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Wednesday, Jan 15, 2003 8:03 PM UTC2003-01-15T20:03:00Zl, M j, Y g:i A T

NARAL by any other name

The reproductive rights movement's shift in emphasis from "abortion" to "choice" is a shrewd marketing move, says a top branding expert.

NARAL by any other name

This month, the National Abortion and Reproductive Rights Action League (NARAL) announced a multimillion-dollar campaign to punch up its image and launch a new line of defense against the Bush administration’s back-door assault on reproductive rights.

NARAL’s very first step? A name change.

NARAL Pro-Choice America, as it’s now called, is repositioning itself to send a broader and more centrist message. “The essence of America is the right to determine the course of one’s own life, to make one’s own choices and shape one’s own destiny,” NARAL announced the day of its name change. Any resemblance to the Declaration of Independence or the preamble to the Constitution is probably not coincidental.

But how much of a difference will this name-change make? Salon asked Al Ries, who has written more than 40 books on marketing, including “The 22 Immutable Laws of Branding” and “Positioning: The Battle for Your Mind.” Speaking from his office at Ries and Ries in Roswell, Ga., the marketing guru talked about NARAL’s strategy, the significance of labeling the battle, and what he would say if Adolf Hitler asked him for public relations advice.

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Thursday, Aug 18, 2005 7:40 PM UTC2005-08-18T19:40:00Zl, M j, Y g:i A T

Jude the not so obscure

What Jude Law's exposed manhood can teach us about straight chicks, porn, and why size really, really doesn't matter.

Jude the not so obscure

Poor Jude Law. First he gets busted bopping the nanny, then he gets caught in flagrante, all alone, in all his glorious, flag-waving, free-falling euphemism, stark nakedness outside his mother’s house in France. The blogosphere is all abuzz about Mr. Law’s particular parts, and if you haven’t seen them by now, you’re either dead or on dial-up. And if you’re a man, you’re either wincing in sympathy with Mr. Law or secretly asking yourself a question no man should ever have to face: How do I measure up to People magazine’s Sexiest Man Alive?

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Wednesday, Aug 25, 2004 9:24 PM UTC2004-08-25T21:24:00Zl, M j, Y g:i A T

Confessions of a dangerous mind

Joe Loya has a successful career as a journalist and performer in San Francisco, but in his new memoir, he comes clean about his first career path -- robbing banks.

Confessions of a dangerous mind
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It’s late afternoon, the July summer sun still bright on the booths at Hunan Yuan, the favorite Chinese restaurant of former bank robber, former solitary confinement inmate, and soon-to-be-published memoirist Joe Loya. Joe and I have just slid in for an early dinner: We’ve ordered two Tsingtaos, along with chicken eggplant, sautied string beans and fried orange chicken, which he calls “bullets to the heart.”

Bullets to the heart — an apt metaphor for a man who had lawmakers’ rifles trained on him at least three times during his life as a criminal. Loya’s new memoir, “The Man Who Outgrew His Prison Cell: Confessions of a Bank Robber” (due out in early September from HarperCollins), tells the story of how he went from being a religious and sensitive Protestant East Los Angeles schoolboy to a cynical con man and petty thief, to a bank robber with more than two dozen heists to his name, to a maximum-security convict, to a budding cellblock writer, and — finally — to a new man, released after a grand total of nine years in 1996 at the age of 35, and bent on living an honest life. Or, at least, the reader must hope he is redeemed: The book’s last page is Loya’s first day of freedom from jail.

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Monday, Nov 3, 2003 2:00 PM UTC2003-11-03T14:00:00Zl, M j, Y g:i A T

These are your kids on drugs

Journalist Meredith Maran spent two years searching for answers to America's epidemic of teenage addiction, while her son Jesse found his own answers -- and got clean -- through the Bible and the Baptist Church.

These are your kids on drugs

If you’re looking for proof that the kids are not all right, take a short stroll down Haight Street, San Francisco’s famed relic of the free-love era. In just the four blocks between the mouth of Golden Gate Park and Booksmith, the neighborhood’s oldest bookstore, you’ll pass at least 10 kids offering you drugs. Usually they mumble “greenbud, greenbud, greenbud” under their breath as they pass, gesturing with their eyes toward the side street they’d like you to follow them down to make the transaction. The kids are white, black, Asian, Latino, pierced, tattooed. Some have yellow teeth, sores on their faces, visible track marks on their arms. Others look healthy and glossy, though hardly sober, in expensive sneakers and trendy skater T-shirts, rich kids stomping the streets, earning a little extra cash — or maybe looking to spend some.

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Monday, Oct 13, 2003 7:32 PM UTC2003-10-13T19:32:00Zl, M j, Y g:i A T

In your tribe

Young people are staying single longer because they are so fulfilled by their network of friends, says journalist Ethan Watters in a new book. Has he touched on a generational phenomenon, or did he just write a book about his Burning Man crew?

In your tribe

It’s 7 p.m. on a Thursday night, and Ethan Watters and I are at the Rite Spot, a cheap, popular, moderately Bohemian hangout in San Francisco’s Mission district, well known for its good lighting, great music, and terrible food. Tonight the place is almost empty, but we’re a bit early — this is just a quick pit stop before we meet up with Watters’ friends for their weekly softball game. A San Francisco journalist and author of the new book “Urban Tribes: A Generation Redefines Friendship, Family and Commitment,” Watters is agreeing with me that a lot of people might be pretty skeptical about the premise of his book — that loose networks of close friends, or tribes, sustain each other emotionally and professionally for the years in between college and marriage, and that the strength of these tribes is a particularly new phenomenon.

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Thursday, Sep 18, 2003 8:50 PM UTC2003-09-18T20:50:00Zl, M j, Y g:i A T

Life sentences

Novelist Mark Salzman, who spent four years teaching locked-up young hoods in L.A., talks about his students, their writing and how they inspired him to have a child of his own.

Life sentences

The plot is pure Lifetime television: Pulitzer Prize-nominated novelist struggles with writer’s block and tortured self-doubt while working on third novel. Novelist reluctantly agrees to teach a writing class for violent offenders in the local juvenile hall. After an initial stage of mutual distrust, he and his students redeem each other: The hoodlums learn to love themselves and the word, and the novelist emerges from the experience with a critically acclaimed book, a refreshed outlook on life and new insight into the True Meaning of Writing.

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