The 5 biggest PR disasters of the past year

Paula Deen's apology tour, as bad as it was, is just the most recent one

Topics: Paula Deen, abercrombie, pr disasters, Lance Armstrong, kitchenaid, NRA, Hurricane Sandy,

The 5 biggest PR disasters of the past year (Credit: AP Photo/Nick Ut)

The Paula Deen scandal has been grabbing headlines for two straight weeks — first because of revelations that America’s Southern sweetheart had used the n-word and done other racially insensitive things — but then because it took Deen days to do what she should have done immediately: apologize. Deen’s may be the worst in a while, but here are 5 other major PR disasters from the past year:

1. KitchenAid’s Twitter incident

KitchenAid insulted Obama’s dead grandmother during the presidential debates in October, tweeting “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’ #nbcpolitics.” To its credit, the company stemmed the bleeding by deleting the tweet and immediately issuing an apology on Twitter and later to news outlets.

2. Lance Armstrong’s interview with Oprah

After several missed opportunities to admit that he took performance enhancing drugs, a USDA investigation charged seven-time Tour de France winner Lance Armstrong with doping. Only then did Armstrong try to come clean in a tell-all interview with Oprah — but by then it was too little, too late.

3. The NRA’s offensive tweet on the day of the Aurora, Colo. shooting

On July 20, the same day that James Holmes opened fire at a crowd in a movie theater in Aurora, Colo., the NRA tweeted: “Good morning, shooters. Happy Friday! Weekend plans?”

The tweet was taken down hours later, and a spokesman issued the following statement: “A single individual, unaware of events in Colorado, tweeted a comment that is being completely taken out of context.” The NRA didn’t gain many points in sensitivity, however, when executive vice president Wayne LaPierre seemingly blamed every industry for gun violence but his own after Sandy Hook.

4. Stores that exploited Hurricane Sandy

Companies like Urban Outfitters, Gap and American Apparel joked about the “Frankenstorm,” offering sales to those stuck indoors during the hurricane, which displaced millions of Americans along the East Coast.

5. Abercrombie & Fitch’s clothes for cool kids



Hip CEO Mike Jeffries only makes clothes for hip kids.”He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Robin Lewis, author of “The New Rules of Retail,” told Business Insider. Jeffries has remained unnervingly unwavering on this point, showing no sign of apologizing or changing the store’s policies. This prompted one man to take matters into his own hands and clothe the homeless with A&F apparel.

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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  • White River National Forest via Lower Crystal Lake, Colorado
    For those OK with the mainstream, White River Forest welcomes more than 10 million visitors a year, making it the most-visited recreation forest in the nation. But don’t hate it for being beautiful; it’s got substance, too. The forest boasts 8 wilderness areas, 2,500 miles of trail, 1,900 miles of winding service system roads, and 12 ski resorts (should your snow shredders fit the trunk space). If ice isn’t your thing: take the tire-friendly Flat Tops Trail Scenic Byway — 82 miles connecting the towns of Meeker and Yampa, half of which is unpaved for you road rebels.
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  • Chattahoochee-Oconee National Forest via Noontootla Creek, Georgia
    Boasting 10 wildernesses, 430 miles of trail and 1,367 miles of trout-filled stream, this Georgia forest is hailed as a camper’s paradise. Try driving the Ridge and Valley Scenic Byway, which saw Civil War battles fought. If the tall peaks make your engine tremble, opt for the relatively flat Oconee National Forest, which offers smaller hills and an easy trail to the ghost town of Scull Shoals. Scaredy-cats can opt for John’s Mountain Overlook, which leads to twin waterfalls for the sensitive sightseer in you.
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  • Nordhouse Dunes Wilderness Area via Green Road, Michigan
    The only national forest in Lower Michigan, the Huron-Mainstee spans nearly 1 million acres of public land. Outside the requisite lush habitat for fish and wildlife on display, the Nordhouse Dunes Wilderness Area is among the biggest hooks for visitors: offering beach camping with shores pounded by big, cerulean surf. Splash in some rum and you just might think you were in the Caribbean.
    fs.usda.gov/hmnf


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  • Canaan Mountain via Backcountry Canaan Loop Road, West Virginia
    A favorite hailed by outdoorsman and author Johnny Molloy as some of the best high-country car camping sites anywhere in the country, you don’t have to go far to get away. Travel 20 miles west of Dolly Sods (among the busiest in the East) to find the Canaan Backcountry (for more quiet and peace). Those willing to leave the car for a bit and foot it would be remiss to neglect day-hiking the White Rim Rocks, Table Rock Overlook, or the rim at Blackwater River Gorge.
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  • Mt. Rogers NRA via Hurricane Creek Road, North Carolina
    Most know it as the highest country they’ll see from North Carolina to New Hampshire. What they may not know? Car campers can get the same grand experience for less hassle. Drop the 50-pound backpacks and take the highway to the high country by stopping anywhere on the twisting (hence the name) Hurricane Road for access to a 15-mile loop that boasts the best of the grassy balds. It’s the road less travelled, and the high one, at that.
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  • Long Key State Park via the Overseas Highway, Florida
    Hiking can get old; sometimes you’d rather paddle. For a weekend getaway of the coastal variety and quieter version of the Florida Keys that’s no less luxe, stick your head in the sand (and ocean, if snorkeling’s your thing) at any of Long Key’s 60 sites. Canoes and kayaks are aplenty, as are the hot showers and electric power source amenities. Think of it as the getaway from the typical getaway.
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  • Grand Canyon National Park via Crazy Jug Point, Arizona
    You didn’t think we’d neglect one of the world’s most famous national parks, did you? Nor would we dare lead you astray with one of the busiest parts of the park. With the Colorado River still within view of this cliff-edge site, Crazy Jug is a carside camper’s refuge from the troops of tourists. Find easy access to the Bill Hall Trail less than a mile from camp, and descend to get a peek at the volcanic Mt. Trumbull. (Fear not: It’s about as active as your typical lazy Sunday in front of the tube, if not more peaceful.)
    fs.usda.gov/kaibab


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  • As the go-to (weekend) getaway car for fiscally conscious field trips with friends, the 2013 MINI Convertible is your campground racer of choice, allowing you and up to three of your co-pilots to take in all the beauty of nature high and low. And with a fuel efficiency that won’t leave you in the latter, you won’t have to worry about being left stranded (or awkwardly asking to go halfsies on gas expenses).


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