TV can be a good parent

The American Academy of Pediatrics says television watching is harmful to babies and toddlers. This mama says: I don't think so.


Ariel Gore
August 16, 1999 8:00PM (UTC)

Let me get this straight.

The corporations have shipped all the living-wage jobs off to the developing world, the federal government has "ended welfare" and sent poor women into sub-minimum wage "training programs" while offering virtually no child-care assistance, the rent on my one-bedroom apartment just went up to $850 a month, the newspapers have convinced us that our kids can't play outside by themselves until they're 21 and now the American Academy of Pediatrics wants my television?

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I don't think so.

Earlier this month, the AAP released new guidelines for parents recommending that kids under the age of 2 not watch TV. They say the box is bad for babies' brains and not much better for older kids. Well, no duh.

When I was a young mom on welfare, sometimes I needed a break. I needed time to myself. I needed to mellow out to avoid killing my daughter for pouring bleach on the Salvation Army couch. And when I was at my wits' end, Barney the Dinosaur and Big Bird were better parents than I was. My daughter knows that I went to college when she was a baby and preschooler. She knows that I work. And, truth be told, our television set has been a helpful co-parent on rainy days when I've been on deadline. Because I'm the mother of a fourth-grader, Nickelodeon is my trusted friend.

There was no TV in our house when I was a kid. My mother called them "boob tubes." But that was in the 1970s. My mother and all of her friends were poor -- they were artists -- but the rent she paid for our house on the Monterey (Calif.) Peninsula was $175 a month and my mother and her friends helped each other with the kids. The child care was communal. So they could afford to be poor, to stay home, to kill their televisions. I, on the other hand, cannot.

Now the AAP is saying I'm doing my daughter an injustice every time I let her watch TV. The official policy states that "Although certain television programs may be promoted to [young children], research on early brain development shows that babies and toddlers have a critical need for direct interactions with parents and other significant caregivers for healthy brain growth and the development of appropriate social, emotional, and cognitive skills. Therefore, exposing such young children to television programs should be discouraged."

Maybe my brain has been warped by all my post-childhood TV watching, but I'm having a little trouble getting from point A to point B here. Babies and toddlers have a critical need for direct interactions with actual people. I'm with them on this. "Therefore, exposing such young children to television programs should be discouraged." This is where they lose me. I can see "Therefore, sticking them in front of the TV all day and all night should be discouraged." But the assumption that TV-watching kids don't interact with their parents or caregivers is silly. Watching TV and having one-on-one interactions with our kids aren't mutually exclusive.

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I've been careful to teach my daughter critical thinking in my one-woman "mind over media" campaign. It started with fairytales: "What's make-believe?" and "How would you like to stay home and cook for all those dwarves?" Later we moved on to the news: "Why was it presented in this way?" and "What's a stereotype?" But if you think I was reading "Winnie the Pooh" to my toddler when I thought up these questions, think again. I was relaxing with a cup of coffee and a book on feminist theory while Maia was riveted to PBS.

I read to my daughter when she was little. We still read together. But even a thoughtful mama needs an electronic baby sitter every now and again. Maybe especially a thoughtful mama.

Not surprisingly, the television executives feel there's plenty of innocuous programming on television to entertain young kids without frying their brains. "It's a bunch of malarkey," said Kenn Viselman, president of the itsy bitsy Entertainment Co., about the new policy. Itsy bitsy distributes the British show "Teletubbies," which is broadcast on PBS. While I prefer Big Bird to Tinky Winky, I have to agree with him when he says, "Instead of attacking shows that try to help children, the pediatricians should warn parents that they shouldn't watch the Jerry Springer show when kids are in the room."

The AAP's policy refers to all television, of course, but it's hard not to feel like they're picking on PBS. "Teletubbies" is the only program currently shown on non-cable television marketed toward babies and toddlers. Just two weeks ago, the station announced a $40 million investment to develop six animated programs for preschoolers. The timing of the AAP's report is unfortunate.

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Cable stations offer a wider variety of kid programming. Take for example Nick Jr., an offshoot of the popular Nickelodeon channel. On weekdays from 9 a.m. to 2 p.m., the programming is geared specifically toward the preschool set. "Our slogan for Nick Jr. is 'Play to Learn'," Nickelodeon's New York publicity manager, Karen Reynolds, told me. "A child is using cognitive skills in a fun setting. It's interactive. With something like "Blues Clues," kids are talking back to the TV. They are not just sitting there."

Still, the station has no beef with the new AAP policy on toddlers. "Nick Jr. programs to preschool children ages 2 to 5, but we are aware that children younger than 2 may be watching television," said Brown Johnson, senior vice president of Nick Jr. "We welcome a study of this kind because it encourages parents to spend more time bonding and playing with their children."

In addition to telling parents that young children shouldn't watch television at all and that older kids shouldn't have sets in their bedrooms, the AAP is recommending that pediatricians ask questions about media consumption at annual checkups. The difference between recommending less TV-watching and actually mandating that it be monitored by the medical community is where this could become a game of hardball with parents. What would this "media file" compiled by our doctors be used for? Maybe television placement in the home will become grounds for deciding child custody. ("I'm sorry, your honor, I'll move the set into the bathroom immediately.") Or maybe two decades from now Harvard will add TV abstention to their ideal candidate profile. ("'Teletubbies' viewers need not apply.") Better yet, Kaiser could just imprint "Poor White Trash" directly onto my family's medical ID cards. Not that those cards work at the moment. I'm a little behind on my bill.

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I called around, but I was hard-pressed to find a pediatrician who disagreed with the academy's new policy. Instead, doctors seemed to want their kids to watch less TV, and they're glad to have the AAP's perhaps over-the-top guidelines behind them. "If all your kids did was an hour of Barney and 'Sesame Street' a day, I don't think that the academy would have come out with that statement," said a pediatrician at La Clinica de la Raza in Oakland, Calif., who asked not to be named. "It's not the best learning tool." And he scoffs at the notion of "interactive" TV. "It's not a real human interaction. When you're dealing with babies and toddlers, this screen is an integral part of their reality. You want kids to be able to understand interaction as an interaction. It's like the Internet. We're getting to a place where all of your relationships are virtual relationships."

Fair enough.

I'm not going to say that TV is the greatest thing in the world for little kids -- or for anyone. I'm not especially proud of the hours I spend watching "Xena: Warrior Princess," "The Awful Truth" and "Ally McBeal." Mostly I think American television is a string of insipid shows aired for the sole purpose of rounding up an audience to buy tennis shoes made in Indonesian sweatshops.

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But it seems that there is a heavy middle-class assumption at work in the AAP's new policy -- that all of us can be stay-at-home moms, or at least that we all have partners or other supportive people who will come in and nurture our kids when we can't.

I say that before we need a policy like this one, we need more -- and better -- educational programming on TV. We need to end the culture of war and the media's glorification of violence. We need living-wage jobs. We need government salaries for stay-at-home moms so that all women have a real career choice. We do not need "media files" in our pediatricians' offices or more guilt about being bad parents. Give me a $175 a month house on the Monterey Peninsula and a commune of artists to share parenting responsibilities, and I'll kill my TV without any provocation from the AAP at all. Until then, long live Big Bird, "The Brady Bunch" and all their very special friends!


Ariel Gore

Ariel Gore is the editor of the parenting zine Hip Mama, the author of the Hip Mama Survival Guide and Maia's mom.

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