SALON

Wednesday, Mar 6, 2013 4:09 PM UTC

Sheryl Sandberg’s trickle-down feminism

The Facebook COO wants to "run" a social movement for women, including incorporating it as a nonprofit 501(c)3

By

Topics: Jacobin, Feminism, Sheryl Sandberg, Facebook, Corporate America, Lean In, ,

Sheryl Sandberg's trickle-down feminismSheryl Sandberg, Facebook's chief operating officer. (Credit: AP/Gregory Bull)
This article originally appeared on Jacobin.

Jacobin

I’ve got a piece out in the Washington Post, a commentary on Facebook COO Sheryl Sandberg’s corporate feminism, on the eve of her book “Lean In.” I’ve been following Sandberg as one of the more visible “women in tech” since she joined Facebook, just one month after I began writing for Gawker’s then-San Francisco-based tech blog Valleywag.

Sandberg, along with Marissa Mayer, has served as a stand-in for a “woman in tech,” and now more broadly, as a “powerful woman.” These are roles that, back when their names were known to relatively few people outside the Valley and those who obsess about it, Sandberg and Mayer have played, and I’d argue, both played to and played against, like any woman handed a role that could elevate her as much as rein her in. Mayer says she isn’t a feminist; Sandberg says she is. In playing these roles, they also make for appealing stories of “what it all means” for the media.

But anyone who knows anything about the tech biz knows that this is a (social) media sideshow, and that feminism will never be one of the “disruptive” values of Silicon Valley so long as Silicon Valley is principally a machine for producing wealth for the few. (See: the story of Katherine Losse, an early Facebook employee who also crossed paths with Sandberg.) To the extent that someone who so benefits from that business culture espouses feminism, it will be ruthlessly friendly to the corporate environment in which it is exercised.

It’s this limitation that concerns me about the brand of feminism we see in Sandberg – because it’s gaining ascendance, and because we’ve been here before. It’s a trickle-down feminism that centers the concerns of an elite minority of women, and it repeats losing tactics in the history of feminist movements. Sandberg is far from the only prominent feminist who supports these tactics, which – despite their intentions – have been insufficient in addressing inequalities among women. If the book and its attendant publicity had only framed Sandberg’s contribution as something “by and for women in positions of corporate leadership,” I doubt we’d be having this conversation.

The book isn’t out yet, though Connie Schultz has a critical review out (also in the Post), and it affirms the omissions I anticipated based on the materials I had available to me, including Sandberg’s own telling of her leadership trajectory. Here’s one of the most widely circulated Sandberg quotes on that, from an interview she gave to PBS/AOL for the ”Makers” documentary. You can view it online:

I always thought I would, like, run a social movement. Which meant, basically, I would work in a non-profit.

It’s a telling understanding: of both the qualities of social movement leadership (which few who work within them would call “running” them), as well as where one would find a social movement (incorporated as a 501c3). And it’s another tension that’s too real for those working in movements for social justice – including women’s rights and gender justice – as we try to understand how to actually get change made: outside systems, or within them. And in fact, Sandberg has followed through on this early vision: according to documents obtained by the New York Times in advance of the book’s release, Sandberg has incorporated the related projects around “Lean In” as a (c)3. By the strike of her own pen, this is a movement.

But is this a “real” movement? I think the legitimate concerns about what’s being sold as feminism here have gotten lost in the many meanings of that word, and how little people who have not been part of movements understand their function. I got my own movement education first as an activist, then while working at an explicitly feminist foundation. So for my part, I wonder what this might mean for those already working in movements on these issues, who struggle for visibility and funding, and who will likely never (and perhaps would never want to) attract the kind of media attention and corporate partners that Sandberg has found in ”Lean In.” Will their work be made any easier? Will they find new allies? Or will they be told, as they have been for decades even by those who claim they work alongside them, that what they want is still impossible?

And what would Sandberg say if she were told the same?

More Melissa Gira Grant.

Next Article

Related Stories

More Related Stories

Featured Slide Shows

The week in 10 pics

close X
  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11
  • This photo. President Barack Obama has a laugh during the unveiling of the George W. Bush Presidential Center in Dallas, Tx., Thursday. Former first lady Barbara Bush, who candidly admitted this week we've had enough Bushes in the White House, is unamused.
    Reuters/Jason Reed

  • Rescue workers converge Wednesday in Savar, Bangladesh, where the collapse of a garment building killed more than 300. Factory owners had ignored police orders to vacate the work site the day before.
    AP/A.M. Ahad

  • Police gather Wednesday at the Massachusetts Institute of Technology to honor campus officer Sean Collier, who was allegedly killed in a shootout with the Boston Marathon bombing suspects last week.
    AP/Elise Amendola

  • Police tape closes the site of a car bomb that targeted the French embassy in Libya Tuesday. The explosion wounded two French guards and caused extensive damage to Tripoli's upscale al-Andalus neighborhood.
    AP/Abdul Majeed Forjani

  • Protestors rage outside the residence of Indian Prime Minister Manmohan Singh Sunday following the rape of a 5-year-old girl in New Delhi. The girl was allegedly kidnapped and tortured before being abandoned in a locked room for two days.
    AP/Manish Swarup

  • Clarksville, Mo., residents sit in a life boat Monday after a Mississippi River flooding, the 13th worst on record.
    AP/Jeff Roberson

  • Workers pause Wednesday for a memorial service at the site of the West, Tx., fertilizer plant explosion, which killed 14 people and left a crater more than 90 feet wide.
    AP/The San Antonio Express-News, Tom Reel

  • Aerial footage of the devastation following a 7.0 magnitude earthquake in China's Sichuan province last Saturday. At least 180 people were killed and as many as 11,000 injured in the quake.
    AP/Liu Yinghua

  • On Wednesday, Hazmat-suited federal authorities search a martial arts studio in Tupelo, Miss., once operated by Everett Dutschke, the newest lead in the increasingly twisty ricin case. Last week, President Barack Obama, Sen. Roger Wicker, R.-Miss., and a Mississippi judge were each sent letters laced with the deadly poison.
    AP/Rogelio V. Solis

  • The lighting of Freedom Hall at the George W. Bush Presidential Center Thursday is celebrated with (what else but) red, white and blue fireworks.
    AP/David J. Phillip

  • Recent Slide Shows

  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11

Related Videos

Comments

 1 Comments

Comment Preview

Your name will appear as username

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>

Salon is proud to feature content from Jacobin, a print quarterly that offers radical perspectives on politics and economics. Support Jacobin and buy a four issue subscription for just $19.

follow salon

Most Read

Popular on Reddit

links from salon.com

From Around the Web

Presented by Scribol
listener_new_rect The Listener: "The Shelter Cycle": Raised in a cult

Recommendations