Literary Prizes

On the other hand, if you’ve just self-published a book on parrot keeping or your theories on how the world could be better run (a favorite topic of retired gentlemen), what can you do? If you weren’t able to find a publisher who wanted it, you can also expect to be routinely disqualified for review in the general media and, above all, for prizes. Yet have no fear, you Cinderellas of the publishing game, because (to nab a line from someone else’s promotional campaign) there’s an app for that.

An e-mail press release for a book crossed my desk not long ago, prominently garnished with a large medallion proclaiming it a winner of “The National Best Books 2009 Awards.” For a moment, I misread that as “National Book Award,” and did a double take, which is surely what whoever came up with that name intended. Curiosity about the National Best Books 2009 Awards led me to the Web site for USA Book News, produced by an outfit called JPX Media, which claims offices in Los Angeles and New York.

USA Book News is essentially a roll of press releases, featuring reproductions of the covers of relatively new books, accompanied by their flap copy and links to author Web sites. It’s a somewhat random mix of titles, ranging from the very high profile, such as Dan Brown’s “The Lost Symbol,” to the solid mid-list, like a new biography of Clint Eastwood, all from established publishers. Any self-published author would be pleased to see his or her book in this respectable company, although the company itself would be oblivious to the fact. “I have never heard of this site, was not asked; nor was I informed that my book was listed there,” Shel Israel, author of “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods,” replied to my e-mail inquiry. To the extent that any mention might help an author, he’s pleased to be included, but “I have no evidence that this listing has helped me in sales.”

Why bother to set up a Web site regurgitating cover art and promo copy that anybody can find on Amazon.com? The answer, of course, lies in the National Best Books 2009 Awards, a contest that features no fewer than “150 active categories,” including three subcategories of “Animals/Pets” and 13 subcategories of business books. There’s a prize for the best children’s book on the theme of “Mind/Body/Spirit” and for the best history of media and entertainment. By all indications (JPX Media did not respond to phone calls requesting information), everyone who enters in any category winds up listed as a “finalist,” and some categories are so specific (“Mythology & Folklore”) that they have only one entry.

Best of all, as USABN’s Web site freely promises, “the National Best Books Awards are the ONLY Awards Program in the nation that offers direct coverage to the book buying public for every entry.” Like the Special Olympics, this is a competition that everybody wins. If you enter the 2010 contest by the end of this year, they’ll even throw in a “six-month full-color listing on USABookNews.com,” which is “valued at $1500.00!” despite the fact that none of the publishers whose books are listed there now seem to have paid for this service or even to be aware that it’s been provided.

Every winner and finalist — i.e., everyone who enters — can purchase gold medal-style stickers announcing the fact, which can then be slapped on the cover of the book, making it look deceptively similar to books that have won legitimate prizes like the Newbery Medal. The fee for all this is $69 (about what you’d pay to nominate your book for the National Book Awards or the Pulitzer), though you do have to pay it for each category you wish to enter; if, say, you want to send in your children’s book about Mind/Body/Spirit issues in the history of the media, you’d have to pay $138 to enter it in both categories.

That’s still not much cash to shell out for a bogus award that will impress those friends and relatives who haven’t heard of the National Book Awards in the first place and will perhaps even (briefly) deceive the few who have. Yet with 150 categories, the takings do add up. A press release for the National Best Books 2009 Awards claims “500 winners and finalists,” which comes to the nonshabby sum of $34,500 (and that’s before whatever markup they get on the stickers) — not bad for the cost of setting up a basic Web site with content that can be cut and pasted from the Web in an afternoon or two. Nowhere on USA Book News does it say who, if anyone, actually reads the books submitted to the awards; presumably, the winners could be chosen at random.

In short, the National Best Books Awards are vanity book awards, a new twist in the age-old practice of profiting off the dreams of aspiring writers. Ironically, real awards like the NBAs may not be that much better at selling books than the NBBAs. As publishing maven Michael Cader recently told the Wall Street Journal, the fiction nominees for the NBA “tend to be as a group not commercially successful, and the act of being nominated spurs modest commercial interest but tends not to drive sales in any significant quantity.”

It’s quite possible that someone who wins an NBA tonight will have earned less in royalties from his or her book than JPX Media will make by running a fake-out of the NBAs. There’s simply more money in selling services to would-be writers than there is in selling actual books to readers, since the former are rapidly coming to outnumber the latter. And that, certainly, is nothing to celebrate.

This year is a particularly contentious one, with the panel chairwoman, Dame Stella Rimington (a former director of MI5 and author of spy novels), announcing that the judges prioritized accessibility: “We want people to buy these books and read them, not buy them and admire them.” Another judge said a book had to “zip along” to make the cut. Like the typical NBA short list, the 2011 Booker shortlist includes mostly little-known titles, but this time the complaint is that the criteria used were too “populist” and that more “challenging” titles by bigger names were neglected. (On Wednesday, Julian Barnes won for his novel “The Sense of an Ending.”)

To make the dispute even more confusing, the “challenging” title most often noted as an omission from the Booker shortlist, Alan Hollinghurst’s “The Stranger’s Child,” has been shortlisted for the Galaxy Prize, which is dedicated to “books with wide popular appeal, critical acclaim and commercial success.” Furthermore, in response to what they regard as the creeping lowbrowism of the Booker, a group of malcontents, led by literary agent Andrew Kidd, is floating the idea of an alternative, to be called the Literature Prize, for novels that are “unsurpassed in their quality and ambition” without regard to popular appeal.

So it’s no wonder that all of this (and a commentary I wrote last week on the NBA shortlist) prompted author and academic Anne Trubek to write a blog post complaining that no one sufficiently explains “upon which criteria are the novels being judged … What makes a masterpiece? Are there objective grounds or is it relative? What role do race, gender, etc. etc. play in which literary works are elevated to the ranks of the great? Who gets to make those decisions? Which formal attributes are lionized over others? (difficulty = good; sentimentality = bad).”

Trubek then goes on to recall a conversation with a friend on the board of the National Book Critics Circle who was ruminating over a possible nominee for that organization’s annual fiction prize. The friend ultimately decided against the book because it lacked memorable characters, which Trubek immediately seized upon (at last!) as a definite criterion. If we all agreed that what distinguishes a great novel is great characters, she writes, we could really get down to work. (Although without Trubek, who notes, “memorable characters do not, for me, make a great novel.”)

Of course, not all novels are about character — take, for example, David Markson’s “Reader’s Block,” a book we put on Salon’s best-of-the-year list back in 1996. It has no characters — at least no conventional characters — since it’s made up of discrete anecdotes, quotations and epigrams, each one no more than a few sentences long. It went on our list because I, for one, was impressed that a work so fragmented could seize my interest so entirely that I couldn’t resist reading it while walking down the street (not a good idea in my neighborhood).

So that’s an example of my criteria, but the ability to fascinate one particular literary critic is not the basis for judging a national prize, which is a reason why these awards use panels of judges. The space between the poles of personal preference and the notion of objective merit is where the electricity of literary prizes is generated. We can all agree on how to measure the tallest building or the fastest car, but on the question of how to determine the best novel we will be arguing ’til the end of time.

Trubek is right, though, that we should more clearly state the criteria we bring to that argument. All judges say, “We just picked the best books,” when controversy arises around their choices, but shrouding their deliberations in mystery only invites more speculation. Like Trubek, I’m a fan of the the Morning News’ annual Tournament of Books precisely because its judges are asked to explain in detail why they prefer one book over another.

Talking about the standards we apply would at the very least make the discussion a lot more interesting. Whatever the merits of their shortlist, this year’s Booker judges have succeeded in getting their fellow countrymen to talk about what constitutes a “great” book. That people want to argue with those choices isn’t, in my opinion, a sign of dysfunction. Instead, it shows that we care not only about our literary culture but about the idea of sharing it with a world full of fellow readers.

Further reading:

Website for the Man Booker Prize

The article in the Guardian newspaper in which Stella Rimington describes the criteria used in judging this year’s Booker Prize

Also in the Guardian, former poet laureate and Booker chairman Andrew Motion questions the premise that “readability” and literary quality are mutually exclusive

The Galaxy National Book Awards website, announcing the shortlisting of, among others, Alan Hollinghurst

Anne Trubek asks for more clarity about the criteria for excellence in discussions of literary prizes

Last year’s Tournament of Books at the Morning News website

Although the judges for the NBAs change every year, the sense that the fiction jury is locked in a frustrating impasse with the press and the public is eternal. (One notable recent exception: the selection of Colum McCann’s “Let the Great World Spin” as the winner two years ago.) The press, assuming that the amount of media coverage a novel gets is a reliable indicator of its merit, expresses bafflement. The judges, if they respond at all, defend their choices as simply the best books submitted.

Neither view is entirely persuasive. While it’s certainly true that celebrated novels are not necessarily good, it’s also true that they aren’t necessarily bad, either. Whatever policy each panel of judges embraces, over the years, the impression has arisen that already-successful titles are automatically sidelined in favor of books that the judges feel deserve an extra boost of attention. The NBA for fiction often comes across as a Hail Mary pass on behalf of “writer’s writers,” authors respected within a small community of literary devotees but largely unknown outside.

It’s understandable that the judges (all fiction writers themselves) want to correct this neglect, and that the press interprets this as a rebuke to its own judgment. However, the larger reading public has also proven recalcitrant. If you categorically rule out books that a lot of people like, you shouldn’t be surprised when a lot of people don’t like the books you end up with. This is especially common when the nominated books exhibit qualities — a poetic prose style, elliptical or fragmented storytelling — that either don’t matter much to nonprofessional readers, or even put them off.

If outsiders fail to sympathize with the judges’ perspective, the judges often have a distorted sense of the role literature plays in the lives of ordinary readers. People who can find time for only two or three new novels per year (if that) want to make sure that they’re reading something significant. Chances are they barely notice media coverage of books — certainly not enough to see some titles as “overexposed” — and instead rely on personal recommendations, bookstore browsing and Amazon rankings.

Prizes are one part of this mix, if an influential one, and the public mostly wants the major awards to help them sort out the most important books of the year, not to point them toward overlooked gems with a specialized appeal. In a culture dominated by film and television, all literary novels are so obscure as to be virtually invisible, and books that seem ubiquitous to people embedded in the publishing world are anything but to those who aren’t. (The next time you’re waiting for a bus, ask the person next to you if he or she has heard of Jeffrey Eugenides or “The Art of Fielding.” Hell, ask them if they’ve heard of Jonathan Franzen.)

For these reasons, the National Book Award in fiction, more than any other American literary prize, illustrates the ever-broadening cultural gap between the literary community and the reading public. The former believes that everyone reads as much as they do and that they still have the authority to shape readers’ tastes, while the latter increasingly suspects that it’s being served the literary equivalent of spinach. Like the Newbery Medal for children’s literature, awarded by librarians, the NBA has come to indicate a book that somebody else thinks you ought to read, whether you like it or not.

As a kid, after several such medicinal reading experiences (“… And Now Miguel” by Joseph Krumgold was a particular chore to get through), I took to avoiding books with that gold Newbery badge stamped on their covers. If it weren’t for a desperate lack of alternatives one afternoon, I’d never have resorted to E. L. Konigsburg’s “From the Mixed-Up Files of Mrs. Basil E. Frankweiler,” which became one of my favorites. Today’s adult readers, with millions of titles a mere click away, are unlikely to find themselves in such straits.

I don’t doubt there have been similarly wonderful books scattered throughout the NBA’s famously esoteric short lists over the years. (I can also attest that there’s been more than one pretentious turkey.) Whether the NBA will hold onto its fading ability to get anyone to read them is another matter.

It took Callil a few days to present a fuller explanation. In the meantime, it was fascinating to watch various commenters respond to the kerfuffle. “I’m discouraged by what I assume is her ideologically inspired illiteracy,” Wendy Kaminer assumed for the Atlantic Online. “Is there a terrible scar of monotonous male sexuality in these inventions that limits their power or makes Roth deserve Callil’s dismissal?” fulminated Jonathan Jones in the Guardian. “To claim that,” he went on, “is to misunderstand what a novel is.” Eileen Battersby, in the Irish Times, sniffed, “The sexism and ego of Roth can certainly offend, and obviously bothers the irate Booker judge Carmen Callil.”

Not so obviously, in fact. Nothing in Callil’s initial statements about the affair indicated that her opposition to Roth’s work had anything to do with sexism or raunch. When she published a full account of her objections in the Guardian on Saturday, she expanded on a complaint that she’d mentioned from the start: Roth is the second North American (after Alice Munro) to receive the prize in its four-year history. Given that this variation on the Booker Prize is labeled “International,” and that it provides an additional grant that the winner may use to fund further English-language translations of his or her work, Callil had hoped that it would go to a less usual suspect.

She also doesn’t like Roth’s work very much, as she made abundantly clear. For the record, while I’m more or less in Callil’s camp when it comes to Roth’s fiction (particularly the face-sitting bit), her first remarks were thoughtless and high-handed. Perhaps Callil believed she was acting in the hallowed tradition of British literary prize judges who have aired their dirty laundry in the press, but insulting an author (any author) by name in such a context is uncalled for. There are enough readers who love Roth’s work to make him a reasonable choice for an important award, even if Callil can’t personally endorse that choice.

However, the really interesting aspect of the story is the straw woman erected by pro-Roth commenters like Kaminer, Jones and Battersby (among others) before Callil explained herself at length: the dour feminist scold who’s incapable of separating art from “ideology.” Instead, it turned out that Callil finds Roth’s fiction “narrow. Not in the Austen, Bellow or Updike sense, because they use a narrow canvas to convey the widest concepts and ideas. Roth digs brilliantly into himself, but little else is there. His self-involvement and self-regard restrict him as a novelist.”

These are legitimate aesthetic reservations, even if not everyone agrees with them. Yet if you do agree with them, and you happen to be a woman, chances are excellent that — no matter what you say — Roth proponents will assume your aversion is based in politics. This is as frustrating as telling the chef you don’t care for lamb chops and getting a self-righteous lecture on his supplier’s humane farming practices.

As recently as 30 years ago, subjecting a work of art to a political litmus test — is it racist, sexist, classist, homophobic? — was considered the supreme critical method, but fortunately times have changed. Unfortunately, they have changed with a vengeance. Now, in many circles, critiques that can be labeled as “politically correct” can also be summarily dismissed as “not literary arguments but emotional or ideological ones,” to quote Kaminer.

Presumably, literary arguments can also sometimes be emotional and ideological (this one certainly is!), but the point seems to be that if you’re a female reader who hates Roth novels, you must be motivated by (irrational) passion and doctrinaire political animus, whether you realize it or not. Your taste could not possibly arise from anything but “illiteracy” and an inability to understand “what a novel is.” Patronizing? You bet. Why, it’s enough to turn a girl into a feminist.

Further reading

Judge withdraws over Philip Roth’s Booker win: The initial story in the Guardian

Wendy Kaminer’s appreciation of Philip Roth in the Atlantic Online

Jonathan Jones on why Philip Roth deserves the Man Booker International Prize

Eileen Battersby defends Philip Roth in the Irish Times

Carmen Callil on why she resigned from the Man Booker International panel