At first glance, Naomi and Stacie and Stephanie and Liz appear to be members of the species known as the “Hipster Mommy Blogger,” though perhaps a bit more cheerful and wholesome than most. They have bangs like Zooey Deschanel and closets full of cool vintage dresses. Their houses look like Anthropologie catalogs. Their kids look like Baby Gap models. Their husbands look like young graphic designers, all cute lumberjack shirts and square-framed glasses. They spend their days doing fun craft projects (vintage-y owl throw pillow! Recycled button earrings! Hand-stamped linen napkins!). They spend their weekends throwing big, whimsical dinner parties for their friends, all of whom have equally adorable kids and husbands.

But as you page through their blog archives, you notice certain “tells.” They’re super-young (like, four-kids-at-29 young). They mention relatives in Utah. They drink a suspicious amount of hot chocolate. Finally, you see it: a subtly placed widget with a picture of a temple, or a hyperlink on the word “faith” or “belief.” You click the link and up pops the official website of the Church of Jesus Christ of Latter-day Saints.

Yep, Naomi and Stacie and Stephanie and Liz are Mormons. They’re members of a large, close-knit network of Mormon lifestyle bloggers — young stay-at-home-moms who blog about home and hearth, Latter-day Saint-style. From Rockstar Diaries (Naomi) to Underaged and Engaged (Stacie) to Nie Nie Dialogues (Stephanie) to Say Yes to Hoboken (Liz), Mormon lifestyle bloggers occupy their very own corner of the blogosphere.

Their lives are nothing like mine — I’m your standard-issue late-20-something childless overeducated atheist feminist — yet I’m completely obsessed with their blogs. On an average day, I’ll skim through a half-dozen Mormon blogs, looking at Polaroids of dogs in raincoats or kids in bow ties, reading gratitude lists, admiring sewing projects.

I’m not alone, either. Two of my closest friends — both chronically overworked Ph.D. candidates — procrastinate for hours poring over Nat the Fat Rat or C. Jane Enjoy It. A recent discussion of Mormonism on the blog Jezebel unleashed a waterfall of confessions in the comments section from other young non-religious women similarly riveted by the shiny, happy domestic lives of their Latter-day Saint sisters.

“They have lovely homes, picture-perfect kids, loving, super-attentive husbands, and things seem very normal and calm,” writes a commenter named BrookeD, who admits to reading five Mormon blogs daily.

“I thought I was the only one!!” responds another commenter.

“THANK YOU,” adds a third. “I’m another closet non-Mormon reader of Mormon mommy blogs.”

So why, exactly, are these blogs so fascinating to women like us — secular, childless women who may have never so much as baked a cupcake, let alone reupholstered our own ottomans with thrifted fabric and vintage grosgrain ribbon? It’s not as though we’re sniffing around the dark side of the faith, à la “Big Love.” And it’s not about religion. As someone married to a former Saint (my husband left the church as a teenager), I certainly have no illusions about what life as a Mormon would be like, and I’m sure it’s not for me, which makes my obsession with these blogs all the more startling.

Well, to use a word that makes me cringe, these blogs are weirdly “uplifting.” To read Mormon lifestyle blogs is to peer into a strange and fascinating world where the most fraught issues of modern living — marriage and child rearing — appear completely unproblematic. This seems practically subversive to someone like me, weaned on an endless media parade of fretful stories about “work-life balance” and soaring divorce rates and the perils of marrying too young/too old/too whatever. And don’t even get me started on the Mommy Blogs, which make parenthood seem like a vale of judgment and anxiety, full of words like “guilt” and “chaos” and “BPA-free” and “episiotomy.” Read enough of these, and you’ll be ready to remove your own ovaries with a butter knife.

“It seems that a lot of popular culture wants to portray marriage and motherhood as demeaning, restrictive or simple, but in the LDS church, motherhood is a very important job, and it’s treated with a lot of respect,” says Natalie Holbrook, the New York-based author of the popular blog Nat the Fat Rat. “Most of my readers are non-LDS women in their late 20s and early 30s, college educated, many earning secondary degrees on the postgraduate level, and a comment I often get is, ‘You are making me want kids, and I’ve never wanted kids!'”

Indeed, Mormon bloggers like Holbrook make marriage and motherhood seem, well, fun. Easy. Joyful. These women seem relaxed and untouched by cynicism. They throw elaborate astronaut-themed birthday parties for their kids and go on Sunday family drives to see the fall leaves change and get mani-pedis with their friends. They often have close, large extended families; moms and sisters are always dropping in to watch the kids or help out with cake decorating. Their lives seem adorable and old-fashioned and comforting.

“I’ve gotten e-mails from readers thanking me for putting a positive spin on marriage and family,” Holbrook says. “It’s important to acknowledge the hard parts — and I think we all do — but why not focus more on the lovely and the beautiful? That positive attitude is a very common theme throughout all aspects of the Mormon faith.”

This focus on the positive is especially alluring when your own life seems anything but easy. As my friend G. says, of her fascination with Mormon lifestyle blogs, “I’m just jealous. I want to arrange flowers all day too!” She doesn’t, really. She’s just tired from long days spent in the lab, from a decade of living in a tiny apartment because she’s too poor from student loans to buy a house, from constant negotiations about breadwinning status with her artist husband. It’s not that she or I  want to quit our jobs to bake brownies or sew kiddie Halloween costumes. It’s just that for G., Mormon blogs are an escapist fantasy, a way to imagine a sweeter, simpler life.