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There is some buzz going around Twitter right now about a possible double (or triple) price increase on digital subscriptions to the New York Times.
Ellen Gray of the Philadelphia Daily News tweeted about a survey the Times is conducting about changing the digital subscription package, and charging more for it:
The Times’ response to Gray was noncommittal:
We are simply revisiting concepts for how to package our core digital subscription bundles and/or potentially introduce new paid products as we close in on two years after the digital subscription launch. Like always, we rely on consumer research.
It’s unclear if retooling the digital subscription has anything to do with recent buyouts and other cost-cutting measures at the paper, but we’ll keep you posted as the story develops.