Farhad Manjoo
Now Netflix tries for streaming movies on TV
The DVD rental company is planning to embed its rental service into electronics devices.
Netflix has announced a deal with LG, the South Korean consumer electronics company, to create a Netflix-enabled box that lets people stream movies from the DVD service to their TVs.
Under the deal, LG would build a Netflix-abetted device — likely a souped-up version of LG’s current high-definition disc player, which sells for $799 — that would allow people to navigate to Netflix to choose and create queues of movies. The films will stream in standard definition (about the quality of a DVD).
Netflix currently features about 6,000 movies on its Watch Instantly site, which lets you stream movies to your computer (the movies are free with a Netflix subscription. Netflix stocks 90,000 DVD titles). It expects to expand its online library; it hasn’t said how much it’ll charge for movies through the LG box. LG, Netflix says, will be the first of many consumer electronics firms to carry the Netflix service.
So yet another company slips a toe into the murky pond of online rentals.
With Apple moving to offer rentals through the iTunes store — movies that people can watch on their Apple TV set-top boxes — and with several other start-ups also coming up with rent-online schemes, you’ll soon find it drop-dead simple to get movies anytime you want.
But will you do it? And which service will you use? Like the online market for legal music, the online rental business isn’t going to take off until a company finds the right combination of price and technology. Can Netflix beat Apple? Can Apple repeat its music success with movie rentals? Will a start-up company take the market?
I’ll go with the first company that gives me a wide selection — tens of thousands, at least — with a cheap per-movie price (less than $3 each), and for a reasonable rental period and terms (don’t force me to watch the whole film in 24 hours, for instance). Who’ll do it?
The thinking man’s action hero
Using paper clips, chewing gum, chocolate and down-home ingenuity, MacGyver always saved the day. Let's bring him back -- and give him a girl!
It isn’t necessary to explain how, in the pilot episode of “MacGyver,” our mulleted, Midwestern hero gets himself trapped inside a top-secret research bunker overflowing with sulfuric acid. Suffice it to say, he needs to find a way out, and probably soon (because government agents are fixing to fire a missile at the bunker to prevent the acid from spilling into a nearby aquifer). Plus, he has to save the people he has found inside (among them a gun-wielding climate scientist who wants destroy the bunker in an effort to set back research into an ozone-layer-ruining weapon of mass destruction). Fortunately, MacGyver has a few chocolate bars, a scrap of sodium metal, a cold capsule, a pair of binoculars and cigarettes.
Continue Reading CloseGoodbye to Machinist
Yo, I'm out.

Today much of the tech world is sad that the iPhone 3G’s launch is going so miserably. But I’m sad that it’s my last day at Salon.
I’ve accepted a job at Slate, where, starting next week, I’ll be writing a twice-weekly technology column. Machinist will go on a break for a week, after which a guest blogger will bring you the latest tech dish.
Continue Reading Close“True Enough” at Google, and in San Francisco
A YouTubey presentation of my book.
As I mentioned in the comments yesterday, I’m getting ready to depart this space; I’ll have a fuller explanation tomorrow, sometime before or after I get in line to buy the new iPhone.
In the meantime, I thought I’d add a note about one of the more fun events related to my book’s release — the opportunity I had, in May, to speak at Google’s headquarters in Mountain View.
Continue Reading CloseThe iPhone 3G reviews are in: It’s pretty good
But battery life suffers, and the GPS isn't as great as you hoped.
Walt Mossberg (WSJ), David Pogue (NYT) and Edward Baig (USA Today) have been using the new iPhone 3G for a couple of weeks now, and today they all dish on their experiences.
Continue Reading CloseScary! YouTube ordered to hand your viewing history to Viacom
But there's a silver lining to one of the most bone-headed legal decisions in recent times.
Update: This post has been updated with comments from Viacom.
In the fall of 1987, a freelance reporter named Michael Dolan learned that judge Robert Bork kept an account at Potomac Video, a D.C. rental shop. This was at the height of the contentious and ultimately failed Senate confirmation hearings for Bork’s nomination to the Supreme Court — so naturally, Dolan thought there was a story here, and he went to work on getting a peek at Bork’s video rental history.
Continue Reading ClosePage 1 of 143 in Farhad Manjoo
