2014's fast food atrocities
Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.
Bud Lite Platinum, the moonshine of beers, has named pop star Justin Timberlake as its new creative director. The new higher alcoholic-content, cobalt blue cousin of Bud Lite “brings a refined discerning aesthetic to beer that plays well with what I’m doing,” says the singer, who in 2013 has planned his own high-powered return (or so he says) with upcoming album “20/20 Experience.”
Timberlake is the latest star to join in the recent trend of pop singers gaining creative control of international brands. In 2011, Lady Gaga designed the Grey Label line for Polaroid; in 2012, rapper and space cowboy will.i.am gained control over the “compute continuum” at Intel; a few weeks ago Alicia Keys became the global creative director for BlackBerry.
Before you roll your eyes at celebs getting more power, though, The Guardian writes about how they could be a “win-win” situation for fans, consumers and corporations:
It’s obvious that this sort of arrangement has a mutual benefit – the companies know that kids will react more strongly to, say, Lady Gaga than a balding divisional conglomerate head, and the celebrities can flatter themselves to think that they’re anything other than a last-ditch attempt to save a firm from bankruptcy.
Okay, feel free to roll your eyes…now.
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at email@example.com.More Prachi Gupta.
Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.
KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.
Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.
Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.
Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.