2014's fast food atrocities
Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.
In the late 1970s, bohemian hipsters on L.A.’s west side were getting Wet. At the time, it was highly influential among local artists, designers and architects, despite its small circulation. And now, “Making Wet: The Magazine of Gourmet Bathing,” provides a sampling of its spirit.
Leonard Koren admits in his book that when he launched Wet in Venice Beach in 1976 he had “no skills in writing, editing, designing, art directing, advertising sales, publishing or business generally.” The first one, printed at Peace Press Graphics, “looked an awful lot like a newsletter.” After a few more issues he met Thomas Ingalls. “Tom had pale white skin, a long, straight nose, and limp blond hair parted rakishly on the side. He was exactly how I imagined a graphic designer might look.”
For the next six months or so, Tom tutored Leonard on layouts and paste-ups and connected him with photographers, illustrators, and designers who contributed to the magazine in exchange for freedom from commercial restraints. “In Wet they were able to express their bolder, brasher weirder visions – unfettered. April Greiman was one of those creators. She and Tom were romantically involved but on the verge of breaking up. In calmer times they had both agreed to assemble Wet issue number six. It was to be the first time someone other than me designed the magazine. When I brought in the text and visuals, April and Tom were screaming at each other. Nervously I sat around waiting, wondering if I had made the right decision.”
As it progressed, each issue became an innovative, off-the-grid visual experience. Graphic sensibilities varied from punk to pre-New Wave to proto-PostMod. Leonard recently told me, “I wouldn’t know where to begin about the various art directors who’ve worked for Wet.”
The magazine lasted 34 issues before it went under in 1981. While afloat it covered the likes of David Hockney, David Byrne, David Lee Roth, David Lynch, Dick Dale, Debbie Harry, Chrissie Hynde, Sissy Spacek, Tim Leary, Merle Haggard, Mick Jagger, Henry Darger, Henry Miller, Helmut Newton, and on and on.
Those features, and a full survey of the magazine’s groundbreaking graphics, will have to wait for their own anthologies. Rather than an immersion, “Making Wet” is mostly a frothy, self-indulgent soak, with snapshots and drawings of men, women, and children in various stages of undress, cavorting and luxuriating in all manner of showers, spas, and tubs. There’s also a ten-page comic strip review of bath soaps by a pre-”Simpsons” Matt Groening, work by Gary Panter and Peter Shire, and some striking covers, including the ones below. So take a dip.
Copyright F+W Media Inc. 2012.
Salon is proud to feature content from Imprint, the fastest-growing design community on the web. Brought to you by Print magazine, America’s oldest and most trusted design voice, Imprint features some of the biggest names in the industry covering visual culture from every angle. Imprint advances and expands the design conversation, providing fresh daily content to the community (and now to salon.com!), sparking conversation, competition, criticism, and passion among its members.
Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.
KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.
Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.
Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.
Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.
Salon is proud to feature content from Imprint, the fastest-growing design community on the web. Brought to you by Print magazine, America's oldest and most trusted design voice, Imprint features some of the biggest names in the industry covering visual culture from every angle. Imprint
advances and expands the design conversation, providing fresh daily content to the community (and now to salon.com!), sparking conversation, competition, criticism, and passion among its members.