchise owners, who claimed he “used the Christian hook” to dupe investors. (Picture an apple-faced couple solemnly handing over their life savings in an old-timey bank. Title: “Our Blessed Sacrifice.”)

It was about this time, in 2006, when aggrieved ex-employees began testifying in court cases about Kinkade’s odd, “Jekyll-and-Hyde” personal behavior, rivetingly documented by the Los Angeles Times. Once, Kinkade allegedly heckled Siegfried & Roy during a drunken binge in Las Vegas. “I think it was Roy or Siegfried or whatever had a codpiece in his leotards,” one former Kinkade employee testified. “And so when the show started, Thom just started yelling, ‘Codpiece, codpiece,’ and had to be quieted by his mother and [wife] Nanette.” (Picture our hero surrounded by menacing, Creamsicle-colored cats and two whip-wielding Spandex devils. Title: “Lion’s Den.”)

He allegedly flipped off a colleague’s wife who tried to help him when he fell off a bar stool drunk, and “palmed” a woman’s breast at a publicity event in Indiana while saying “these are great tits!” And then there was the time he supposedly relieved himself on a Winnie the Pooh statue in a Disney hotel in Anaheim, Calif., while saying, “This one’s for you, Walt.” (Imagine Ashdown Forest at daybreak, and Winnie is drenched from a spontaneous shower; Tigger, Eeyore flee in terror. Title: “Golden Moments.”) When asked about this last story, Kinkade conceded in testimony that “there may have been some ritual territory marking going on, but I don’t recall it.”

At least Kinkade’s ritual territory-marking on us has slowed to a trickle. Back in 2001, he boasted to “60 Minutes” of a world where soon “you can put a Thomas Kinkade couch beneath your Thomas Kinkade painting. Next to the Thomas Kinkade couch goes the Thomas Kinkade end table. On top of that goes your collection of Thomas Kinkade books, Thomas Kinkade collectibles, Thomas Kinkade throw rugs. You can snuggle your Thomas Kinkade teddy bear.” Kinkade continues to hawk his prints on QVC, but the number of franchises has been cut by half, and a hyped Hollywood film based on his life and most famous painting, “Christmas Cottage” — where Peter O’Toole, playing the young Kinkade’s mentor, beseeches his pupil to, “Paint the light, Thomas! PAINT THE LIGHT!” — was relegated to a DVD release in 2008. His candy-colored empire fades.

Did he let his knack for cheap nostalgia fuel out-of-control delusions of grandeur and cultural domination? If so, there are a few mega-hawkers of cheap sentiment who may want to look at Kinkade as a cautionary tale. The sleigh ride is short, after all, from the “Christmas Cottage” to “The Christmas Sweater.”

 

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Kerry Lauerman

Kerry Lauerman is Salon's Editor in Chief. Follow him on Twitter: @kerrylauerman.