Salon.com > Heidi MacDonald http://www.salon.com Fri, 24 May 2013 01:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pow! Boom! Why DC relaunched iconic comic books http://www.salon.com/2011/09/02/dc_reboots/ http://www.salon.com/2011/09/02/dc_reboots/#comments Fri, 02 Sep 2011 21:20:00 +0000 http://www.salon.com/entertainment/feature/2011/09/02/dc_reboots Superheroes tried to battle a world of bookstores closures, digital piracy and iPads this week with a bold publishing initiative from DC Entertainment. Facing eroding sales, the publisher of Superman, Batman and Wonder Woman, among other icons, decided to relaunch the entire line with 52 new No. 1 issues and reader-friendly back stories. In addition, the entire line will now be on sale digitally on the same day it goes on sale in print.

At the center of the storm is Jim Lee, DC's co-publisher, who has the job of expanding readership without losing longtime fans. He also happens to be the artist on DC's Justice League, one of the books that debuted this week. While juggling his drawing, signing and publishing duties, Lee took some time to discuss how the relaunch went and the future of comic books in a digital world.

You had a huge midnight signing at Midtown Comics in New York with writer [and DC's chief creative officer] Geoff Johns on Tuesday night/Wednesday morning. What was the highlight?

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