Justin Timberlake named creative director of Bud Lite Platinum

The singer is one of many recent pop icons to join the trend of pop stars collaborating with corporations

Topics: Justin Timberlake, Alicia Keys, bud lite platinum, creative director, Advertising, Celebrity, pop music,

Bud Lite Platinum, the moonshine of beers, has named pop star Justin Timberlake as its new creative director. The new higher alcoholic-content, cobalt blue cousin of Bud Lite “brings a refined discerning aesthetic to beer that plays well with what I’m doing,” says the singer, who in 2013 has planned his own high-powered return (or so he says) with upcoming album “20/20 Experience.”

Timberlake is the latest star to join in the recent trend of pop singers gaining creative control of international brands. In 2011, Lady Gaga designed the Grey Label line for Polaroid; in 2012, rapper and space cowboy will.i.am gained control over the “compute continuum” at Intel; a few weeks ago Alicia Keys became the global creative director for BlackBerry.



You Might Also Like

Before you roll your eyes at celebs getting more power, though, The Guardian writes about how they could be a “win-win” situation for fans, consumers and corporations:

It’s obvious that this sort of arrangement has a mutual benefit – the companies know that kids will react more strongly to, say, Lady Gaga than a balding divisional conglomerate head, and the celebrities can flatter themselves to think that they’re anything other than a last-ditch attempt to save a firm from bankruptcy.

Okay, feel free to roll your eyes…now.

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    jkrebs04, DesignCrowd.com

    Cities without landmarks

    Slide 1

    Niagara Falls, U.S./Canada

    akvarog, DesignCrowd.com

    Cities without landmarks

    Slide 2

    Sydney Opera House, Sydney, Australia

    iMAGICations, DesignCrowd.com

    Cities without landmarks

    Slide 3

    Mount Rushmore, South Dakota, U.S.

    jhgraphicsusa, DesignCrowd.com

    Cities without landmarks

    Slide 4

    Eiffel Tower, Paris, France

    Robert R., DesignCrowd.com

    Cities without landmarks

    Slide 5

    Colosseum, Rome, Italy

    Anythingoes, DesignCrowd.com

    Cities without landmarks

    Slide 6

    Taj Mahal, Agra, India

    Sergio Coelho, DesignCrowd.com

    Cities without landmarks

    Slide 7

    Siena Cathedral, Siena, Italy

    Anythingoes, DesignCrowd.com

    Cities without landmarks

    Slide 8

    Christ the Redeemer, Rio de Janeiro, Brazil

    iMAGICations,DesignCrowd.com

    Cities without landmarks

    Slide 9

    Arc de Triomphe, Paris, France

    iMAGICations, DesignCrowd.com

    Cities without landmarks

    Slide 10

    Lost City of Petra, Jordan

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>