You may not have heard of Klout -- not yet.

But that doesn't matter. If you're on Twitter, or even Facebook, Klout has heard of you. And Klout has ranked you, with a single tidy number meant to sum up your influence and engagement in the social media sphere. Klout.com is a social media analytics company based in San Francisco. Three years ago, it began ranking Twitter users according to the splash their links and witty repartee made among their followers. Since then, it's grown to include activity across social media platforms, and has established itself as a major arbiter of influence in social media circles. Klout, in effect, has clout.

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