2014's fast food atrocities
Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.
The Bruce Lee craze of the 1970s produced an endless array of merchandise in the hopes of cashing in on the world-renowned martial artist’s popularity — especially after his untimely death in 1973 at the age of 32. I’d been a fan of his since he’d played “Kato” in the old “Green Hornet” TV series, so I certainly had collected my share of Bruce Lee posters and magazines. One of the more interesting things that I came across and still makes me laugh is a three-volume set of flipbooks that re-create choice action scenes from his films. I was initially attracted to them from the standpoint of having the opportunity of analyzing how his amazing body moved, but they’re also a hilarious example of foreign-based hard-sell copywriting and package design.
Based on the cover headlines of each volume, you’d think that the publishers had invented the phenomenon known as persistence of vision. “The Newest Thing! Using papers to produce a sense of movement!” says the enticing copy. The design and layout of the sleeves that contain the flip-books are also a nightmare hodgepodge of font combos that assault the eyes … For instance, I can’t honestly say that my instincts tell me to use a vintage font like Morris Fuller Benton’s “Broadway” to announce the “newest thing.”
I’m sure I was “inspired” by graphic train-wrecks like the Bruce Lee flipbooks when I designed the title card for the Colbert Report, “Tek Jansen” cartoon series. In this case it was a matter of theorizing how the Stephen Colbert “character” and a guy with questionable taste might design his own superhero’s introduction graphic. In retrospect, I should’ve done even worse…
Thanks go to Corrie Lebens and Zero Lastimosa for their production skills and help in pulling this post together.
Copyright F+W Media Inc. 2011.
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Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.
KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.
Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.
Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.
Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.
Salon is proud to feature content from Imprint, the fastest-growing design community on the web. Brought to you by Print magazine, America's oldest and most trusted design voice, Imprint features some of the biggest names in the industry covering visual culture from every angle. Imprint
advances and expands the design conversation, providing fresh daily content to the community (and now to salon.com!), sparking conversation, competition, criticism, and passion among its members.