Neil deGrasse Tyson: If we don’t foster innovation we “might as well just move back into the cave”

Watch the famed astrophysicist discuss creativity and science -- and the forces he fears will stifle them VIDEO

Topics: Video, Neil degrasse Tyson, innovation, ideas, creativity, Science,

Neil deGrasse Tyson: If we don't foster innovation we "might as well just move back into the cave" Neil deGrasse Tyson at Cannes Lions (Credit: screenshot)

Neil deGrasse Tyson isn’t just championing science education, and climate change action, he’s also focusing on creativity and innovation. Earlier this week he spoke at the Cannes Lions festival, as part of the Ogilvy & Mather Inspire lecture series. There he had a strong message: If our trends, culture and value move away from innovation we stop solving some of the world’s biggest problems.

Ad Week reports from Cannes:

“Instead of showing slides of star maps or X-ray images of distant galaxies, Tyson chose to feature pictures of money in his appearance at the festival’s fourth annual Ogilvy & Mather Inspire lecture. He presented slide after slide of international currency that featured and honored scientists as cultural icons. Today, few such bills can be found, and Tyson fears the world is losing its admiration for science.

“‘Somebody cared enough about it to put it on the currency. These are the things that affect your culture. A whole culture can be given to problem solving simply by the forces operating within it and around it, forces you might not even be aware of while you’re in the middle of it.’”

A historic example of this, according to Tyson, is the Islamic world at around 1000 A.D., which was at the time a petri dish of intellectual thought and discovery.

“Mathematics, agriculture, engineering, medicine, navigation — all of that happened while Europe was disemboweling heretics at the same time,” Tyson explained. “So what happened? Well, it wasn’t forever.”

According to Tyson, Al-Ghazali, an influential philosopher in the early 11th century, had a different thought: “manipulating numbers was outside your spiritual accountability,” Ad Week reports.

“If you’re content with everything you see as being the will of a divine force, you have been removed from the equation of all those whose curiosity leads to solutions to problems,” Tyson said.



This was also one of the biggest takeaways from the reboot of “Cosmos: A Spacetime Odyssey,” which Tyson hosted. And is clearly a fear he has for the United States, where politicians and pop culture openly ignore or deny science. The fear is that not only will nations stifle science, they’ll also stifle creative thinking, which works hand in hand with solving scientific problems.

In the video below, via Ad Week, Tyson delves more into this line of thought — and holds marketers, advertisers and others in the media responsible for creating positive trends and being a powerful influence on creativity and our culture.

“What does it mean to be creative?” Tyson asks in the video below. “It means there’s something you’ve never seen before and you put it together into something that is brand-new that others had not seen. You saw what they saw, but now you’ve created a new idea, a new product a new brand, a new path to solve a problem.”

“Not everyone does that. Let’s be realistic, not everyone cares deeply about it,” Tyson acknowledges. “Like, I understand. But for those who do, their activities should be cherished, these are the people we should hold up high. We should build statues for those people. We used to. Those are the folks who advanced frontiers. The inventors, the explorers, the discoverers, the innovators.”

“These are the people who shape civilization. If you don’t cultivate and nurture that, you might as well just move back into the cave, because that’s where we’re going to end up without it.”

 

h/t Ad Week

Sarah Gray is an assistant editor at Salon, focusing on innovation. Follow @sarahhhgray or email sgray@salon.com.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 17
  • Close
  • Fullscreen
  • Thumbnails
    John Stanmeyer

    Overdevelopment, Overpopulation, Overshoot

    Container City: Shipping containers, indispensable tool of the globalized consumer economy, reflect the skyline in Singapore, one of the world’s busiest ports.

    Lu Guang

    Overdevelopment, Overpopulation, Overshoot

    Man Covering His Mouth: A shepherd by the Yellow River cannot stand the smell, Inner Mongolia, China

    Carolyn Cole/LATimes

    Overdevelopment, Overpopulation, Overshoot

    Angry Crowd: People jostle for food relief distribution following the 2010 earthquake in Haiti

    Darin Oswald/Idaho Statesman

    Overdevelopment, Overpopulation, Overshoot

    “Black Friday” Shoppers: Aggressive bargain hunters push through the front doors of the Boise Towne Square mall as they are opened at 1 a.m. Friday, Nov. 24, 2007, Boise, Idaho, USA

    Google Earth/NOAA, U.S. Navy, NGA, GEBCO

    Overdevelopment, Overpopulation, Overshoot

    Suburban Sprawl: aerial view of landscape outside Miami, Florida, shows 13 golf courses amongst track homes on the edge of the Everglades.

    Garth Lentz

    Overdevelopment, Overpopulation, Overshoot

    Toxic Landscape: Aerial view of the tar sands region, where mining operations and tailings ponds are so vast they can be seen from outer space; Alberta, Canada

    Cotton Coulson/Keenpress

    Overdevelopment, Overpopulation, Overshoot

    Ice Waterfall: In both the Arctic and Antarctic regions, ice is retreating. Melting water on icecap, North East Land, Svalbard, Norway

    Yann Arthus-Bertrand

    Overdevelopment, Overpopulation, Overshoot

    Satellite Dishes: The rooftops of Aleppo, Syria, one of the world’s oldest cities, are covered with satellite dishes, linking residents to a globalized consumer culture.

    Stephanie Sinclair

    Overdevelopment, Overpopulation, Overshoot

    Child Brides: Tahani, 8, is seen with her husband Majed, 27, and her former classmate Ghada, 8, and her husband in Hajjah, Yemen, July 26, 2010.

    Mike Hedge

    Overdevelopment, Overpopulation, Overshoot

    Megalopolis: Shanghai, China, a sprawling megacity of 24 Million

    Google Earth/ 2014 Digital Globe

    Overdevelopment, Overpopulation, Overshoot

    Big Hole: The Mir Mine in Russia is the world’s largest diamond mine.

    Daniel Dancer

    Overdevelopment, Overpopulation, Overshoot

    Clear-cut: Industrial forestry degrading public lands, Willamette National Forest, Oregon

    Peter Essick

    Overdevelopment, Overpopulation, Overshoot

    Computer Dump: Massive quantities of waste from obsolete computers and other electronics are typically shipped to the developing world for sorting and/or disposal. Photo from Accra, Ghana.

    Daniel Beltra

    Overdevelopment, Overpopulation, Overshoot

    Oil Spill Fire: Aerial view of an oil fire following the 2010 Deepwater Horizon oil disaster, Gulf of Mexico

    Ian Wylie

    Overdevelopment, Overpopulation, Overshoot

    Slide 13

    Airplane Contrails: Globalized transportation networks, especially commercial aviation, are a major contributor of air pollution and greenhouse gas emissions. Photo of contrails in the west London sky over the River Thames, London, England.

    R.J. Sangosti/Denver Post

    Overdevelopment, Overpopulation, Overshoot

    Fire: More frequent and more intense wildfires (such as this one in Colorado, USA) are another consequence of a warming planet.

  • Recent Slide Shows

Comments

Loading Comments...