Sex
A new breed of porn CEO — female
Lux Alptraum, the new head of Fleshbot, embodies how the Internet is changing the face of the adult industry
(Credit: Adam Courtney) Lux Alptraum is not your stereotypical adult-industry executive: She’s young, female, queer, Ivy-educated and based in New York. As the newly minted CEO of the porn blog Fleshbot, which until recently was part of the Gawker Media empire, Alptraum is proof of how the Internet is changing the face of the adult business.
She took “a long and winding road” to this point. In college at Columbia, she discovered the online amateur porn scene, which was exploding at the time. “There were a lot of different people doing things that were really fascinating and intriguing and not standard porn,” she says. Alptraum started modeling and doing cam shows for a site that specialized in “nerdy girls,” but after a year she quit and started her own site, That Strange Girl.
A few years later, after a stint teaching sex ed at an after-school program, she started Boinkology, a site about sex and pop culture. That got her noticed by the folks at Fleshbot, which has always specialized in a mix of sexy content from both porn and mainstream entertainment (for example, a red-carpet shot of a celebrity with a see-through dress or a sex scene on “Weeds”). She quickly rose from a contributor to associate editor to editor in chief.
The recent split with Gawker was a result of the fact that “Fleshbot required all this special attention,” she says, because everyone from advertisers to banks are scared of being associated with an adult site. “They couldn’t devote the energy to optimizing it, and it wasn’t bringing in enough to justify the problems it was creating.” In an interview last year, Gawker Media founder Nick Denton, who recently reported a record of 35.6 million unique visitors across all his Web properties, said Fleshbot accounted for only 5 percent of the company’s traffic.
So Denton put it up for sale. Alptraum can’t go into details because of “some nondisclosure stuff I signed,” but says, “Basically, they had a really short timeline on a sale, and there were interested people who just couldn’t make an offer in time. So it ended up going to me, basically.”
Now she’s the 29-year-old CEO of an adult site, and one of a growing number of women taking the helm of everything from porn production houses to sex toy companies. That said, the industry is still dominated by old white guys. But that’s slowly changing. Quentin Boyer, who has been in the industry since 1997, says “the shift in the ‘porn executive demographic’” began “in the late ’90s, when Internet-based companies began to assert themselves in the adult entertainment market.” Says Boyer, the public relations director for Pink Visual, a porn production company that advertises on Fleshbot and also happens to have a female CEO: “In my view, Lux is part of the wave of new talent that has arrived in the adult entertainment industry as a direct result of the industry’s ‘webification,’ if you will.”
Alptraum agrees. “I’m someone who’s kind of a Web native and who comes from a sex positive background of not necessarily embracing the dominant narrative of what’s sexy,” she says. “I’m kind of like the embodiment of what the Internet has done to porn.” By freeing up the means of production and giving direct access to niche audiences, the Web has empowered all sorts of people who don’t fit the typical porn mold to enter the business, and from all angles.
Women have slowly made progress outside the alt and Internet-based sectors of the industry too. “There are several video companies that have females in high-ranking positions,” says Mark Kernes, a senior editor at Adult Video News. For example, heavyweights Wicked Pictures, Vivid Entertainment and Digital Playground. Miller says, “Certainly the assumption from outside the business is that it’s male dominated, and that’s the majority still, but women have made a big impact in recent years.”
Much like Alptraum, Fleshbot is unusual within the industry. “They have tapped into a unique niche within the adult media and publishing world,” says Dan Miller, executive managing editor of XBIZ, an industry news source. “They’ve been able to dip their toes a little bit into both worlds.”
The site’s also unusual in terms of its “feminist and respectful ethos,” argues Alptraum. “It’s not vulgar, it’s not treating these performers in a degrading way,” she says. “We never shame anybody’s body because we believe that anybody who’s willing to put themselves forth as a sexual object is worth celebrating.”
But the biggest thing setting Fleshbot apart from other porn blogs is that it publishes straight and gay content side by side. “From a marketing perspective, that’s a real departure from the industrywide tendency to categorize and segregate content starting with sexual orientation as the first point of separation,” says Boyer. Instead, Alptraum sees the site as a collection of “anything that we feel could be hot.”
It’s a decidedly Internet-era mindset of plurality and pansexuality. “The reason why I’m able to run Fleshbot, and the reason why Fleshbot is in ascendance, is the same reason why alt porn became popular: the Internet is dramatically transforming the adult industry,” she says. “It’s not so much of a top-down dictation thing anymore.”
Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Taxing strip clubs for rape
Politicians are holding adult entertainment venues responsible for funding sexual assault services
(Credit: iStockphoto/wragg) It used to be that strip clubs were merely blamed for society’s ills. Now they’re actually being charged for it.
In recent years, measures have been introduced in Georgia, Pennsylvania, Texas, Illinois and, most recently, California to apply special taxes to strip clubs — specifically to fund sexual assault services. Now, even if you aren’t inclined to view erotic entertainment as the source of all evil, this might seem an appropriate aim — who wants to argue against additional support for rape survivors? It would seem even more so when you consider politicians’ and activists’ repeated claims of solid scientific evidence showing a link between strip clubs — specifically those that sell alcohol — and sexual violence.
Continue Reading Close
Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Massage therapists rubbed wrong by sex talk
A Jennifer Love Hewitt show and the Travolta allegations have masseuses tired of being confused for sex workers
(Credit: iStockphoto/sybanto) Joe, a licensed massage therapist, knows what it’s like having a famous client who expects something extra. He had an Academy Award-winning actor begin gyrating on his massage table before raising his hips in the air to show off his erection. “He was hoping that I would play with him in some shape or form,” he says.
Needless to say, Joe isn’t surprised by allegations by two masseurs that John Travolta got handsy during massages. (Travolta’s attorney has denied all the allegations, and called them “ridiculous.”) “It happens all the time,” he says, and not just with celebrity clients. He frequently encounters men who try to fondle him, usually while he’s working on their glutes or lower back and their hand happens to be level with his crotch. “They think they’re so original, but they’re all so much the same,” Joe says, his voice rising. “They all use the same tactics, the same body movements, the same gyrations and grinding my table, the [heavy] breathing.”
Continue Reading Close
Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
A night at the vibrator museum
Early vibrators were hand-cranked, two-person jobs -- and prescribed by doctors. How far we've come since then
(Credit: Antique Vibrator Museum) I can now say that I’ve used a turn-of-the-century vibrator — on my hand, but still.
The silver, hand-cranked contraption is usually kept behind glass at Good Vibrations’ Antique Vibrator Museum in San Francisco — but staff sexologist Carol Queen made a rare exception. “This is very special,” she whispered, unlocking the case and carefully pulling out Dr. Johansen’s Auto Vibrator, a relic from 1904. The “auto” part is not so much: It was a two-person job, with her having to crank the device’s handle to get it thrumming. Pressing my finger tips to its inch-wide circular platform of pleasure, I was pleasantly surprised by its power.
Continue Reading Close
Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Maggie Gyllenhaal on sexual liberation
The beloved indie star tells Salon about her "vibrator movie" and why she loves playing transgressive women
Maggie Gyllenhaal (Credit: Reuters/Mark Blinch) When I met Maggie Gyllenhaal about six weeks ago, she was enormously and gloriously pregnant, stretching out on a sofa with her shoes off and feet up in a Manhattan office building. (Since that time, Gyllenhaal and husband Peter Sarsgaard have welcomed their second daughter, Gloria Ray, to the world.) We were there to talk about “Hysteria,” the charming, lightweight feminist farce from director Tanya Wexler that explores a key event in the history of female sexuality: the invention of the vibrator by Mortimer Granville, a Victorian doctor who was seeking to cure the mysterious “female malady” that lends the movie its title.
Continue Reading CloseMother-daughter sexperts
Susie Bright and her daughter, Aretha, make parental talks about sex look easy -- and fun
Most parents loathe talking to their kids about the birds and the bees, let alone pubic hair grooming, faked orgasms and “water sports” — but most parents are not legendary “sexpert” Susie Bright.
Better than talking about these things, she penned an advice column in 2009 with her daughter, Aretha, then 19, for the ladyblog Jezebel. Their answers to questions about everything from porn to Paxil were unflinching but playful, and at times controversial. Now the pair have collected those columns into a new e-book, “Mother/Daughter Sex Advice.” Together, they read as an irreverent version of “Our Bodies, Ourselves” for the Internet age. The mother-daughter team also reflect on what the experience of writing the column was like, and it turns out it wasn’t as weird as many would think: For the most part, it was just a continuation of conversations they had been having throughout Aretha’s life.
Continue Reading Close
Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Page 1 of 403 in Sex