Coca-Cola’s multilingual Super Bowl ad is driving Twitter xenophobes crazy

Apparently singing "America the Beautiful" in multiple languages is worthy of a boycott VIDEO

Topics: Video, Coca-Cola Super Bowl ad, Coca-Cola bilingual super bowl ad, #boycottcoke, Twitter, coke super bowl ad, Super Bowl, super bowl 2014, Super Bowl XL, , ,

Coca-Cola’s big Super Bowl ad this year featured a rendition of “America the Beautiful” sung in multiple languages, alongside sweeping images of America’s landscape and its people.

It was extremely patriotic, wholesome, and altogether unobjectionable in every way.

Cue xenophobes on Twitter threatening to boycott Coke in 5, 4, 3, 2, 1…



For what it’s worth, part of the reason the #boycottcoke hashtag took off was righteous tweeters trolling xenophobes like the ones above. So we’re not all terrible.

And here’s the 60-second version of the ad, in case you missed it:

Elias Isquith

Elias Isquith is an assistant editor at Salon, focusing on politics. Follow him on Twitter at @eliasisquith, and email him at eisquith@salon.com.

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