Apple
The anti-iPhone
The Jitterbug takes calls and makes calls, and that's it. Now that's thinking different.
The young tech writer approaches the Jitterbug phone like he approaches a slice of grandma’s meatloaf: apprehensively, but with a bit of curious hope, too, as the old lady is wise, and who knows what thrills are to be found in exploring her tastes? The apprehension does not quickly wash away, either; the young tech writer is a vain sort, and the Jitterbug, a phone designed to appeal to grandmas, grandpas and tech-fearing boomers, projects a certain dowdiness that the writer fears is adverse to how he prefers to roll. Here is a phone that’s only a phone; it dials, it rings, it collects voice mail, and that’s all. Yet despite the limitations, as he begins to use the thing, the young man feels slowly seduced. A phone that’s only a phone, so old-school it even has a dial tone. Is this what he’s been missing all along?
The Jitterbug is a big, curvy, face cream-colored device that Arlene Harris, a veteran telecom exec, dreamed up in response to what she calls a vital social need. It sometimes seems like everyone has a mobile phone, but there are millions of senior citizens, Harris says, who are too scared either to pick one up or to derive much satisfaction from the phones that their sons and daughters have given them. Many millions of younger people, too, yearn to be free from phones that do a whole lot — the phones do e-mail, they do the Web, they take pictures, they keep a calendar. But they end up doing nothing very well.
It may be possible to find a mobile phone, today, that you really love, but I don’t know anyone who’s encountered such bliss. Most of the cheap ones on the market — and cheap is what most of us want — are more a pain than a pleasure. Jitterbug addresses the problem by going for radical simplicity — a strategy that has proven successful in music players (the iPod), and in video games (the Wii), and could perhaps be just as big in the market for mobile phones.
The Jitterbug’s simplicity begins with thoughtful industrial design. As it sits flipped closed in your hand, the phone feels like a throwback to the cells we were using around 2001; at 4.4 ounces, it’s slightly heavier than alternatives you’ll encounter in stores today, and it’s got fat, inviting edges that are comfortable in a closed palm (the phone reminded me of OXO’s Good Grips kitchen equipment). Flipped open, the Jitterbug looks even bigger still. The numbers on the dial pad are shockingly, comically large — you can make them out from 5 feet away, and when I passed the phone around to other people, nearly everyone chuckled a bit when opening it up.
Most cells on the market today seem to be aiming for sexy; to say that a phone is “sexy,” indeed, is probably the highest compliment you might pay its designer. The Jitterbug is the opposite of sexy. Its roundedness is cute, but it’s a chaste, playful cute — more like the VW Beetle than the BMW Z3, or like Drew Barrymore rather than Angelina Jolie. This is not a look for everyone, of course. When I asked Harris what the phone says about its owner, she used the words “elegance” and “comfort,” which seem right, but not quite complete: I’d add “frumpish,” too, and if you’re the sort of comer whom friends might secretly call “finger guns,” this is not the phone for you.
But this speaks to what’s so unusual about the Jitterbug. Unlike most phones, the Jitterbug is quite clearly concerned with function over aesthetics; it’s for people who want a phone for what it does, not for what it says about you. Flipped open, the phone stretches from your ear to your mouth. Most other phones go only half as far — hold the phone to your ear and its mouthpiece reaches your cheek. Modern microphones are good enough to pick up speech from this distance, but people who’ve spent long lives speaking into land lines find the position unnatural — they often move the small phones back and forth from their ears to their mouths, Harris says. A smaller phone is sleeker, but the bigger handset feels more like a phone should.
For similar reasons, Harris added a feature to the Jitterbug that I’ve never seen on a cellphone — a dial tone. The tone serves as a sign you’re getting a cell signal; instead of counting cell bars, you flip open the phone and put it to your ear to quickly check if you can talk where you are. I found the tone a bit unsettling; I didn’t get its purpose until Harris explained it to me. But I can see how older people might feel differently — on a land line, a dial tone tells you your phone’s not dead, so why shouldn’t it be the same on a cellphone, too?
Talking on the Jitterbug will feel radical for anyone used to more modern mobiles, but that’s only because it’s been so long since we’ve had phones this limited. I can describe the experience of using the Jitterbug in two words: dial, talk. Harris points out that in the late 1990s, most cellphones worked just this way. What’s happened since then is what most people call “progress” — computer chips got smaller and faster, and cellular networks got fatter, capable of carrying much more than voice conversations. But this sort of progress, she says, resulted in a glut of terrible phones. To justify building faster networks, cell operators now cram phones with tons of features most of us don’t need. They want to sell us ringtones, they want us to trade pictures, they want us to download movies and music from our phones — all this activity juices mobile operators’ revenue, but at the same time, it ruins the simplicity and elegance of the phones’ main purpose, talking.
As I write this, another company is on the verge of offering up an innovative product that promises to solve just this problem. Apple wants to revolutionize the mobile experience with a device that does everything — e-mailing, surfing and talking — beautifully. Even if Steve Jobs can pull off that trick, Arlene Harris points out that not everyone wants to do everything. Some people want to do just one thing: They just want to talk. The iPhone starts at $499, with a two-year contract, and what everyone expects will be a high-priced monthly data-plan. The Jitterbug costs $149, with service plans starting as low as $10 a month. Talk, as they say, is cheap.
Correction: An earlier version of this story claimed that Jitterbug service plans start “as low as $20 a month.” In fact, Jitterbug offers an “emergency use” pay-as-you-go plan for $10 a month. Under this plan, you don’t get any free monthly minutes; instead, for $25, you can buy a bundle of 100 minutes which last for a whole year. The cheapest plan that includes minutes is $20 a month; for that price, you’ll get 60 minutes per month of talk time.
Farhad Manjoo is a Salon staff writer and the author of True Enough: Learning to Live in a Post-Fact Society. More Farhad Manjoo.
America’s great divergence
The new innovation economy is making some cities richer, many cities poorer -- and it's transforming our country
(Credit: karamysh via Shutterstock) Menlo Park is a lively community in the heart of Silicon Valley, just minutes from Stanford University’s manicured campus and many of the Valley’s most dynamic high-tech companies. Surrounded by some of the wealthiest zip codes in California, its streets are lined with an eclectic mix of midcentury ranch houses side by side with newly built mini-mansions and low-rise apartment buildings. In 1969, David Breedlove was a young engineer with a beautiful wife and a house in Menlo Park. They were expecting their first child. Breedlove liked his job and had even turned down an offer from Hewlett-Packard, the iconic high-tech giant in the Valley. Nevertheless, he was considering leaving Menlo Park to move to a medium-sized town called Visalia. About a three-hour drive from Menlo Park, Visalia sits on a flat, dry plain in the heart of the agricultural San Joaquin Valley. Its residential neighborhoods have the typical feel of many Southern California communities, with wide streets lined with one-story houses, lawns with shrubs and palm trees, and the occasional backyard pool. It’s hot in the summer, with a typical maximum temperature in July of ninety-four degrees, and cold in the winter.
Continue Reading CloseEnrico Moretti is a professor of economics at the University of California, Berkeley, whose research has been supported by the National Science Foundation, the National Institutes of Health and has been featured in the New York Times, the Wall Street Journal and Slate, among other publications. More Enrico Moretti.
The Foxconn raise paradox
The Apple manufacturer's decision to increase wages in China isn't necessarily good news for its workers there
In this May 26, 2010 file photo, staff members work on the production line at the Foxconn complex in the southern Chinese city of Shenzhen, southern China (Credit: AP Photo/Kin Cheung) TAIPEI, Taiwan — Guilt-ridden iPad users were ready to rejoice last weekend, after Foxconn announced that it would bump up pay, reduce overtime and improve living conditions and safety protocols for its legions of Chinese workers producing Apple products in the coastal boomtown of Shenzhen.
For years, the Taiwanese electronics giant has been dodging accusations of bad labor practices, charges that have tarnished the reputation of the world’s hottest gadget retailer.
The trial of Mike Daisey
Salon writers debate the backlash around "This American Life's" retraction scandal
Mike Daisey and Ira Glass (Credit: mikedaisey.blogspot.com/AP/Seth Wenig) Laura Miller: The retraction by the radio program “This American Life” of an episode based on Mike Daisey’s stage show, “The Agony and the Ecstasy of Steve Jobs,” raises (once more) the question of how much fiction we’re getting in our nonfiction. “This American Life” found that several incidents and facts in Daisey’s account of his firsthand investigation of working conditions in the Chinese factories where Apple devices are made were fabricated or otherwise inaccurate.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Mike Daisey and the inconvenient truth
When storytellers exaggerate facts -- as a "This American Life" episode about Apple did -- the audience loses
In this undated image released by The Public Theater, Mike Daisey is shown in a scene from "The Agony and The Ecstasy of Steve Jobs," in New York. Daisey, whose latest show has been being credited with sparking probes into how Apple's high-tech devices are made, is finding himself under fire for distorting the truth. The public radio show This American Life retracted a story Friday, March 16, 2012, that it broadcast in January about what Daisey said he saw while visiting a factory in China where iPads and iPhones are made. (AP Photo/The Public Theater, Stan Barouh) (Credit: AP) I can’t be the only listener who thought this past weekend’s edition of “This American Life,” the public-radio show, was among the most compelling work Ira Glass and his team of producers had ever done. As I sat in my rental car stuck in Los Angeles gridlock listening to the radio, I felt certain I was part of a community of people across the country listening to the radio thinking Unbelievable.
Episode 460, “Retraction,” was an hour-long correction to Episode 454, “Mr. Daisey and the Apple Factory,” which aired January 6. That episode was a special hour-long condensation of Mike Daisey’s one-man show, “The Agony and the Ecstasy of Steve Jobs.” In that show, which ended Sunday in New York and heads next to Washington, D.C., Daisey recounts his trip to China to interview workers in the Foxconn factory, which makes Apple products. And in fact that episode — in which Daisey describes meeting workers who had to sleep in prison-like barracks; whose hands shook from the neurotoxins in cleaning solutions that Apple forced them to handle; whose arms were mangled from industrial accidents for which they were not compensated — had also been among the most compelling hours of radio I had ever heard. It launched Daisey into a role as a nationally prominent critic of Apple, appearing on MSNBC and elsewhere.
Continue Reading CloseMark Oppenheimer writes the Beliefs column for The New York Times. He can be followed on Twitter @markopp1. His website is www.MarkOppenheimer.com More Mark Oppenheimer.
Scott Turow on why we should fear Amazon
The feds might sue Apple and publishers over pricing. But a top author suggests the e-retailer's playing monopoly
(Credit: AP/Ben Margot) Late last week, the Justice Department warned Apple and five of the nation’s largest publishers that it was planning to sue them for price fixing. At issue is the agency model, a method of wholesaling e-books in which the publisher sets the retail price and the retailer takes a 30 percent cut. Most print and many e-books are sold under the traditional wholesale model, in which publishers sell books at a discounted price, and the retailer can resell them for whatever price it likes.
The unnamed player in this drama is Amazon, which had been selling e-books at a loss until two years ago, when the iPad came along and publishers used the emergence of the new device to pressure the online megaretailer into adopting the agency model, too. If Amazon wanted to sell e-books from the Big Six (as the six largest book publishers are called), it could no longer sell those titles for $9.99.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
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