2008 Elections

Sarah Palin: “The time for choosin’s comin’ real soon”

The Republican base greets its true leader in small-town Pennsylvania. And hits me with a car.

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Sarah Palin:

No wonder Sarah Palin is going rogue.

You would be too, if, five days before you and your running mate were possibly going to blow a presidential election in a big way, you could draw a crowd of 13,000 people to an outdoor baseball stadium in the near-freezing cold. How could you not have supreme confidence about your future in politics when your lollapalooza-level turnout took place in the same northern Pennsylvania town and on the same day that your direct competitor, the guy on the ticket that’s lighting up polls around the country, managed to pull a crowd of only around 400 into a temperature-controlled college gymnasium?

Welcome to Williamsport, Pa., where on one fresh-sliced Oct. 30, less than a week before the general election, Democratic vice-presidential candidate Joe Biden and his Republican counterpart, Sarah Palin, rallied within three hours and three miles of each other, to far different effect.

Biden, sounding tired but loud, had a simple task: push back against the Republican attack machine currently sweeping through Pennsyltucky, telling voters that Barack Obama is a socialistic, gun-stealing, Joe-the-Plumber hating, terrorist-associating spiller of innocent fetal blood. In traditionally red, rural, religious counties, Biden’s job is to remind voters that Democrats can speak to them about their lives as fluently as that Thrillah from Wasilla.

“I was born and grew up in Scranton,” began Biden, before saying hello to Sister Ann, one of his former teachers from St. Paul’s Catholic school in that nearby city; throwing out some love to the newly minted World Champion Philadelphia Phillies; and bragging about his wife, Jill, appearing on local WIP sports radio. Biden acknowledged the impending arrival of Palin to Williamsport, noting that “she’s a good person,” but that as “Bobby Casey” (for you outsiders, that’s devoutly Catholic, pro-life and popular Dem Sen. Robert Casey Jr.) has said, Palin and McCain can’t be mavericks if they’re really Bush sidekicks. (Reason No. 268 that Election Day cannot come soon enough: no more maverick-sidekick lipstick-dipstick jokes.)

“Almost everywhere we’re going is deep in red territory,” said Biden’s campaign spokesman David Wade as the senator spoke, acknowledging that the Palin rally would surely be a bigger draw in these parts, but that Biden’s presence often takes the edge off. Obama’s “defender in chief,” as Wade called Biden, is a known quantity in Williamsport. “There’s a little bit of Scranton in all these red counties.”

But that redness, said Wade, means Pennsylvania “is always a down-to-the-wire state. Republicans have always had this theory that if they can distract, and raise character issues, they can win it.”

Distractions and characters were very much in play at the Palin rally, where the line of people who had been waiting for her 7:30 appearance since before 2 was getting ever more labyrinthine. One woman was coloring in an unironic “I {heart} S & M” sign — that’s for “Sarah” and “McCain” — while a man dressed in full Hillary Clinton regalia was insisting that he/she was at the rally because “Obama ditched me.” Mostly, though, people were shivering with cold and anticipation, to see this election cycle’s Republican rock star.

“The media may not be portraying Sarah as popular,” said Ellen Margraff, “but look around.” Indeed, the size and ardor of the crowd recalled nothing so much as a Barack Obama rally, the ones that the media covered so breathlessly during the primaries and through Thursday, when he spoke at three rallies in three states, Florida, Virginia and Missouri, and drew as many as 10,000 each time. The polling on Palin may be terrible, conventional wisdom may insist that she has been a drag on the ticket — as Rachel Maddow argues, she could be “the single biggest anti-buoyancy agent of the McCain/Palin campaign.” But when you see one of these things — with the fans with their blankets and their buttons, their Christian literature and thundersticks in tow — there is a disconnect between all that conventional wisdom and the Palin fever that seems to be burning hotter than ever through the Republican base.

“She’s not with the Washington elite,” said Margraff. “She is a true person who stands by her beliefs.”

“I’ve come to see Sarah, our next vice president of the United States!” shouted Gloria Gordon, a 64-year-old police officer. “Everything she says, I agree with 100 percent of it.” Should McCain and Palin fall short of their goals next Tuesday, “She’ll be president in 2012,” assured Gordon without missing a nanosecond.

“I’m a strong woman, and I really relate to strong women,” explained 67-year-old Gloria Stere, who wore a bright blue Palin Power T-shirt. Stere said she had just retired from running her own sewing machine business, and though a “dyed-in-the-wool Republican,” she had considered — just thought about — voting for Hillary Clinton. But, she was quick to add, “Palin is the one that absolutely made my mind up about supporting John McCain. I took one look at her, heard her speak, and thought, ‘Oh my god,’ she is the one.”

“Even if they don’t win the election I’ll still be impressed by her,” said Diane Ellis, a 9th grade American history teacher. “Hopefully in the next four years the Republican Party will realize what they have there — and maybe even bring her on as presidential candidate. She and Hillary going at it — that’s what I’d like to see.”

Finally, about an hour before Palin’s scheduled arrival, Bowman Field kicked off its pre-party with the National Anthem sung under the giant flag suspended from a crane over the “Victory in Pennsylvania” sign. A security sniper ogled the chilly crowd with his night-vision glasses, and a local minister took the stage to offer a benediction that hit the trifecta of guns, gays and abortion. The preacher asked forgiveness “for so many [who] have shed innocent blood through the course of abortions, and so many [who] would stop the sanctity of marriage between a man and a woman.” With these abominations in mind, the preacher continued, “Thank you for raising up a woman like Gov. Sarah Palin at a time like this. Bless her for standing against those who would remove the guns from our cabinets, and those who would want to remove the baby from the womb of her mother. Bless her family as they adjust to changes in their lives that are going to be taking place on Tuesday.”

But the change most likely to come in Palin’s life on Tuesday is that she will no longer have to take second billing to John McCain, who was speaking to hundreds in Ohio while she was drawing throngs in Pennsylvania. Before Palin took the stage, the sound system blared the metal ballad “Here I Go Again,” by Whitesnake, as in “Here I go again/ On my own” and “Like a drifter I was born to walk alone.” The choice of overtures did little but bolster the theory that she is becoming one of those “rogue leaders” people are always talking about, ready to leave this immolating campaign behind and assume her rightful place as patron goddess of a rebel, socially conservative GOP faction. As Whitesnake played, and the crowd got increasingly hot for Palin, they waved signs like “Read my lips: country first!” and “Julianna’s mommy is voting for Piper’s mommy!”

When Palin walked out in a black coat and fuchsia scarf, First Dude Todd in a dress shirt and tie covered by a track-suit-style pullover, the crowd behaved as though it were on Oprah’s “You get a car! You get a car!” episode. There was pushing and screaming and waving and yelling and “Oh my god, Todd’s so cute”-ing.

Palin was her down-home bestest, peppering her brief address with references to the First Dude’s four snow-machine world championships, a lot of gratitude toward the veterans in the crowd, and a lot of folksy, g-droppin’ references to how “the time for choosin’s comin’ real soon,” a golden-oldie reference to Ronald Reagan’s famous 1964 speech in support of Barry Goldwater. Combined with Palin’s repeated use of the phrases “You betcha!” and “Drill, baby, drill!” and  her guess that the crowd was “so doggone proud” of the Phillies, and her environmental justification that “God has so richly blessed this land with resources” that we should probably strip-mine it, Palin seemed to be imitating Tina Fey’s imitation of her on “Saturday Night Live.”

Palin did go about 10 rounds with a very imaginary Barack Obama, at one point suggesting that his tax ideas “sound like socialism,” and that “they do that in other countries where people are not free.” Palin went on to make a direct — if a tad dramatic — plea to her adoring masses. “If you don’t want your dreams dashed by the Obama tax increase plan, then we’re asking for your vote. Pennsylvania, will you hire us?”

The crowd cheered in affirmation, and behind me, a woman’s voice could be heard picking up her phone and telling whomever was on the other line, “I’m at Sarah Palin! Where else would anyone be?” After a pause came, “I can’t see her shoes from where I’m standing. I don’t know which boots she’s wearing.” Further behind her still, a male voice yelled, “John McCain, not Barack Hussein!”

“The time of choosin’s comin’ so near,” Palin said again, sounding less like she was talking of Election Day and invoking Reagan and more like she was waiting for the Keymaster from “Ghostbusters.” “In the end, what John McCain and I believe in is what Ronald Reagan believed in … we believe that America is still that shining City on a Hill that Ronald Reagan used to speak of.”

But, alas, the model of Christian charity did not seep out into the Bowman Field parking lots. While I was interviewing some of the attendees, accompanied by another Salon staffer who was holding a video camera, a Palin fan in a newish silver sedan drove by and hit me hard in the back with the side mirror of the car, hard enough to bend the mirror back. Then the car drove off without anybody inside pausing to ask if I was all right. The middle-aged woman in the passenger seat, however, might have saluted me with an un-Christian hand gesture.

But no hard feelings, ma’am. I will just console myself that, as Sarah Palin says, the time for choosin’s comin’ near.

Rebecca Traister

Rebecca Traister writes for Salon. She is the author of "Big Girls Don't Cry: The Election that Changed Everything for American Women" (Free Press). Follow @rtraister on Twitter.

Nicolle Wallace’s Palin lesson: Make better stunt Veep picks

A running mate should be prepared, and maybe not about to be indicted (according to rumors)

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Nicolle Wallace's Palin lesson: Make better stunt Veep picksNicolle Wallace (Credit: ABC)

“Game Change” is a movie about how longtime Republican Party communications hack Nicolle Wallace and longtime Republican Party campaign hack Steve Schmidt actually have souls, and brains, and hence feel quite bad for accidentally being responsible for the creation of Sarah Palin, national monster. (Neither felt any qualms about working to get the most irresponsible warmonger currently serving in the Senate elected president, but Sarah Palin was nuts!)

So Wallace, following a 92nd Street Y panel last night, said this:

“There will be pressure to elevate a woman but there will be an equal amount of pressure to pick someone who is prepared,” Wallace said.

And then she said this:

Wallace flagged one female official in particular who she thinks would be a good choice this year.

“Nikki Haley — she’s great,” she said. “She’s the most effective surrogate Romney has.”

If the Sarah Palin problem was a problem of preparation and vetting, Haley … might present some issues? Specifically an odd and mostly unsubstantiated sex scandal and also these rumors that she might at any moment be indicted on tax charges. The tax thing might be bullshit and the affair story was the product of a self-promoting creep but they’re “out there,” as they say.

More important, Haley has been governor of South Carolina since January of 2011. As in very slightly longer than one year. And slightly less time being a governor than Sarah Palin had in 2008. It’s almost as if Wallace is making a pick not based on the principle of Who Would Be Best For the Nation but on demographics and optics?

Wallace also apparently suggested Carly Fiorina, which, lol. Romney/Ex-CEO who famously received a giant golden parachute when she was forced out of her company 2012, everyone! Just the ticket for the new economy.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Sarah Palin’s Hollywood ending

HBO's "Game Change" presents Palin as simply a bumbling Tina Fey -- and misses the real story of the 2008 campaign

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Sarah Palin's Hollywood endingJulianne Moore as Sarah Palin in HBO's "Game Change" (Credit: HBO Films)

HBO’s “Game Change,” airing this Saturday, is not actually an adaption of the book “Game Change,” by Mark Halperin and John Heilemann. It is “Sarah Palin Goes Rogue,” the movie, with a couple of anecdotes borrowed from the notoriously gossipy account of the 2008 election as a whole. (Or, arguably, it’s an adaptation of Scott Conroy and Shushannah Walshe’s “Sarah From Alaska.”)

That is sort of a shame. The Palin thing is the most heavily over-covered story line of the entire 2008 campaign, so focusing on it might be totally logical from a marketing perspective, but it’s unfortunate from an artistic one. The film re-creates various moments of YouTube campaign ephemera very well — remember when that old white lady called Obama an Arab and McCain looked uncomfortable? When it takes us behind closed doors, it’s to witness scenes any moderately close observer of the election and its aftermath could’ve dreamed up him- or herself. It might have been fun to see a TV movie about the Democratic primary fight; the personality clashes of the disastrous Clinton campaign would have made for entertaining television, and Mark Penn is surely a creature crying out for a grotesque Emmy-winning portrayal by, say, Paul Giamatti.

Instead, McCain has won the nomination three-and-a-half minutes into the film. Soon we’re watching Julianne Moore watch Tina Fey on TV. You remember the “SNL” sketches making fun of Palin, right? In case you don’t, “Game Change” airs lengthy chunks from most of them. It also has tons of actual footage from CNN and MSNBC and Fox News, and it re-creates debates and speeches and the Couric interview and the Charlie Gibson interview and a bunch of other things you saw either live or on YouTube when they happened.

Moore’s performance is not just fair but maybe even flattering. (For one thing, she doesn’t hit those flat upper Midwest vowels as gratingly as the real Palin.) Woody Harrelson plays strategist Steve Schmidt — the film’s protagonist — as a grizzled, “too old for this shit” campaign veteran called back to the trail against his better judgment. Jamey Sheridan is given barely anything to do as Mark Salter, McCain’s “conscience.” Salter, the primary author of his “Maverick” mythos, is limited, after the Palin selection, to making a hilariously over-telegraphed face of concern as everyone else in the war room applauds her first speech.

But the film is about Schmidt and Nicolle Wallace because they were pretty clearly Halperin and Heilemann’s primary sources, and we watch them become horrified by the depths of Sarah Palin’s ignorance at exactly the same time as everyone else in America became horrified by her ignorance.

Because it’s Hollywood, there’s very little politics in the film’s depiction of politics. Policies are simply things for Sarah Palin to write on note cards and not memorize. Operatives confidently declare, in faux Sorkin-ese patter, that if this or that meaningless decision is made, it means “we’ll lose by five.”

There is a sheen of faux cynicism (McCain swears like a sailor!) but it masks complete naiveté: Everyone is basically honorable and decent. Nicolle Wallace — a member of the Bush administration communications team — is sincerely alarmed at the prospect of someone as dangerously ignorant as Sarah Palin in the White House. On election night, she breaks down in tears as she admits to Schmidt that … she didn’t vote. They embrace.

The film subscribes to the simplest theory of Sarah Palin: That she is childlike, vain and incredibly ignorant but also an essentially decent person and wonderful mother. The moments that come closest to “unfair” — Sarah Palin doesn’t know that the head of Great Britain’s government is the prime minister, not the queen — are basically plausible. This isn’t Andrew Sullivan’s conniving, dangerous pathological liar. It’s an overwhelmed working mother whose most unhinged moments are explained by a crash diet. Her convention speech is largely stripped of its snarling attack lines, imagining a world in which it appealed to “the base” because of Palin’s heartfelt commitment to special-needs children and not because she was very good at saying mean things about Obama. (The film actually repeats the bullshit story that her teleprompter broke midway through, and she kept going.) Even when the film has her take a major heel turn — “if I am single-handedly carrying this campaign, I am gonna do what I want!” — after “winning” her debate with Joe Biden (played by video footage of Joe Biden), she is still basically an innocent seduced by the adoration of riled-up crowds and national attention. (Todd Palin barely does anything.)

The constant use of actual news footage adds a bit of verisimilitude but also constantly raises the question of why this lightly fictionalized version of the election actually needs to exist. “Game Change” is not really for serious political junkies, who remember all the stuff that did happen and will scoff at the stuff that didn’t. (At one point, John McCain answers his ringing iPhone in the middle of the night. He used a BlackBerry, HBO.) But if casually politically involved people want to see their assumptions about Sarah Palin reinforced, well, there are still those “SNL” sketches.

In the end, the Republican operatives who foisted Sarah Palin on an unprepared nation are rightly horrified that they created a monster, but at no point does anyone act concerned that their actual candidate was himself an angry, warmongering old crank with extremely fungible principles. Sure, Sarah Palin didn’t know what the Fed did. Do we have any proof John McCain knew what it should’ve done? Maybe everyone actually was totally unfair to poor Sarah Palin.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Baseless Condi Rice speculation making a comeback

Updated: To celebrate its return, a brief history of this variety of pundit fantasy writing

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Baseless Condi Rice speculation making a comebackCondoleezza Rice (Credit: Reuters)

[UPDATED BELOW] Joseph Curl, former White House correspondent for the Washington Times, is bringing me back to the good old days of 2006 in his latest opinion column for the conservative paper. It’s a breathless report that Condoleezza Rice will seek the vice presidency, and it’s a classic of the genre.

Any amateur can speculate that Chris Christie will enter the presidential race, or posit a Mike Bloomberg third-party run, or imagine Hillary Clinton launching a primary challenge against Barack Obama. After all, those three have actually won elections and expressed political ambitions. It takes a real pro to decide to build buzz around someone who not only hasn’t ever run for anything, but who’s never expressed a desire to run for anything.

Rice, the national security advisor in George W. Bush’s first presidential term and secretary of state in his second, is currently a professor at Stanford with the requisite right-wing think tank fellowship. She has not said or done anything “political” in years. But Curl has been hearing things!

America’s first black female secretary of state is quietly positioning herself to be the top choice of the eventual Republican presidential nominee, ready to deliver bona fide foreign-policy credentials lacking among the candidates. The 56-year-old has recently raised her profile, releasing her memoir in November and embarking on a monthlong book tour.

After 2 1/2 years as a professor at Stanford, Miss Rice is reportedly getting “antsy” to get back into the political game. “She’s ready to go,” said one top source.

Oh, a month-long tour in support of her book about her time in the Bush administration! She must be running for vice president, along with Donald Rumsfeld and Dick Cheney and Scott McClellan and George W. Bush.

There’s more. (And not just the part where Curl calls Rice “a spicy Rice dish” and waxes fetishistic about “her guns” being “a match for those of our first lady Michelle Obama.”)

Plus, her selection would be a giant chess move to counter the expected replacement of Vice President Joseph R. Biden with Secretary of State Hillary Rodham Clinton. Sure, the White House denies and denies, but that should really make any political watcher more suspicious. One White House insider even told me that the position swap was the only reason Mrs. Clinton joined the administration in the first place.

Curl has so many inside scoops packed into this column! I had no idea that our first presidential running mate swap since Ford’s 1976 campaign was basically a foregone conclusion and not just a weird Beltway journalist fantasy! But yes, I can see why the still  un-chosen GOP candidate would definitely be looking pretty closely at Rice — who’s been strongly making the case for her selection by not explicitly denying interest in the position — in case Obama replaces Biden with Clinton, which he will surely do.

The column gets worse (“Funny thing is, she is, unlike Barack Obama, an ‘American black’”) but that’s not really important. What’s important is exploring how someone like Condoleezza Rice ends up a perennial name on the fantasy ticket list.

Rice has been a subject of these columns since 2005, when she became Bush’s second secretary of state, and the White House tasked communications operative Jim Wilkinson — previously known best for inventing the false story of Jessica Lynch* — with getting Rice (and her boss) some much-needed positive press. Wilkinson did his job beautifully (remember when Rice’s knee-high boots were a topic of actual serious news coverage for weeks?) and Rice began receiving the “rock star” treatment.

In the Washington Post, Glenn Kessler, author of the 2007 Rice bio “The Confidante,” summarized the exact moment of the birth of the presidential speculation:

In March 2005, before Rice sat for an interview with the Washington Times, Wilkinson slipped a note to the editorial page editor, Tony Blankley, suggesting that she be asked whether she would consider running for president. It was an audacious proposal — she had been secretary for only six weeks — but such speculation would bolster Rice’s image as a leader. (Wilkinson and Blankley said they do not recall the incident, but others present said they saw Wilkinson’s note.)

Oh, the Washington Times.

Shortly thereafter, Dick Morris wrote a book claiming — nay, insisting — that 2008 would be “Condi vs. Hillary.”

As Iraq descended into a violent civil war in 2006, Rice-for-president buzz bizarrely grew. There was enough of a false grass-roots movement for a paint-by-numbers AP trend piece with a silly nickname and everything. Tim Russert asked her point blank. As always, she said no in no uncertain terms.

Then, of course, everyone began to speculate that she’d be McCain’s running mate. Robert Novak claimed as much on Fox. Dan Senor said she was pushing for the pick on some Sunday show. Hendrik Hertzberg wrote a Talk of the Town piece on the subject! McCain and Rice both finally denied “reports” that she was angling for the spot on the ticket.

Now, I guess, it’s time to start up the rumor mill anew.

But before you put pen to paper on that column about how a Gingrich-Rice ticket would surely win moderate women in Ohio, consider this: In addition to the fact that she’s always denied wanting the job, and in addition to the fact that she was an unmitigated failure in the Bush administration, downplaying terrorism as a priority prior to 9/11 and selling the public on the Iraq invasion with untruths, Condi Rice is pro-choice.

*Update: Jon Krakauer recently rescinded his claim that Wilkinson, then a communications aide to General Tommy Franks, was responsible for the initial false Washington Post report on Lynch’s apparent heroics before her capture. Though Wilkinson was obviously involved in the PR campaign surrounding Lynch’s rescue and return to the U.S., he apparently isn’t responsible for falsifying her actions or leaking that false story to the press.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Breitbart shock: Obama was in same place at same time as New Black Panthers

Right-wingers once again try to connect the president to a fringe group of laughable conservative boogeymen

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Breitbart shock: Obama was in same place at same time as New Black PanthersMembers of the New Black Panther Party, including, Divine Allah, left, arrive for funeral services for 13-year-old shooting victim, Tamrah Leonard, at the Friendship Baptist Church in Trenton, N.J., Saturday, June 13, 2009. (Credit: AP/Mike Derer)

Andrew Breitbart’s loud, dumb BigGovernment site has a loud, dumb story about how Barack Obama “appeared and marched with the New Black Panther Party in 2007.” The occasion was the 42nd anniversary of the march from Selma, Alabama, and in addition to Barack Obama, Hillary Clinton and Al Sharpton were also there, along with dozens of civil rights era luminaries and thousands of other people because it was a massive annual celebration and not actually an Obama campaign event.

The New Black Panther Party is a cartoonish fringe group of a couple guys who play “’60s radical” dress-up and say mean things about whitey for Fox cameras in order to scare old white people. They have been explicitly rejected by the old Black Panther Party. For some reason, various conservatives have dedicated themselves to proving that this weird, marginal group of Nation of Islam cast-offs is somehow supported by or deeply connected to the Democratic Party and the Obama administration in particular, because, you know, Eric Holder and Barack Obama, those are two guys who very obviously share the values of extremist anti-white proponents of racial separation.

So Breitbart “proves” something or other about the essential anti-white racistness of the Obama campaign by noting that members of the inane New Black Panther Party were spotted by cameras near Obama, at various times, and also NBPP head Malik Zulu Shabazz spoke at the event.

(Brietbart goes on to publish two pictures of the event despite the photographer withholding permission, because “The First Amendment allows photographs of such enormous public importance to see the light of day.” Good luck with that argument in court?)

Andrew C. McCarthy gleefully endorses Breitbart’s story in a breathless post at the National Review’s The Corner:

This is a shocking story, and a breathtaking indictment of the mainstream media which went out of its way to avoid vetting Obama as a candidate — and to make sure anyone who tried to do due diligence got no sunshine. A candidate who chose to appeared in the company of, say, the KKK, would have provoked relentlessly hostile media coverage and, in short order, have been marginalized as disqualified to hold responsible elective office.

If only the media had reported that some fringe weirdos also participated in this event that both Democratic candidates and thousands of other people participated in, and then the fringe weirdos sort of followed Obama around for a while. That would’ve opened America’s eyes! (I mean the media besides NPR, which did report that the NBPP was there.)

Here’s the bit of this sad, desperate reach that is the saddest and most desperate: “Andrew further reminds us that, in March 2008, the Obama campaign website posted an endorsement of Obama by the New Black Panther Party.” Whoa, did they really? Shocking if true! It is, of course, not true. It was a user-generated blog post on the Obama campaign site that the campaign removed as soon as they became aware of its existence. Because websites do not “post” things to themselves, generally, McCarthy’s statement can’t even be charitably described as technically accurate. It’s just a lie.

A random stupid incorrect Breitbart smear is worth paying attention to only to the extent that the smear threatens to bubble up to the more reputable conservative press, or Fox, or Republican elected officials. The McCarthy endorsement means keep an eye on this one!

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Palins give free publicity to book bashing Palins

Joe McGinniss' "The Rogue" gets a big marketing boost from its subject's classic (and predictable) overreaction

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Palins give free publicity to book bashing PalinsSarah Palin

Here, according to the National Enquirer, are the shocking revelations in Joe McGinniss’ new book about Sarah Palin, “The Rogue”:

  • She has done drugs.
  • She had sex with a basketball player before she married Todd.
  • She is mean and petty.
  • She is a bad mother.
  • She had an affair after she married Todd.

There is also, obviously, some stuff about Trig’s birth, but I have not yet read the book, so I couldn’t tell you how far down the rabbit hole that goes.

Here’s my reaction to those revelations: Sarah Palin is a person! She’s done drugs and pissed people off and slept with people, like 90 percent of American humans. If Sarah Palin was smart she’d dismiss the book with a chuckle, say nobody’s perfect, laugh off the “gossip,” and move on.

Sarah Palin might not be smart.

The Palins always prefer grand self-pitying martyrdom to quiet dignity, of course, which is why picking on them can be so profitable: They will always respond, and always help you drum up more publicity for your Palin-attacking venture. Instead of depriving the book of oxygen, they launched a multimedia attack on Joe McGinniss before he’d finished the first draft, and what they accomplished was … giving him more material and ensuring that even more breathless anticipation awaited the book’s release.

Now that the book’s rollout is underway, the Palins might as well get paid for their marketing efforts. Todd Palin angrily denounced it, again accusing McGinniss of having a “creepy obsession” with Sarah Palin. Oooh, it’s so creeeepy to write an unauthorized biography of a prominent public figure, right?

How bad did the Palins allowed themselves to be trolled? Sarah Palin’s people released a statement on behalf of Brad Hanson, Todd Palin’s former business partner, with whom Sarah Palin is alleged to have carried on an extramarital affair, some years back. The statement is a blanket denial, but what does having the supposed beau directly address the press accomplish, exactly? It just drives more interest in the book’s salacious, shocking revelations about the secret life of Sarah Palin. This guy, of all guys, should be kept out of it.

I am sure that Todd and everyone else is very personally pissed off that McGinniss went to Wasilla, talked to a bunch of people who hate them, and published a book full of stories about how bad and awful they are, but blowing up publicly just sends the message that there’s stuff in the book worth getting worked up about.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

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