Apple
I have seen the future of music and its name is iTunes
Apple's new online music-buying system is everything Napster promised to be -- cheap, easy and, best of all, legal.
Hunter S. Thompson never actually said that “the music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs.” The quip, from Thompson’s 1988 “Generation of Swine: Tales of Shame and Degradation in the ’80s,” was in fact meant to describe the TV business.
But in a post-Napster world, one in which both musicians and music lovers have come to harbor a deep animosity toward record labels, the Thompson misquote has taken on the patina of truth — which is why, in his introduction of a new online music-buying service on Monday in San Francisco, Apple CEO Steve Jobs elicited a rousing response by flashing the quote up on the giant video screen behind him. Probably the only folks in the room who weren’t applauding were the industry executives in attendance, but they, too, might have been OK with Jobs’ insults. Indeed, the execs ought to have been pleased with Apple’s geek-chic CEO: That’s because Jobs is being nice enough to save the music business from itself.
The music service Jobs unveiled is a delight. Called the iTunes Music Store, the service — it’s available only on Apple machines for now but will be ready for Windows “by the end of the year” — is fully integrated into the company’s jukebox software. Users can search for songs to purchase in the same way they’d look for songs they already have on their machines. The system is foolproof: You type in a name, a song comes up, and you press a button to buy it. That’s it. You’re in the hole for 99 cents for each song you download ($10 for each album), but you see none of the transaction details; all the purchases are “one-click.” And here’s the stunning thing: Once you’ve bought a song, you own it. You can do (pretty much) whatever you want to do with the songs you download, including burning them to CDs, transferring them to iPods, or sending them to other Macs.
Forgive me if the above sounds like a paid-for marketing pitch for Apple, but anyone who’s familiar with the recent battles between the music and tech industries should be amazed that something like Apple’s service ever came about. Many online music services are on the market, but they’ve all done poorly, most likely because, as Jobs said, they all “treat you like a criminal.” For the most part, the other services are subscription based — users pay a $10 or $20 per-month fee for access to a catalog of songs, and they must put up with a Byzantine set of rules outlining how they can use the tracks. Some services only offer “streaming” music, meaning that you have to be connected to the Internet when you want to listen to your songs; others let you download songs so long as you play them on a single machine (forget about transferring them to portable MP3 players); a few services let you burn songs to CDs, but only for selected tracks for an extra per-song fee. The worst part is, you have to keep paying to get the music; once you cancel your subscription, you can no longer listen to many of the tracks you’ve downloaded.
One can’t fault the subscription services for their poor offerings — the blame goes straight to the record labels, which have dragged their feet for years in offering workable licensing terms for online distribution. The industry, scared of spawning other Napsters, usually allows music online only with a host of restrictions curbing its use. For instance, Warner Music recently licensed Madonna’s songs to pay services only on the condition that the companies sell full-length albums, and not selected Madonna tracks — something that many of the services can’t even technically accomplish.
In this light, Apple’s service is best thought of not as a technological breakthrough but as a psychological one. The product is clearly the result of what must have been tough negotiations between Apple and the labels — and in the end, Steve Jobs seems to have convinced music execs of the folly of their ways. How did he do it? Dealing with the music industry, Jobs explained in his press conference, was not easy. A year and a half ago, when he came up with a plan to offer an easy way to buy digital music online, he didn’t know whether anyone in music would see things his way. The industry was going after Napster and other file-trading services in the courts, and they were pushing draconian legislation in Washington. But when he met with the labels, Jobs found many executives who shared his passion to “change the world,” and according to some reports, Jobs personally negotiated with key artists to get them to let their music go online. By Monday, Apple had struck “landmark” licensing deals with the five biggest music companies, and it garnered the blessing of no less a critic of the tech industry than Hilary Rosen, the head of the Recording Industry Association of America. “The Apple system has the potential to do for music sales what the Walkman did for the cassette,” Rosen told the New York Times on Monday.
But now that the music business appears to have changed its tune, it’s time to see whether listeners, who have so far shown no qualms in stealing their music from file-trading services, will accept the righteous path. For years, critics of the music business have said that once customers are offered a reasonable alternative to stealing, they’ll gladly embrace it — now we’ll find out if these people are right. Fans of file-traders will find much to like in the new Apple system. The downloading is hassle free — you won’t have to worry about songs that never come through, as is common on peer-to-peer systems like Kazaa and Gnutella, or programs chocked with adware and spyware. Apple uses the AAC music format, which sounds better than MP3, and some of the songs it offers are encoded straight from the master tapes, Jobs said, which means the tracks will be of better quality than the comparable CD. You won’t find that on Morpheus.
Perhaps even more compelling — users of free services are increasingly exposed to legal action by the recording industry. Recently, in separate cases, federal judges have ruled that it’s perfectly legal for companies like Morpheus to run file-traders, but that ISPs (like Verizon) must turn over to the music industry the names of people who use these services — taken together, these rulings give the music business an increased incentive to sue people who trade on such services rather than the people who build such services. If you’re offering files up on Grokster, you’d better have a good lawyer.
Still, there are some reasons people won’t immediately quit using the free services to switch to Apple’s service, the most important of which is the catalog size. Apple will start off with only about 200,000 songs in its store. This is a huge number, and the company has exclusive online rights to many artists (including Eminem, Alicia Keys and Bob Dylan), but far more songs are still available for free on file-trading services.
Because Apple’s service doesn’t require a subscription, though, its catalog size might not be much of a problem. For a while, people will probably just use both the Apple service and the free services, putting up with the frustrations of something like Kazaa only when the song they’re looking for isn’t available in iTunes. You can see how this scenario could prompt many labels to release more and more of their songs to Apple: If giving your song to the Apple store will reduce the number of people who steal it, why wouldn’t you want your song on the shelf?
Except for some well-paid congressmen, nobody likes the music industry anymore. In the public imagination, the companies that brought us the Beatles and Madonna are about as trustworthy as those that bring us tobacco and firearms. Jobs’ new service might change that. Finally, it’ll be possible to listen to music as Napster promised — without the worries, without the frustrations, as music was meant to be enjoyed. If it takes off, the system — and the clones of it that will surely follow — could significantly boost the record labels’ bottom line, and Apple would certainly benefit as well.
And down the road, perhaps, music itself will change. If tracks are sold one by one, can the death of the full-length album be far off? (The CD, as a physical medium, surely can’t last the decade.) What will happen to top-40 radio? If innovative indie stars enjoy as much access to your desktop as sultry teenagers, will we ever have to listen to sugary pop again?
These are the sorts of questions everyone asked when Napster came along, and we never quite got our answers. Perhaps, now, we’ll finally see what the future has in store for us.
Farhad Manjoo is a Salon staff writer and the author of True Enough: Learning to Live in a Post-Fact Society. More Farhad Manjoo.
America’s great divergence
The new innovation economy is making some cities richer, many cities poorer -- and it's transforming our country
(Credit: karamysh via Shutterstock) Menlo Park is a lively community in the heart of Silicon Valley, just minutes from Stanford University’s manicured campus and many of the Valley’s most dynamic high-tech companies. Surrounded by some of the wealthiest zip codes in California, its streets are lined with an eclectic mix of midcentury ranch houses side by side with newly built mini-mansions and low-rise apartment buildings. In 1969, David Breedlove was a young engineer with a beautiful wife and a house in Menlo Park. They were expecting their first child. Breedlove liked his job and had even turned down an offer from Hewlett-Packard, the iconic high-tech giant in the Valley. Nevertheless, he was considering leaving Menlo Park to move to a medium-sized town called Visalia. About a three-hour drive from Menlo Park, Visalia sits on a flat, dry plain in the heart of the agricultural San Joaquin Valley. Its residential neighborhoods have the typical feel of many Southern California communities, with wide streets lined with one-story houses, lawns with shrubs and palm trees, and the occasional backyard pool. It’s hot in the summer, with a typical maximum temperature in July of ninety-four degrees, and cold in the winter.
Continue Reading CloseEnrico Moretti is a professor of economics at the University of California, Berkeley, whose research has been supported by the National Science Foundation, the National Institutes of Health and has been featured in the New York Times, the Wall Street Journal and Slate, among other publications. More Enrico Moretti.
The Foxconn raise paradox
The Apple manufacturer's decision to increase wages in China isn't necessarily good news for its workers there
In this May 26, 2010 file photo, staff members work on the production line at the Foxconn complex in the southern Chinese city of Shenzhen, southern China (Credit: AP Photo/Kin Cheung) TAIPEI, Taiwan — Guilt-ridden iPad users were ready to rejoice last weekend, after Foxconn announced that it would bump up pay, reduce overtime and improve living conditions and safety protocols for its legions of Chinese workers producing Apple products in the coastal boomtown of Shenzhen.
For years, the Taiwanese electronics giant has been dodging accusations of bad labor practices, charges that have tarnished the reputation of the world’s hottest gadget retailer.
The trial of Mike Daisey
Salon writers debate the backlash around "This American Life's" retraction scandal
Mike Daisey and Ira Glass (Credit: mikedaisey.blogspot.com/AP/Seth Wenig) Laura Miller: The retraction by the radio program “This American Life” of an episode based on Mike Daisey’s stage show, “The Agony and the Ecstasy of Steve Jobs,” raises (once more) the question of how much fiction we’re getting in our nonfiction. “This American Life” found that several incidents and facts in Daisey’s account of his firsthand investigation of working conditions in the Chinese factories where Apple devices are made were fabricated or otherwise inaccurate.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Mike Daisey and the inconvenient truth
When storytellers exaggerate facts -- as a "This American Life" episode about Apple did -- the audience loses
In this undated image released by The Public Theater, Mike Daisey is shown in a scene from "The Agony and The Ecstasy of Steve Jobs," in New York. Daisey, whose latest show has been being credited with sparking probes into how Apple's high-tech devices are made, is finding himself under fire for distorting the truth. The public radio show This American Life retracted a story Friday, March 16, 2012, that it broadcast in January about what Daisey said he saw while visiting a factory in China where iPads and iPhones are made. (AP Photo/The Public Theater, Stan Barouh) (Credit: AP) I can’t be the only listener who thought this past weekend’s edition of “This American Life,” the public-radio show, was among the most compelling work Ira Glass and his team of producers had ever done. As I sat in my rental car stuck in Los Angeles gridlock listening to the radio, I felt certain I was part of a community of people across the country listening to the radio thinking Unbelievable.
Episode 460, “Retraction,” was an hour-long correction to Episode 454, “Mr. Daisey and the Apple Factory,” which aired January 6. That episode was a special hour-long condensation of Mike Daisey’s one-man show, “The Agony and the Ecstasy of Steve Jobs.” In that show, which ended Sunday in New York and heads next to Washington, D.C., Daisey recounts his trip to China to interview workers in the Foxconn factory, which makes Apple products. And in fact that episode — in which Daisey describes meeting workers who had to sleep in prison-like barracks; whose hands shook from the neurotoxins in cleaning solutions that Apple forced them to handle; whose arms were mangled from industrial accidents for which they were not compensated — had also been among the most compelling hours of radio I had ever heard. It launched Daisey into a role as a nationally prominent critic of Apple, appearing on MSNBC and elsewhere.
Continue Reading CloseMark Oppenheimer writes the Beliefs column for The New York Times. He can be followed on Twitter @markopp1. His website is www.MarkOppenheimer.com More Mark Oppenheimer.
Scott Turow on why we should fear Amazon
The feds might sue Apple and publishers over pricing. But a top author suggests the e-retailer's playing monopoly
(Credit: AP/Ben Margot) Late last week, the Justice Department warned Apple and five of the nation’s largest publishers that it was planning to sue them for price fixing. At issue is the agency model, a method of wholesaling e-books in which the publisher sets the retail price and the retailer takes a 30 percent cut. Most print and many e-books are sold under the traditional wholesale model, in which publishers sell books at a discounted price, and the retailer can resell them for whatever price it likes.
The unnamed player in this drama is Amazon, which had been selling e-books at a loss until two years ago, when the iPad came along and publishers used the emergence of the new device to pressure the online megaretailer into adopting the agency model, too. If Amazon wanted to sell e-books from the Big Six (as the six largest book publishers are called), it could no longer sell those titles for $9.99.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
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