There seems to be no shortage of Americans who think that consuming 25 percent of the world’s oil just isn’t enough. Maybe the next model, the H3, will need to be connected to an intravenous gas-pump hose all the time. And there would still be people eager to buy it.

These are the same folks who don’t give a whit (this being a family newspaper) that at an OPEC meeting last month, the oily group’s secretary general announced that one of the few bright spots in an otherwise gloomy world was the U.S.’s seemingly unslakable thirst for its product. How nice it must feel for SUV owners, knowing that their swaggering imprudence is helping the world’s anti-democratic oil sheiks sleep just a little better at night. Call this camp the Bigger Is Better crowd. Their motto: “Burn, baby, burn … 30 percent more carbon monoxide and hydrocarbons and 75 percent more nitrogen oxides than passenger cars.” How about this for a bumper sticker: “Honk if you hate the ozone layer!”

Lining up on the other side of the SUV DMZ are a disparate collection of groups and individuals whose aim is to win the hearts and minds — and change the driving habits — of the American public.

These include the Evangelical Environmental Network, which is promoting greater fuel efficiency through a provocative TV ad campaign that asks: “What would Jesus drive?” Hint: I don’t think the answer is a Hummer. (Turning water into oil wasn’t really his thing.) This comes at the same time that Americans for Fuel Efficient Cars, a group I co-founded with film producer Lawrence Bender, environmental activist Laurie David, and movie and TV agent Ari Emanuel, is producing ads parodying the drugs-equal-terror ads the administration is running. In this case, we’re linking driving SUVs to our national security. When Hollywood progressives and the “WWJD?” crowd independently hit on the same idea, you know that something is up.

Even as SUVs continue to roll off the assembly line and out of car dealers’ showrooms at a record pace, there is a growing sense that the tide of public opinion is turning against these metal monstrosities. A tipping point in the push to wean ourselves from foreign oil has finally been reached. The SUV makers have won a few battles, but they may be about to lose the war.

The new mood is very similar to the consciousness-raising that followed the efforts of Mothers Against Drunk Driving and the Designated Driver campaign. Before that, the prevailing attitude was, “Hey, what’s the big deal?” The campaign hammered home a very compelling answer to that question, and the public’s perception of drinking and driving was changed forever. Getting loaded and getting behind the wheel went from being cool to being antisocial. With luck, getting behind the wheel of a loaded gas-guzzler is about to undergo the same transformation.

To see how the SUV fight is going, take a look at the media, usually an excellent weather vane when it comes to these kinds of societal shifts. In the last week alone there has been an explosion in the amount of positive coverage given to the anti-SUV movement, including segments on all the networks’ nightly news shows. This is no small thing when you consider the megamillions in advertising dollars the auto industry represents.

And in Washington, after steadfastly opposing any raise in fuel efficiency standards, the Bush administration let it be known last week that it is considering a proposal to increase the standard for light trucks and SUVs by 1.5 miles per gallon by 2007.

While Team Bush hailed the proposed boost as a major victory in the battle for energy independence, Sen. John Kerry, who along with Sen. John McCain last spring proposed raising the SUV standard by 50 percent, called the 7 percent increase “window dressing.” Others labeled it “political theater” and “almost an insult in its modesty.” A thousand dittos.

It does seem woefully inadequate — especially when you consider how many loopholes have already been driven through by light trucks and SUVs, which are currently allowed to average 7 miles per gallon less than regular cars. And the ultimate absurdity is that if an SUV is massive enough, it is entirely exempt from federal fuel economy standards. That’s right, build one with a gross vehicle weight of over 8,500 pounds — like the Ford Excursion or the new Hummer — and the leviathan’s lousy gas mileage doesn’t even have to be reported to the government.

Chew on that one and see if it doesn’t rev your engine: Automakers are rewarded for being particularly inefficient. There’s the Bush Free Market for you.

Even the muckety-mucks in Detroit are starting to get the message. Ford, for instance, whose executives met last week with representatives from the “What Would Jesus Drive?” campaign, has pledged to boost the overall fuel efficiency of its SUVs by 25 percent over the next three years, and plans to introduce a hybrid gas-electric model that will get around 40 mpg.

Of course, much of the industry’s “we care” message is little more than a desperate attempt to forestall the inevitable and put a pretty P.R. bow on a very ugly reality. Their real message is: “We care about making money, and if doing that now means we have to make it seem like we care about the environment, then so be it.” Take, for example, this “faux” socially conscious reminder offered in the new Hummer brochure: “With the power to cross any terrain comes the responsibility to protect that terrain and its potentially fragile ecosystems.”

The war’s not going the SUV makers’ way, and they know it. So now they want to make it look like we’re all on the same side. At the moment, they’re trying to figure out just how far they have to go to quell the uprising. It’s in all of our interests to let them know that a 1.5 mpg improvement is not enough. The consequences of our addiction to foreign oil are no longer an abstraction.

The president’s “new direction in Iraq” speech rehashed the same tired material he’s been using on Iraq for years. Indeed, it was a veritable Greatest Hits collection. He even invoked the terrorist formerly known as Osama Been Forgotten two times. Even more shockingly — though not unexpectedly — he played the “conflate 9/11 and Iraq” card again and again and again and again and again. Five mentions in all for the terrorist attack that had absolutely nothing to do with the war in Iraq — supposedly the topic of the speech. Here’s a sample: “The only way our enemies can succeed is if we forget the lesson of Sept. 11.”

And now on to the secretary of defense.

It’s time to cancel the Rummy show. Remember when it was fun to watch Don Rumsfeld come out and do his preening Master of the Universe act? Actually, I never thought it was that much fun — and I was always surprised by how much the self- loathing press loved Rummy’s cocky, cutesy little put-downs and the jabberwocky nonsense answers he’d use to duck a question without uttering a single word of substance.

But he intimidated them, humiliated them, and so they subserviently accepted their role in the Kabuki theater performances his appearances became. But with two to three soldiers and dozens of Iraqis dying each and every day, his smug verbal pirouettes are no longer so endearing. As time goes on, it’s become clear that he sees his role less as making sure our soldiers vanquish the enemy than making sure he vanquishes the press and the straw men he puts so much rhetorical energy into creating.

There he was at the Senate Armed Services Committee hearing, spinning and spinning. But no one’s laughing anymore. “Timing in war is never predictable,” he said. “There are no guarantees,” he said. That wasn’t what Rumsfeld was saying back at the beginning, when he said he “doubted” it would last as long as six months.

Rumsfeld then propped up this latest made-of-straw beauty: “Success in this effort cannot be defined by domestic tranquility.” Who on earth is saying “domestic tranquility” is the goal? How about: “An end to dozens of deaths a day, with the carnage continuing as far as the eye can see.”

It’s now beyond dispute that the enemy Rumsfeld is most suited to fight is the latest straw enemy he has created in his mind. It’s then that he’s at his most effective — like a 9-year-old at the arcade, delighting in mowing down imaginary foes with his BB gun. Then he wants a little prize for his efforts. Tragically, we’ve got a real enemy to fight, and Rumsfeld is clueless about how to do it. One person who has clearly had his fill of Rummy is Ted Kennedy, who pointedly asked: “Isn’t it time for you to resign?” After a pregnant pause, Rumsfeld answered: “I’ve offered my resignation to the president twice.”

He should keep trying. Bush has already gotten a four-year pickup, but it’s time to pull the plug on the Rummy dog and pony show. Or, better yet, move his all-too-real reality show from the Pentagon to Fox — where the body count will be significantly lower. And they can use a laugh track to sweeten the deadly silence his tired routine now provokes.

But unlike a traditional court, the Blog Circuit Court of Appeals lacks an enforcement arm. The only way its decisions can be enforced is by constant reiteration of the decisions.

Which brings me back to this weekend. If you were to get your news only from television, you’d think the top issue facing our country right now was an 18-year-old girl named Natalee Holloway who went missing in Aruba. Every time one of these stories comes up — like, say, the Michael Jackson trial — when it’s finally over I think, what a relief, now we can get back to real news. But we never do. When one of these big-league nonstories ends, they just call up a new one from the minors … and off they go with another round of breathless reporting. Anything to not have to actually report actual news.

Here are the number of news segments that mention these stories (from a search of the main news networks’ transcripts from May 1 to June 20):

— ABC News: Downing Street memo: 0 segments; Natalee Holloway: 42 segments; Michael Jackson: 121 segments.

— CBS News: Downing Street memo: 0 segments; Natalee Holloway: 70 segments; Michael Jackson: 235 segments.

— NBC News: Downing Street memo: 6 segments; Natalee Holloway: 62 segments; Michael Jackson: 109 segments.

— CNN: Downing Street memo: 30 segments; Natalee Holloway: 294 segments; Michael Jackson: 633 segments.

— Fox News: Downing Street memo: 10 segments; Natalee Holloway: 148 segments; Michael Jackson: 286 segments.

— MSNBC: Downing Street memo: 10 segments; Natalee Holloway: 30 segments; Michael Jackson: 106 segments.

When defending these choices, news execs inevitably fall back on the old “we’re just giving the people what they want.” But are they? Fox News averages around two and a quarter million viewers in prime time; CNN hovers just under a million; MSNBC pulls in a quarter million. We have 280 million people in the country. That means that tens of millions of people actually don’t want what they’re being given — and that there are huge slices of audience a real news operation could go after.

The mainstream media regularly confuses interesting with important. What’s more, it doesn’t even do the former very well, and it largely ignores the latter.

One wonders what happens to all those enterprising young broadcast journalists being pumped out by J-schools across the country. I speak to them occasionally, and they all seem to be truly dedicated to reporting the news. So what happens to them between grad school and the moment they do their 50th windswept, beachfront update on Natalee Holloway? Surely no one actually aspires to spend his or her life describing the pre-verdict scene outside the Santa Maria, Calif., courthouse or filling up airtime with a feature on the party scene in Aruba. This can’t be what they wanted to do with their lives, can it?

In any case, here’s my suggestion: Go cold turkey. Just say no. Every time you see or hear the word “Aruba” or “Holloway” on the screen in the next few weeks, turn off the TV, or change the channel. I’ve been trying it, and it’s not easy. (I’ve found the Cartoon Network is a pretty safe — if nerve-rattling — escape valve.)

This is not to minimize the tragic elements of Holloway’s disappearance. Her disappearance is tragic — but it’s not news in the way the Downing Street memo is news, or multiple deaths in Iraq are news. The deaths of 19-year-old Lance Cpl. Adam Crumpler, 26-year-old Lance Cpl. Erik Heldt and 36-year-old Capt. John Maloney were confirmed by the Pentagon in the past few days, but you won’t hear their names repeated on Fox or CNN.

But be warned: Even if you try really hard to go cold turkey, the Scandalous Non-News Story of the Day still has a way of seeping into your consciousness. It’s some kind of tabloid osmosis. Despite my best efforts, and an incredibly quick remote-control technique, I still find myself starting to offer an opinion on one of them at a dinner party before pulling up short. “Wait a second,” my brain starts to shout, “I don’t even care about this story — why do I know so much about it!?”

Still, it’s worth a try. And until the blog high court gets a better enforcement mechanism, we, as viewers, will just have to practice jury nullification.

Bush was able to keep Iraq at bay long enough to get reelected, but the debacle threatens to derail his second term. Just look at the latest polls. According to Washington Post/ABC News, for the first time a majority of Americans feel that the war has not made the U.S. safer. Fifty-eight percent disapprove of Bush’s handling of it. Fifty-eight percent say the war was not worth fighting. And 73 percent consider the number of casualties unacceptable.

But poll numbers are not the only figures the White House should be worrying about. Dick Cheney’s “last throes” delusion is being rebutted by the figures coming out of Iraq every day. May was the fifth deadliest month of the war for U.S. troops. And in just the first two weeks of June, 41 Americans have been killed and 75 wounded.

This is clearly not a war that is waning or winnable. Yet the Bush administration continues to refuse even to consider the idea of developing an exit strategy. And don’t tell me it’s when Iraqi troops are ready to take over the fight; at the rate they’re going, Ahmed Chalabi’s great-grandchildren will be leading the first all-Iraqi push against the insurgents.

Like LBJ with Vietnam, Bush appears to be losing touch both with reality and with the sentiments of a growing majority of Americans. But, unlike Johnson, he seems strangely unaffected by the disconnect. Perhaps because he’s so convinced that God put him there. That he saved him from drinking and drugs so he could spread democracy in Iraq. But a combination of hubris and incompetence — always a dangerous cocktail — could well be his undoing. Unlike Truman and Johnson, he doesn’t have any more elections to lose — but his party does. If only the Democrats would find their voice on the subject as 2006 approaches.

With memos pouring out of the U.K. showing there was no planning for what to do after Baghdad fell and that “intelligence and facts were being fixed,” and with the number of dead American soldiers now over 1,700, what is the Democratic leadership waiting for before they finally stand up to the White House? Where are Nancy Pelosi, Harry Reid and Howard Dean on a moral issue of this magnitude, on which the majority of Americans oppose the administration?

This is definitely not your father’s antiwar movement.

Unlike Vietnam, opposition to the war in Iraq is not being driven by the “make love, not war” crowd. A growing number of voices are being raised — and asking whether the ongoing disaster in Iraq is draining precious resources from the war on terror (remember that?) and efforts to secure the homeland. So this is not war vs. peace; it’s war vs. security.

While Democrats are crisscrossing the country, holding conclaves in search of what the party should stand for, Russ Feingold introduced a resolution in the Senate on Tuesday calling on the president to create a timetable for withdrawing American troops from Iraq. Thank God at least one prominent Dem has the good sense to know what the party should stand for — and, just as important, the cojones to act on that knowledge.

As for the House, the leadership against the war in Iraq is now in the hands of Mr. “Freedom Fries” himself, Rep. Walter Jones, R-N.C. After being a staunch supporter of the war — “There is no question,” he said in November 2002, “that Saddam Hussein is a threat to the security of not only our nation, but of every nation across the globe” — Jones now believes we went to war “with no justification.” He even voted for the Woolsey Amendment, which calls on President Bush to develop an exit strategy as soon as possible. So he voted yes while 79 Democrats — including Nancy Pelosi — voted no.

On last week’s “Meet the Press,” Sen. Joe Biden said that a military draft “is going to become a subject if in fact there is a 40 percent shortfall in recruitment. It’s just a reality.” But the best thing for the health of our Army would be to institute a draft for an opposition party. Right now, it seems, there aren’t enough willing to serve voluntarily.

To see a master in action, let’s go to the transcript:

Early in the interview, Russert asks Mehlman whether “the president has hit a wall with his domestic agenda? What’s the problem?”

The RNC chair dances around the question so deftly his moves should be taught at Arthur Murray: “Tim, I don’t think there’s a problem,” he responds, and then promptly changes the subject to Ronald Reagan before closing with an RNC commercial.

“Before we provided prescription drugs for Medicare, we were told it wasn’t going to happen. Before the president was able to move forward with No Child Left Behind, we were told it was stalled. We just passed class-action reform for the first time in six years and that, too, was predicted not to happen.”

If Russert were doing his job, he would have countered with some well-aired problems with these three accomplishments: The Medicare prescription drug plan was promised to cost under $400 billion over 10 years but now stands at $724 billion (and, in a stunning giveaway to the drug industry, the government gets no bulk-purchasing discount); the No Child Left Behind Act has been such a massively underfunded disaster that 12 states are considering legislation to get out of it; and the class-action “reform” will just make it harder for injured people to get a fair day in court.

But E-ZPass Russert mentions none of the above. Instead, he waves Mehlman through and moves on to stem cell research, about which Mehlman says: “This is the first administration ever that has funded with federal dollars embryonic stem cell research.”

Does Russert bother to point out that this is not much of claim, since this is the first administration ever to have had the chance to fund embryonic stem cell research? Of course not. Mehlman is in the GOP Express Lane. No need to slow down for little things like facts. Move right along.

Russert actually allows Mehlman to get away with saying, “So you have an administration that is unprecedented in our commitment to more scientific research,” without offering a spit take, a rim shot, or a “Please, Ken, not even I can let you slide on that one!”

Russert then switches to his pet interrogatory method: asking his guest for a reaction to a pointed quote from someone else — in this case, former Republican Sen. John Danforth:

“By a series of recent initiatives, Republicans have transformed our party into the political arm of conservative Christians. As a senator, I worried every day about the size of the federal deficit. I did not spend a single minute worrying about the effect of gays on the institution of marriage. Today it seems to be the other way around.”

Mehlman bypasses the criticism altogether, leaving Danforth in his rearview mirror with a condescending, “I think he’s a good man. I would respectfully disagree with that.” And Russert lets him get away without even attempting to answer a serious charge from a senior member of his own party.

And on and on Mehlman rolls, on issue after issue after issue:

On the deficit, he follows the administration’s standard “In an Emergency, Break Glass” procedure and seeks refuge in 9/11: “Well, Tim, I would say that what we’ve suffered, unfortunately, was an attack on this country.”

When asked why, even after the president’s 100-day tour, 56 percent of Americans continue to oppose his Social Security plan, Mehlman says he “would respectfully disagree with those numbers,” then counters them with a bit of complete nonsense: “That same NBC News poll showed that a plurality of Americans believe that Congress is moving too slowly on the question of dealing with Social Security.”

Now, even if a plurality of Americans saying something actually meant anything, I read that poll three times from beginning to end — yes, I did have a fun Sunday — and it says nothing of the sort.

When asked about the latest Pentagon report that, in fact, several copies of the Quran were mishandled, Mehlman responds by calling this “unacceptable,” but tries to minimize the unacceptability by putting it in “context”: “We also need to remember it in the context, in the context of an America that is liberating Muslims.”

Well, it’s all fine and dandy if we want to look at it that way, but the question is not how we look at it, it’s how Muslims look at it. And, unlike Russert, they’re not buying Mehlman’s “context.”

When asked about the Downing Street memo, which shows that Bush was determined to go to war almost a year before the invasion, and that the intelligence was accordingly “fixed,” Mehlman falls back on an out-and-out fabrication: “Tim, that report has been discredited by everyone else who’s looked at it since then.”

Russert does manage a follow-up on this whopper: “I don’t believe that the authenticity of this report has been discredited.”

But Mehlman just flashes his E-ZPass again: “I believe that the findings of the report, the fact that the intelligence was somehow fixed, have been totally discredited by everyone who’s looked at it.”

And so he gets through. And, returning to form, Bulldog Russert just gives up.

They eventually make it to Pat Tillman, and the fact that Tillman’s family was deeply offended by the Pentagon’s lies regarding the circumstances of their son’s death and its attempt to make Tillman a poster child to sell the war.

Mehlman’s response is that he “respectfully disagrees” with Tillman’s mother.

In fact, Mehlman says he “respectfully disagrees” a total of seven times over the course of the interview. Sometimes he respectfully disagrees with people, sometimes with a report, sometimes with numbers. Mostly, he “respectfully disagrees” with the truth.

But there’s something about the way Mehlman says it that makes him come off like a prissy doorman. You know that when he says, “I respectfully disagree,” he really means “Fuck off.”

“Ken Mehlman,” Russert intones in closing, “we hope you’ll come back.”

And given the obliging treatment Mehlman got, you know he will.

This war is a quagmire, and if the Democrats don’t know it, the American people do — 57 percent don’t believe the Iraq war was worth it.

On Tuesday (May 24) the International Institute for Strategic Studies (IISS), a British think tank, released its “2004/2005 Strategic Survey.” The report, a well-respected annual assessment of the security situation worldwide, cites a number of positive developments in the Middle East.

But it’s important to remember that those developments are hardly the product of Bush’s policies. After all, Bush wasn’t responsible for the death of Yasser Arafat, nor did he order the assassination of Rafik Hariri, the anti-Syrian former prime minister of Lebanon, which touched off the pro-democracy demonstrations there.

What is most stunning about the report is the bleak picture it paints of the situation in Iraq. Some lowlights:

“From al Qaeda’s point of view, Bush’s Iraq policies have arguably produced a confluence of propitious circumstances … [The U.S. is] hated by much of the Islamic world and regarded warily even by its allies … The upsurge in violence in April and May indicates that neither the U.S. military nor the nascent Iraq security forces have managed to increase their capacity to control the country … Such illegal practices [detainee abuses] made the achievement of any broad international coalition in Iraq even more difficult than it already was, and strengthened the cause of the insurgents.”

No mention of Newsweek anywhere, by the way.

The report was published on Tuesday — another day of murder and mayhem in Iraq. As the BBC reported, “more than 100 Iraqis [were] killed or injured in a wave of bombings since Monday morning.” Fifty-eight Americans and more than 500 Iraqis have been killed since April 28, when the new Iraqi government was installed.

Yes, it’s great that the Democrats staved off the nuclear option. But the reason the nuclear option was even a possibility was that the Democrats have ceded the foreign-policy battlefront to a majority party that doesn’t represent the majority on the crucial foreign-policy issue of Iraq. When will Democrats realize that they will remain a minority party so long as they only dare to take on Bush and the Republicans on domestic issues?

They certainly cannot count on the media to put Iraq on the front burner. As Mark Halperin, political director of ABC News, admitted earlier this month, Iraq “simply isn’t going to break through to American news organizations.” Indeed, it’s worse than that — as was illustrated on “Meet the Press” last Sunday, when Howard Dean raised the specter of Iraq, and Tim Russert quickly took him back to his hot-headed rhetoric and style:

DEAN: Because of the president’s actions, I would argue that we are in greater danger now because of what’s going on in Iraq than we were before. Now there are terrorists in Iraq. They have migrated there since our troops were there.

RUSSERT: Let me stay on your rhetoric…

Nice pivot, Tim. Yes, by all means, let’s stay on Dean’s rhetoric rather than on the insignificant fact that our country is less safe as a result of our invasion of Iraq.

Now that Social Security is not going private and the Senate is not going nuclear, it’s time for Democrats and the media to get their priorities in order.