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Friday, Jul 9, 2010 4:28 PM UTC2010-07-09T16:28:00Zl, M j, Y g:i A T

LeBron James’ “Decision” gets big ratings for ESPN

Expected to be the highest rated news show in network's history. Huge numbers in Cleveland

Early television ratings for ESPN indicate there was twice as much interest in LeBron James’ decision on where to play in the city he is leaving than in the city he’s going to.

The Nielsen Co.’s overnight measurement in the nation’s 56 biggest cities show more than seven of every 100 homes with television sets was tuned to ESPN to see where James would play. It’s expected to be the biggest audience ESPN has ever gotten for a news program.

In Cleveland, “The Decision” drew a staggering 26 rating — meaning more than one in four homes had TVs tuned to ESPN to see James say he was leaving his hometown Cavaliers for the Miami Heat.

In Miami, the show had a 12.8 rating.

  More Associated Press

Monday, Jan 31, 2011 11:05 PM UTC2011-01-31T23:05:00Zl, M j, Y g:i A T

Twitter, the athlete killer

Jay Cutler and LeBron James made it clear: Social media crashes a tsunami of bile onto the jocks

Jay Cutler

Chicago Bears quarterback Jay Cutler listens to question during an NFL football news conference at Halas Hall, Wednesday, Jan. 19, 2011, in Lake Forest, Ill. The Bears are scheduled to host the Green Bay Packers in the NFC Championship game on Sunday, Jan. 23. (AP Photo/Nam Y. Huh) (Credit: AP)

On Howard Kurtz’s “Reliable Sources,” Jason Whitlock announced a new era. In the columnist’s opinion, social media flash mobs are tearing athlete reputations asunder in a manner that scoffs at precedent. Considering what happened to Jay Cutler and LeBron James, I’m buying this theory. For many unfortunate jocks, Twitter converts hatred into a billowing cultural meme.

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  More Ethan Sherwood Strauss

Thursday, Dec 2, 2010 6:30 PM UTC2010-12-02T18:30:00Zl, M j, Y g:i A T

Lebron James to face his former team tonight

Superstar Ohio native returns to Cleveland with the Miami Heat five months after his televised departure

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First came “The Decision.”

Now comes “The Derision.”

A city’s anger toward LeBron James has been gathering like storm clouds over Lake Erie for five solid months now. The locals burned his jerseys, tacked his likeness to dart boards, pulled down his 10-story tall portrait off the side of a building across from Quicken Loans Arena and luxuriated in each and every one of the Miami Heat’s eight losses so far this season.

And that was just the buildup.

That’s why there will be plenty of extra cops in the vicinity of the arena hours ahead of the 8:17 p.m. EST tipoff. The Cavaliers’ front office has been purposefully vague about what fans will be allowed to wear, scribble on signs or even say once they step inside.

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  More Jim Litke

Friday, Nov 26, 2010 6:33 PM UTC2010-11-26T18:33:00Zl, M j, Y g:i A T

Cleveland prepares for LeBron visit, safety

It could be an emotional, possibly dangerous situation as James returns to play his former team

Olympics Day 1 - Basketball

BEIJING - AUGUST 09: (F-B) LeBron James and Chris Bosh of the United States men's basketball team sit in the stands for the US women's team game against the Czech Republic during the women's preliminary basketball game at the Beijing Olympic Basketball Gymnasium during day 1 of the Beijing 2008 Olympic Games on August 9, 2008 in Beijing, China. (Photo by Mark Dadswell/Getty Images) (Credit: Getty Images)

LeBron James is coming home next week, and the Cleveland Cavaliers want to make sure he has a safe visit.

James, whose decision this summer to sign with Miami as a free agent touched off an emotional response in Cleveland, will make his first trip back as a member of the Heat on Dec. 2 — a return local fans have awaited since he left.

After numerous discussions with the NBA on how to best handle a potentially hostile environment, the Cavaliers will have extra security personnel in and outside Quicken Loans Arena. The Cavaliers are asking fans to refrain from wearing any obscene T-shirts or signs directed at James, who grew up in Akron and played seven seasons for Cleveland.

Team owner Dan Gilbert took issue with a headline proclaiming the Cavaliers would ban any anti-LeBron shirts. On Thursday, Gilbert said on his Twitter account: “Obviously no profanity, vulgar stuff U wouldn’t want kids 2 see but we are not going 2 be the Gestapo (at) The Q.”

  More Tom Withers

Friday, Oct 1, 2010 6:30 PM UTC2010-10-01T18:30:00Zl, M j, Y g:i A T

LeBron James “plays race card”: Pitchforks out!

Sportswriters slam the superstar for stating the obvious: Race played a role in the backlash against "The Decision"

LeBron James

Miami Heat player LeBron James listens to music after training camp at Hurlburt Field Wednesday, Sept. 29, 2010, in Hurlburt Field, Fla. (AP Photo/Wilfredo Lee) (Credit: AP)

As some may remember, LeBron James left one team for another in a move that enraged the masses. It led to criticism, torrents of rage, mob jersey burnings, and the “runaway slave” imbroglio. But race never plays a role in large emotional sociological events — just as sarcasm never plays a role in this sentence. And now we have an aftershock controversy, stemming from LeBron’s obvious answer to a yes/no question last night on CNN. Soledad O’Brien asked James:

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  More Ethan Sherwood Strauss

Tuesday, Aug 17, 2010 6:18 PM UTC2010-08-17T18:18:00Zl, M j, Y g:i A T

LeBron James: Return to Cavaliers would be a “great story”

The basketball star opens up to GQ about a possible reunion and his past hate for Cleveland

APTOPIX People Carmelo Anthony

LeBron James enters Cipriani's to attend the wedding of Denver Nuggets star Carmelo Anthony and LaLa Vasquez, Saturday, July 10, 2010, in New York. (AP Photo/ Louis Lanzano) (Credit: AP)

After all LeBron James has done to Cleveland, and after all Cleveland has done to him, hope still lives for a reunion — at least according to James.

“If there was an opportunity for me to return,” James says in the September issue of GQ magazine, “and those fans welcome me back, that’d be a great story.”

A great story, undoubtedly, but one that will likely remain fictional. Cleveland, after all, is still licking its wounds after James slowly peeled off the Band-Aid in the one-hour “Decision” and announced his defection to the Miami Heat. And it remains the city where fans are doing one of two things to his jersey: burning it or selling it as toilet paper.

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  More Chris Le

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