Space porn: These images are (quite literally) out of this world
WTF is The Guardian doing getting into bed with Unilever, to create "content" on "sustainable living"??!! http://t.co/zlUHIyXuF3— Michael Pollan (@michaelpollan) February 14, 2014
Pollan’s referring to the announcement, made yesterday, that the U.K.-based newspaper is partnering with corporate behemoth Unilever to “create a bespoke engagement platform to increase awareness of, and foster debate about, sustainability issues, and ultimately encourage people to live more sustainable lives.”
In other words: native advertising. But pushing that already-controversial media practice to its extreme, the new “Guardian Labs” are eliminating what most news organizations take to be sacred: the separation of editorial and advertorial. From AdWeek:
Many news outlets have kept their journalists far away from the native content creation process. However, Guardian Labs will maintain no such separation.
Explained [deputy CEO of Guardian News Media david] Pemsel: “It’s one thing to say, go to a journalist and say, we’d like you to write that. We would never do that. But we have people working in television and technology and film and general news, and they have ideas. It would be sort of mad not to tap into that knowledge.”
At The Dish, Andrew Sullivan is also outraged:
So the entire paper is to be filled with a p.r. campaign disguised as journalism, in order to promote Unilever’s image as a green company. That’s called corporate propaganda. The key to all this is the old and simple trick of deceiving readers into thinking they are reading journalism when they are actually reading p.r. – especially when a single page can travel alone through the Interwebs and seem to most readers to be a Guardian article. And the end of all this will be the growing gnawing sense among Guardian readers that, unless they are very careful, they will have a very tough time telling the difference.
This is far from the first time that Unilever — which manufactures Axe body spray, Lipton tea, Ben & Jerry’s ice cream and Vaseline, among many other brands – has been accused of greenwashing its image. Now it’s just going to get some extra help from one of the places that’s supposed to be calling it out.
Lindsay Abrams is an assistant editor at Salon, focusing on all things sustainable. Follow her on Twitter @readingirl, email email@example.com.More Lindsay Abrams.
NASA astronaut Mike Hopkins
On December 28, 2013, Expedition 38 crew member Mike Hopkins participating in the second of two space walks to replace a degraded pump module on the International Space Station. (NASA astronaut Rick Mastracchio is reflected in his helmet!)
The Soyuz TMA-10M
The Soyuz TMA-10M headed towards the International Space Station with crew members from Expedition 37 onboard.
40 years ago the Apollo 8 mission flew up to the moon, orbited it ten times and then returned to Earth. This picture was taken from that flight and shows the Earth as it seemingly rises in similar fashion to a sunrise.
Sunrise from Expedition 36
NASA Flight Engineer Karen L. Nyberg of Expedition 36 took this photo of the sun rising -- a sight they saw nearly 16 times per day due to the speed of the International Space Station's orbit around the earth.
A pair of NanoRacks CubeSats -- nanosattelite spacecrafts carrying experiments -- were launched by Expedition 38.