It’s hard not to feel despondent about your dwindling 401K these days. Gazing on that crushingly puny number on your statement each month can snap you right out of your post-election afterglow and start you on a miserable chant: No, I can’t.
And hearing your parents and neighbors carp about their diminished means doesn’t help — they have guaranteed pensions to rely on, after all, something that may be all but obsolete by the time those of us in our 20s, 30s and 40s even think about retiring.
So is there any hope to be found on the retirement front? Is there anything you can do to right your listing 401K ship and steer happily toward that blissful retirement horizon? Like so many others, I was curious. And also like so many others, I don’t really understand half of what I’ve ever been told about 401Ks — named, unsexily enough, after a section in the Internal Revenue Code that allows employees to save for retirement by having money taken directly out of their paychecks (before they’re taxed on it) and invested in some combination of mutual funds including stocks, bonds or money market funds, as they instruct. I also wondered how to adjust my retirement-planning behavior in response to a plunging stock market, widespread layoffs and even wider-spread declarations of doom.
So David Wray seemed like a good man to talk to. Wray is the president of the Profit Sharing/401k Council of America and author of the book “Take Control With Your 401(k): An Employee’s Guide to Maximizing Your Investments.” He also happens to be about as upbeat about your chances for a decent retirement someday as a person can be in these economically troubled times.
Sure, things are looking financially bleak and no one knows what further misfortune awaits in the coming year, but, Wray predicts, long-term, America will take two steps forward for every step it has taken back — and if you plan carefully and play things right, you can see your shriveled retirement account recover, even soar. Yes, Wray says, you might actually come out of this dark time in better financial shape than ever.
The question, of course, is “how”? So I asked Wray to explain in the simplest terms possible why we should all keep chucking our hard-earned money into our 401Ks only to watch it get sucked away, exactly how to “balance” our “portfolios,” as everyone instructs us to do, and whether we should just give it all up and surrender to the notion of a destitute old age. Speaking on the phone from his office in Chicago, he patiently did his best to talk to me about retirement like I’m 5 — a 5-year-old who happens to have a house, a husband, two children and decades to work until retirement, that is.
As someone of modest, solidly middle-class means, who’s been putting some portion of my paycheck into my company 401K, which is not matched, I should be panicking right about now, right?
No, you should not be panicking. There is an underlying assumption to saving and investing, and that is that America will continue to be a successful place. That’s a fundamental assumption.
But is that a bad assumption?
That’s a good assumption. We have over 200 years of experience here. America has the most productive economy — and the most entrepreneurial, innovative workforce — in the world. We have tremendous natural resources. So it’s a certainty that America will continue to be a very successful place to be, economically.
That’s not just patriotic rah-rah? I mean, we made some pretty bad mistakes.
People can make mistakes, and they do. That’s why it’s not a straight line to the stars. We have cycles of growth and retreat. That is historic. But if you look over time, our country continues to move upward. So am I confident? Absolutely.
But I can’t even look at my 401K. I’m sure it’s gone way down. And here I am, putting more money into it.
Well, as a young person, you shouldn’t look at the values, because the values are not relevant. Let’s say you’re 40 years old — I’m 61, so 40 is young to me — and you have $40,000 in your plan.
Is that a shameful amount?
No, absolutely not. Remember, the goal here is to have money when you retire. Something is better than nothing. So, OK, let’s say on Dec. 31, you had $40,000. And that money was invested 70 percent in equities and 30 percent in some kind of fixed investment.
What’s a “fixed investment”?
It would be bond funds, money market funds, stable value funds.
So 70 percent in stocks and 30 percent in some version of those?
Right. So what’s happened is the value of your equities is down — let’s say it’s down 40 percent. So that 70 percent, that $28,000 is now worth — well, we need a calculator. [Quiet tapping] It’s now worth $16,800. The rest of the portfolio is plugging along, giving you a pretty crummy return: 2 percent. So the other part of your portfolio, the $12,000, is worth [an additional] $240. So what you’ve got in your 401K, total, is … $29,040.
Down from $40,000 a few months ago? That’s pretty cruddy.
That’s not good. But you’re not selling. You haven’t lost anything, because you’re not selling anything. Now, for the last nine months, you’ve been putting money in the plan.
That’s true, and the market is nice and low.
Right, so the same amount of money buys you more stocks. Let’s say your salary is $40,000. The typical 401K participant is putting in 10 percent of their salary, between them and their employer. So $4,000 a year is going in. So we put in three-quarters of that. So $3,000 is now in the plan, and $2,000 is buying those very low equities. And $1,000 is going into your fixed account, which is giving you another 20 bucks. So what you’ve done is, the basis on your equity has come down a little.
What does that mean?
The basis is the amount of money you paid for your equities. So you’re bringing down the average cost of the stocks. So what happens is when the market goes back up, your portfolio will go up faster than it went down. And certainly if the market gets back to where it was, you’re ahead, because you’ve been buying low.
So I should be putting even more money in my 401K right now.
That’s correct. If you are a long-term investor, and you are. The target age for retirement is 67 years old. And for our hypothetical 40-year-old, Social Security is going to give them 100 percent of their benefit when they’re 67 years old. That’s the rule.
Is that true? Can we depend on that really?
My own view is absolutely. I believe that the benefits promised in Social Security for nearly everyone will be met. There may be some modest adjustment. But the benefits will be there. When you’re 67, you’re going to get something.
How much will our hypothetical 40-year-old be able to count on, do you think?
It depends on their final income. The median wage worker who retires at the opportunity to get the full Social Security benefit is probably getting around 35 to 40 percent of final pay. You can go onto the Social Security Web site. They have a calculator. It gives you various ways to model what you would get. So you could put our 40-year-old making $40,000, and it will tell you what this person will get when they’re 67.
OK, let’s talk about allocations, where and how I invest the money in my 401K. What should I be doing now? I have my 401K, I’m putting money into it. You say it’s OK if I just put it in the file each month when it comes in the mail and pretend it isn’t there. But that’s assuming I made good choices about allocations in the first place, right?
Whatever you did, you’re going to have more than you would have if you had done nothing.
But let’s say I took the standard advice and chose a balanced portfolio, but then after making my initial allocations, I never touched them again. That’s fine, you say?
That’s bad. What you should do is sit down and do a long-term financial plan.
Who does that?
Well, no one does it, probably, but I thought you wanted a “best-case” scenario.
And, believe me, when people get to be about 50, they start thinking about this. When people get over 40, and certainly over 45, they start thinking about retirement.
Oh my god! I guess I’ll have to adjust my thinking.
You have to start thinking about the future. Think about this: You’re going to live to be 100 years old. Have you thought about that at all?
No.
Well, you might want to start thinking about that. When people get older and approach retirement, they start thinking, “Oh, I’m not going to be working for the rest of my life. Well, I better have some savings,” and they start saving for retirement. And the earlier you have that thinking process the better off you are. Because then you can start to put in place a plan that will help you accomplish whatever you think you need to accomplish.
And when you make your asset allocation, you need to rebalance every year. You need to go back and put your percentages back in order.
How do I know how to rebalance? I didn’t know how to balance the first time.
Well, companies give you materials. There are modeling programs. And more and more companies are giving the opportunity for participants to say, “I don’t want to do this. Do it for me.” It’s called lifestyle funds and –
I wish more companies did that. The 529 college savings fund I started for my son automatically allocates and adjusts based on his age and when it’s estimated he’ll attend college, and the return on that is much better than my piddly little attempt at 401K allocation. But many of us have no idea how to allocate. We feel good if we’re just putting money into it. We feel like if we’re putting money in, it will take care of itself. But that’s pretty dumb, right?
You want to make an informed decision. Fortunately, there has been a recognition over the last five years that many workers would rather have somebody else do this for them. And so more and more companies are doing this. It should be fairly universal within a short period of time.
So pretty soon 401Ks will be idiot-proof?
Well, I don’t know that it will be idiot-proof, but the company will say, “Look, you don’t have to do this. It’s your money. But if you don’t want to do anything, check this box. We’ll take care of it for you.”
What portion of my paycheck should I be putting away for retirement, given the fact that I also have a mortgage and day-to-day living expenses, and I need to be saving money for college for my kids?
We want to recognize that people have to live for the moment, too. But people really, really ought to try to get 10 percent in their plans, as kind of a floor.
How should we educate ourselves about how to allocate our 401K money right now?
Well, the good news is that what’s happened over the last year and the last few months especially has caused the 401K community to make even more information available to participants if they want it. The providers who support 401K are hiring more people to be on the other end of phone lines. So people should check their plan. There’s probably an 800 number you can call if you want to talk to someone. It’s never been easier to talk to them. There’s a tremendous amount of information.
Well, that’s the problem. There’s either not enough information or there’s too much information.
Well, more companies are providing people who can give you advice. A lot of the sites have online advice. If you want to spend a half an hour loading in financial data and things about your plan, it will give you a recommendation. It will say, “Here’s your situation,” and it will suggest, “Here’s what you should do.” And often you can call to get advice. Back in 1993, the companies didn’t give advice. Now more and more companies are providing those services.
I’ve heard a lot of companies are starting to take away their 401K matching. What’s going on? Is this the end of the 401K match? Are we all on our own now?
Well, there are two kinds of matches. There are matches that are fixed, that are part of the plan, and then there are variable matches. Companies that have fixed matches, for those to be suspended is very unusual — G.M., for instance [which announced in October that it would suspend its matching program]. At a lot of the companies, the match is discretionary, which means that the company makes the match if it can. Now usually the company makes the match. It’s in the best interests of everybody if there’s a match. People contribute more. They’re better off. The point of the whole system is to build loyalty from your workforce. Taking away the match is not a way that you make your workforce happy.
Remember, companies compete for workers and its 401K is one way that they do that.
Right, but if there’s widespread unemployment and workers are a dime a dozen and companies have to cut something, then what’s the motive for keeping it?
I don’t know. All I can say is that historically the overall matching rate declines when things are slow. And they’re higher when things are good. But companies by and large continue some kind of contribution into the plan. It is important that your current people showing up to work are committed, that they show up to work ready to go, and this is one of the ways that you help that happen and you can keep your good workers. It may be slow finding jobs, but there are jobs out there. Even in the worst of times, there are people getting new employment.
So you don’t think matching is going to go away.
No, it’s not going to go away. In 2001-2002 we went through a very bad period. People forget. I mean, in 2001 the economy stopped for a month. So we had a similar pattern back then. A few people, not many, suspended their fixed match. Some others who had these variable amounts reduced them because the companies were financially challenged. And then when things got better, the matches were brought back or the discretionary matches went back to their higher levels. But remember, this is a company-by-company decision. Even in the worst of times there are going to be companies that are doing very well. Because bad times for some are good times for others.
Do I have to worry about the company holding my 401K going bust?
No. Whatever it’s worth, it’s in there, it’s yours. You don’t have to worry about that.
So should I behave differently with an unmatched 401K than I would with a matched 401K?
If you’ve done your master plan and you know where you want to be, if the company is not contributing, you have to recognize that you either make up that difference yourself of you accept there will be less at the end of the day.
We’re back to the master plan?
Frankly, people should even just do a personal one-year budget. That’s a good start.
You sit down and you figure out, OK, what is the future? How long do I want to work? Have I talked about this with my spouse? You and your spouse should be having this conversation so you’re on the same wavelength.
OK, so tell me what we need to consider.
Well, you need to look at your family’s health history. You need to look at your own personal health history. Health is critical. But as you plan for your future, it’s even more important because the variation in health experience is enormous. Some people are going strong, and they’re 93 years old. And some people can’t pick up a telephone, and they’re 63. You should look at your current assets. Your current jobs. How much you’re making. How much of your money you’re currently saving. You need to do an inventory of where you stand, what your current assets are, and you need to look at where you are going to be in 15 or 20 years.
So how much do I need to retire, how much do I need to have saved?
I don’t really think there’s a single target.
But then I don’t really know what I’m aiming for, exactly.
I can give you a rule of thumb that will guarantee a retirement where you basically can continue to spend like you were before.
That sounds good. Go ahead, scare me. I’m ready.
I’m going to scare you. We’ve done a lot of studies: Ten times final pay. So if your final pay is $50,000, you should have $500,000 in a 401K plan [when you retire].
OK, I may not ever get there, but that’s actually lower than I thought it would be. So our 40-year-old with the $40,000 salary and the $40,000 in their 401K, are they on track for that?
We can see where they are. So our hypothetical person is contributing 10 percent of pay, and they’re in a diversified portfolio. Making certain assumptions — that they get salary increases, not huge ones, but just a steady middle-of the road increase — they’ll be making $88,852 a year when they retire at age 67. So their goal is to have $888,520 saved. And with their current rate of pay, their total savings will be $817,772. So they’re $70,748 short.
That’s not so bad.
That is not bad. 401K is about getting rich slowly. The power of compounding is enormous. Now what if you don’t make any contributions? Let’s change the formula.
Let’s say this hypothetical person loses their job. They have their $40,000 in their 401K, and they just let it run. They roll it into an IRA and don’t do anything else. They’ll still have $319,522 by the time they retire. They’re almost halfway to their goal because of the $40,000 that they already have.
And even with the economic downturn, you’re optimistic that we’ll continue on track.
Yes, with an understanding that, as you get closer to your retirement, you’ll cut down on your investments in stocks. You’re going to increase the fixed investments and cut down the volatile ones. Because you don’t want to be ready to cash in your $800,000, and because the market did what it did the last three months, it’s suddenly $600,000.
So a few years before I retire, I start to shift my investments, little by little.
Yes, and those target funds that we were talking about, the companies do that automatically for you, when you get closer to when you need the money. On the other hand, you need to look at your own situation. Because maybe you’re like my dad, who took his final paycheck when he was 85 years old.
Wow.
So some people keep going. Some people want to retire when they’re 58.
Aren’t there huge consequences for that at this point? Can anyone retire that early anymore?
If you have enough money. It depends on your circumstances. There are people who are extremely thrifty. We don’t really see them much.
I try to save and make careful choices, but I don’t know if I’ll ever be in a position financially to retire.
That’s why doing a plan and some calculation will help. Right now, part of what’s driving all the fear is the uncertainty. And I think if people would sit down and figure it out, they’d feel better.
Yeah, well, sure, if everyone had someone to figure out the calculation they’d feel better, and you’re saying companies are starting to do that — because there’s been a recognition of the workers’ overwhelming cluelessness.
Also the recognition that the need for help is universal. And the companies have responded. In 2000, 2002, the cold water got thrown on us. We’ve seen an explosion of support for 401K participants in the last five years. Automatic enrollment, automatic rebalancing, the increase in advice.
So is it more likely or less likely that we’ll end up destitute?
What we have to look at is that currently, people who are retiring today are retiring in good shape. I don’t see why future generations shouldn’t continue to do very well in retirement. I think we all have to recognize that we’re all going to live to be 100 years old. That’s the good news. The bad news is, we’re going to have to take care of ourselves in this period. But the balance sheets of everyone in America are going to be stronger when we get out of this.
This article is a condensed excerpt from the new book
"Demand," from Crown Business.
Not so long ago, the core skill of the United States was new industry creation. And at the same time — not coincidentally — the country boasted the world’s largest and fastest-growing economy. During the 1920s, 1930s, 1940s, 1950s, and 1960s, scientific and technological breakthroughs from the United States produced a steady stream of extraordinary new industries and products. These industries stimulated consumer demand and, by providing high-paying jobs, enabled it.
That stream of basic discoveries was produced not mainly by self-funded geniuses in backyard garages but rather by a quite unusual and focused machine for discovery and innovation — a network of institutions deliberately founded, organized, and run for the purpose of fueling scientific and technological insight. Including such legendary institutions as Bell Labs, Xerox PARC, RCA Laboratories, DARPA, and others, this network consisted of public, private, nonprofit, and for-profit efforts working in combination. Programs with clear commercial potential were supported alongside efforts at “pure science,” with the two streams resonating with and feeding off each other. This discovery and innovation machine existed because of a business and political culture that supported invention independent of immediate practical applications, as being “good for the country.”
The contributions these institutions made to science, technology, and the economy—including the creation of millions of high-paying jobs and entire industries—are both enormous and difficult to quantify.
Consider Bell Labs, for example. Founded in New York City in 1925 under the leadership of research director Frank B. Jewett as a joint venture of American Telephone & Telegraph and Western Electric to develop equipment for the Bell System telephone companies, the labs grew to include facilities in New Jersey, the Chicago area, and several other locations. Supporting both pure scientific research and technological developments with immediate applications to telecommunications, Bell Labs spawned or supported a startling number of scientific breakthroughs that played pivotal roles in the history of twentieth-century technology and that created entire new industries with millions of high-paying jobs. The invention of the transistor by Shockley, Bardeen, and Brattain is only the most dramatic and important example. Some others:
- The first public demonstration of fax transmission (1925)
- Invention of the first synchronous-sound movie system (1926)
- First transmission of stereo signals (1933)
- First electronic speech synthesizer (1937)
- Research underpinning the development of the photovoltaic cell (1941)
- First description of the laser (1958)
- Development of metal oxide semiconductor field-effect transistor, basis for the large-scale integrated circuits that make modern IT possible (1960)
- Creation of the UNIX operating system (1969)
- Development of cellular network technology for cellular telephony (late 1960s to 1971)
- Creation of C programming language (1973)
Seven Nobel Prizes in physics were awarded for work completed at Bell Labs. And the number of companies and entire industries built on the foundations laid at Bell Labs is almost incalculable.
However, over the last two decades, funding and staffing of Bell Labs has been drastically reduced. The number of researchers has fallen from 3,400 to fewer than 1,000. And in August 2008, its parent company, Alcatel-Lucent, announced it would be pulling out of some of its last remaining areas of basic science—material physics and semiconductor research—to focus on projects that promise more immediate payoffs.
Financial pressures made this decision inevitable. But it cost our economic system a unique asset whose value is literally incalculable, since pure scientific research often has long-term benefits that are impossible to predict.
Here’s one example. In 1948, Bell Labs scientist Claude Shannon, who is widely acknowledged today as the founder of modern information theory, published his paper “A Mathematical Theory of Communication” in the Bell System Technical Journal. At the time, it was a piece of “pure science,” with no obvious or immediate practical payoff. But years later, physicists applying Shannon’s ideas to the mathematics of data transmission discovered ways of sending digital information at ultrafast speeds over copper wires, making DSL connections possible. Today those connections bring high-speed Internet service into 160 million homes.
Thus the downsizing of Bell Labs isn’t simply a loss for scientists interested in knowledge for its own sake. It eliminates one powerful mechanism for pursuing new concepts whose potential practical benefit we will never know.
In similar fashion, the other great U.S. research institutions of the twentieth century, such as RCA, DARPA, and PARC, have also been downsized and redirected.
Formed in 1935 and based since 1942 in Princeton, New Jersey, RCA Labs (formally known as the David Sarnoff Research Center) was even more focused on wireless communication than Bell Labs. RCA Labs helped to perfect the science of black-and-white TV and laid the technical foundations for both the color television broadcast network and its system components. This new industry generated enormous demand and millions of jobs in programming, advertising, manufacturing, and TV station operation. RCA Labs went on to make discoveries that enabled space communication, satellites, disc recording, low-power MOSFET and CMOS technology, liquid crystal displays, and a host of other breakthroughs.
Today, DARPA’s [Defense Advanced Research Projects Agency, the Department of Defense's agency for the development of new technology] focus and methods have changed dramatically. Partly in response to the trauma of 9/11, DARPA has shifted its emphasis from broad-based scientific inquiry to projects with short-term military applications. Funding has been moved from universities to military contractors; publicly available research designed to spur further advances by others in the field has given way to classified programs conducted in secrecy.
PARC, Xerox’s Palo Alto Research Center—the original gestation place for the technology that ultimately gave rise to E Ink, the Kindle, and a growing array of related products—offers another, somewhat different example of the challenges now facing America’s discovery and innovation machine.
In the 1970s, PARC thrived thanks to generous funding by its corporate founder and sponsor, as well as a hands-off philosophy that encouraged independent, farsighted work regardless of immediate applications. Note that PARC was established in 1970 some three thousand miles away from Xerox’s headquarters in Connecticut—a move that both symbolically and practically emphasized its freedom to establish its own direction.
In its heyday, PARC employed some 280 researchers. It was a powerful magnet for many of the most brilliant and creative minds in its fields. And as at Bell Labs, the discoveries and breakthroughs made at PARC fed on one another, creating a uniquely valuable upward spiral of creativity and innovation. Fueled by the extraordinary talent that had grown up doing DARPA projects in the 1960s, PARC produced perhaps the greatest set of discoveries in the shortest time of any innovation engine in history: the graphical user interface, the personal computer, the Ethernet, WYSIWYG (what-you-see-is-what-you-get) design software, laser printing, and many others.
Today, the number of researchers at PARC is about 165. The focused profile and business goals of today’s PARC typify the fate of America’s once-enormous, well-funded research institutions. Although smaller versions of the great industrial labs continue to operate, the gigantic research infrastructure filled with freewheeling, visionary scientists has been dramatically reduced.
The decline of the twentieth-century discovery engines forces the question: Who is going to produce the scientific breakthroughs that will create the new industries on which tomorrow’s demand will be based?
The hopeful news: The creative spark once embodied in places like Bell Labs still burns — on a smaller scale, but as intensely as ever — at a handful of institutions that are pioneering new approaches to scientific discovery and technological innovation.
The first is a twenty-first-century microcosm of Bell Labs—a corporate-sponsored research institution that is focused not on projects with obvious commercial viability and short-term payoff but on open-ended exploration of diverse technological challenges. Honda Research Institute (HRI), a division of the automaker with facilities in the United States, Japan, and Europe, is the group behind ASIMO, a humanoid robot that boasts an amazing array of capabilities. Why would a car company be involved in such a project? And what does this have to do with demand?
Today the Honda Research Institute focuses on open-ended exploration of diverse technological challenges, with the explicit goal of “contributing to society.” Top researchers are recruited and given the resources to pursue their own projects, even if they have no direct value to the corporation’s current product line—or bottom line. ASIMO’s systems for monitoring and controlling robotic movements have yielded technologies now being used in developing Honda’s Walk Assist devices to improve the mobility of people who are elderly, frail, or disabled, such as hip/leg pads that respond to signals from the walker to provide support as needed. Just count the number of people over the age of seventy-five, and you can begin to sense the magnitude of the potential.
ASIMO also spawned DiGORO, a robot that learns how to clean and keep house by imitating human movements glimpsed through a camera on its head. And back in the auto industry, ASIMO technology has also led to Honda’s Lane Keeping Assist System, which uses cameras and steering controls to help keep cars from drifting. Thus ASIMO and the other projects under way at HRI have the potential to solve consumer hassles and human problems on a global scale—and to unlock a series of huge streams of twenty-first-century demand for Honda.
Another effective discovery-producing model for the twenty-first century is the “demo or die” research model exemplified by the famed MIT Media Lab. In the Media Lab’s new glass building, researchers working on a range of projects, including cars, robots, biomechatronic limbs, hyper-instruments, and early education projects can all watch and interact with one another—a “fish-scale model” of overlapping disciplines that reinforces the multidisciplinary nature of the lab.
Considering its relatively small size—an approximately $35 million operating bud get supporting some 40 faculty members, senior researchers, and visiting scholars, and close to 140 graduate students—the lab’s output is prodigious and broad. In twenty-five years, more than eighty start-up companies have been spun out of it. The lab’s E Ink spin-off (1997), for example, is the key to legible, low-power-consumption e-readers. One Laptop per Child, a Media Lab spin-off, was the spark that inspired ASUSTeK’s Eee netbook. Another spin-off, Sense Networks, uses cell phone data to map the real world, much as Google indexes the Internet. Harmonix (the music technology behind Rock Band video games) and TagSense (RFID and wireless sensing) also came from the lab. Other products and projects have been co-developed with industry, including WebFountain, an architecture for text analysis of billions of pages for IBM, and wireless mesh networks for Nortel.
The Media Lab is, in many ways, the antithesis of a corporate R&D lab. It focuses on human needs, but has no blinders—no time constraints or deadlines, no shareholders to please. It celebrates openness and collaboration between different disciplines and entities. But it winnows ideas quickly because of the emphasis on testing concepts through prototype building. The discoveries that work find their way into the world, with E Ink as exhibit A.
And then there is SRI. Founded in 1946 in Menlo Park, California, as the Stanford Research Institute, it is now the largest nongovernmental lab in the United States, with roughly $500 million in government-and corporate-funded projects. Like the Media Lab, SRI stretches the R&D horizon far beyond the typical corporate three-to-five-year view. But SRI shows that a research lab armed with a system for commercialization of ideas can successfully cross the so-called valley of death that separates the lab from the marketplace—a route littered with unread papers and long-forgotten patents describing products that never connected with customers.
Siri, a virtual personal assistant for the iPhone, is one of SRI’s latest spin-offs. When users speak to their phones, Siri understands the question or command, performs research, and responds. Over time, Siri adapts to users’ individual preferences, making a tailored, concierge-like experience possible.
The development of this super-sophisticated virtual assistant would not have been possible without almost $200 million in DARPA funding for artificial intelligence research spread over twenty-five universities. Then the disparate research findings were pulled together under the auspices of SRI’s CALO (Cognitive Assistant that Learns and Organizes) project. One application born from the research project was shaped for the market by Dag Kittlaus. A former research engineer at Motorola who was frustrated by the slow pace of commercialization in a large corporate environment, Kittlaus found SRI a fast and effective launch pad for vanguard products. After roughly half a year at SRI, Kittlaus spun off Siri in 2009 with $24 million in venture capital backing; a year later, the company was bought by Apple for an undisclosed amount thought to be in the $200 million range.
SRI held a stake in Siri and enjoyed one of its best investment returns ever. It’s an unusual financial model for a research lab, but one that SRI has perfected. In the last fifteen years, SRI has spun off more than forty companies, creating new industries and billions of dollars in market value. Three of the spin-offs—Nuance, Intuitive Surgical, and Orchid Cellmark—have been taken public, with a combined market cap of nearly $20 billion and more than six thousand employees.
Each quarter, an SRI Commercialization Board meets to pore through dozens of the best market-ready ideas, looking for disruptive market opportunities and a “golden nugget” solution that meets SRI’s criteria for value creation—and has a champion who has assembled a team. Once an idea is selected, SRI recruits an entrepreneur in residence—someone like Siri’s Kittlaus—who works on-site for three to eight months to prepare the venture for funding and spin-off. Throughout this period, SRI’s nVention advisory board provides close ties with Silicon Valley venture capital funds, a set of connections whose value is difficult to overstate. Out of many candidates, the Commercialization Board moves about ten opportunities a year through its pipeline—winnow, winnow, winnow—and actually launches two to four ventures.
Two very different business creation myths have long coexisted in Silicon Valley’s business culture. The better-known narrative is that of the venture-funded entrepreneur in a garage whose invention leads to an IPO. The older, now largely forgotten, story is one of the government-funded initiative, like the DARPA projects that led to personal computers, networking, and the Internet. SRI has helped build companies following both pathways, and is arguably the first institution to meld them into one coherent and potentially more powerful narrative of innovation for the twenty-first century.
Carlson sometimes worries about the long-term future of the SRI model. One reason for his concern is America’s flagging production of new scientific talent. “If it were not for our foreign-born researchers,” he observes, “America’s growth would stop.” And he points out that China today has more honor students than the United States has students. Partly as a result, America’s strategy for innovation is “inadequate.” “Solar cells were invented here,” he says, “but most of the value is going to China. Compared to America, China is buying forty-one times more manufacturing equipment for solar cells.”
Part of Carlson’s response would be a shift in national immigration policy: “I would let in all the smart, educated folks I could find,” he recommends — and he adds with a smile, “. . . and all the chefs.”
According to hoary legend, Charles Duell, commissioner of the U.S. Patent Office, is supposed to have said, in 1899, that “everything that can be invented has been invented.” Researchers have failed to unearth evidence that Duell said any such thing, and in fact he appears to have been quite bullish about the prospects for twentieth-century technological innovation—and rightly so.
But there’s this much truth in the Duell myth: Despite the brilliant work of today’s great demand creators, we are living largely off inherited riches. Many of the breakthroughs on which today’s demand is based came from four sources: RCA Labs, Bell Labs, DARPA, and PARC. The transistor, on which so much of today’s demand depends, was invented way back in 1947.
There’s no shortage of challenges that have large-scale human, social, and economic implications and—equally important for the true scientist—offer fascinating lifelong work for those who choose to tackle them. The list of Grand Challenges for the twenty-first century created by the National Academy of Engineering testifies to that. But exactly when and where will tomorrow’s big breakthroughs finally appear? The answer is still unknown—and it depends, in part, on our readiness to do two things: rebuild the engines of industry creating discovery, and make science prestigious again, in a way that encourages the best minds to take up the challenge that only they can meet—to make the basic discoveries that lead to tomorrow’s new industries and tomorrow’s new forms of demand.
Excerpted from “Demand“ by Adrian J. Slywotzky with Karl Weber © 2011 Oliver Wyman. Reprinted by permission of Crown Business, an imprint of the Crown Publishing Group.
Adrian J. Slywotzky is the author of “The Profit Zone,” (selected by BusinessWeek as one of the ten best books of the year), “Value Migration,” “How to Grow When Markets Don’t” and “The Upside.” The Times of London has named him one of the top 50 business thinkers, and Industry Week has named him one of the six most influential management thinkers.
Karl Weber is a writer specializing in business, politics, and social issues. He has collaborated with Adrian Slywotzky on four previous books, including “The Upside” and “How Digital Is Your Business?”
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Food pantries picked over. Incomes drying up. Shelters bursting with the homeless. Job seekers spilling out the doors of employment centers. College grads moving back in with their parents. The angry and disillusioned filling the streets.
Pan your camera from one coast to the other, from city to suburb to farm and back again, and you’ll witness scenes like these. They are the legacy of the Great Recession, the Lesser Depression, or whatever you choose to call it.
In recent months, a blizzard of new data, the hardest of hard numbers, has laid bare the dilapidated condition of the American economy, and particularly of the once-mighty American middle class. Each report sparks a flurry of news stories and pundit chatter, but never much reflection on what it all means now that we have just enough distance to look back on the first decade of the twenty-first century and see how Americans fared in that turbulent period.
And yet the verdict couldn’t be more clear-cut. For the American middle class, long the pride of this country and the envy of the world, the past 10 years were a bust. A washout. A decade from hell.
Paychecks shrank. Household wealth melted away like so many sandcastles swept off by the incoming tide. Poverty spiked, swallowing an ever-greater share of the population, young and old. “This is truly a lost decade,” Harvard University economist Lawrence Katz said of these last years. “We think of America as a place where every generation is doing better, but we’re looking at a period when the median family is in worse shape than it was in the late 1990s.”
Poverty Swallows America
Not even a full year has passed and yet the signs of wreckage couldn’t be clearer. It’s as if Hurricane Irene had swept through the American economy. Consider this statistic: between 1999 and 2009, the net jobs gain in the American workforce was zero. In the six previous decades, the number of jobs added rose by at least 20 percent per decade.
Then there’s income. In 2010, the average middle-class family took home $49,445, a drop of $3,719 or 7 percent, in yearly earnings from 10 years earlier. In other words, that family now earns the same amount as in 1996. After peaking in 1999, middle-class income dwindled through the early years of the George W. Bush presidency, climbing briefly during the housing boom, then nosediving in its aftermath.
In this lost decade, according to economist Jared Bernstein, poor families watched their income shrivel by 12 percent, falling from $13,538 to $11,904. Even families in the 90th percentile of earners suffered a 1 percent percent hit, dropping on average from $141,032 to $138,923. Only among the staggeringly wealthy was this not a lost decade: the top 1 percent of earners enjoyed 65 percent of all income growth in America for much of the decade, one hell of a run, only briefly interrupted by the financial meltdown of 2008 and now, by the look of things, back on track.
The swelling ranks of the American poor tell an even more dismal story. In September, the Census Bureau rolled out its latest snapshot of poverty in the United States, counting more than 46 million men, women, and children among this country’s poor. In other words, 15.1 percent of all Americans are now living in officially defined poverty, the most since 1993. (Last year, the poverty line for a family of four was set at $22,113; for a single working-age person, $11,334.) Unlike in the lost decade, the poverty rate decreased for much of the 1990s, and in 2000 was at about 11 percent.
Even before the housing market imploded, during the post-dot-com-bust years of “recovery” from 2001 to 2007, poverty figures were the worst for any recovery on record, according to Arloc Sherman, a senior researcher at the Center on Budget and Policy Priorities. The Brookings Institution, meanwhile, predicts that the ranks of the poor will continue to grow steadily during the years of the Great Recession, which officially began in December 2007, and are expected to reach 50 million by 2015, almost 10 million more than in 2007.
Hitting similar record highs are the numbers of “deep” poor, Americans living way below the poverty line. In 2010, 20.5 million people, or 6.7 percent of all Americans, scraped by with less than $11,157 for a family of four — that is, less than half of the poverty line.
The ranks of the poor are no longer concentrated in inner cities or ghettos in the country’s major urban areas as in decades past. Poverty has now exploded in the suburbs. Last year, more than 15 million suburbanites — or one-third of all poor Americans — fell below the poverty line, an increase of 11.5 percent from the previous year.
This is a development of the last decade. Those suburbs, once the symbol of by-the-bootstraps mobility and economic prosperity in America, saw poverty spike by 53 percent since 2000. Four of the ten poorest suburbs in America — Fresno, Bakersfield, Stockton, and Modesto — sit side by side on a map of California’s Central Valley like a row of broken knuckles. The poor are also concentrated in border towns like El Paso and McAllen, Texas, and urban areas cratered by the housing crash like Fort Myers and Lakeland, Florida.
The epidemic of poverty has hit minorities especially hard. According to Census data, between 2009 and 2010 alone the black poverty rate jumped from 25 percent to 27 percent. For Hispanics, it climbed from 25 percent to 26 percent, and for whites, from 9.4 percent to 9.9 percent. At 16.4 million, more children now live in poverty than at any time since 1962. Put another way, 22 percent of kids currently live below the poverty line, a 17-year record.
America’s lost decade also did a remarkable job of destroying the wealth of nonwhite families, the Pew Research Center reported in July. Between 2005 and 2009, the household wealth of a typical black family dropped off a cliff, plunging by a whopping 53%; for a typical Hispanic family, it was even worse, at 66 percent. For white middle-class households, losses on average totaled “only” 16 percent.
Here’s a more eye-opening way to look at it: in 2009, the median wealth for a white family was $113,149, for a black family $5,677, and for a Hispanic family $6,325. The second half of the lost decade, in other words, laid ruin to whatever wealth was possessed by blacks and Hispanics — largely home ownership devastated by the popping of the housing bubble.
The New Lost Decade
As for this decade, less than two years in, we already know that the news isn’t likely to be much better. The problems that plagued Americans in the previous decade show little sign of improvement.
Take the jobs market. Tally the number of jobs eliminated since the recession began and also the labor market’s failure to create enough jobs to keep up with normal population growth, and you’re left with an 11.2 million jobs deficit, a chasm between where the economy should be and where it is now. Filling that gap is the key to any recovery, but to do so by mid-2016 would mean adding 280,000 jobs a month — a pipe dream in an economy limping along creating an average of just 35,000 jobs a month for the past three months. Unless the country’s jobs engine were somehow jump-started, 11.2 million jobs in this decade would be a real stretch.
But few in Congress, and none of the controlling Republican politicians, will even think about using the jumper cables. President Obama’s relatively modest American Jobs Act, for instance, was declared a corpse on arrival at the House of Representatives. On Monday, a reporter asked House Majority Leader Eric Cantor (R-Va.), “The $447 billion jobs package as a package: dead?” Yes, Cantor assured him, indeed it was.
The president and his administration watch despondently from the other end of Pennsylvania Avenue. And for the majority of Americans, a jobless “recovery” exacts an ever-greater toll on their earnings, their families, their health, their basic ability to make ends meet.
The question on many economists’ minds is: Will the U.S. slump into a double-dip recession? But for so many Americans living outside the political and media hothouses of Washington and New York, this question is silly. After all, how can the economy tumble back into recession if it never left in the first place?
No one can say for certain how many years will pass before America regains anything like its pre-recession swagger — and even then, there’s little to suggest that the devastating effects of the middle class’s lost decade won’t have changed this country in ways that will prove permanent, or that the gap between the wealthy and everyone else will do anything but increase in good times or bad in the decade to come. The deep polarization between the very rich and everyone else has been decades in the making and is a global phenomenon. Reversing it could be the task of a lifetime.
In the meantime, the middle class has flat-lined. Life support is nowhere close to arriving. One lost decade may have ended, but the next one has likely only begun.
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This article is an adapted excerpt from the new book,
"Greenback Planet," from the University of Texas press.
“It’s China’s World. We Just Live in It,” Fortune announced in October 2009. The accompanying article described a prospecting trip in Africa by officials of the China National Offshore Oil Corporation. Nigeria was renewing production licenses in its oil fields, and CNOOC was aiming to elbow aside such traditional players as Exxon Mobil and Royal Dutch Shell. “The Beijing-based company wants to secure no less than one-sixth of the African nation’s production,” the article asserted. “And CNOOC, apparently, isn’t screwing around.” China’s sudden appearance distressed the existing licensees but delighted the Nigerians. “We love this kind of competition,” a spokesman for the government said.
The Fortune piece went on to describe other properties the Chinese were snapping up. Just the previous month the China Investment Corporation, the government’s sovereign wealth fund, had spent a billion dollars on a minority stake in a Kazakhstan oil and gas company. About the same time the CIC paid $850 million for part of a Hong Kong trading firm. The China Development Bank floated Brazil a $10 billion loan to underwrite exploration off the South American coast. “So far this decade,” the Fortune correspondent recounted breathlessly, “China has spent an estimated $115 billion on foreign acquisitions. Now that the nation is sitting on massive foreign-exchange wealth ($2.1 trillion and counting), it is eager to find something (anything!) to invest in besides U.S. Treasury debt.”
The nineteenth century had been the era of the gold standard, the twentieth of the dollar standard. What the twenty-first century will be is anyone’s guess. But some guesses have been more credible than others. The dollar has had a good run. It made America rich; it saved democracy; it defeated communism. Yet it suffered from its very success. As the closest thing to a world currency, it knitted the planet into a single economy more fully than any currency before. In doing so it spread prosperity more widely than prosperity had ever been spread, but it diluted prosperity for those steelworkers in America, maize farmers in Mexico, cobblers in Italy who found they couldn’t compete in the new world market.
And it magnified the effects of the instabilities that have always afflicted dynamic markets. The financial panics of the early nineteenth century in America were local affairs, confined to a modest number of firms and affecting comparatively few people. The panics of the late nineteenth century had national effects, with some transatlantic connections via the gold standard, yet most of the world hardly noticed. In the modern era — the era of the dollar — the world couldn’t help noticing. The panic of 1929 helped trigger the global crisis of the 1930s. Not by accident did the nations of the world, gathered in London in 1933, listen for Franklin Roosevelt to declare the value of the dollar and thereby decree their fate. Richard Nixon’s closing of the gold window in 1971 rocked financial markets from London to Tokyo and Buenos Aires to Bombay. The dot-com bubble of the late 1990s burst in Silicon Valley but blew out lights in Bangalore and Mumbai (Bombay’s new name), Shanghai and Taipei, Seoul and Sydney.
And then things got really hairy. The first years of the new century witnessed risk-taking on a scale never experienced before and hardly ever imagined. Wall Street leveraged debt in real estate, in corporate shares, in derivatives, in a hundred other instruments that paid dizzying returns when the markets smiled and exacted harrowing revenge when the markets growled. Foreign firms, big and small, joined the action; the tiny country of Iceland became a banking powerhouse and the richest nation in the world on a per capita basis until the financial markets crashed and left the country staggering under a debt equivalent to seven times its total annual production. The Persian Gulf city-state of Dubai commenced a building program that would have made the Egyptian pharaohs weep tears of envy down their pyramids, until the bill came due and the government said it might have to default on $60 billion of loans. Half a world away the Dow dropped 200 points on the news; Asian markets plunged even more.
The global connections amplified the effects of the casino economy in America, corroding the social compact on which the dollar’s domestic success had been based. Ordinary Americans had rarely begrudged the wealth of the few, partly because they believed the wealth was fairly earned and partly because they hoped they or their children might become wealthy someday. But the compact weakened when corporate executives took home tens of millions of dollars a year even as workers’ pay stagnated, and it nearly failed when those same workers found themselves, through their tax dollars, cleaning up the mess the executives had created and guaranteeing, in many cases, the fat cats’ exorbitant compensation.
The anger spilled over against the Fed, the institution that had done more than any other to manage the dollar’s dominion. “Ben S. Bernanke doesn’t know how lucky he is,” financial writer James Grant said. “Tongue-lashings from Bernie Sanders, the populist senator from Vermont, are one thing. The hangman’s noose is another.” Grant explained that the Coinage Act of 1792 mandated the death penalty for any public official who fraudulently debased the dollar; Sanders and others blamed Bernanke for debasing the dollar by letting the casino economy spin out of control. “For many years I held the Federal Reserve in very high regard,” Richard Shelby, the ranking Republican on the Senate banking committee, said. “I fear now, however, that our trust and confidence were misplaced.” Bernanke was summoned to Congress and compelled to plead contrition. “There were mistakes made all around,” the Fed chief acknowledged. “I did not anticipate a crisis of this magnitude and this severity. We should have required more capital, more liquidity. We should have required more risk-management controls.”
Bernanke’s mea culpas saved his job; he was appointed to a second term as Fed chief. But they did nothing to ease the strain on the dollar. America was caught on the horns of a dilemma: reducing the deficit in the short term required raising taxes, but raising taxes risked stifling a recovery and aggravating the deficit in the long term. “Doing the prudent thing about deficits now would be an extremely foolish thing,” economist Paul Krugman observed.
The problem appeared intractable. James Grant proclaimed a “Requiem for the Dollar” in the Wall Street Journal. “The dollar is faith-based,” Grant said. “There’s nothing behind it but Congress. And now the world is losing faith, as well it might.” The dollar’s good years were all in the past. “The greenback is a glorious old brand that’s looking more and more like General Motors.”
The dollar’s demise, if it came to that, would be America’s problem, but the world’s as well. Much of the planet has come to depend on the dollar, and replacing it would be difficult and painful. No alternative reserve currency made a compelling claim. Use of the euro is spreading, but the EU’s money lacks the ubiquity of the greenback, and efforts to rescue the Greek government have revealed deep rifts in the euro zone. China’s currency, the yuan, isn’t even traded on world markets. Japan’s once-mighty yen still floundered two decades after Tokyo’s swoon. Besides, with so much of the world invested in the dollar, the costs of changing over to another root currency would be prohibitive.
But the alternative to the dollar need not be a single currency. When Gao Xiqing and others spoke of a second Bretton Woods conference, they envisioned replacing the dollar with a market basket of moneys. No one of the currencies need be as strong as the dollar had been; together they could do what the dollar no longer could. The market basket approach had its own problems, but as time passed and the American deficit continued to grow, the dollar doubters seemed ever more likely to have their way. Financial power talked, just as it had for the Americans at the first Bretton Woods conference.
A postdollar world would look different than what Americans were used to. The American economy couldn’t help but suffer, at least comparatively. The strength of the American economy had made the dollar’s hegemony possible, but the dollar’s hegemony had preserved and extended the economy’s strength. Americans could devalue the dollar and thereby transfer costs of domestic reform to the rest of the world, as Franklin Roosevelt demonstrated in the 1930s. Americans could have guns and butter despite an imbalance of international payments, as Lyndon Johnson showed in the 1960s. Americans could export inflation and cushion themselves against oil price rises, as Richard Nixon and his successors revealed in the 1970s. In a postdollar world such finesses and acts of force majeure would be far more difficult; the American economy would have to stand more solidly on its own footing.
By 2010 the decline of the dollar was already limiting America’s freedom of action. The debate over healthcare reform during Barack Obama’s first year turned as much on what the competing proposals would do to the federal deficit as on what they implied for patients and doctors. The cost of the wars in Iraq and Afghanistan, which passed a trillion dollars in 2010, effectively ruled out additional elective wars, almost regardless of the provocation. Ben Bernanke and the Fed didn’t take a step without considering how the Chinese and other big creditors would respond.
In a postdollar world Americans would learn to get by with less. The consumer binge of the 1990s and early 2000s had been financed by foreign lending; as foreign lenders diversified their portfolios Americans would be compelled to live within their incomes again. The adjustment threatened to be traumatic; the newly enforced thrift was translating into unemployment in the consumer sector, recently a pillar of the American economy. The layoffs wouldn’t be temporary, but structural; the superfluous sales clerks, shelf fillers and advertising executives would have to retool for other work. In the economy of thrift, real estate values would take years or decades to return to their prebust levels. Builders reported that the McMansion, the trophy home of the boom years, was giving way to a downsized model of the American dream.
Americans would have to take collective actions they had previously avoided. With bondholders balking at larger deficits, Americans would have to balance the books of Social Security and Medicare. They would have to stay in the workforce longer and accept smaller pensions. The elderly would have to pay more for healthcare and would receive less of it. A political war of generations could develop as Americans remembered that Social Security and Medicare transferred money from the young to the old.
On the other hand, perhaps the dollar’s run wasn’t finished. Indeed, by making the changes the dollar’s decline would force on them, Americans would increase the greenback’s chances of remaining the planet’s reserve currency. Whether this would be a good thing for America or for the planet wasn’t obvious. The dollar era had been a time of global growth, but of global fragility as well. Perhaps the growth was possible without the fragility; perhaps a new generation of financial leaders would discover how to keep booms from becoming busts; perhaps fresh minds could halt ambition short of hubris.
Perhaps.
“Greenback Planet” by H.W. Brands, the University of Texas Press, copyright 2011.
H.W. Brands taught at Texas A&M University for sixteen years before joining the faculty at the University of Texas at Austin, where he is the Dickson Allen Anderson Centennial Professor of History. His books include “Traitor to His Class,” “Andrew Jackson,” “The Age of Gold,” “The First American,” and “TR.” “Traitor to His Class” and “The First American” were finalists for the Pulitzer Prize.
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