Cyrus Farivar
Death to FireWire 400
How Apple sets the industry standard -- again.
So after all the fanfare from Tuesday’s event, what with the new laptops and all, Apple has made yet another splash in the industry. But I’m not talking about the laptops themselves, nor their design, nor the fact that, as predicted, they’re sporting two graphics cards. I’m talking about the fact that Apple, as a company, has subtly made a very clear decision about technical standards and where the industry should go. For a company that hasn’t even yet cracked the 10 percent market share of the computer industry, Apple is remarkably adept at making spec decisions that affect the entire industry.
The new round of laptops ditch FireWire 400 in favor of USB 2.0. As many longtime Apple watchers no doubt recall, it was but 13 years ago that Apple helped usher in this new standard of high-speed data transfer between peripheral and computer. The idea, at the time, was that SCSI just wasn’t cutting it.
But with the sudden dissappearance of FireWire 400 — Wired’s Gadget Lab account: “FW400 met the killer’s eyes. He remained silent as the bullet entered his brain and he crumpled to the floor” — it seems pretty clear that this standard is no more. Even Steve Jobs himself wrote one customer to say that he didn’t need it anymore.
Many Apple fans aren’t too thrilled with this decision. Just read the Apple discussion boards:
“To me, it seems like Apple design guys (brilliant though they often are) are stuck in their ivory tower in Cupertino and go so ‘into’ the design aesthetic that they forget that real people, with real budgets, like to buy and use their products,” wrote one user named Robeddie. “It’s been said before, but here you have a consumer level laptop, and we can’t use consumer level DV cameras with it to edit. Wasn’t it Apple who advertised these things not long ago as THE tool for casual home movie editing?”
Further, as Gadget Lab laments:
The biggest problem with this is that you can’t use FireWire hard drives, which remain a lot quicker than USB 2.0. It also means that you cannot use the rather useful FireWire Target mode, which turns a Mac into a FireWire external hard drive. Perhaps there will be a new USB Target mode to make up for this, but right now we don’t know.
Yes, there are reasons for Apple fans to be upset, but this has happened before, and probably will happen again. Simply put, as Macworld senior editor Peter Cohen wrote me in an e-mail, the company is extremely good at figuring out what protocols to support, and what technologies to ditch.
“But Apple’s COO, Tim Cook, is always quick to point out that half of the customers who buy a new Mac from the Apple Store are new to the platform,” he wrote. “We can then infer that half the people who will be buying new MacBooks are new to the platform as well. For many of them, the MacBook’s lack of FireWire connectivity may not be a problem in the slightest; they may not have any FireWire peripherals at all.”
Furthermore, Apple users and the industry as a whole have been largely well served by these decisions.
“[This decision to remove FireWire is] similar to what Apple’s done before, with the removal of floppy drives from its computers, for example,” he wrote. “At the time, there were cries of derision from customers. Ultimately, it didn’t amount to much, and, in fact, the industry eventually followed suit.”
The original iMac, released in 1998, was the first Apple computer to ditch an internal floppy drive. It was also the first to include the up-and-coming standard of USB, another port decision that carried a lot of weight throughout the industry.
Further, Apple was soon the first company to include built-in Wi-Fi (instead of with an add-on external card), noted Phil Belanger, one of the pioneers of the Wi-Fi standard, in an e-mail to me.
“There is no question that Apple pushed the other notebook vendors by committing to Wi-Fi early and across the whole product line at a very aggressive price point,” he wrote.
So what does that mean for Apple, in establishing new standards? While Apple may have ditched FireWire 400 on its lower-end laptop models, it has thrown its weight behind an up-and-coming new-and-improved monitor standard, DisplayPort, as Macworld’s Peter Cohen also points out.
As he wrote me:
Apple has as much input into determining industry standards as any other business that avails itself of an opportunity to help formulate one. They sit on the advisory boards and steering committees of countless standards organizations. And in the case of DisplayPort, they’re in good company. Apple’s sitting with everyone from Intel to AMD and Nvidia to make it happen. I suspect that DisplayPort’s widespread adoption for computer monitors is more a question of when than of if.
Apple’s high public visibility certainly helps companies and organizations gain an awareness of their products and standards that wouldn’t be available otherwise. I suspect we wouldn’t see nearly any of the public interest in DisplayPort if it had appeared on a Gateway or HP laptop. As I said before, other companies have already introduced DisplayPort products, but there’s been little or no interest in it.
So yeah, maybe my FireWire-only drive won’t work on the new MacBook that I’ll probably buy next year. But I’m going to trust His Steveness on this one.
Fake text messages give false voting information
Obama prevailed, but there were still troubling problems with the voting process. Isn't it time to standardize federal elections?
This election has been full of superlatives and firsts. I’ve never been prouder to be an American abroad than right now. The historic rise of this unlikely candidate, in the unlikely story that is America, fueled by this unlikely swelling of the online masses donating in unprecedented numbers, is nothing short of historic and astonishing.
Continue Reading CloseCNN debuts hologram technology to beam people in 3-D
Yellin to Blitzer: "[I feel] a bit like Princess Leia right now."
Among the wackiest technologies that I’ve seen during this election night is CNN’s hologram technology — something that was predicted back in the Star Wars era.
There’s not much info as to exactly how this stuff works, other than what USA Today has reported:
Continue Reading CloseTop 10 songs to rock your Obama victory party
From reggaeton to techno, he's everywhere.
At the risk of being a bit premature, I decided to poke around the Internet to find what tunes I could spin to spice up my Obama victory party tonight. After consulting Wired, About.com and this massive list on YouTube, I’ve come up with my Top 10 Obama songs:
1) Mariachi Aguilas de Mexico – Viva Obama
Continue Reading CloseWhere to watch election results live online
And people, please go vote.

CBS screen shot
If you’re like me, you’re going to spend Election Night pretty much glued to the Internet, waiting for news to pop up wherever it might — on Twitter, blogs, YouTube and, yes, that good ol’ stalwart, the mainstream media. Usually I don’t watch television, but there are a few instances — like today — when I actually do want to watch something like CNN with the graphics, the analysis, the whole shebang. Further, I’m abroad, so it’s not like I can simply hop over to my local bar to watch election results (here’s a handy map showing when the polls close). So where can I go to watch live coverage online?
Continue Reading CloseFrance flexes its tech muscle with pending bill, new policies
If Digital France 2012 passes, l'Hexagone could see a slew of new tech-related laws.
The French seem to be all over all kinds of new, far-reaching digital policy.
First, the French Senate “voted overwhelmingly” (297-15) late last week to create a sort of digital three strikes law, which after the third strike, would cut people off from the Internet. It’s not entirely clear how a law like this would be enforced, especially considering the fact that people can access the Internet from home, from their workplace, and also from free, public Wi-Fi hot spots, not to mention at other locations such as a public library.
Continue Reading ClosePage 1 of 16 in Cyrus Farivar