Space porn: These images are (quite literally) out of this world
The sad, spooky, dystopian world of mass-produced meat gets the full Tim Burton treatment in an animated short set to Fiona Apple’s cover of “Pure Imagination.” It also serves as a cleverly disguised advertisement for Chipotle.
The first clue comes when the film’s protagonist, a disenchanted scarecrow fresh off a trip to the factory farm, picks a familiar-looking chili pepper from a vine. When the scarecrow opens his own, local food stand, the tacos he serves may also trigger a spark of recognition. But it isn’t until the three and a half minute video ends that the fast-food chain’s name appears.
Chipotle never airs television ads, and the video is actually a promotion for its free iOS game. The chain’s strategy, writes Slate’s Matthew Yglesias, is to position itself “as a highbrow and upscale alternative to other quick service restaurants.” Yglesias argues that the message gets through. So, too, does the commentary on factory farming as a fantasy-gone-wrong. “The Scarecrow” might not make you crave Chipotle, but it definitely makes a strong case for eating local:
Lindsay Abrams is an assistant editor at Salon, focusing on all things sustainable. Follow her on Twitter @readingirl, email firstname.lastname@example.org.More Lindsay Abrams.
NASA astronaut Mike Hopkins
On December 28, 2013, Expedition 38 crew member Mike Hopkins participating in the second of two space walks to replace a degraded pump module on the International Space Station. (NASA astronaut Rick Mastracchio is reflected in his helmet!)
The Soyuz TMA-10M
The Soyuz TMA-10M headed towards the International Space Station with crew members from Expedition 37 onboard.
40 years ago the Apollo 8 mission flew up to the moon, orbited it ten times and then returned to Earth. This picture was taken from that flight and shows the Earth as it seemingly rises in similar fashion to a sunrise.
Sunrise from Expedition 36
NASA Flight Engineer Karen L. Nyberg of Expedition 36 took this photo of the sun rising -- a sight they saw nearly 16 times per day due to the speed of the International Space Station's orbit around the earth.
A pair of NanoRacks CubeSats -- nanosattelite spacecrafts carrying experiments -- were launched by Expedition 38.