This is why conservatives win

Messaging matters, George Lakoff tells Salon, but the key to politics is combining message with a moral grounding

This is why conservatives win: George Lakoff explains the importance of framing -- and what Democrats need to learnDarrell Issa, Rand Paul, Pat Robertson (Credit: AP/J. Scott Applewhite/Reed Saxon/Gene J. Puskar/photo montage by Salon)

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