Coke’s chief science and health officer: Give up sugar and die

She's technically right, but also very wrong

Topics: Coca-Cola, soda tax, Sugar, public health, Diabetes, Obesity, , ,

Wednesday, Rep. Rosa DeLauro, D-Conn., introduced a bill in the House of Representatives that would impose a national tax on sugar-sweetened beverages. It’s extremely unlikely to pass, but the New York Times’ Mark Bittman gave the proposal some serious consideration anyway, noting that charging just a penny per teaspoon of caloric sweeteners, as the so-called SWEET Act proposes, would likely “work to reduce consumption of sugar-sweetened beverages, and therefore obesity, and therefore diabetes, and therefore health care costs, and to raise money for health education about the dangers of overconsumption of sugar.” It’s a win-win-win-win-win for everyone but Big Soda.

And in what appears to be a response to that threat — or, if not, was just an extremely poorly timed tweet — Rhona Applebaum, Coca-Cola’s vice president and chief science and health officer, sent out the following warning:

BeyondChron, which called out the tweet, reads it as a transparent attempt to salvage sugary soda’s reputation. The source, as they note, is a scare-mongering Daily Mail headline about a “trendy” anti-aging diet that requires cutting out all sugar — including the type that occurs naturally. That’d mean no more soda, and also no more fruits, vegetables, dairy or nuts. You could basically call it the all-meat-and-fat diet. Stay on it long enough, and yeah, it’d probably kill you.



But let’s use this as an excuse to talk about why cutting out excesses of added sugar is a really good idea. In March, the World Health Organization introduced a draft proposal lowering its recommended amount of sugar consumption per day, noting that “there is increasing concern that consumption of free sugars, particularly in the form of sugar-sweetened beverages, may result in … an increase in total caloric intake, leading to an unhealthy diet, weight gain and increased risk of noncommunicable diseases.” While added sugars are found in most products purchased at the grocery store, soda, energy and sports drinks remain their largest source. And if the average adult were to heed WHO’s recommendations and limit sugar to under 5 percent of their caloric intake, they’d be left with less than one can of regular soda per day.

“We are in the midst of a dual epidemic of obesity and diabetes, we need to do something about it, and we can’t rely on industry to deal with this voluntarily,” DeLauro told Bittman. And while the industry may feel its time is best spent warning us of the real, if remote, dangers of too little sugar, you’d better believe that too much sugar is the problem that actually is going to kill us.

Lindsay Abrams

Lindsay Abrams is a staff writer at Salon, reporting on all things sustainable. Follow her on Twitter @readingirl, email labrams@salon.com.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Burger King Japan

    2014's fast food atrocities

    Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.

    Elite Daily/Twitter

    2014's fast food atrocities

    McDonald's Black Burger: Because the laws of competition say that once Burger King introduces a black cheeseburger, it's only a matter of time before McDonald's follows suit. You still don't have to eat it.

    Domino's

    2014's fast food atrocities

    Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.

    Arby's/Facebook

    2014's fast food atrocities

    Arby's Meat Mountain: The viral off-menu product containing eight different types of meat that, on second read, was probably engineered by Arby's all along. Horrific, regardless.

    KFC

    2014's fast food atrocities

    KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.

    Michele Parente/Twitter

    2014's fast food atrocities

    Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.

    Pizzagamechangers.com

    2014's fast food atrocities

    Boston Pizza's Pizza Cake: The people's choice winner of a Canadian pizza chain's contest whose real aim, we'd imagine, is to prove that there's no such thing as "too far." Currently in development.

    7-Eleven

    2014's fast food atrocities

    7-Eleven's Doritos Loaded: "For something decadent and artificial by design," wrote one impassioned reviewer, "it only tasted of the latter."

  • Recent Slide Shows

Comments

Loading Comments...