The twins thing

Fri, 30 May 2003 19:11:00 +0000

The sexual exploitation of women in beer ads supports the misperception that women exist for men's pleasure alone; as well, it creates a standard of beauty that is impossible for the average woman to achieve, often resulting in feelings of inadequacy and blah, blah, blah, blah. Does anyone even care anymore?

That said, there is something uniquely off-color about Coors' latest advertising campaign. The commercial spots, which first aired during the 2002-03 NFL season, are responsible for Coors' highest-ever ad ratings, predicted increases in product sales, and a newfound relevance with 21- to 25-year-old male consumers. Though the musical odes to stuff guys love -- "two-hand touch," "short skirts," "burritos at 4 a.m." -- played during the commercials are clever, credit for the campaign's success goes to Diane and Elaine Klimaszewski. Besides being just plain hot, the aesthetically gifted 26-year-old blondes featured in the campaign are twin sisters. Twin sisters whose four blue eyes seem always to be saying, "Hey boys, anyone up for a three-way?" Sisters in a three-way? Gross.

Shooting crap

Thu, 13 Jun 2002 19:00:00 +0000

John Edward, host of the television series "Crossing Over," is just short of creating an empire of Oprah or Martha Stewart proportions. His show, a half-hour exhibition of his self-professed ability to communicate with the dead and predict the future, now airs on CBS and Sci-Fi at least 10 times a week. Author of three books (his second, "One Last Time," was a New York Times bestseller), subject of an HBO documentary, guest of "Larry King Live" and "The Crier Report," and celebrated counselor to a host of B-list celebrities (Jennifer Beals, Anne Rice, et al.), Edward has gained surprising credibility.

He has managed to sell his talents via audiotapes ("Developing Your Own Psychic Powers," yours for $59.95), a quarterly newsletter, internationally touring seminars (sold out), private readings (the wait list is now three years) and personally endorsed products like the John Edward Pink Rose Appreciation Pin, "a symbol to express love."

Salon.com > Shari Waxman

The twins thing

Shooting crap