Farhad Manjoo
Radiohead’s new album: Choose your price
The band is selling "In Rainbows" through its Web site at a very attractive price -- whatever you want to pay.
Radiohead’s new album hasn’t been much of a secret. For more than a year, the band has been playing several new tracks at concerts, and if you’re an astute YouTuber you can build a fine playlist of these to ring in that precise and complicated malaise that only Thom Yorke and his public school fellows can manage.
Whether any of the new songs would ever be released was another story. Radiohead completed their contract with the EMI label with their last album, “Hail to the Thief,” and since then have not kept their antipathy toward record companies very secret. In this clip a fan pleads, “Tell us about the new album!” Yorke answers, “Who says there’s an album?” And when the New York Times asked him about it last year, Yorke drew a picture of a band deeply disillusioned with the state of the music industry today. “We were having endless debates, spending entire afternoons talking about, ‘Well, if we do something, how do we put it out?’ … It just became this endless and pointless discussion. Because in our dreams, it would be really nice to just let off this enormous stink bomb in the industry.”
So that’s what they did. This weekend the band announced that its new album, called “In Rainbows,” will go on sale on Oct. 10. They still haven’t signed with a label, and the album won’t be available in record stores nor on iTunes or any other online music shop. You’ll find it only on the band’s site, and if you’re looking for a digital version, the price is very attractive: Whatever you’d like to pay.
You can pre-order the new album here. Click to purchase the download and you’re presented with a simple screen at which you’ve got two boxes to fill in, quantity and price (in pounds). “It’s up to you,” the site says.
If you’d like something physical, the band is also selling “In Rainbows” in something it calls a “discbox,” a beautiful package that includes a CD, two vinyl records, digital files, album artwork, and lyrics booklets. It sells for 40 pounds, about $81 (the price includes shipping anywhere in the world). If you’ve got a Radiohead superfan in the family — and who among us doesn’t? — your holiday shopping just got easier.
How smelly of a stink bomb is Radiohead’s move, record industry-wise? The band is a powerhouse; though they’re the most adventurous rock group working today, Radiohead manages to keep a supremely loyal fanbase, and their albums consistently sell well. Any label would have swooned for it — though, as ever, only on terms unfair to the artists.
For every $1 song sold on iTunes, according to reports, Apple keeps about 30 cents, giving about 70 to the record label. But activists say artists typically get just 8 to 14 cents per song from the deal — or about $0.80 to $1.40 per album sold digitally.
So that’s the main test here; in order for the band to come out ahead, Radiohead needs to clear only more than a buck-50 per sale. Easy.
The move, if it works, could set a terrible precedent for the recording industry. Radiohead’s not the first big act to sell its wares by itself — Prince comes to mind — but their fan base is the sort that sleeps with Macs; they know how to buy stuff online and don’t mind rewarding a band that’s made their lives so beautifully miserable for so long.
If the labels aren’t careful, other acts will catch on soon.
Update: As King Kaufman rightly notes, $1.50 is only break-even if Radiohead sells as many copies this way as it would have going the traditional route. I think it’s plausible — and even likely — that the band will sell roughly the same volume as it has on previous albums (a bold claim considering I’ve only heard live bootlegs). King disagrees with me; he points out that if selling the same volume at better profits was that easy, many big acts would be fleeing the labels, and that’s not happening. But that’s precisely why this could be a big deal. Let’s check back a year from now; maybe the story’s different then.
I’ve also updated this post here with track listings and links to clips of song on the new album, and news that a CD might also make it to stores.
P.S. If you buy a copy, do tell me how much you chose to pay in the comments below.
The thinking man’s action hero
Using paper clips, chewing gum, chocolate and down-home ingenuity, MacGyver always saved the day. Let's bring him back -- and give him a girl!
It isn’t necessary to explain how, in the pilot episode of “MacGyver,” our mulleted, Midwestern hero gets himself trapped inside a top-secret research bunker overflowing with sulfuric acid. Suffice it to say, he needs to find a way out, and probably soon (because government agents are fixing to fire a missile at the bunker to prevent the acid from spilling into a nearby aquifer). Plus, he has to save the people he has found inside (among them a gun-wielding climate scientist who wants destroy the bunker in an effort to set back research into an ozone-layer-ruining weapon of mass destruction). Fortunately, MacGyver has a few chocolate bars, a scrap of sodium metal, a cold capsule, a pair of binoculars and cigarettes.
Continue Reading CloseGoodbye to Machinist
Yo, I'm out.

Today much of the tech world is sad that the iPhone 3G’s launch is going so miserably. But I’m sad that it’s my last day at Salon.
I’ve accepted a job at Slate, where, starting next week, I’ll be writing a twice-weekly technology column. Machinist will go on a break for a week, after which a guest blogger will bring you the latest tech dish.
Continue Reading Close“True Enough” at Google, and in San Francisco
A YouTubey presentation of my book.
As I mentioned in the comments yesterday, I’m getting ready to depart this space; I’ll have a fuller explanation tomorrow, sometime before or after I get in line to buy the new iPhone.
In the meantime, I thought I’d add a note about one of the more fun events related to my book’s release — the opportunity I had, in May, to speak at Google’s headquarters in Mountain View.
Continue Reading CloseThe iPhone 3G reviews are in: It’s pretty good
But battery life suffers, and the GPS isn't as great as you hoped.
Walt Mossberg (WSJ), David Pogue (NYT) and Edward Baig (USA Today) have been using the new iPhone 3G for a couple of weeks now, and today they all dish on their experiences.
Continue Reading CloseScary! YouTube ordered to hand your viewing history to Viacom
But there's a silver lining to one of the most bone-headed legal decisions in recent times.
Update: This post has been updated with comments from Viacom.
In the fall of 1987, a freelance reporter named Michael Dolan learned that judge Robert Bork kept an account at Potomac Video, a D.C. rental shop. This was at the height of the contentious and ultimately failed Senate confirmation hearings for Bork’s nomination to the Supreme Court — so naturally, Dolan thought there was a story here, and he went to work on getting a peek at Bork’s video rental history.
Continue Reading ClosePage 1 of 143 in Farhad Manjoo
