Can the symphony be saved?

Amid bankruptcies and closures, a handful of radical innovators are building a new future for the city orchestra

Topics: Music,

Can the symphony be saved?Detroit Symphony Orchestra member Karl Pituch serenades fellow orchestra members walking a picket line outside the Max M. Fisher Music Center in Detroit in October, 2010.

Strikes, closures, bankruptcies, record deficits — the classical-music world has been rocked by troubling financial news in recent months.

The city symphony is in trouble — and the size and cultural footprint of the city hardly matter. Musicians have walked picket lines in aging industrial cities like Detroit and Cleveland, but the New York Philharmonic has also reported record deficits. Orchestras in Philadelphia and Louisville, Ky., have filed for Chapter 11 protection, while bankruptcy also silenced — at least temporarily – the Honolulu Symphony and the Syracuse Symphony Orchestra. (Both hope to return in a new form this fall.)

The problems are easy to identify: The recession has pummeled charitable giving and endowments, while the audience has continued to age. Many large orchestras have been juggling high operating costs and diminishing revenues for years, so they were especially vulnerable to the downturn. Local governments and benefactors, under pressure of their own, are less able to save the day.

So what will? A crisis can sometimes be an incubator for innovation, but some observers worry that there’s a lack of bold new ideas — and that without them, many city and regional orchestras are simply doomed.

“All the data tells us all new audiences are looking for different things,” said Jesse Rosen, the president and CEO of the League of American Orchestras, the industry’s leading advocacy group outside of musicians’ unions, who hopes orchestras use this period to make sweeping positive changes.

“The appetite for classical music remains as strong as ever,” he said. “[But] the desire for it is expressing itself in different ways besides people buying tickets. So how do we adapt to the generations coming up? The problem isn’t in the music, but how to be responsive.

“The audience now is segmented; you still have a large core of subscription seasons of people who are older and like things never to change,” said Rosen, while younger audiences are more willing to watch YouTube videos of symphonies.

Other organizations have tried partnerships.

When an emergency fundraising appeal failed, the Syracuse Symphony Orchestra declared bankruptcy in May, with $5.5 million in debts. In the months that followed, musicians, community leaders and Syracuse University came together to establish the Syracuse Philharmonic Orchestra. The plan is to start small and begin performing later this year.

Patrick Jones is head of the music department at Syracuse and also oversees the Center for Live Music in the 21st Century, a think tank trying to blend artistic excellence and business acumen, two things not usually joined in one sentence.

“We don’t just have a five-year plan to have an orchestra, but a plan to have a sustainable orchestra,” Jones said. “The university, the county, the symphony foundation, the business community are all involved in creating a new model. This will be a research center and an arts business incubator. We have a flourishing music industry and education program at the school, so there is no reason for the Syracuse Phil to hire funding staff, for instance … we can come up with different marketing plans, or educational materials.”

In Sacramento, Calif., the partnership conversation involves the philharmonic and the opera, which have discussed merging to share certain expenses and audiences.

But perhaps all of these cities should look to smaller orchestras for bolder plans.

John Thomas Dodson, musical director of the Adrian Symphony Orchestra, located in southern Michigan, has fostered artistic development, as well as robust new audiences and solvency. His winning philosophy has acted as the catalyst to making “the orchestra … a vibrant center of modern life.”

Dodson says he tries to devise unique concert concepts with other cultural and community events with audience crossover appeal. This approach is a fast-growing trend with young musical directors.

However, Jeffrey Nytch, the director of the Entrepreneurship Center for Music at the University of Colorado-Boulder, says he sees “precious little” evidence of new ideas and predicts more bankruptcies to come.

He argues that the adversarial relationship between orchestras and their musicians needs to change. Musicians, meanwhile, need to become arts ambassadors in their communities, while orchestras battle a graying audience and perceived elitism with more accessibility and newly designed venues.

“Orchestras fool themselves into thinking they have a market willing to pay for their product because they have folks who are willing to pay high ticket prices,” he said. “But that’s only a narrow sliver of their market.

“How does the community value what the orchestra is doing? Do they support the orchestra with their personal donations? Do they insist that the city support the orchestra with underwriting or subsidies of things like venue? Do they support educational initiatives? The orchestras that are doing relatively well [L.A., San Francisco] are finding ways to do just that. The ones that are foundering [Detroit] are resisting these trends.

“Because these are all big issues with no easy solutions (and solutions will, by definition, vary from community to community), the inertia of large organizations tends to set in: Most orchestras are just trying to hold on, with another spiffy marketing campaign or another plea to their big donors to bail them out.”

For rank and file musicians, who dedicate their life to their art and are used to sacrifices, it has already been the toughest of times. Players are used to rolling with the punches, even with strong union muscle behind them. Earlier this month, the musicians at the Wichita Symphony Orchestra agreed to a 20 percent pay cut.

In Philadelphia, the latest tangles involve break-point union negotiations over musician pensions and the threat of a major endowment being pulled. The new conductor is increasing his appearances on the podium this year to help.

“Each orchestra has a different story,” said Peter Drobin, music critic for the Philadelphia Inquirer. “For some of the larger orchestras with big endowments, if the markets hadn’t failed the way they did, and contributions from endowments and philanthropists had kept pace, you wouldn’t be seeing a crisis of this size. It’s been clear for a while that the equation of what orchestras are spending and what they are taking in wasn’t working anymore.” 

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Burger King Japan

    2014's fast food atrocities

    Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.

    Elite Daily/Twitter

    2014's fast food atrocities

    McDonald's Black Burger: Because the laws of competition say that once Burger King introduces a black cheeseburger, it's only a matter of time before McDonald's follows suit. You still don't have to eat it.


    2014's fast food atrocities

    Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.


    2014's fast food atrocities

    Arby's Meat Mountain: The viral off-menu product containing eight different types of meat that, on second read, was probably engineered by Arby's all along. Horrific, regardless.


    2014's fast food atrocities

    KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.

    Michele Parente/Twitter

    2014's fast food atrocities

    Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.

    2014's fast food atrocities

    Boston Pizza's Pizza Cake: The people's choice winner of a Canadian pizza chain's contest whose real aim, we'd imagine, is to prove that there's no such thing as "too far." Currently in development.


    2014's fast food atrocities

    7-Eleven's Doritos Loaded: "For something decadent and artificial by design," wrote one impassioned reviewer, "it only tasted of the latter."

  • Recent Slide Shows



Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>