Farhad Manjoo
Every Sports Illustrated swimsuit picture is online
Dudes: Save your $3.99 for a Red Bull and vodka, you can get every Sports Illustrated swimsuit picture online.
Note: This Machinist post is a public-service announcement to folks who consider the Sports Illustrated Swimsuit edition the publishing event of the year (others, click here).
Dudes: Save your $3.99 for another Red Bull and vodka, because you can get every picture from SI’s swimsuit issue — more than 1,500 pictures, plus videos, interviews, a desktop calendar, and, hottest of all, a list of swimsuit retailers — on the amazingly comprehensive Sports Illustrated Swimsuit 2008 Web site.
The annual SI Swimsuit issue is a powerful force in the magazine industry; it does terrifically well for Time Inc., SI’s corporate parent, reaching 70 million or so readers every year and selling tens of millions of dollars of ad pages.
The cover for this year’s issue, which features supermodel and Democratic party superdelegate1 Marisa Miller, was unveiled on Letterman last night; the issue hits newsstands today.
But the real action isn’t on newsstands. It’s on the SI Web site.
The site’s motto is “every model, every shoot with video,” and that’s what it delivers. Visiting this site, I can’t see why anyone would want the glossy version.
If you’re a serious scholar of swimsuit fashion trends — or, instead, of body painting, which to believe the magazine is an increasingly popular way of going to the beach — you’ll find a lot more to float your boat on the Web than in the mag.
For instance, there are more than 60 video clips of the models, including this one, in which the very well-put-together Melissa Haro declares,
I won’t lie, the purpose of this post is to mention swimsuit models, but I won’t let you escape without a bit of new-media biz talk.
The SI site is a very good example of how the magazine industry can transition to the Web. Despite my advice to dudes of the world, the company is probably not going to lose many newsstand sales; for portability — portability is an important feature for the subject matter at hand — many will want the paper version of the swimsuit issue.
But unlike many other magazines, SI is wisely not letting exaggerated fears of reduced newsstand sales stop it from making buckets of money online.
A Time rep pointed out to me that the magazine is only on sale now, but the site will be up all year. In that year, the company expects 250 million pageviews, and the the site is packed with ads. Budweiser, Taco Bell, Honda, and Gillette made big buys. Every time you play a video, click a photo, do anything, you see an ad.
Gillette is sponsoring a very well-made video mash-up page that lets you make little clips of your favorite swimsuit models lolling about on the beach; you can post your homemade videos to your blog or social networking page, thereby increasing visits to SI’s site.
I hope the New Yorker takes note of this, I really do. Hendrik Hertzberg, I hear, loves running around naked.
1 Not really. Back to top.
The thinking man’s action hero
Using paper clips, chewing gum, chocolate and down-home ingenuity, MacGyver always saved the day. Let's bring him back -- and give him a girl!
It isn’t necessary to explain how, in the pilot episode of “MacGyver,” our mulleted, Midwestern hero gets himself trapped inside a top-secret research bunker overflowing with sulfuric acid. Suffice it to say, he needs to find a way out, and probably soon (because government agents are fixing to fire a missile at the bunker to prevent the acid from spilling into a nearby aquifer). Plus, he has to save the people he has found inside (among them a gun-wielding climate scientist who wants destroy the bunker in an effort to set back research into an ozone-layer-ruining weapon of mass destruction). Fortunately, MacGyver has a few chocolate bars, a scrap of sodium metal, a cold capsule, a pair of binoculars and cigarettes.
Continue Reading CloseGoodbye to Machinist
Yo, I'm out.

Today much of the tech world is sad that the iPhone 3G’s launch is going so miserably. But I’m sad that it’s my last day at Salon.
I’ve accepted a job at Slate, where, starting next week, I’ll be writing a twice-weekly technology column. Machinist will go on a break for a week, after which a guest blogger will bring you the latest tech dish.
Continue Reading Close“True Enough” at Google, and in San Francisco
A YouTubey presentation of my book.
As I mentioned in the comments yesterday, I’m getting ready to depart this space; I’ll have a fuller explanation tomorrow, sometime before or after I get in line to buy the new iPhone.
In the meantime, I thought I’d add a note about one of the more fun events related to my book’s release — the opportunity I had, in May, to speak at Google’s headquarters in Mountain View.
Continue Reading CloseThe iPhone 3G reviews are in: It’s pretty good
But battery life suffers, and the GPS isn't as great as you hoped.
Walt Mossberg (WSJ), David Pogue (NYT) and Edward Baig (USA Today) have been using the new iPhone 3G for a couple of weeks now, and today they all dish on their experiences.
Continue Reading CloseScary! YouTube ordered to hand your viewing history to Viacom
But there's a silver lining to one of the most bone-headed legal decisions in recent times.
Update: This post has been updated with comments from Viacom.
In the fall of 1987, a freelance reporter named Michael Dolan learned that judge Robert Bork kept an account at Potomac Video, a D.C. rental shop. This was at the height of the contentious and ultimately failed Senate confirmation hearings for Bork’s nomination to the Supreme Court — so naturally, Dolan thought there was a story here, and he went to work on getting a peek at Bork’s video rental history.
Continue Reading ClosePage 1 of 143 in Farhad Manjoo
