Announces Syndication and Sponsorship Agreement with Kimberly-Clark

Maker of Huggies Products and Kleenex brand facial tissues features content on the new Web network

By Salon Staff
Published April 26, 2000 10:07AM (EDT)

Today, (NASDAQ: SALN;, a leading Internet media convergence company,
announced a wide-ranging, yearlong syndication and sponsorship agreement
with one of the world's leading manufacturers of tissue, personal care and
health-care products, Kimberly-Clark Corporation (NYSE: KMB).

Under the agreement, the maker of such global brands as Huggies,
Kleenex and Kotex has become a premier sponsor of Mothers Who
Think, one of the 11 sites on the Web network. Every Tuesday, a
smart, thought-provoking feature on Mothers Who Think will be brought to users by Kimberly-Clark, in conjunction with its new parenting
resources network In addition, Kimberly-Clark will sponsor
an exclusive destination area on where users can find some of the
best essays, interviews and reports from the award-winning Mothers Who Think

The agreement also provides for syndication of's content on
Kimberly-Clark's ( Launched on Monday, April 17, is designed to help guide men and women through the various stages of parenthood -- from pregnancy to the preteen years. By licensing content from's Mothers Who Think and other leading sites, Kimberly-Clark has developed a comprehensive network for information on parenting.

"We're thrilled to be working with one of the most recognized consumer products brands in the world," said Michael O'Donnell, CEO and president of "This partnership illustrates how the content business model has great potential to yield revenue through syndication as well as sponsorship and advertising."

"We're pleased to be giving parents the best of the Web in this truly unique
format," says Mark Scott, North American marketing director of Huggies
Diapers. "The Huggies brands are focused on being innovative in
everything that we do, from developing the best products to offering great
parenting resources like"

ABOUT SALON.COM (Nasdaq:SALN;; AOL Keyword: Salon) is an Internet media company that produces a network of 11 award-winning, original content sites and hosts two communities - Table Talk and The WELL. currently has relationships with more than 325 advertisers including industry leaders such as IBM, Lexus, Microsoft, EDS, Virgin Megastore Online and Intel. In December 1999, announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation and NBC. Strategic distribution partners include America Online (AOL), Lycos,, AltaVista, Reuters, and CNet as well as wireless innovators AvantGo and Rocket eBooks. content is also syndicated to print publications through United Features Syndicate. The site had 3.4 million unique visitors in December 1999.

Kimberly-Clark Corporation is a leading global manufacturer of tissue,
personal care and health care products. The company's global brands include
Huggies, Pull-Ups, Kotex, Depend, Kleenex, Scott, Kimberly-Clark, Tecnol,
Kimwipes and WypAll. Other brands well known outside the U.S. include
Andrex, Scottex, Page, Popee and Kimbies. Kimberly-Clark also is a major
producer of premium business, correspondence and technical papers. The
company has manufacturing operations in 40 countries and sells its products
in more than 150 countries.

This announcement contains forward-looking statements concerning revenue growth that involve risks and uncertainties including, among others, advertising sales, traffic, acceptance and effectiveness of Internet advertising, growth in use of the Internet,'s limited operating history, anticipated losses, the unpredictability of its future revenues, successful development of's television show, competition, risks associated with system development and operation risks, management of potential growth and risks of new business areas, business combinations and strategic alliances. Actual results could differ materially from those discussed. More information about factors that potentially could affect's financial results is included in the company's filings with the Securities and Exchange Commission. All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.

NOTE: is a registered trademark of All other company and product names mentioned are trademarks of their respective owners.

Salon Staff

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