Senate candidate cribs old ad

A Republican Senate candidate's new ad looks an awful lot like a 2-year-old John Hancock mutual fund ad VIDEO

Topics: Advertising, TV, U.S. Senate,

Senate candidate cribs old ad

When you have to fill 24 hours a day of airspace with nothing but your Senate campaign, as does former Hawaii Republican Gov. Linda Lingle, who became the first candidate in history to create an entire cable network dedicated to her campaign, you need to produce a lot of content. So perhaps it should be forgiven if her new ad bears a striking resemblance to a John Hancock mutual fund ad from 2010.

The new ad portrays an older man sitting silently in a coffee shop screen-left with a laptop, chatting with his wife over instant messenger. The text of their conversation appears on the right side of the screen. The man says he’s worried about Social Security and Medicare. He and his wife agree that Lingle is the best candidate to deal with the programs, as Democratic challenger Mazie Hirono “gets nothing done.”



The John Hancock ad, meanwhile, portrays an older man sitting silently in a coffee shop screen-left with a laptop, chatting with his wife over instant messenger. The text of their conversation appears on the right side of the screen. The couple expresses concern about their retirement, before a title card for the company appears on-screen with a narrator saying “the future is yours.”

The Hirono campaign sent the ads to Salon, saying John Hancock’s ad “clearly (ahem) ‘inspires’ Republican Linda Lingle’s.” The Lingle campaign did not immediately return a request for comment.

Here’s the Lingle ad:

And the John Hancock one:

Alex Seitz-Wald

Alex Seitz-Wald is Salon's political reporter. Email him at aseitz-wald@salon.com, and follow him on Twitter @aseitzwald.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott and the friends with whom he recorded in middle school in Texas (photo courtesy of Dan Pickering)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Heatmiser publicity shot (L-R: Tony Lash, Brandt Peterson, Neil Gust, Elliott Smith) (photo courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott and JJ Gonson (photo courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    "Stray" 7-inch, Cavity Search Records (photo courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott's Hampshire College ID photo, 1987

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott with "Le Domino," the guitar he used on "Roman Candle" (courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Full "Roman Candle" record cover (courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott goofing off in Portland (courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Heatmiser (L-R: Elliott Smith, Neil Gust, Tony Lash, Brandt Peterson)(courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    The Greenhouse Sleeve -- Cassette sleeve from Murder of Crows release, 1988, with first appearance of Condor Avenue (photo courtesy of Glynnis Fawkes)

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>