Farhad Manjoo
My new start-up: I Google For You
The search engine for busy people.
I’m happy to announce some very exciting news: Over the past couple months, while peddling my new book and blogging about Eliot Spitzer, I’ve been secretly working on a revolutionary Internet start-up. The idea came to me in a flash, and in a short time I’ve assembled seed funding, put together a team of temp engineers, and coded a sophisticated Web operation.
Today, it goes live. I’m happy to unveil I Google For You. Try it out now!
The site takes as its premise an old problem: Searching the Web is too difficult. Sure, it looks easy; even a 3-year-old can launch a search engine, enter a few keywords, and click on the first link. But how often do those links lead to sites that 3-year-olds — or, for that matter, aging hipsters like yourself — are really looking for? Very rarely, I’ll hazard.
Type in “paris,” for instance, and both Google and Yahoo respond with several useless links about the capital of France before providing a single worthy site on the hotel heiress socialite.
Or, say you’re hungry and would like to research varieties of fruit. Ask Microsoft’s Windows Live Search about “macintosh apples” and you get pages of links about an obscure computer company; Google and Yahoo make the same unforgivable mistake. Want to know about the popular 1990s rock band Bush? Of course you do — so why do all search engines tell you instead about some federal official who happens to have the same name? Puzzling indeed.
To be sure, smart people have been trying to solve such problems for years. Google, Yahoo, Microsoft and others devote enormous engineering resources to their search systems — they hire computer science Ph.D.s, maintain racks of supercomputers, constantly tweak their algorithms. Meanwhile, a new breed of search sites — like Jason Calacanis’ Mahalo and Wikipedia founder Jimmy Wales’ Search Wikia — have tried to improve search results by enlisting searchers themselves. At these search engines, people have a voice in what comes up in response to certain keywords, a method that some people say could produce more accurate results.
My new search engine is a radical distillation of that idea. Here, results are determined entirely by people online. Actually, by just a single person: Me.
At I Google For You, I will Google for you. You type in what you’re looking for. I will search for it. When I find a site that I believe fits your query, I’ll send you back the link.
You read correctly: Unlike my rival search sites, I send you back a single link. As I explain in the site’s FAQ, I am a terrific Googler with years of search-engine experience, so I can cut through the chaos online to find you the one link you need. Wading through thousands of bad links is my job, not yours.
I know what you’re thinking: Oh my God, that’s the answer to my prayers! Yippee! Marry me!
You’re welcome.
I’d be remiss not to thank my investors. Some participants in the venture have asked that they not be named, but I am at liberty to express my gratitude to the following supporters of innovation: Binzhou Futian Biotechnology, the John D. and Catherine T. MacArthur Foundation, Tata Motors, the Dubai Sovereign Wealth Fund, Dress Barn Inc., and the New York Times Company.
Please send feedback, media inquiries or congratulations to fm@igoogleforyou.com.
The thinking man’s action hero
Using paper clips, chewing gum, chocolate and down-home ingenuity, MacGyver always saved the day. Let's bring him back -- and give him a girl!
It isn’t necessary to explain how, in the pilot episode of “MacGyver,” our mulleted, Midwestern hero gets himself trapped inside a top-secret research bunker overflowing with sulfuric acid. Suffice it to say, he needs to find a way out, and probably soon (because government agents are fixing to fire a missile at the bunker to prevent the acid from spilling into a nearby aquifer). Plus, he has to save the people he has found inside (among them a gun-wielding climate scientist who wants destroy the bunker in an effort to set back research into an ozone-layer-ruining weapon of mass destruction). Fortunately, MacGyver has a few chocolate bars, a scrap of sodium metal, a cold capsule, a pair of binoculars and cigarettes.
Continue Reading CloseGoodbye to Machinist
Yo, I'm out.

Today much of the tech world is sad that the iPhone 3G’s launch is going so miserably. But I’m sad that it’s my last day at Salon.
I’ve accepted a job at Slate, where, starting next week, I’ll be writing a twice-weekly technology column. Machinist will go on a break for a week, after which a guest blogger will bring you the latest tech dish.
Continue Reading Close“True Enough” at Google, and in San Francisco
A YouTubey presentation of my book.
As I mentioned in the comments yesterday, I’m getting ready to depart this space; I’ll have a fuller explanation tomorrow, sometime before or after I get in line to buy the new iPhone.
In the meantime, I thought I’d add a note about one of the more fun events related to my book’s release — the opportunity I had, in May, to speak at Google’s headquarters in Mountain View.
Continue Reading CloseThe iPhone 3G reviews are in: It’s pretty good
But battery life suffers, and the GPS isn't as great as you hoped.
Walt Mossberg (WSJ), David Pogue (NYT) and Edward Baig (USA Today) have been using the new iPhone 3G for a couple of weeks now, and today they all dish on their experiences.
Continue Reading CloseScary! YouTube ordered to hand your viewing history to Viacom
But there's a silver lining to one of the most bone-headed legal decisions in recent times.
Update: This post has been updated with comments from Viacom.
In the fall of 1987, a freelance reporter named Michael Dolan learned that judge Robert Bork kept an account at Potomac Video, a D.C. rental shop. This was at the height of the contentious and ultimately failed Senate confirmation hearings for Bork’s nomination to the Supreme Court — so naturally, Dolan thought there was a story here, and he went to work on getting a peek at Bork’s video rental history.
Continue Reading ClosePage 1 of 143 in Farhad Manjoo

