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	<title>Salon.com > Ratha Tep</title>
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		<title>Arugula for everyone</title>
		<link>http://www.salon.com/2006/09/19/us_arugula/</link>
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		<pubDate>Tue, 19 Sep 2006 10:48:00 +0000</pubDate>
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				<category><![CDATA[Life]]></category>
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		<description><![CDATA[Author David Kamp explains why organic food is finding its way into American homes and why the myth of the elitist eater is as tired as Ann Coulter.]]></description>
			<content:encoded><![CDATA[<p>Thirty years ago, baby greens like fris&eacute;e and radicchio were so exotic in the United States that <a href="http://archive.salon.com/sex/turn_on/2001/08/24/panisse/index.html">Alice Waters</a> had to sneak in seeds from Europe to plant the lettuces in her Berkeley, Calif., garden. But it's a testament to the way the country's tastes have changed since then that McDonald's is now one of the nation's largest food-service buyers of the greens, which it serves in a popular line of "Premium Salads." </p><p> It is that extreme evolution of the American palate that journalist David Kamp chronicles in his new book, "The United States of Arugula." A writer and editor for GQ and Vanity Fair, Kamp brings a colorful pop-culture sensibility to his portrait of the personalities and places that have helped spread the gospel of good food beyond a gourmand elite and into Middle America. "Our food innovators have gotten short shrift," he explains. "But they deserve the same examination we give to rock stars -- not in a superficial way -- but as contributors to American life." To get to the heart of America's taste transformation, Kamp zeroes in on many unheralded but pivotal beginnings -- from the ocean liner that docked at New York Harbor carrying the pioneers of classic French dining in America to the friendship between Giorgio DeLuca and his neighbor, Joel Dean, that helped usher in the status food movement. And he draws upon candid conversations with both industry insiders, like cookbook editor Judith Jones and writer <a href="http://www.salon.com/books/feature/2006/08/08/ephron/index.html">Nora Ephron</a> and newcomers like Food Network starlet Giada De Laurentiis. </p><p><a href="http://www.salon.com/2006/09/19/us_arugula/">Continue Reading...</a></p>]]></content:encoded>
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