Farhad Manjoo
Microsoft kills books search engine because books aren’t fun
Hey Microsoft, this is exactly why you're losing to Google.
Microsoft has announced that it is shutting down Live Search Books and Live Search Academic, two search engines that aimed to index scholarly works that are often difficult to find online. The company is also ceasing its ambitious effort to digitize library books, a project that it had long promoted as an alternative to Google’s own such efforts.
The company says it “recognizes” that closing these services will “come as disappointing news” to publishers and Web searchers. And yet Microsoft says it must shut them down anyway, because letting people search through books and academic journals no longer fits into the company’s business strategy.
What’s that new strategy? Microsoft wants to help people who have “high commercial intent.”
I am not making that up. Satya Nadella, the company’s vice president for search, actually uses those words. Microsoft would simply prefer to build search engine just for people looking to buy stuff.
Indeed, if you’re buying stuff, Microsoft really wants to be your online friend. At Live Search cashback, the new search engine it unveiled this week, Microsoft even gives you cash for using its product. Why? Because you’re giving away your money! And advertisers just love that!
On the other hand, if you are, inexplicably and ungratefully, simply looking for information, Microsoft wants no part of that. Why don’t you go to Google or some kind of soup kitchen, you no-good freeloader?
This is heroically stupid. Seriously, is it any wonder that this company — this company which has, for a decade now, flailed about in all its efforts online — has found itself so outgunned by that Ph.D.-machine over in Mountain View?
I praised Live Search cashback as a brilliant effort born out of desperation, but make no mistake about the source of that desperation: Microsoft is giving people money to use its site because it has failed to get people interested in the vast majority of its online products.
So why is this? Why does MS have to pay people to search there? Why do we go to Google, for free, instead?
Of course, because early on, Google worked better. But why do we stick to Google? No small part of it is the company’s brand, which is built upon the company’s stated mission, “to organize the world’s information and make it universally accessible and useful.”
To be sure, Google wants to make money, and it, like Microsoft, has been fantastically successful at that. But on many of its products, Google makes no money at all.
It sees no cash in scanning library books or searching scholarly journals. Indeed, it’s had to spend money: Both to digitize the books and to defend a lawsuit by authors and publishers who object to its methods. (Microsoft had long promised authors that its books effort was better for them; guess not, eh?)
But Google derives enormous indirect benefits from these non-commercial projects. College students, for instance, spend endless hours on Google’s Web search engine, as well as on Google Scholar and Google Books, as part of the research. Where do you suppose the students will be inclined to go, later on, when they’re looking for sunglasses?
Google’s willingness to spend on not-in-it-for-the-money projects also surely helps it recruit the best minds in tech. I’ve spoken to Googlers who joined the firm primarily because they believed in its mission.
If you were a young tech engineer and had to choose between signing up with one firm that wanted to set free all the world’s information and another that wanted to focus on customers with “high commercial intent,” which would you pick, all else being equal?
Yeah, you’d choose the one with a brighter future. These days, it’s pretty clear which one that is.
The thinking man’s action hero
Using paper clips, chewing gum, chocolate and down-home ingenuity, MacGyver always saved the day. Let's bring him back -- and give him a girl!
It isn’t necessary to explain how, in the pilot episode of “MacGyver,” our mulleted, Midwestern hero gets himself trapped inside a top-secret research bunker overflowing with sulfuric acid. Suffice it to say, he needs to find a way out, and probably soon (because government agents are fixing to fire a missile at the bunker to prevent the acid from spilling into a nearby aquifer). Plus, he has to save the people he has found inside (among them a gun-wielding climate scientist who wants destroy the bunker in an effort to set back research into an ozone-layer-ruining weapon of mass destruction). Fortunately, MacGyver has a few chocolate bars, a scrap of sodium metal, a cold capsule, a pair of binoculars and cigarettes.
Continue Reading CloseGoodbye to Machinist
Yo, I'm out.

Today much of the tech world is sad that the iPhone 3G’s launch is going so miserably. But I’m sad that it’s my last day at Salon.
I’ve accepted a job at Slate, where, starting next week, I’ll be writing a twice-weekly technology column. Machinist will go on a break for a week, after which a guest blogger will bring you the latest tech dish.
Continue Reading Close“True Enough” at Google, and in San Francisco
A YouTubey presentation of my book.
As I mentioned in the comments yesterday, I’m getting ready to depart this space; I’ll have a fuller explanation tomorrow, sometime before or after I get in line to buy the new iPhone.
In the meantime, I thought I’d add a note about one of the more fun events related to my book’s release — the opportunity I had, in May, to speak at Google’s headquarters in Mountain View.
Continue Reading CloseThe iPhone 3G reviews are in: It’s pretty good
But battery life suffers, and the GPS isn't as great as you hoped.
Walt Mossberg (WSJ), David Pogue (NYT) and Edward Baig (USA Today) have been using the new iPhone 3G for a couple of weeks now, and today they all dish on their experiences.
Continue Reading CloseScary! YouTube ordered to hand your viewing history to Viacom
But there's a silver lining to one of the most bone-headed legal decisions in recent times.
Update: This post has been updated with comments from Viacom.
In the fall of 1987, a freelance reporter named Michael Dolan learned that judge Robert Bork kept an account at Potomac Video, a D.C. rental shop. This was at the height of the contentious and ultimately failed Senate confirmation hearings for Bork’s nomination to the Supreme Court — so naturally, Dolan thought there was a story here, and he went to work on getting a peek at Bork’s video rental history.
Continue Reading ClosePage 1 of 143 in Farhad Manjoo
