What a difference 20 years makes! On Dec. 17, 1989, the still-infant Fox Broadcasting Co. aired the first episode of “The Simpsons,” the animated show about a dysfunctional family from Springfield that has since become the longest-running prime-time series in American history. It’s hard to overstate the show’s impact. It has spawned a merchandising empire (“Simpsons” air freshener, anyone?), been at the center of a culture war (Barbara Bush called it “the dumbest thing I’d ever seen”) and inspired a hit movie (not to mention comedy writers’ rooms everywhere). Plus, “d’oh!” is now in the dictionary.
Thursday marks the show’s two-decade anniversary – an event that serves as a reminder not only of the show’s extraordinary staying power, but also the extent to which it’s disappeared from the cultural conversation. While “The Family Guy” and “South Park” have kicked up controversy – tackling subjects like Scientology and abortion – “The Simpsons” seems to have aged from envelope-pushing misfit to grandfatherly institution. But as John Ortved argues in “The Simpsons: An Uncensored, Unauthorized History,” an oral history of the show’s tumultuous rise and creative demise, the “Simpsons’” legacy continues to be felt everywhere from “Wall-E” to Barack Obama’s speechwriting.
Salon spoke to Ortved over the phone about the show’s effect on television comedy, Marge’s recent Playboy cover, and whether it’s finally time to pull the plug.
I guess the obvious first question is: Why has the show lasted so long?
I think “The Simpsons” has lasted so long because its initial seasons – the first five – laid strong and solid groundwork. It was an amazing combination of creative forces and timing. Fox was a brand-new network. There was relatively nothing else on TV. Then you had the creative force of Matt Groening’s original drawing style, the brilliant humor of Sam Simon and the writing room he put together, and James L. Brooks’ ability to create fine dramedy.
But clearly you think it’s gone downhill.
I think that the show’s drop in quality has been both a gradual one and a relative one. I think to be fair to the writers and to be fair to Matt Groening, there’s only so much you can do with a set of characters in a situation. I mean, no one has written a show for 20 years. It’s amazing that they’re still funny at all. As the show sort of moved away from its roots, starting around the sixth season, and the show kind of got a little zanier, the show became sort of unmoored from those emotional character-driven plots that initiated the series. You really start to get 21 minutes of throwaway jokes and then one minute of emotional reconciliation thrown in at the end.
After it hit that 10-year mark, the show had a serious drop-off in quality, and it’s just never, ever come back. They started relying on guest stars and more topical humor, which they can’t really do because the lead time is so long. So I think this actually speaks to how outdated their writing room is. They’ll do an “American Idol” episode, but they’ll do it four years after “American Idol” became this big thing. Or they’ll do an iPod episode, but they do an iPod episode in like 2006.
When I recently spoke with Mike Judge, he said the reason why “King of the Hill” had lasted so long was because they withstood the pressure to change the characters as they went. Otherwise, you keep making small deviations, and as you put people in increasingly outrageous situations, you lose what the show is even about.
I think that’s absolutely apt, and I think that is one of the things that happened with “The Simpsons.” Once that unmooring took place, there was no going back. When they tried to, they couldn’t, because they didn’t have the same chemistry in the room, and once you throw a bag of feathers off a roof, you can never collect them.
I used to watch the show all the time when I was a teenager, but now, as a man in his 20s in New York, I don’t think I know a single person who watches. Who do you think is still tuning in?
That’s a really good question. I still watch it. Not religiously, even though I don’t think it’s funny anymore. I think we’re creatures of comfort – people like you and me who grew up watching it every day when we came home from school. We really speak “Simpsons.” I think it’s actually interesting and important to note that President Obama’s chief speech writer is a 28-year-old guy. I mean there’s no way that “The Simpsons” hasn’t influenced the way that guy tells stories.
In what sense?
I think that audiences’ sense of irony, and audiences’ willingness to accept a certain level of irreverence, have been really influenced by “The Simpsons.” For example, I love that when the New York Post covered the Iraq Study Group’s report, the title was “Surrender Monkeys!” which is a “Simpsons” line.
That’s funny. I use that term all the time too, actually, and I totally forgot where I knew it from.
I would add that “The Simpsons” made audiences a lot smarter. They really raised the bar for what you could put out there and what audiences were ready for. I can’t say with any authority that we wouldn’t have “The Daily Show With Jon Stewart” without “The Simpsons.” But I doubt it.
Given how extreme television has become, it seems so strange to me that the show was actually considered offensive when it first appeared.
It’s completely ridiculous if you look at TV now. Almost nothing is controversial now. I think part of the Simpsons’ early controversy was a bad publicity thing drummed up by the Bush White House when he was campaigning for his second term. With the Bushes going out and the Clintons coming in, there was this move from the right to make culture the focus. I don’t think there’s this switch overnight of “Full House” and Bush, then “The Simpsons” and Clinton, but I think that the controversy was part of a program to get people up in arms about family values.
What do you make of Marge’s recent Playboy cover? To me it seemed like a bizarre collaboration between two outdated brands.
I think it actually speaks to the Simpsons’ continued influence and their power that you could put a cartoon character on a magazine cover like Playboy and still sell it. The relevance of what “The Simpsons” had to say ended a long time ago, but it’s still relevant as a brand. They’ve opened a “Simpsons” ride in Universal Studios, and I would look for more of that stuff in the future, like a Simpsons Land.
Would you choose to pull the plug on the show if you could?
I think “The Simpsons” has always been a product of News Corp., and the decision to pull the plug will be when the show becomes unprofitable. They could do things to revamp it. There’s really two rooms working on the show: One room is [executive producer] Al Jean and his yes men, and the other room has the younger, hipper comedians. [The second room] sends jokes to the first room, and all their good stuff gets written out of it. I think if they were to save the show, they would need to get rid of the show runner and really shake up the writing room. I don’t know if they’ll ever get it back to the level they had, but they could start making great episodes again.
Who do you think is the direct heir to “The Simpsons”?
Without sounding too cheesy, I think contemporary television is itself the heir. I think “The Simpsons” in one way or another gave us most of what’s smart and progressive in television. But I consider the most direct heir to be Zach Galifianakis’ “Between Two Ferns.” For something that awkward and meta-theatrical to be accepted by a wide audience, we have to thank “The Simpsons.”
To me, the most direct descendants are the Pixar films – with their mix of child-friendly comedy and adult satire.
I think that’s astute not just because Brad Bird left “The Simpsons” to make “Iron Giant,” then Pixar movies. When I talk about redefining our humor, the way that “The Simpsons” constructs stories, in which they go from having an A and a B story in a classic sitcom to having four to five storylines, you can see that in the Pixar movies.
Given the proliferation of cable channels and the Internet, do you think there will ever be another TV show that has as big an impact on our culture as “The Simpsons”?
There will never be another show or entertainment program as wide-reaching as “The Simpsons.” It’s largely a question of timing. Fox was the fourth network. They hit all these timing buttons right on the head. It was the last time that a network TV show could be that omnipresent – because of the choices, because of the cable networks, because of satellite, because of Zach Galifianakis.
But, if there’s ever a Zach Galifianakis ride at Universal Studios, I’ll definitely be paying money for it.
“The Simpsons” airs its latest installment of “Treehouse of Horror” this Sunday — a long-standing tradition that lets an already formally daring cartoon show let its imagination run wild. The “Treehouse” segments have been the show’s most reliably inventive during its second decade; while composing this list of my personal favorite segments (not entire episodes) I was pleasantly surprised by how many installments from the later years ended up claiming slots.
What else is there to say? Oh, right: If you’re wondering where “Dial Z for Zombies” is, it’s No. 11, which means it’s not on here. I love it — especially the immortal line “Is this the end of Zombie Shakespeare?” — but I like these just a little bit more. List your own favorites in the Letters section. To quote Marge in “The Shinning,” go crazy.
When a comedy builds a lot of its identity around pop culture references, is it hastening its own irrelevance? I asked that question last week in a TV column centered on a handful of new series (mainly “Glee,” “Community” and “Chuck”) and a classic show, “The Simpsons,” 22 years old and counting. The piece sparked many rebuttals, excerpts from which are collected here.
The piece started with an anecdote about watching a fourth-season episode of “The Simpsons,” “Krusty Gets Kancelled,” with my kids. Upon hearing me laugh at a particular gag — action star Rainer Wolfcastle telling “Springfield Squares” host Kent Brockman about his new film, in which a man visits his son at college and is horrified to discover that he has become a nerd — my 7-year-old son laughed, too. Then he asked, “Dad, why is that funny?” I realized my reflexive laughter was generational. I’m in my early 40s, and the joke presumed thorough knowledge of pop culture made within my lifetime, much of it arcane. I realized the entire episode — one of the greatest of all “Simpsons” episodes, without question — was so strongly rooted in pop culture trivia that “if it were a poem, it would need to have nearly as many footnotes as ‘The Waste Land,’” and that “the further away from its original air date we get, the truer that’s going to be.”
So many sitcoms from the post- “Simpsons” era are like that: “Seinfeld,” “Friends,” “Family Guy.” I called them “footnote shows” — programs built around references that feel universal and timeless to viewers of a certain age only because it’s what they grew up with.
Comedy writers needn’t feel obligated to make every joke and every episode a monument to the eternal verities; sometimes the audience is just looking to unwind after a long day, and a Britney Spears impression or a Charlie Sheen joke is all they want or need, and that’s fine. And pop culture references are not an inherently bad thing, of course, and I said that in the piece. And yes, it’s true, all entertainment — all art — dates eventually. We don’t look at a Rembrandt painting or listen to a Miles Davis record and assume they were made last week.
But hopefully there’s something about the work that transcends the time in which it was created, otherwise it’s ephemeral, disposable. I probably singled out “The Simpsons” because it’s considered a pantheon series, a great and presumably lasting work. And during the first half of its run, it did have certain timeless qualities. The pop culture references were dense and sometimes deep, but there also frequent references to mythology, ancient history, biblical scripture, opera, Broadway musicals, painting and literature: Shakespeare, Vincent van Gogh, Gilbert and Sullivan, Edgar Allan Poe, Mark Twain, you name it. And the best episodes weren’t just a bunch of riffs strung together. There was a coherent, often scathingly funny vision of American life at the core of the series, as well as an intuitive, honest portrait of family and community and human nature; the gags were just wonderful embroidery. But in the last decade, the embroidery has taken over “The Simpsons” — and just about every other TV comedy of any profile that came after it. The only hugely popular half-hour comedy that escaped this fate is CBS’ “Everybody Loves Raymond,” which modeled itself on pre-1970s comedies and consciously strove to avoid topical references altogether.
In a piece titled “Rest Assured, Your Kids Will Get ‘The Simpsons,’” Atlantic blogger Ray Gustini offered a list of five episodes he believed would not date, including “Das Bus,” which Gustini describes as “‘Lord of the Flies’ recast with the children of Springfield elementary. Without the book, we wouldn’t have the episode, which means we wouldn’t have the best last line in any fictional work, ever. Luckily, William Golding is still required high school reading.”
But other writers took issue with the implication that comedy should strive to be anything but funny in any way that it can, using whatever material is handy.
“Worrying about whether future generations will find a joke funny seems like the perfect way to stifle anyone’s ability to produce something hilarious,” wrote Halle Kiefer of SplitSider. “Beyond that, the value of comedy specifically has often been its immediacy; why wouldn’t we want writers to make jokes that are relevant to their current audience? The reality is that comedy, or any kind of art, doesn’t have to be enduring to be worthy. Additionally, we’re selling kids short by assuming that not understanding a comedic reference will ruin their enjoyment of an entire episode, or movie, or cultural moment in time.”
A couple of writers thought my anecdote about “Krusty Gets Kancelled” disproved my own point. They said the mere fact that I was watching a 1993 episode of “The Simpsons” in 2011 and laughing at it with my 7-year old proved it was, if not timeless, then certainly durable, pop culture references and all.
In a Macleans article titled “Everything Gets Dated,” Jaime Weinman says there’s almost “nothing” TV series creators can do to keep a show from seeming dated, because “almost everything is an era artifact to some degree or another … They become period pieces anyway. Carl Reiner likes to boast about how he kept topical jokes to a minimum on ‘The Dick Van Dyke Show,’ but that show is the ultimate Kennedy/Johnson era time capsule for the hair, the look, and the attitudes encoded into it (like the unquestioned assumption that a talented performer like Laura will give up performing once she gets married).”
Chris Holden of Charge Shot!!! wrote, “The worst sin of the pop culture nerd is to automatically assume that something is funny by mere fact that there’s an obscure cultural reference,” and cited “Family Guy and “South Park” as frequent offenders. But he went on to take issue with the idea that the pop culture references, however plentiful, would necessarily overwhelm a comedy episode, and speed its march toward irrelevance.
“I don’t buy Seitz’ argument that this encyclopedic brain is necessary to understand these jokes on ['Krusty Gets Kancelled']. For one thing, these jokes come so quickly that, even if you miss one, there’s going to be three more in the next ten seconds. Background knowledge of Arnold Schwarzenegger and ‘Kindergarten Cop’ would certainly extend the appreciation of the gag, but it’s certainly not necessary.”
Holden adds, “I’ve been rewatching old ‘Seinfeld’ episodes, and while there are references to Murphy Brown and C. Everett Koop, Kramer’s physical comedy remains funny regardless of what era he’s in.”
The headline of a piece by Entertainment Weekly’s Darren Franich asked, “Will ‘The Simpsons’ still be funny when no one gets the references?” His conclusion: “Short answer: Yes, with an ‘if.’ Long answer: No, with a ‘but.’” Franich continues:
“The ’90s-era ‘Simpsons’ episodes weren’t funny because of the references — they were funny because the writing was snappy, the characters were fully-realized, and the individual episode plots were structured so well. There was wordplay, and farce, and topical satire. (There was also just outright silliness — see Sideshow Bob getting hit by all those rakes.) The references were the icing, not the cake. Also, it’s worth considering that not all referential humor is created equal. Most episodes of ‘Family Guy’ are filled with scattered pop culture tangents, which can bring a pleasant ‘A-Ha!’ feeling if you’re aware of what’s being referenced. But the Christmas episode of ‘Community’ was funny even if you had never seen the claymation ‘Rudolph, the Red-Nosed Reindeer,‘ because the show had a point to make: About Christmas, about friendship, and about Abed’s specific character arc.”
Todd VanDerWerff, a columnist for the Onion A/V Club and a former colleague of mine at The House Next Door, discovered that some of my concerns about “The Simpsons” also applied to the wonderful Simon Pegg-Jessica Stevenson-Edgar Wright sitcom “Spaced,” which VanDerWerff sees as the forerunner to NBC’s pop-culture-saturated and very self-aware “Community.” Fans of ‘Spaced’ have taken VanDerWerff to task for “not sufficiently putting myself in the headspace of someone who was watching the show for the first time in 1999 or 2001.” He continues:
“And, yeah, I haven’t been doing that. Part of that has been because this series is putatively about someone watching the show for the first time in 2011 and seeing how it holds up (quite well, thank you). But another part of that is because no one can ever experience some piece of pop culture all over again and feel the impact of what it was like at the time when it first came into being. I can remember the hubbub that surrounded ‘The Matrix’ or the ‘Star Wars’ prequels. I can remember just how big ‘The X-Files’ was at the time. But I can’t re-experience those emotions, nor can I suddenly feel what it was like to stumble upon ‘Spaced’ in the middle of the night on the tube and realize that these people were talking directly to you. ‘Spaced’ now comes with expectations—expectations a British friend of mine argues have damaged the show, since it creates the idea that this is something more than just a silly comedy—and it’s impossible to entirely set those expectations aside, to pretend it’s 1999 or 2001 all over again.”
Approximately halfway through every decade, we take a look back at the era that preceded us and think, “What the hell was going on back then?” It seemed inconceivable in 1995 that anyone would suffer from ’80s nostalgia when we were too busy scrubbing the Reaganomics out of our Mohawks. But come 2011 and enough time has passed to make the choices of 20 years ago seem pretty cool. Now everyone is getting misty-eyed thinking of John Hughes movies, “Battlestar Galactica” was revived, and we were all talking about New Wave as if we just discovered it.
So it only stands to reason that the next decade to look forward — er, back — to is the ’90s, which last time I checked was a bastion of huge hair, terrible fashion choices, and crappy rave music. But there must have been some good stuff that happened last decade, or this new nostalgia kick wouldn’t be in full swing. Here are five signs that we are all going to be wearing fluorescent-colored fanny packs and talking about Jordan Catalano sooner rather than later.
1. Trend pieces: You know how newspapers are usually the last ones to catch on when something’s cool? That means that by the time a new cultural movement is getting reported on, it’s already too late to stop it. So yesterday’s piece in The Daily about a ’90s comeback is just an arbiter of the re-pre-millennial explosion. Expect the New York Times to figure this out in about 10 months when they write their own trend story … at which point the ’90s won’t be cool anymore.
2. ’90s reprogramming: Announced today, Nickelodeon’s TeenNick will be launching “The 90s Were All That,” a new time slot from midnight to 2 a.m. that will focus exclusively on the retro shows of the station’s heyday. The lineup so far includes “Clarissa Explains It All,” “Kenan & Kel,” “Pete & Pete” and “Rugrats.” What, no “Are You Afraid of the Dark?”
3. Boy band reunions: When New Kids On the Block joined up with Backstreet Boys for a tour last summer thousands of 20- and-30-somethings were suddenly glad they never threw out their Donnie Wahlberg dolls. Irony went out the window around the same time these concerts sold out. Maybe that’s why Justin Bieber recruited Boyz II Men for his Never Say Never tour … even if he was just a baby when the R&B group was selling out stadiums, he knew the power of the ’90s.
4. “Simpsons” love: For awhile in the aughts, Matt Groening’s beloved cartoon had lost its place in the cultural dialogue. While “Family Guy” and “South Park” took center stage with their pop-relevancy, “The Simpsons” seemed content to die a slow death. (Even Groening’s move in creating “Futurama” was taken as a sign that “The Simpsons” had jumped the shark.) But Homer and the gang hung in there, and eventually we got sick of “South Park’s” preaching and “Family Guy’s” predictable cutaways. Matt Zoller Seitz’s new essay on the number of pop culture references in “The Simpsons” further proved that no matter how far we stray, we always come back to our favorite yellow family.
5. “Portlandia”: Fred Armisen and Carrie Brownstein’s sleeper hit “Portlandia” needed more than six episodes on IFC to fill the need it created in our twee little hearts for putting birds on things, Aimee Mann, and a mayor played by Kyle MacLachlan. “Portlandia’s” opening scene is a huge musical number about a magical world that’s stuck in the ’90s (“The tattoo ink never runs dry! All the hot girls wear glasses!”); an epic love song to a decade of coffee shops and pseudo-intellectualism.
Clockwise from left, stills from "Community," "The Simpsons," "Chuck" and "Glee"
I recently rewatched “Krusty Gets Kancelled” from Season 4 of “The Simpsons” with my 13-year-old daughter and 7-year-old son. Krusty the Klown was on “Springfield Squares,” a game show hosted by moonlighting Springfield newsman Kent Brockman and featuring special guest Rainer Wolfcastle, the action film icon. Brockman introduced Wolfcastle as the star of the new movie, “Help, My Son is a Nerd!”
Wolfcastle: “My son returns from a fancy East Coast college, and I’m horrified to find he’s a nerd.”
Kent Brockman: “Ha, ha, ha! I’m laughing already!”
Rainier Wolfcastle: “It’s not a comedy.”
I laughed at this. My son laughed, too — but after a moment he asked, “Dad, why is that funny?”
I told him it was too complicated to explain, because it was.
Wolfcastle was “The Simpsons”‘ stand-in for Arnold Schwarzenegger, a wildly popular movie star circa 1992-93, when that episode first aired. Schwarzenegger built his fortune on bloody action thrillers, but had recently begun playing against type in such dumb but harmless comedies as “Twins” and “Kindergarten Cop.” The movie Wolfcastle was promoting was obviously in that vein, but the plot evoked the 1986 Rodney Dangerfield comedy “Back to School.” Wolfcastle’s line, “It’s not a comedy” was also a joke at the expense of phony ’80s macho; the very idea of nerdiness would horrify a gym-muscled dolt like Wolfcastle.
There were a couple of marginal jokes in the scene, too. Brockman’s moonlighting on “Hollywood Squares” acknowledged a long tradition of newscasters working as game show hosts and commercial pitchmen on the side (see Wallace, Mike). And “Springfield Squares” is a sendup of 1970s game shows in the vein of “Hollywood Squares” and “Tic Tac Dough.” The rest of the episode contained references to the 1929 film “The Great Gabbo,” Eastern European animation, Joey Bishop, “Howdy Doody,” Ed Sullivan’s censoring the lyrics of the Doors’ “Light My Fire,” the 1968 “Elvis” TV special, the Red Hot Chili Peppers’ penchant for nudity, and Bette Midler serenading Johnny Carson during his final week on “The Tonight Show.”
Do all or even most of these gags connect with a viewer under 25 who isn’t a 20th century pop culture junkie? I doubt it. Granted, some of the jokes were inside even for 1992-93 – ”The Great Gabbo” and the Eastern bloc cartoon “Worker and Parasite,” for instance. But most weren’t. They referred to things that were current or that felt that way, thanks to syndication or shared childhood viewing experiences. Circa 2011 that’s no longer the case. “Krusty Gets Kancelled” is one of the greatest of all “Simpsons” episodes, but if it were a poem, it would need to have nearly as many footnotes as “The Waste Land” – and the further away from its original air date we get, the truer that’s going to be.
So much post-”Simpsons” comedy is in that vein: “Seinfeld,” “Friends,” “South Park,” “Family Guy” and its spinoffs. Not to mention such recent arrivals as “Community,” “Chuck,” “Parks and Recreation,” “Glee,” “30 Rock” and the American version of “The Office.” They’re all footnote shows: amusing and perhaps hilarious right now, but likely to be dated in five years, quaint in 10, and borderline impenetrable in 20. Or inadvertently poignant. Or chilling.
Remember Bart and Lisa watching the “School House Rock” parody “I’m an Amendment to Be” in a 1996 episode “The Day the Violence Died“? “It’s one of those campy ’70s throwbacks that appeals to Generation X-ers,” Lisa says. “We need another Vietnam to thin out their ranks,” Bart says coldly — a line that would be a lot funnier if the United States had not, in fact, gotten involved in another Vietnam seven years later.
Comedies saturated with pop culture references can be a lot of fun, and on a few recent occasions I’ve even used them as a way to connect with my kids. These shows are virtual museums of pop culture history, honoring certain entertainers and works and perhaps introducing them to future generations. After the Madonna and “Rocky Horror” episodes of “Glee,” my daughter and I watched bits of the source material being referred to, and had a fun conversation about appropriation and theft and whether there was any real difference between them. The Madonna episode was especially interesting because it referenced Madonna’s “Material Girl” video, which in turn was a parody of Marilyn Monroe’s “Diamonds Are a Girl’s Best Friend” — which made the “Glee” number a spoof of a spoof.
But all things considered, if I want to bond with my daughter I’d rather take her to lunch or the park. If the first half of “The Simpsons’” endless run has held up, it’s because of the characters and stories, the timing of certain lines and sight gags, and the phenomenal voice work. (When my daughter was an infant, Krusty’s voice used to make her laugh hysterically.) Most episodes of “The Simpsons” made after 1998-99 — the last consistently watchable season — are gag-fests based around Homer’s escalating stupidity and selfishness, and fast-and-furious “SNL”-style pop culture references. “The Simpsons” used to mix highbrow and lowbrow gags, and timeless and timely humor, but that rich mixture was simply too difficult to sustain. So it became a pop culture reference factory, not unlike “The Family Guy” — a consistently ruder, funnier show that was nonetheless never as rich as “The Simpsons,” and that looted Matt Groening’s cartoon like a department store during a blackout.
This season’s “Homer the Father” seemed to acknowledge the show’s tiredness by having Homer become obsessed with a TV Land-style cable channel showing repeats of “Thicker Than Waters,” a fictional 1980s sitcom written by David Mamet. Homer wore an early-’80s-style “Cosby Show”-type sweater the entire time, and when the episode was about to cut to a commercial, Homer said that Bart’s exit line “could be a hell of an act break” but “could use a button.” That’s the default mode of TV comedy now: Reference-o-Rama.
You can see it exemplified on NBC’s “Community,” which never met a reference, or a meta-reference, that it didn’t want to embrace and that — like “The Simpsons” — already seems torn between character-and-story-based comedy and something flashier and more disposable. This season’s “Basic Rocket Science” episode — which lampooned “Apollo 13,” ”2001,” 1980s video game graphics, KFC and TV product placement, among other subjects — was fitfully amusing but quite shallow and forgettable. The Christmas episode — which was built around 1970s-style Rankin-Bass puppetoon imagery — was more surprising, weirder and darker, and ultimately more about the psychology of one major character, Abed Nadir (Danny Pudi), than any of its marginalia. On March 24 the series is airing a sendup of “Pulp Fiction.” How much you wanna bet there’ll be a joke about the choice of subject being very mid-’90s?
The show’s heart often plays like “heart” — much more so than NBC’s “Parks and Recreation,” a more earnest and authentically warm series that has more to do with observable reality than pop culture riffing. Where “Parks and Rec” expertly balances in-the-moment character comedy and reference-based humor (such as Mark’s “I Fell in the Pit” from Season 1, a sendup of pompous early-’90s grunge rock), “Community” is so acutely self-aware that it comments on its own jokes, comments on the fact that it’s commenting on its own jokes, and preemptively guesses how viewers might try to describe it. But the most self-consciously self-conscious episode of “Community” is less shallow and gimmicky than NBC’s “Chuck,” which really does feel like a long “Saturday Night Live” sketch — specifically one of those loopy, half-baked sketches that airs right before the final signoff when nobody’s watching. It’s the “Family Guy” of live-action comedy — which is to say if it were a person, it’d be that kid in the fourth grade who did the same funny catchphrase over and over and always made you laugh until you spit milk through your nose. It’s a pleasure to know that kid, but his humor doesn’t travel well.
To varying degrees, all these shows have given me joy, and no, I don’t think self-aware comedy is an inherently less worthy form than any other. But there’s a downside: a lack of durability. Some of the most buzz-worthy TV comedies of the last 25 years have proved as sturdy as tissue paper. Even the great ones from the ’90s (“The Simpsons” and “Seinfeld”) are starting to seem as era-specific as high-top fades and Koosh balls. “I Love Lucy,” ”The Andy Griffith Show,” ”The Mary Tyler Moore Show,” ”Cheers” and other pre-’90s sitcoms didn’t start to seem dated or irrelevant for decades, probably because they kept the pop culture references to a bare minimum; the more recent hit comedies are starting to exude that expired fish stench while they’re still on the air. Can a show still call itself a comedy if you have to explain why it’s funny?
Ed Helms in "Cedar Rapids"(Credit: Zade Rosenthal)
Relentlessly cheerful and arguably a bit too zany, “Cedar Rapids” takes the dudely, profane comic tradition of movies like “The Hangover” and nudges it toward the Middle American mockery of Mike Judge or Matt Groening. Whether you think director Miguel Arteta and writer Phil Johnston are making cruel sport of the motley crew assembled in Iowa’s second-largest city (“City of Five Seasons,” proclaims the municipal website!) for the fictional American Society of Mutual Insurance convention, or laughing along with their flawed but human characters, is exactly the tension that drives the movie.
Either way, “Cedar Rapids” is often hilarious, although I found it so amped-up and overly broad that I was exhausted before the movie was over. Ed Helms of “The Hangover” and TV’s “The Office” stars as the severely unworldly Tim Lippe, a small-town Wisconsin insurance agent whose mettle will be tested in the crucible of Cedar Rapids. If the resulting movie resembles those two influences a bit too much, at least those aren’t bad starting points. Tim is 30ish without so much as a pet, and doesn’t seem to grasp that his clandestine liaisons with his one-time middle-school teacher (a nifty cameo for Sigourney Weaver!) are cougarish recreation, and not the pathway to matrimony.
Tim is well liked by clients, but as his slime-bucket boss (Stephen Root) at BrownStar Insurance tells him, “When I first hired you, I thought: ‘This is a kid who might be going somewhere.’ And then you just didn’t.” But when BrownStar’s studly star agent is felled by a tragicomic calamity, it’s Tim’s turn to step up, go to Cedar Rapids, and come home with ASMI’s “prestigious Two Diamond Award” (almost always described with that epithet) that represents exemplary service to clients, community and God.
Fortunately, right about the time I was getting truly sick of Helms’ Gomer Pyle act and Tim’s implausible, overplayed innocence, he goes to Cedar Rapids and gets sucked into the orbit of the notorious Deanzie (John C. Reilly), ASMI rebel, party animal and all-around speaker of truth to power. Reilly’s enjoyable in almost anything, but Deanzie is a masterwork, from the pitch-perfect Upper Midwest accent to the feverish, disheveled divorced-dad hedonism. Throwing his arms around their third roommate, Ronald (Isiah Whitlock Jr.), who appears to be the only black person at the ASMI meeting, Deanzie crows to Tim, “Haven’t you ever seen a chocolate-vanilla love sandwich?”
That’s only one of several ambiguous gags surrounding Ronald, a buttoned-down, soft-spoken agent from St. Cloud, Minn., who is unmarried and mentions antiquing and community theater among his favorite leisure activities. No one seems to notice, and indeed Deanzie later jocularly accuses him of being scared to show love for another man (either before or after urging the gang toward what he calls the “all-you-can eat pussy buffet”). Whitlock, who once played a state senator on “The Wire,” is also called upon for some pseudo-gangsta talk late in the movie, while extricating Tim from a scrape. So Ronald is the focus of all the racial and sexual anxiety of “Cedar Rapids,” which is asking a lot from a Minnesota insurance salesman. Again, this is how the movie works: Arteta and Johnston try to push us right to the point of total discomfort with their reckless storytelling, and then make us laugh about it.
I suppose it’s progress that this trio of guys is joined by a woman just as bawdy and eager to do shots of Jäger in suburban sports bars as they are. That would be Anne Heche as ASMI femme fatale Joan Ostrowski-Fox (the name is just perfect, isn’t it?), a married woman who actually tells Tim, “What happens in Cedar Rapids stays in Cedar Rapids.” Heche’s delicate performance is in many ways the film’s moral center, and I actually wish her character were explored more fully. Of course, there’s also Bree (Alia Shawkat), the convention hotel’s resident hooker, who introduces Tim to chemical substances and sexual practices he’s never even heard of before — but really, I’m getting ahead of myself. Johnston has a good ear for the quasi-inspirational language of sales culture, and “Cedar Rapids” features a bunch of essentially lovable characters who have to face the most morally compromised situation of all — being American adults. If it resembles an inflated pilot episode for a raunchy sitcom more than a motion picture, at least it looks like a show that won’t bore you or insult your intelligence.