Fox News
Pepsi’s sticky race war
Ozzy Osbourne vs. Ludacris! Bill O'Reilly vs. Russell Simmons! Beneath the goofy grudge match over those Pepsi TV ads lies some real racial hypocrisy.
In 2003, hip-hop is more tolerable to the masses than it has ever been. These days, rappers are often better known than contemporary rock stars — even emcees not named Eminem. Seeing rappers doing commercials for major consumer products still gives pioneering hip-hop journalist and “media assassin” Harry Allen pause. “I’m one of those people that, to this day, when I hear hip-hop in a commercial, I’ll write down the name of the commercial and the product, just as a form of recording it,” Allen says. “I remember very clearly when you didn’t hear that.”
White kids have jumped on hip-hop the same way that their parents and grandparents did with Little Richard. But there are still curmudgeons, just as there were in the days of early rock ‘n’ roll. The obvious example has been Fox News pundit Bill O’Reilly, rap’s most visible critic over the past six months. His first attack on the genre came against Pepsi’s choice of rapper Ludacris as its spokesman. O’Reilly and his viewers managed to get the spots pulled, ostensibly over Luda’s foul language. Later, O’Reilly attacked Jay-Z when the rapper was named Principal for a Day at schools during his latest tour. Both actions were made under the auspices of protecting “morality,” and that is certainly O’Reilly’s prerogative. But when Pepsi chose Ozzy Osbourne — full-time legend, shock-rocker emeritus, and current winner of the Cleaver/Huxtable TV Dad of the Year Award — O’Reilly was notably silent.
Russell Simmons, CEO of Island Def Jam Records and head of the Hip-Hop Summit Action Network, duly noticed that silence. Simmons considers Pepsi’s choice of Osbourne as a spokesman, mere months after dropping Ludacris, to be hypocritical. In a statement issued Feb. 5, Simmons called for a boycott of Pepsi by “all artists and supporters of hip-hop culture.” The boycott will continue, he says, until Pepsi apologizes to Ludacris, donates $5 million to the emcee’s charitable foundation and returns his commercials to the air.
Framing this initiative in the context of “the hip-hop community” is necessary for Simmons to further the agenda of his group — and his record label, which boasts Ludacris on its roster — but it also ignores the real issue. Yes, Ludacris is a rapper, but O’Reilly would have protested his ads just as vehemently if he were an R&B singer. (Think you’ll be hearing R. Kelly’s “I Believe I Can Fly” in a commercial anytime soon?) The reason Osbourne’s ads were tolerable and Luda’s were not has nothing to do with musical form and everything to do with race. Simply put, Ozzy’s white and Ludacris is black, and that makes the former more tolerable — yes, even now — than the latter. By not looking at this in terms of race, Simmons can make his point without alienating the millions of white kids that keep his label afloat or offending the white power brokers with whom he hobnobs at cocktail parties. But it lets O’Reilly and his followers off the hook.
It’s clearly silly for anyone to think that Ozzy Osbourne, the self-described “prince of fucking darkness,” is of higher moral fiber than Ludacris. Osbourne made his name with Black Sabbath, crafting some of heavy metal’s most disturbing (and, yes, brilliant) records, where the only thing darker than Geezer Butler’s bass lines were the songs. Much of the hype surrounding Ozzy’s lyrics has been overblown, but his embrace of satanic imagery is not exactly the kind of thing that makes the Fox News crowd feel warm and fuzzy. Consider this stanza from 1970′s “Black Sabbath”:
Now I have you with me under my pow’r
Our love grows stronger now with ev’ry hour
Look into my eyes, you’ll see who I am
My name is Lucifer, please take my hand.
On paper, such a line seems no different from anything in “Sympathy for the Devil,” but Ozzy’s lyrics never had Mick Jagger’s allegorical smirk. Where the Stones chose “Sympathy” to deliver an anarchic social message, Sabbath seemed more concerned with startling listeners with their loose rhythm section and Ozzy’s spooky lyrics (although “War Pigs,” from the album “Paranoid,” is a fine moment of political commentary). What always made Ozzy an easy target was that his work — pre- and post-Sabbath — never had a sense of humor that might have dulled the connotations of his lyrics.
By contrast, Ludacris is basically a barrel of laughs, clearly not meant to be taken seriously. His cartoonish, larger-than-life image has elicited chuckles since he was the DJ on WHTA-FM’s evening show in Atlanta. Rather than the diaries of a gangster, Luda’s albums sound more like the confessions of a class clown. Titles like “Move Bitch” and “Stick ‘em Up” seem to affirm O’Reilly’s gripes, but both of those songs — and countless others — are fundamentally, well, ludicrous. Yes, gunplay is mentioned, but never in a way that seems serious. To say Ludacris represents a threat because he talks about guns is like saying Mini-Me is a violent thug because he threatens to beat people up.
When you get right down to it, the current public personas of Ludacris and Osbourne are remarkably similar. Thanks to MTV, Osbourne has gone from being the Prince of Darkness to a lovable dad, a benign and harmless old coot who wouldn’t harm anything except a carton of Marlboros. In his own MTV appearances, Ludacris is one of the rare rappers who comes off as a smiling, happy presence.
In reality, it’s almost always a waste of time to discuss “morality,” but O’Reilly made the argument necessary by his anti-rap campaign. If he’s on a crusade to purify the spokespeople that corporations hire for commercials, his voice should have come through loud and clear the day after Super Sunday, when the Osbourne Pepsi spots debuted. O’Reilly, of course, claims he only takes up a charge at the behest of his viewers. Those same viewers who besieged him with e-mails about Ludacris’ “vulgar” music must not have done the same with Ozzy, even though I suspect more of them own copies of “Blizzard of Oz” than “Word of Mowf.” That’s the double standard at work.
But if the double standard is on the basis of race, not age or genre, how successful can Simmons’ campaign against Pepsi ever be? The money in hip-hop remains largely in the hands of white people, and those same white teenagers that buy up Def Jam releases from Ja Rule, Jay-Z and others also helped make “The Osbournes” a phenomenon. Can Simmons persuade those white suburban kids to stop drinking Pepsi? Can he make them understand the racial hypocrisy at work here? Probably not, and maybe that’s not his job. It’s understandable that Simmons avoided any direct mention of race in his call for a boycott. But racism, or at least racial anxiety, is clearly what lies beneath the whole Ludacris-Ozzy affair.
If Simmons can generate enough of a stink to make the right people take notice, Ozzy will be off the air before any of us can say “Iron Man.” But if Pepsi does that, it’ll be because its corporate honchos decide the metal god’s continued presence might damage the bottom line. Like most other things in America, this dispute comes down to money. One thing Bill O’Reilly and Russell Simmons seem to share, at least in their public postures, is the expectation that big corporations do things for reasons of morality or integrity. (In fact, I’m sure they both know better.)
Pepsi admakers chose Ludacris because they felt he would help them sell sodas, and that’s the same reason they later chose Ozzy. They don’t care who buys the soda — black, white, brown, yellow or green — as long as the can in their hand is blue instead of red. So as long as the Osbourne ads have high Q ratings and Pepsi flies off the shelf, we’ll be left with the most disturbing image of Ozzy’s entire career: getting cuddly with Florence Henderson. Can we talk about something else now?
Bomani Jones is a writer in Southern California. More Bomani Jones.
Communist accusations matter
O'Reilly says I secretly adore Karl Marx -- and provides another example of how Fox ruins the national dialogue
Bill O'Reilly (Credit: Wikipedia) Bill O’Reilly, the tumescent personality of Fox News, said on his Friday show “Robert Reich is a communist who secretly adores Karl Marx.”
It’s an odd charge. If we were living in the 1950s, amid Senator Joe McCarthy’s communist witch-hunts, O’Reilly’s accusation might have some bite and cause me real injury. But these days it’s hard to find a full-throated communist anywhere in the world.
O’Reilly’s accusation isn’t even logical. How can he know if I secretly adore Karl Marx, if it’s a secret?
Continue Reading CloseRobert Reich, one of the nation’s leading experts on work and the economy, is Chancellor’s Professor of Public Policy at the Goldman School of Public Policy at the University of California at Berkeley. He has served in three national administrations, most recently as secretary of labor under President Bill Clinton. Time Magazine has named him one of the ten most effective cabinet secretaries of the last century. He has written 13 books, including his latest best-seller, “Aftershock: The Next Economy and America’s Future;” “The Work of Nations,” which has been translated into 22 languages; and his newest, an e-book, “Beyond Outrage.” His syndicated columns, television appearances, and public radio commentaries reach millions of people each week. He is also a founding editor of the American Prospect magazine, and Chairman of the citizen’s group Common Cause. His widely-read blog can be found at www.robertreich.org. More Robert Reich.
Fox: “Glee” makes you trans
Bill O'Reilly thinks the show is coming for your children -- and once again misunderstands inequality VIDEO
(Credit: Wikipedia) “Here we go again,” says the blond lady from Fox. Gretchen Carlson, I assure you I feel exactly the same way.
On Thursday’s “O’Reilly Factor,” Bill O’Reilly grappled with the terrible, terrible paradox that while “Glee” may have some merits, it also sends the message “that alternative lifestyles for children may be positive.” And then, oh no, he showed a clip of the character Unique performing a KC and the Sunshine Band song in a dress and heels. O’Reilly, who is terribly concerned that America’s youth “might go out and experiment with this stuff,” next welcomed Carlson, along with Judge Jeanine Pirro, for an old-fashioned round of pearl-clutching. “Here we go again,” said Carlson, “pandering to .3 percent of the American population that consider themselves transgender. Now I get to explain this to my 8-year-old, if I just wanted to watch a nice family show with some nice music?”
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Fox’s misinformation effect
It's not just the programming. Conservatives are more likely to seek out outlets that affirm their views
Bill O'Reilly (Credit: AP/Charles Sykes) In June of last year, Jon Stewart went on air with Fox News’ Chris Wallace and started a major media controversy over the channel’s misinforming of its viewers. “Who are the most consistently misinformed media viewers?” Stewart asked Wallace. “The most consistently misinformed? Fox, Fox viewers, consistently, every poll.”
Stewart’s statement was factually accurate, as we’ll see. The next day, however, the fact-checking site PolitiFact weighed in and rated it “false.”In claiming to check Stewart’s “facts,” PolitiFact ironically committed a serious error—and later, doubly ironically, failed to correct it. How’s that for the power of fact checking?
Chris Mooney is the author of four books, including "The Republican War on Science" (2005). His next book, "The Republican Brain: The Science of Why They Deny Science—and Reality," is due out in April. More Chris Mooney.
How billionaires destroy democracy
Wealthy Wall Streeters have rigged the economy and the government against the people. Here's how they did it
Kenneth Griffin, Philip Falcone, Jim Simons and John Paulson testify before a House Oversight and Government Reform Committee hearing on the regulation of hedge funds in 2008. (Credit: Reuters/Jonathan Ernst) There are many words that could be used to describe Barack Obama, but one adjective decidedly doesn’t fit: Aggressive. So it was more than passing strange when a prominent member of Wall Street — Stephen Schwarzman, chairman of the private equity giant Blackstone Group — compared actions by President Obama to one of the most notoriously aggressive acts by one of history’s most aggressive villains. Speaking to the board of a nonprofit group, Schwarzman fiercely denounced initiatives by the Obama administration: “It’s war. It’s like when Hitler invaded Poland in 1939.”
Continue Reading CloseLinda McQuaig, the author of seven best sellers and winner of a National Newspaper Award, has been a national reporter for the Globe and Mail, a senior writer for Maclean's magazine, and a political columnist for the Toronto Star. More Linda McQuaig.
The author of three books, Neil Brooks is director of the graduate program in taxation at Osgoode Hall Law School in Toronto. He has participated in building projects relating to income tax in Lithuania (through the Harvard Institute for International Development), Vietnam (Swedish International Development Agency), Japan (Asian Development Bank), China (AUSAid) and Mongolia (AUSAid). More Neil Brooks.
Geraldo’s hilarious non-apology
The pundit says he's sorry -- even though "one prominent black conservative" thinks he's right
Geraldo Rivera (Credit: AP) Ah, the non-apology apology. It’s a classic. But leave it to Geraldo Rivera to take it to a whole new level.
In a gesture of appeasement after the outcry over his stunning assertion last week that “Trayvon Martin’s hoodie killed him as surely as George Zimmerman did,” the mustachioed Fox pundit sent an email to Politico in which he offered a “sincere and heartfelt apology” for his words. On his radio show, he added that his “own family and friends believe I have obscured or diverted attention from the principal fact, which is that an unarmed 17-year-old was shot dead by a man who was never seriously investigated by local police.” And then he went and threw in, “And if that is true, I apologize.” If it’s not, suck on it, I guess.
Continue Reading Close
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Page 1 of 81 in Fox News