Amazon's Kindle Fire and the golden age of gadgets
Netflix, Apple, Google, Facebook: You're all on notice. Jeff Bezos is not messing around. Just ask Jane Austen
Topics: Amazon.com, News
Amazon CEO Jeff Bezos holds up the new Kindle Fire at a news conference during the launch of Amazon's new tablets in New York, September 28, 2011. REUTERS/Shannon Stapleton (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY) (Credit: Reuters/Shannon Stapleton)You would think, this deep into the 21st century, I would be used to the feeling, but it still grates: Barely a week after I gave my daughter a Kindle for her 17th birthday, Amazon CEO Jeff Bezos sent the consumer technology world into a tizzy by announcing a handful of new Kindle-related products — including a rock-bottom-priced version of the flagship Kindle ($79!) and, even more intriguingly, an entry into the tablet space: the Kindle Fire. As I write these words, my daughter isn’t even home from school yet, so she probably doesn’t know she’s already obsolete. I feel like a bad parent.
The oohs and ahhs on Twitter all morning have been deafening. With a seven-inch color screen, the Fire is designed to showcase Amazon’s books, music, and rapidly expanding movie and TV offerings for a list price of only $199 — about half of what an iPad costs. You can be sure that Netflix is looking over its shoulder with some consternation. First, Amazon announces a deal to stream Fox content, and then, unveils a gadget to do the streaming. Apple, for its part, suddenly has a competitor. Jeff Bezos: Genius, again!
Actually, I have no idea whether the Fire will be a hit or a dud, whether it will deal a death blow to a stumbling Netflix or have any impact at all on the amazing Apple. The only thing that is clear to me is that an astounding amount of innovation and rapid-fire product development is going on right now in the space where consumers intersect with digital entertainment. Music, movies, books — when you want them, where you want them, at ever lower prices.
Even with unemployment over 9 percent, while those who have jobs are scrambling harder than ever just to keep them, the panoply of content-consumption options just continues to widen. Facebook’s new deal with the music-streaming service Spotify means that I am now constantly exposed to what my friends are listening to on a realtime basis. Steve Jobs will announce the iPhone 5 next week. Google and Apple both appear to be following a strategy that will end up with us all storing everything we might possibly want in the “cloud,” ready for us to summon with a snap of our fingers on our phones or tablets or tvs or toasters, no matter what we’re doing. The pace is exceptional. Yesterday’s marvel is today’s also-ran. The world, in general, is plagued by sluggish economic growth, massive debt and infinite partisan idiocy, but by golly, it’s the golden age of gadgets.
Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21. More Andrew Leonard.




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